Fingernail Polish Ads from 1917 to 1937

Fingernail polish in an illustration from 1931.  The tips and “half moons” remain white. This was the fashion during the 1920’s and the 1930’s. Delineator, November 1931. The artist was Dhynevor Rhys.

By 1931, the liquid product we call “nail polish” was widely available, but there was an earlier way to shine your fingernails: nail polish powder. It persisted into the 1920’s.

From an ad for Cutex nail powder and polishes, Delineator, November 1924.

Back in the 1940s, my mother still had her old celluloid dresser set, (not as nice as that one!) which included — in addition to a hair brush and a mirror — a button hook, a hair receiver, a container for collar studs, a file, and a nail buffer. She showed me, once, how to put the polish, which came in a small jar, on my bare fingernails and then buff them to a soft shine with a chamois nail buffer.

Using a nail buffer; illustration from an article on nail care, Delineator, July 1924, p. 37.

Buffing your nails was supposed to improve circulation; it gave them a temporary rosy glow. (Pink fingertips go back a long way; Homer describes the dawn as “rosy fingered.”)

“Now when the child of morning, rosy-fingered Dawn, appeared, Nestor left his couch and took his seat on the benches of white and polished marble that stood in front of his house. [Odyssey]”  Thanks to Gary Corby.

In 1917, this is what nail polish could look like:

From an ad for Cutex nail polish, Ladies’ Home Journal, October 1917.

Cutex Nail Polish ad, 1917. Ladies’ Home Journal, October 1917.

The range of Cutex products in a sampler set from 1917 included “the ideal cuticle remover,” an emery board for shaping the nails, an orange stick for cleaning under nails and pushing back the cuticle, a ball of cotton, nail white, “polishing paste pink” and a bar [or is it a box?] of polish.

Cutex manicure products, 1917. This sampler kit “sent for 14 cents” includes two forms of polish, nail white, cuticle remover, “Cuticle Comfort” moisturizer, and basic tools.  Ad from LHJ, October 1917.

There is an excellent history of the Cutex company, which was founded by Northam Warren, complete with product descriptions and early advertising: click here.

This Cutex cuticle remover ad from October 1917 explains how to use it by soaking cotton in the Cutex and applying it to the cuticle with an orange stick. (The thimble-like object is the cork bottle stopper.)

The Cutex company’s initial product was a liquid for softening and minimizing cuticles without cutting them:  Cuticle-“X,”  became the “Cutex” brand.

Cutex Cuticle Remover ad, October 1917; Ladies’ Home Journal. “Discard forever your manicure scissors!”

After removing the cuticle and buffing your nails to a rosy shine, you could finish by whitening the tips of your nails:

Applying Cutex nail white, from a 1917 advertisement. “A touch of Cutex Nail White underneath the nails leaves them immaculate — snowy white.” Later,  Nail White came in a tube, making it easier to apply. This is an ancestor of the “French Manicure” popular at the end of the 2oth century.

In 1917  — and into the 1920’s — the ideal was an almond-shaped nail with a distinct half-moon at the base and white tips:

The twenties’ ideal was almond nails with white half moons and tips; from an ad for Cutex, November 1927; Delineator. Colored polish was not applied to the tip or the base of the nail.

Half moons and lovely oval fingernails. Cutex ad, April 1928. Delineator. The “ideal nail shape” changed to sharply pointed nails in the nineteen thirties, but the half moons and tips remained white.

According to several sources, clear liquid nail polish was available in 1916, and Cutex sold a clear liquid polish, tinted “natural” pink, after 1920, but in this Cutex ad from 1924, Cutex Liquid Polish which “lasts a whole week” is just one option among the older buffing products like powder polish, cake polish, and paste polish.

An introductory set:  Cutex powder polish and liquid polish plus cuticle remover and cuticle cream. Ad in Delineator, October 1924. Full sizes cost 35 cents each.

Throughout the nineteen twenties, liquid polish gained popularity.

The “sophisticated Parisienne” applies Cutex Liquid Nail Polish in this ad from November, 1926. Delineator. The brush is now part of the bottle cap.

Cutex packaging was changing, too.

A sample of Cutex liquid nail polish in a bottle with separate brush. Ad from November 1926. “In two shades, “Natural or the New Deep Rose.” A bottle of nail polish remover was included.

By 1928, Cutex ad campaigns featured celebrities like Anita Loos.

Anita Loos appeared in an ad for Cutex liquid nail polish in 1928.

