This lovely color illustration appeared in January of 1934, . . .
Delineator cover, January 1934.
. . . but this little black and white ad with a mother letting down the hem on her daughter’s dress means more to me.
Mother and daughter in an ad for Indian Head cloth, Delineator, May 1924.
The ad says, “Children will grow! A dress the right length in May is too short in August.” Once upon a time, mothers let down their children’s clothing to save the expense of buying a new dress. Many mothers sacrificed, and scrimped, and saved every penny they could — as they do today. That’s why this old advertisement speaks of love, to me.
Happy Mothers’ Day!
Top of Indian Head cloth ad, Delineator, May 1924.
Indian Head cloth ad, bottom, Delineator, May 1924.
Here is the sew-it-yourself bag you could get by sending 25 cents to the Indian Head company; available in “jade and mimosa” or “silver and peach.”
Indian Head cloth bag which you could sew yourself. Twenty-five cents would pay for the cloth. Delineator, May 1924.
witness2fashion 
What a lovely post!
I thought of you and your granddaughters’ dresses!
Thanks for the great Mother’s Day post! Wish I had a pattern for the mother’s dress with those pretty buttons!