In the Swim, August 1943

Pin striped swimsuit featured in Vogue, August 15, 1943.

This college issue of the American Vogue magazine passed through my hands some time ago, and, in a week of temperatures in the 90s (in a city where we expect 66 degrees in June) I didn’t want to think about any clothes but bathing suits.

Green and white striped bathing suit, Vogue, August 15, 1943.

“Blazer stripes go chevron-wise in the long torso, vertically in the skirt. Result: A look of slender height. Rayon sharkskin. About $25. Best; I. Magnin.”

I originally photographed the magazine for an eBay listing, so I apologize for the small distortions in the individual images.

The page these photos came from.

Brigance suit; it cost less than $15 in August of 1943. From Marshall Field or Lord and Taylor.

“Paintbrush stripes on the Rayon jersey bodice. Skirt, tights of rayon with “Lastex.” Brigance suit; Lord and Taylor; Marshall Field.

“Cabana stripes” on a bare midriff swimsuit. August 1943.

Cabana stripes on a Greek-drapery suit of rayon jersey. Most becoming to a sparse figure. It costs approximately $13 at Saks-Fith Avenue.”

Pin-stripes on a two piece blue bathing suit; Vogue, August 15, 1943.

Under  $4! From a distance, those string shoes look rather like she’s a ballerina.

Beach shoes in Vogue, August 15, 1943.

And her tippy-toe pose makes her legs look so looooong.

Pin striped swimsuit featured in Vogue, August 15, 1943.



Filed under 1940s-1950s, Bathing Suits, Shoes, Sportswear, Swimsuits, Vintage Accessories

7 responses to “In the Swim, August 1943

  1. My goodness, no wonder you’re thinking swim suits. Such heat! However, this is a lovely collection and I thank you for sharing. Hope your temps get back to normal post haste!

    • Fog, glorious fog has returned to my blocks-from-the-Pacific Ocean neighborhood. My mind feels fresher — although I spent the week trying to resolve a Windows problem (seven two-to-three hour calls to tech support! Seven! — Not counting all the hours waiting for programs to download and tell me they had failed (again) — before Microsoft finally escalated my case to a higher level. So I’m hoping all is “cool” after today’s Tech Support phone call. Must remind myself that some parts of India have had temperatures in the 120s since May!

      • Geesh! And I though Apple was bad. Hope everything gets resolved quickly for you in today’s call, and that it is short. After 20 to 30 hours you deserve an entirely new and thoroughly working machine. Grrrrr!
        But delighted that Nature’s air conditioning has returned to the Bay Area! SF is so delightful when the weather is more normal.
        Fingers crossed for your call today. 🤞🤞

      • Thanks for those good wishes. Any Microsoft executive who needs severe punishment (let’s say for releasing an update that is not thoroughly de-bugged) should be sentenced to a small room where the Microsoft tech support “hold” music (about 20 seconds of highly repetitive music) plays continuously for three hours. At the end of which I was crying and screaming “talk to me!” at the phone. However, I do now have a functioning, brand new, up to date Windows installation. And it only cost a week of my life.

      • Thank you for the good news, and I heartily agree with your suggestion. Talk about torture… However, must say I learnt early on never to purchase/download ANYthing that hasn’t been out for at least 3 months. There is no concept of thoroughly debugged in the product release cycle. The general public does that and then awaits a company’s pleasure in responding. I will go to Cnet or ZDnet magazines and search for reviews, which tend to include comments nontechnical moi can comprehend, before I download any new operating system.
        Celebrate your victory!!!

  2. Pipistrello

    I do like the suggestion that some Grecian drapery is becoming to a sparse figure! These days a skinnier figure is more likely to be scantily clad in order to prove it so. 1943 was certainly a good year for gorgeous costumes!

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