Illustrator and industrial designer Helen Dryden praised liquid Cutex nail polish.

Fashion Illustrator Helen Dryden illustrated many magazine covers for Delineator. Cutex ad, 1928.

So did this “lady explorer” (Osa Johnson) on a zebra….

Cutex ad, January 1929, Delineator. Cutex liquid nail polish was advertised as nail protection in the late 1920’s.

Also in the late twenties, Cutex packaging took on an Art Deco look:

Cutex Liquid Nail Polish and Nail Polish Remover. January 1929 advertisement. This introductory offer included both for 6 cents, but normal sized bottles cost 35 cents each.

Incredibly, it seems that liquid nail polish was sold in the 1910’s before nail polish remover appeared, but in this 1929 introductory package, they are offered together.

The ideal fingernail was not overly long in the 1920s — and nail polish did not cover the “half-moon” or the tips of the nails. Cutex ad, Delineator, June 1928.

Elegant hands wear colored nail polish on a Delineator cover, February 1932. Dynevor Rhys illustration.

As liquid nail polish became available in a range of bright colors, Cutex had to convince women to wear them. There was an ad campaign stressing that respectable socialites and debutantes wore colored nail polish. Presumably, conservative women thought red nails were the sign of a scarlet woman, and had to be persuaded otherwise.

Do 1932 debutantes choose tinted nails or natural? Cutex ad, Delineator, February 1932. “The popular girl of 1932 is way past losing sleep over whether to wear her nails bright or pale.”

Debutantes were encouraged to wear colored nail polish — and sharply pointed nails. Cutex ad, Delineator, February 1932. Applying polish to just part of the nail is definitely more difficult than painting the entire nail, but fashion is rarely practical….

Pointed nails shaped like claws appeared in the early 1930’s.

The picture of innocence? Strawberry soda and very sharp fingernails painted to match. Delineator cover, July 1933. Dynevor Rhys illustration.

If respectable women were going to have bright red fingernails, they needed to be taught how to coordinate their nail polish with their clothing.

Three highly respectable socialites wear brightly colored nail polish. From left, ruby red nails with a black outfit, rose nails with a green dress and silver fox fur, and coral nails with a beige dress. Cutex ad, February 1933, Delineator.

Tinted or natural colored nail polish? It depended on what you were wearing. Cutex ad, February 1932. “Wear Cardinal with black velvet — Natural with brocaded [metallic] lame — and Coral to accent white satin.”

A larger range of colors was available:

Cutex advertised six nail polish colors in February 1933. Delineator. A woman had to have several choices so she wouldn’t “commit Atrocities” with clashing colors. “If there’s any dress in your closet that hasn’t its special shade of polish to snap it up, go get it!” That should increase sales….

There was also price competition:

Ad for Glazo liquid nail polish, Delineator, February 1934. At 25 cents, Glazo was much cheaper than 35 cent Cutex, which made it easier to own several colors.

From an ad for Glazo nail polish, Delineator, February 1934. “Six authentic shades. Natural, Shell, Flame, Geranium, Crimson, Mandarin Red, Colorless.”

Women also needed more nail polish in the nineteen thirties, because they were encouraged to paint their toenails, too.

A “manicure” included matching polished toenails in this beauty advice article from July 1934. Delineator, p. 37. The new, open-toed sandals for day or evening showed off twinkling toes.

In the thirties, open-toed shoes came out of the bedroom and on to the dance floor. These high-heeled evening sandals , trimmed with gold, were featured in 1934:

Right, evening sandals, June 1934, Delineator.

The sandals pictured below are for daytime wear, but not necessarily on the beach.

Fashion article in Delineator, June 1934. Sandals to show “your tanned feet and tinted toe-nails.”

Daytime sandals described in Delineator fashion article, June 1934.

EXTRAS:  You can still buy a nail buffer and polishing cream at Vermont Country Store.

There is a History of Cutex with color ads at the Chronically Vintage blog, and an authoritative history of Cutex with color ads and images of products 1920, etc. at the Northam Warren (Cutex) site.

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Filed under 1900s to 1920s, 1920s, 1920s-1930s, 1930s, Cosmetics, Beauty Products, Old Advertisements & Popular Culture, World War I

A Mystery Corset: 1820’s ?

NOTE: I thought this post was published on Sept. 16, 2017; I even received helpful  comments and updated it — but it’s not listed as published on my dashboard — so, forgive  if you received two notifications on it. Mysterious, indeed.

