Before June 2020 is over, let’s relax with some women’s fashions from 90 years ago. Butterick’s Delineator magazine illustrated a range of outfits for sports, resorts, and daily life, for day and night.
The play of pattern on pattern is pretty extreme in this editorial illustration of a golfer:
Those bare-backed beach overalls were real, as shown by Butterick pattern 3184, far left, below. Beach shorts like those on the right could also be made from a Butterick pattern.
For summer evenings in 1930, Saalburg illustrated couture by Lucien Lelong, Molyneux, Cheruit, and Jean Patou:
Wealthy women who couldn’t afford a trip to Paris could buy a copy of a different Patou gown from Saks Fifth Avenue:
The fishnet gloves were a chic summer accessory for this “lavender chiffon gown printed in delicate rose and green.”
Earlier in the day, soft gowns were worn for formal occasions (e.g., an afternoon wedding or dance).
Everything shown for June 1930 has a natural waist, although sometimes it’s partially hidden by a blouson bodice. Often the bodice continued to a seam far below the waist, and the bodice was not darted. Only the belt defined the waist. Some of these day dresses show a hint of the old dropped waist and the new natural waist:
Women who wore larger sizes could find flattering styles, too. These patterns were available up to size 48 bust:
Here’s a variety of dresses in the usual size range of 32 to 36 (14 to 18) and 38 to 44. Patterns sized by “year,” e.g., “15 to 20 years” used to come in shorter lengths for younger or smaller women. That seems to be changing here.
These dresses (below) for younger women show how different 1930 outfits could be. The one on the left has a separate cape, but flutter sleeves became an iconic 1930s look — reappearing in the 1970s.
Another little touch that was popular in the Thirties (on sportier outfits) was lacings. The laced look was “nautical” and popular for several years:
These are “sailor made fashions” from Butterick, featured in 1934.
And these laced dresses come from a Berthe Roberts catalog, January 1935.
That’s it for June 1930!
3 responses to “Morning to Midnight Fashions for June, 1930”
Get out of my head! 😉 I was just reading Kerry Greenwood’s “Murder in the Dark” set in the last week of December 1928 and she mentions Miss Fisher wearing a Patou tunic and trousers (silk of course) to an elegant summer evening party. But the editor/printer misspelled it Poitou, which is a place, so I couldn’t find any references. Light has dawned. Thank you!
Glad to be of use! Patou was the guy who made it chic to have some stranger’s initials [JP] on your clothes. Where would modern merchandising be without his branded sportswear? He also had the long-running perfume, Joy.
As I understand it, Joy was discontinued some time ago. Not that I could ever afford it you understand. It’s strange to see perfumes that have been gone for decades appear on that one big online market website. I dream of buying Guerlain’s Jicky, but at those prices–what if I don’t care for it?