Less than a year later:
It’s obvious that by January 1930, the change from the low-waisted, short-skirted 1920’s silhouette was already well under way.
At a first glance, these suits do have a 1920’s look, but the return to the natural waistline and the move toward longer hems which they demonstrate is also illustrated on this catalog cover.
It’s remarkable, when you consider the lead time for creating sewing patterns and for magazine publication: The design has to be approved, made into a prototype (muslin) and patterned, made up in fabric, modeled for the illustrators, “graded” up and down to a full range of sizes, and set into mass production before being issued and publicized in magazines, etc. This suit was not designed in January 1930, but several months earlier.
It looks very much like the popular cardigan-jacketed suit of the Twenties, complete with a long neck tie, but the skirt has a natural waist and a seam line at the familiar 1920’s hipline. The jacket is long, falling well past that old hip-level design line, and the skirt falls three or four inches below the knee.
Two other observations: The three-quarter length coat was a popular 1930 option, and in 1930, a “sleeveless” dress really was sleeveless.
I’ve been curious about the transition from 1920s to 1930s; apparently it happened very fast!