This corset is stiffened by many rows of parallel channels. A busk can be inserted in the center. Parallel rows of diagonal cording flatten the midriff, which, to me,  suggests a date after the 1810s.

When I first saw this corset in a collection that was being readied for sale, I was fascinated by its beauty and its fine state of preservation. At first, I couldn’t believe it was not a reproduction.

Detail of front of corset. It was so small it looked like it would fit a child, but no child would have a bust like this.

I couldn’t believe my eyes, so I took a few quick photos and sought advice, but the collection was sold before I realized that I needed more pictures. I can’t even find detailed notes — just the letter I wrote asking for advice — so apparently I never had a chance to return to this garment, or to photograph several other intriguing corsets.

Back detail of the corset near shoulder.

I believe it was completely hand stitched with shiny brown thread. The stitching is so regular that it looks, at first, like it was done by a machine; however, I believe it is perfectly spaced back-stitching, with visible starts, stops, and knots on the inside of the corset. [Update: it is not back-stitched; Cynthia Baxter suggested that is was stitched with a running stitch, and then stitched on the opposite side with running stitches using the same holes. I have seen this technique used by shoemakers and leather workers, so it makes sense for a corset.]

Inside of the corset. An occasional thread knot implies hand stitching.

The state of the fabric, except for a few spots, was remarkable — if it is as old as I think it is (before 1840.)  It could have been collected anywhere.

Channel stitching, detail of right midriff front. The busk channel is at right of photo.

Detail of front of corset.  The midriff area is stitched from below the bust to just below the natural waist. I think the channels hold cording.  I do wish I’d had time  to photograph the inside!

The corset has a dropped shoulder in the back, tiny close-fitting bound armholes, and an extended shoulder line.

In general, the collection did not include many items of this rarity and quality. However, the collection did include a fine 18th century man’s vest, as well as this dress, from early in the 1800’s.

An early 19th century dress from the same collection as the mystery corset. The chemise under it is unrelated.

Empire dress, early 1800’s, with wool embroidery at hem in three shades of brown.

The corset worn under a dress like this created a very high bust, but a woman’s waist and hips didn’t need to be re-shaped.

Back to the mystery corset: I only took one photo of the back, with a gigantic, modern black lace obscuring the eyelets.

Back of corset, with a modern black shoelace holding it closed.

Were the holes hand worked or were they metal grommets?  In my ignorance, grommets would have been a red flag to me; if there were metal grommets, I would have assumed that the corset was a reproduction or had been altered to be worn in modern times. But — I would have been mistaken. This English corset from the Museum at FIT is dated 1815. It has metal grommets down the back.

I looked online for Regency Era reproduction patterns; I didn’t find any pattern for this corset. A yahoo search turns up several images of Regency Era corsets. Click here.

There’s a nice overview of early 19th century corsets at Jessamyn’s Regency Costume Companion. Click here.

A Regency style corset made by sidneyeileen.com has similarities to our mystery corset.

A corset (1830 to 1840) in the Los Angeles County Museum has a similar high waisted (but not Empire) silhouette.

This corded corset, with a channel for a front busk, is at the Metropolitan Museum: it is described as 1820’s. The waist is i little above the wearer’s natural waist. The front straps are spaced as far apart as possible.

Corset from the 1820’s in the collection of the Metropolitan Museum.

corset met 1815 to 1825

I was going to leave it at that, but couldn’t resist trying to relate the shape of the corset to the clothing that would have been worn over it.

All the following fashion plates are from the online Casey Collection of Fashion Plates at the Los Angeles County Museum.

1800 fashion plate from Ladies’ Museum, in the Casey Collection. The early 1800’s corset pushes the breasts up to a rather unnatural position, high on the chest.

The neckline of our corset is too high for these fashions — and it does not push the breasts up this high.

Detail of front of corset. It was so small it looked like it would fot a child, but no child would have a bust like this.

Early in the 1800’s, the Empire waist was very high and the dress was often gathered in the front. The fullness moved to the back a few years later, which would call for a smoother midriff area. By 1811, the waist was moving lower:

April 1811, fashion plate from La Belle Assemblee, Casey Collection. A ball dress.

However, not every woman immediately adopted the lower waist, as this mourning evening dress from 1818 shows:

Evening dress for a woman in mourning, 1818. From British Ladies’ Magazine, December 1818. in Casey Collection.

The mourning dress and the Parisian evening dress below might have been seen at the same ball, although one has a much lower waist.

