Mother and Daughter Fashions from the Forties and Fifties

Mother-Daughter robes from McCall, patterns 1289 and 1290. Store catalog, Dec. 1946.

Mother-Daughter robes from McCall, patterns 1290 and 1289. Store catalog, Dec. 1946.

Nos. 1289 (adult) & 1290 (child). McCall pattern catalog, Dec. 1946.

Nos. 1289 (adult) & 1290 (child). McCall pattern catalog, Dec. 1946.

These robes are from a 1940s Christmas catalog, but Mother-Daughter outfits were popular well into the fifties. I found examples from Butterick, Simplicity, and McCall.

These Butterick patterns show girls’ styles as identical to the women’s clothing as possible, as if girls really were “little women.”

Butterick Fashion News, Sept. 1943, pattern numbers 2626, 2663, 2570, 2664.

Butterick Fashion News, Sept. 1943, pattern numbers 2626, 2663, 2570, 2664.

BFN sept 1943 text  2626 2663 2570 2664

“Daughter chooses an identical coat frock to help Mummy on her busy days.” In reality, Mummy chose both their clothes.

More Mother & Daughter patterns from Butterick Fashion News, Sept. 1943. Pattern Nos. 2691, 2676, 2693, 2420.

More Mother & Daughter patterns from Butterick Fashion News, Sept. 1943. Pattern Nos. 2691, 2676, 2693, 2420.

BFN sept 1943 text 2691 2676 2693 2420

Simplicity Sundresses, 1948

Mother and Daughter patterns might be featured together, as in the listings above, but they sometimes appeared on different pages, like these charming Simplicity sundresses with bolero jackets. In this case, the child’s pattern has been modified to allow for its shorter skirt without noticeably scaling down the appliqued flowers:

Simplicity adult pattern #2397, page 3, and Simplicity girls' pattern #2415, page 8. Simplicity Fashion Preview, April 1948.

Simplicity adult pattern #2397, page 3, and Simplicity girls’ pattern #2415, page 8. Simplicity Fashion Preview (flyer), April 1948.

Sun or Swim Suits, 1950

McCall offered these Mother and Daughter playsuits on facing pages of the catalog:

"No. 1552, the Glamour Mermaid swim- or sun- suit." McCall Needlework Catalogue, May 1950.

“No. 1522, the Glamour Mermaid swim- or sun- suit.” McCall Needlework Catalogue, May 1950.

"No. 1523, the mermaid swim- or sun-suit." McCall Needlework Catalogue, May 1950.

“No. 1523, the mermaid swim- or sun-suit.” McCall Needlework Catalogue, May 1950.

The bloomers seem to work a lot better on the daughter! [Full pattern descriptions are at bottom of post.]

Mother and Daughter Matching Aprons, 1950

Mother and Daughter matching pinafores or smocked aprons, McCall Needlework Catalogue, May 1950.

Mother and Daughter matching pinafores or smocked aprons, McCall Needlework Catalogue, May 1950.

The daughter’s aprons had their own listing in the Children’s section; I have put both illustrations side by side to show how very similar the adult and child versions were:

McCall patterns #1532 (Mom) and #1533 (Daughter). May, 1950.

McCall patterns #1532 (Mom) and #1533 (Daughter).  Smocked  or embroidered pinafore aprons. May, 1950.

My mother had more enthusiasm for Mother-Daughter looks than I had. In the 1950s, it was assumed that little girls would want to be “just like Mommy.” I had suit with a dark red jacket and a plaid, pleated skirt — just like my Mother’s. I was given a little toy iron that really plugged in and got warm (not hot,) and a little toy stove (ditto.) I didn’t need a little apron “just like Mommy’s” to see where this was leading. . . .  And, even at age five, I had other plans.

More Pattern Information:

Mermaid Swim- or Sun- Suits

Pattern description for Adult playsuit #1522. May, 1950.

Pattern description for Adult playsuit #1522. May, 1950.

Pattern description for McCall girls' "mermaid" swim- or sun- suit #1523.

Pattern description for McCall girls’ “mermaid” swim- or sun- suit #1523.

Robes 1290 and 1289

mccall dec 1946 text robes 1290 1289

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4 Comments

Filed under 1940s-1950s, Accessory Patterns, Bathing Suits, Children's Vintage styles, Nightclothes and Robes, Sportswear, Swimsuits, Uniforms and Work Clothes, Vintage patterns

4 responses to “Mother and Daughter Fashions from the Forties and Fifties

  1. I well remember one of my favorite dresses from the 1950s – which was made out of the same fabric and with the same trim to “match” my mother’s. She made them both. Interestingly, I don’t remember if my older sister also had a matching dress.

  2. Well, these days it would be “daughter mother” dresses, right? With the exception of the beach wear, these patterns all urge the daughter to “dress up,” not the mother to “dress down.”

  3. Pingback: Two Piece Bathing Suits, 1930s | witness2fashion

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