A high bust and a descending waist line, from La Belle Assemblee, January 1820.

These dresses from 1822 show a high bust with a lower, fitted waist, which is still above the natural waistline.

1822: a plate from the Ladies’ Monthly Museum, October 1822. Casey Collection. The shape of the midriff is becoming important, no longer concealed by fullness in the dress.

Bodices from La Belle Assemblee, December 1822. Casey Collection. The trend for wider shoulders and a narrow below-the-bust area is beginning. Belts accent the waist, which is still higher than nature designed.

Fashion plates from 1825 show higher necklines and lower waists, with a widening (and highly decorated) hem.

January 1825, Petit Courrier des Dames. Casey Collection.

February 1825, Petit Courrier des Dames, Casey Collection. The silhouette is wider at top and hem, emphasizing a tiny waist.

November 1825, Ladies’ Magazine. Casey Collection.

By 1829, a tiny waist, rather than a high, full bust, is the focus of fashion:

September 1829, La Belle Assemblee. Casey Collection.

April 1830, La Mode. Sleeves are enormous, the shoulder is widened and extended over the upper arm; a woman is wider everywhere — except her waist. Casey Collection.

So:  where does our mystery corset belong?

High neckline, relatively natural bust, flat midriff, slightly dropped shoulders.

Back of corset, with a modern black shoelace holding it closed. Notice the line of the shoulders.

I can imagine it being worn under this dress — but that’s only my guess.

Dress from the late 1820’s; Metropolitan Museum.

 

 

 

 

 

Regency Era?

http://sidneyeileen.com/2012/04/04/regency-corset-wip-days-2-4/assembly-15/#.Wbb4dNFlA2w

high qual repro pattern http://www.songsmyth.com/underthings.html

https://images.search.yahoo.com/search/images;_ylt=AwrSbDs78rZZzHAAarpXNyoA;_ylu=X3oDMTEyM3ZwYmZuBGNvbG8DZ3ExBHBvcwMxBHZ0aWQDQjQ0NjBfMQRzZWMDc2M-?p=corset+1820s&fr=mcafee

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“Service Suits” for Girls, Boys, and Women in 1917

Military uniform for boys aged 6 to 16. Butterick pattern 8070, August 1917.

“In these times, boys of all ages like to be ready for service.” He is “ready to do ‘his bit.’ “

Butterick pattern 8070 for a boy’s “military suit” from 1917 was part of a trend: “service suits” and military dress for civilians.

Butterick 9334 for girls, September 1917. Delineator. This girl has long, “Mary Pickford” curls.

Right, Ladies’ Home Journal “military dress” pattern 1067 for girls 6 to 14, October 1917.

Butterick “military suit” pattern 9365, September 1917. For girls 10 to 15 years old.

Butterick coat pattern 9315 from August, 1917. Delineator. Sized for young girls  and adult women, it was “sometimes called the trench or military coat….” For “active  service.”

“Service suits” and a military dress for women from Butterick patterns, August 1917. Delineator. For more information about these patterns, click here. The blue and tan dress, like the tan suit, has “service pockets.”

Butterick offered so many variations on “Service uniforms” for adult women, I worry that some women spent more time making an outfit to wear while volunteering than they actually spent doing war work.

Three out of four patterns on this page are “uniforms” for civilian women aged 14 to 19. August 1917, Delineator, page 50. “When Johnny comes marching home he will find his sister all turned out in a new military suit.”

The phrases used to describe these outfits use plenty of military jargon.

It’s not surprising that young women heading off to college expected that they would spend time aiding the war effort in some way.

A traveling suit that is also a service suit, for college-bound women. Butterick coat 9324 with skirt 9374. Delineator, Sept. 1917. Pleated “service pockets” came in large, practical sizes and in sizes that were purely “fashion.”

“So many women are doing relief work of all kinds, and they drop into restaurants for tea and luncheons in this type of suit.”

Right, a Butterick military-influenced suit uses coat pattern 9324 with skirt 9309. August 1917.

Left, Ladies’ Home Journal patterns 1059 (jacket) and 1099 (skirt), November 1917. The majority of patterns were less military looking.

The military look was a new fashion option, among more traditionally feminine styles for women. Left, Ladies Home Journal pattern 1061; right, LHJ pattern 1050. October 1917.

Even Chanel showed a service suit:

A service suit designed by Gabrielle Chanel, illustrated in Butterick’s Delineator in October 1917.

That is not to say that women were just playing dress-up. The “women’s magazines” were an important channel of communication for official government notices, from food conservation to Red Cross needs and instructions for volunteers.

Knitting for sailors; a form from Delineator, August 1917. Those who could knit — or learn to knit — were asked to do so; those who couldn’t were asked to donate money to buy wool yarn.

Knit Your Bit for the Navy. Delineator, August 1917.

From a Red Cross article about knitting for servicemen. It appeared in Delineator, November 1917. The Ladies’ Home Journal printed similar articles by the Red Cross so that readers could volunteer to make everything from “comfort kits” to hospital gowns, bandages, and hot water bottle covers.

EDIT 9/10/17: Synchronicity/serendipity brought me this link via Two Nerdy History Girls to a fine article at “Behind Their Lines” about women knitting for the war effort.

The Butterick Publishing Company received such an outpouring of knitting for the troops that it briefly became a problem, before standardization of size and color was imposed.

Sweater pattern 9355 from Butterick, August 1917. It was sized for boys or men. A short time later, the Red Cross issued standardized patterns for the military.

Nevertheless, the patterns for “service uniforms” for children seem to me to be a little silly. (I certainly didn’t wear my Girl Scout uniform every minute I spent earning badges….) On the other hand, now that even young children carry a cell phone to school, some big “service pockets” on school clothes would come in handy!

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Filed under 1900s to 1920s, Accessory Patterns, Children's Vintage styles, Menswear, Musings, Old Advertisements & Popular Culture, Uniforms and Work Clothes, Vintage Couture Designs, World War I

Formal Styles for October, 1926

Afternoon dresses for formal day-time occasions; Butterick 1016 (for “the social butterfly”) came in very large sizes;  7079 is for formal afternoon events, dinners, theater, etc. From Delineator, October 1926.

“1016 — Paris meets the formal demands of Autumn and Winter with frocks suitable for weddings and receptions, for luncheons, tea and bridge. The cut rather than the fabric makes the difference in this mode, for satin crepe, crepe de Chine and crepe meteor are used for simple dresses as well as for the social butterfly shown at the left.  Satin crepe is used for the body and straight skirt and its reverse side for the collar and one-piece slip. The other materials area smart in two shades of the same color or in two harmonizing colors. Georgette and silk voile make charming frocks over matching slips of taffeta or satin…. The collar makes it becoming for women from 36 to 52 bust.” — Delineator, Oct. 1926,  p. 43.

The matte side of the double-sided crepe satin is shown as a lighter color; the shiny side on the lapel, slip and sleeves is shown as a darker color.

Butterick 1016, on the left, was available for women in sizes up to 52 inch bust measure. Pattern no. 7079 came in the standard range of sizes:  32 to 44 inch bust measure. Hems — even for older women — are at the bottom of the knee.

“7079 — One for every wardrobe should be the ruling for the type of one-piece frock illustrated at the right. Its circular frills and smart sleeve make it what the French dressmaker calls a dinner frock. It leads a double life of great usefulness, for it takes care of all afternoon engagements and answers for small, informal dinners, the theater, and nightlife on an ocean  liner. Chanel red — a dark peony color — in Georgette with the flower of ribbon in the same color, silk voile in string beige with the flowers of lemon and silver ribbon, fern-green moire, black Georgette with jade, with almond, with royal blue or flesh are excellent day and night colors. The lower edge measures about 44 inches…. The style is extremely becoming to women from 32 to 44 bust.” — Delineator, Oct. 1926,  p. 43.

This dress is for “informal dinners” or afternoon wear because it has sleeves. Evening gowns had deeper necklines, no sleeves, and deeper-cut armholes than formal day dresses. The ribbon pom-pom at the shoulder is apparently an important part of the dress. A very long necklace creates a flattering vertical line, although this dress does not have a hip band.

Beaded evening gowns were appropriate for very formal wear, and a truly determined woman could make her own:

Butterick frock pattern 1048 could be made to resemble this illustration if you also used Butterick embroidery and beading transfer 10481. Delineator, Oct. 1926. An alternate view shows it with sleeves and a higher neckline.

There is a copy of this pattern in the Commercial Pattern Archive, which shows the neck and sleeve differences. Some readers have commented that Butterick patterns from the 1920’s and 1930’s often seem much too difficult for a woman to make herself. In fact, since they were aimed at upper-middle-class women, many Butterick patterns must have been made by a professional seamstress, “the little dressmaker” who existed in almost every town. In the case of Butterick 1048, with all that hand beading, the customer was asking a lot!

This lace frock, Butterick 1043, is less formal than a beaded frock, but still very elegant, and more versatile. Delineator, Oct. 1926. It has a trailing “wing cascade” and is ornamented with a fake-flower pom-pom, probably of feathers, velvet, or silk chenille. Notice the bangle worn on her upper arm.

Butterick’s dolman evening coat 7084, in metallic brocade, is shown with Butterick evening dress 1041. Delineator, October 1926. In the twenties, bits of dress were often seen peeking out from the coat’s hem.

Right,Butterick evening frock 1041, October 1926, Delineator. The dress seems to be made of metallic moire, with sheer chiffon panels which have picot edges.

Alternate views of coat 7084 and frocks 1041, 1048, and 1043. Butterick patterns from October 1926. Here, 1041 is shown in an afternoon version, with sleeves and higher neckline.

A picot hem can be faked with a ziz-zag stitch. Sew Historically wrote about how picot hems were done in the 1920’s and also provides a tutorial on faking them with a modern sewing machine. [Note: Always allow your reproduction chiffon dress to hang for several days before finalizing its hem. Chiffon on the bias will stretch … a lot! Gee, I wonder if all those irregular, drooping-hem fashions of the twenties were making a virtue out of necessity….]

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World War I Paper Dolls, 1917

A little while ago I wrote about a series of paper dolls based on silent movies.

Another set of paper dolls based on popular actors in silent films, Delineator, June 1917.

Later in 1917, after the U.S. entered World War I, Delineator magazine gave children a new set of heroes.

Paper dolls of U.S. Naval uniforms, Delineator, September, 1917.

This change of emphasis extended to clothing patterns for children:

Butterick pattern 8383 for boys 4 to 12. Delineator, September, 1917, page 63.

In November, pilots were featured. The illustrations are by Corwin Knapp Linson.

Paper Dolls based on Naval Air Force Uniforms. Delineator, Nov. 19217, p. 25. “A Naval Airplane With Its Daring Crew.”

The illustrator crammed as many drawings as possible on each page,  including a battleship and an airplane — and the Navy Mascot.

U.S. Navy uniforms illustrated as paper dolls, Delineator, September 1917.

U.S. Navy uniform illustrated as paper doll, Delineator, September 1917.

U.S. Navy uniforms illustrated as paper dolls, Delineator, September 1917.

U.S. Navy uniforms illustrated as paper dolls, Delineator, September 1917.

The pilots include one woman:

U.S. Naval air pilots illustrated as paper dolls, Delineator, November 1917, p. 25.

U.S. Naval air pilots illustrated as paper dolls, Delineator, November 1917, p. 25. “This aviatrice is dressed in a serviceable uniform similar to that worn by Ruth Law.”

U.S. Naval air pilots illustrated as paper dolls, Delineator, November 1917, p. 25. Left, “a lieutenant of aviation in service uniform;” right, “his flight suit of light leather or waterproof cloth.”

U.S. Naval air pilots illustrated as paper dolls, Delineator, November 1917, p. 25. Left, the leather coat and hood of a lieutenant of aviation.

U.S. Naval air pilots illustrated as paper dolls, Delineator, November 1917, p. 25.

Delineator was a “woman’s magazine,” but it had been running articles about the valiant French and English for a long time.

“Women of France: What They Have Done in the Great War” by Gertrude Atherton. Delineator, February 1917, p. 5. Illustration by W. T. Benda.

Much of the fashion coverage used military terms, like “over the top,” and “holding the line.”  Illustrations of little boys used to show them engaged in peacetime activities; now they were shown “playing war.”

Boys imitating soldiers in a fashion illustration. Delineator, September 1917.

Did anyone really make this uniform, complete with puttees, for a little boy?

Butterick pattern 9383 for boys aged 4 to 12. September, 1917, page 63.

Butterick patterns for boys, September 1917. Left, sailor suit 9171; right, a toddler so young that he is still in a dress  (No. 8867) waves a wooden sword. (In some eras it was customary for boys to wear dresses until they were out of diapers.)

(Did the writer really understand that allusion? “The paths of glory lead but to the grave.” — Elegy in a Country Churchyard, by Thomas Gray, published in 1751.)

Butterick patterns for boys, Delineator, September 1917. Left, a sporty suit with Norfolk jacket, No. 8553; right, suit No. 8381 has a naval flavor. Sailor suits for boys were an established tradition. Even girls wore middy blouses (from “midshipman.”)

Butterick patterns for boys, Delineator, 1917.

It’s almost a relief to see this “manly looking” — but civilian — overcoat for boys aged 4 to sixteen.

Butterick overcoat 9030 for boys, 1917. “… It is just the type that Dad wears.”

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Filed under 1900s to 1920s, Children's Vintage styles, Musings, Old Advertisements & Popular Culture, Sportswear, World War I

Beauty Advice from the Nineteen Twenties: Keep Your Chin(s) Up

Ad for Catherine McCunes’s Silk Muscle Lifting Mask, January 1928, Delineator magazine. “Note How Mask Lifts and Supports Sagging Facial Muscles.”

Title of a page of beauty advice by Celia Caroline Cole, Delineator, May 1927, p. 35.

The cherubs turn away in distress from the sight of a double chin.

Cherubs avert their eyes from a double chin in this illustration by L. Fevrier. 1927.

In this 1918 ad for rubber reducing garments, a chin strap could be bought for seventy-five cents.

In 1918, the Bailey Rubber Company sold reducing garments, including a “chin band for reducing double chin.” The rubber garment idea was to dissolve body fat by sweating — like rendering lard from a side of beef. Fat and water, however, are not the same thing.

Catherine McCune promised that wearing her Muscle Lifting Mask would wipe out wrinkles, too. Ad from Delineator, Oct. 1927.

Elizabeth Arden ran a series of ads with this disturbing image; this woman is not recovering from surgery, but receiving a beauty treatment:

The Elizabeth Arden salons sold cold cream, skin tonic, astringents,  and other beauty preparations. This image comes from an ad in Delineator, April 1925. “Tones, firms, whitens and refines the skin.” “Use a Patter for brisk resilient strokes.”

This ad is selling Elizabeth Arden’s Amiral “reducing soap” “for a double chin:”

Ad for Elizabeth Arden’s Amiral Soap, November 1924. “Absorbed by the skin, it breaks down fat by a natural harmless process, stimulates circulation to remove fatty waste.” [If only spot reduction were that easy….]

It’s probably not a coincidence that Delineator’s beauty writer, Celia Cole,  vouched for the efficacy of astringent soap, “skin food,” and even salon reducing treatments that used electricity. She doesn’t name the salon, but those monthly ads paid for by Elizabeth Arden may have had some influence on the editorial choices of Delineator magazine.

From “Chins in the Air”, by Celia Cole. Delineator, May 1927, p. 35.

Those Elizabeth Arden ads offer the “Arden Patter” (for spanking your double chin) for five dollars. Five dollars! In 1925 !

“Perfectly scientific” beauty treatments as described in Delineator, May 1927. To be fair, Celia Caroline Cole also recommended exercise.

Illustration by Brunner for an article on weight loss, Delineator, September 1928. “Floors trembled and ceilings fell from woman’s effort to get thin. Somebody wrote a book about calories…. The lettuce business increased six-fold in ten years.”

Compared to chin “patters,” pseudo-scientific ointments, and electric shocks, maybe the Silk Muscle Lifting masks weren’t the craziest way to spend money in a attempt to preserve your youth.

Complete ad for Silk Muscle Lifting Mask, Delineator, January 1928.

Complete ad for Muscle Lifting Mask, Delineator, October 1927. It was worn while sleeping, or for a few minutes every day. “Much less expensive than plastic surgery or deep peel.” [Did you realize those treatments were available in the 1920’s?]

A no-longer youthful woman ponders her reflection, May 1927. Delineator.

If you are interested in the history of fashion for the mature woman, you might enjoy a visit to AmericanAgeFashion.

Wrigley's gum Curve of Beauty ad 1934 july

Another, [perfectly unscientific] series of ads recommended chewing Wrigley’s gum as a beauty treatment for the facial muscles. I took me three blog posts to share all the ads I found: Chew Gum for Beauty (Part 1), Part 2, and Part 3. The ad above is from 1934. “Keep [your cheek line] from looking old and saggy; chew Double Mint gum. This gentle exercise 5 to 10 minutes daily aids in toning up unused and lazy facial muscles. Try this new Beauty Treatment.”

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Back to School Clothes, Fall 1927

“All Aboard for School or College: Butterick patterns for young women, Delineator, August 1927,  top of page 28.

“The Smart Mode on Campus:” Butterick patterns for young women and girls, Delineator, August 1928, top of page 29.

“For the Young and Younger Student:” Butterick patterns for girls, teens, and women. Delineator, August 1927, top of page 32.

“Semi-Formal Frocks for College:” Butterick patterns from Delineator, August 1927, top of page 33.

There’s a lot to like about these outfits; for one thing, they have the proportions I think of as “Twenties’ Style.” I was pleased — and surprised — to find that many of these patterns were also sized for mature women. In fact, it’s very hard to distinguish between 1927 styles for girls and styles for adults on these pages. For those who are deeply interested in the 1920’s, the descriptions of the dresses remind us of a more formal and structured society — the wildness of the “Roaring Twenties” notwithstanding. I’ll include closer views, alternate and back views, and the full text that appeared on these four pages.

Book recommendation: British author Elspeth Huxley attended Cornell University in the U.S. in 1927. Her memoir Love Among the Daughters: Memories of the Twenties in England and America is an insider’s/outsider’s view of American college life.

Butterick 1526, is a “frock for the classroom” for ages 8 to 15 years;  1544, is also for 8 to 15 years;  and 1589, for 15 to 18 years and adults to bust 44″. August 1927. The young girls’ dresses are as stylish and complex as those for adults.

Butterick 1569, for women aged 15 to 20 and in sizes 38 and 40. For football games “this is the frock to wear beneath your fur coat.” Butterick 1566, for girls 8 to 15, has a square neckline attributed to Vionnet. The blouse has a chic monogram. August 1927.

Butterick pattern 1562 is for young girls 8 to 15; 1556 is a coat for young girls and women 15 to 18 years and women with bust 36 to 44 inches. No. 1519 is for teens 15 to 18 and women all the way up to size 48! August 1927.

Butterick coat 1550 has a “mushroom shawl collar” and was available in sizes 15 to 18 years and sizes 36 to 44. For an explanation of “Size 16 Years,” click here. “School costume” 1583 is a two-piece outfit in sizes 15 to 18 years and women’s sizes 38 and 40.

The second dress, No. 1563, is very similar to 1569, for smaller women. The fourth outfit, No. 1532, is a girl’s variation on 1589.

Similar fashions from August 1927. There is no indication of anything “childish” in No. 1532; were children dressing like women in the twenties, or was it the other way around?

Butterick 1554 is “for the boarding-school girl” aged 8 to 15 years. Butterick 1563 was available from size 15 years to women’s size 44, and 1553 was also sized for 15 year-olds to women with a 44 inch bust. Its belt glides in and out of the skirt.

Butterick 1532 is “correct for school wear” for girls 8 to 15,  and “school coat” 1586 is also for girls 8 to 15 years. August 1927.

“Semi-formal” dresses for college women. 1927.

Butterick 1575 “for the formal occasions of school or college” has a “straight Vionnet neckline” and opens under the left arm, so the bodice can fit closely. For 15 to 18 years and in sizes 38 and 40. No. 1565, seems much more sophisticated (or is that because of her severely cropped hair?) It was intended for teens and for adult women up to size 44. Butterick 1581 is also suitable for teens or adults. “Concerts and that important institution, the ‘Sunday-night supper’ of schools and colleges, require a formal frock on this order.” From 1927. (Even in the 1960’s, at my women’s college we were required to “dress” for dinner, and to be back on campus by Sunday evening. Luckily, “dressing” in 1965 just meant wearing high heels and stockings with our normal school clothes.)

Butterick dress 1541, for teens and small women, is a versatile pattern; depending on the fabric used, it could be a day dress or a semi-formal one. Butterick 1577 could be made “without sleeves and with an evening neckline” to be worn to proms. As shown, it’s an afternoon dress.  For teens and small women. 1927.

Did women really dress this formally for school or college? Didn’t most female students usually wear a skirt and blouse or sweater for attending classes? Well, Delineator aimed at a middle-class readership, and it should be noted that all these dresses are for women going away to school, to boarding schools or colleges, and not to a public institution close to home.

I also wonder if this way of showing Butterick’s new dresses was really a good idea; did all readers realize, by reading the descriptions, that many of these styles were suitable for mature women, and came in sizes equal to a modern size 22, or bigger? (See dress 1589, coat 1556, coat 1550, dress 1519, dress 1563, dress 1565, and dress 1581.)

That many styles were considered suitable for mature women and college girls does emphasize the importance of a youthful look in 1927.

 

 

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Filed under 1920s, 1920s-1930s, Children's Vintage styles, Sportswear, Vintage patterns, Vintage Styles in Larger Sizes