Category Archives: 1920s

Autumn Color for 1928

“The Elegance of Drapery” was the caption for page 28; from left, Butterick patterns 2205, 2178, 2203, and 2207. Delineator magazine, Sept. 1928.

Patterns for women could be intricately cut or relatively simple at the end of 1928. Luxurious, “dressy” fabrics were suggested, and many of these are rather formal afternoon dresses. The text mentions some wrap-around skirts, too.

At the end of summer, clothing that could carry into winter was illustrated. Delineator, September 1928, top of page 29.

In its September issue, Butterick’s Delineator magazine showed some outfits in full color, and others in black and white illustrations enlivened with rust or peachy-tan tones.

“Velvet takes first place among plain and printed fabrics.” Back views of Butterick 2234, 2235, 2201, 2213, 2219, and 2214. Delineator, September 1928, pg. 32.

Velvet — in prints or solid colors — was the theme for these dresses in Delineator, September, 1928. Butterick patterns 2234, 2235, 2201, 2213, 2219, and 2214.

Closer views, from the top:

Left, Butterick 2205; right, 2178. Sept. 1928. The text describes the wrap-around skirt of 2205 as dark red, rather than rust.

The elegance of drapery, Delineator, Sept. 1928. In the early 1920s, skirts often had a straight, simple back, with all the fullness of flounces and godets limited to the front of the garment. “Here they appear at the back as well as the front.”

The elegance of drapery: Butterick 2203 and 2207. Delineator, Sept. 1928. The blue “bolero” dress is made from printed velvet. (Powdering your nose in public — admitting that you wore make-up — had just become acceptable … within limits.)

In the twenties, a “bolero” did not need to be above the waist.

Butterick 2197. Delineator, Sept, 1928, page 29. “Rust brown wool” was recommended for this “street frock.”

Butterick 2188 has a panel running from the skirt, over the shoulder, and around the neck like a scarf. It was available up to 46 inch bust size.

Text describing Butterick 2188, September, 1928. Delineator, p. 29.

This odd style was not unique. A similar “skirt becomes scarf” effect was seen in Butterick 2213:

Butterick 2213 and 2188. 1928.

In fact, 2188 was featured two months in a row. Here it is from August 1928, using a bordered fabric in three shades:

In August, the suitability of this pattern to larger (or older) women was mentioned. Perhaps the straight “line of youth” is why she looks so narrow….

Also from page 29 of the September 1928 issue, this formal dress and coat ensemble would complete a daytime social wardrobe. Butterick 2176 and coat 2149.

Details of Butterick 2176 and 2149. 1928. The dress has a metallic top and a velvet wrap-around skirt. The cut of the skirt is complex, but the bodice and coat are relatively simple.

More patterns for velvet dresses were shown on page 32:

Butterick patterns 2234, 2235, and 2201 were suitable for velvet, a more autumnal fabric than crepe or chiffon. 2235 has a wrap-around skirt.

Patterns 2235 and 2201 were available in larger than average sizes — 48 and 46, respectively.

Velvet was suggested for Butterick 2213, sheer wool or double sided crepe for  2219. Coat 2214 is very simple. Delineator, Sept. 1928, p. 32.

There is an interesting dichotomy between the soft and droopy “draped frocks,” with tiers or panels dipping below the hem, and the more geometric, Deco-influenced ones, appealing to women with different tastes in fashion.

Soft dresses, with bows, tiers of flounces, or panels that dip below the hem. Delineator, September 1928.

Dresses with straight, geometric lines. Same magazine, September, 1928.

 

 

 

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Filed under 1920s, 1920s-1930s, Vintage patterns, Vintage Styles in Larger Sizes

Colorful Clothing for Girls and Boys, July 1926

Clothes for girls (and a boy) age 15 and under, Delineator, July 1926, page 30.

I’m making an educated guess at the age range, based on other Butterick illustrations. Teen girls aged 15 to 20 years were “Misses,” and they usually had their own pages of fashions in Delineator magazine. Butterick patterns for children often reflected adult style details; but styles for young children changed very slowly, so we sometimes find patterns that were released years before mixed in with brand new ones — in this group, two patterns numbered in the 5000’s appear among 6900’s.

From left, a girl’s dress and bloomers, Butterick 6923; a “suit” for a young boy, 6928; and another dress and bloomers set for a girl, Butterick 6905, with hat 6323. Delineator, July 1926. Matching or coordinating bloomers were part of a toddler’s outfit.

Girl’s dress (probably for 6 to 10 years) No. 6859, and a red bathing suit, Butterick 5210. July 1926. The bathing suit is unchanged from previous summers; it first appeared in 1924.

Red and blue often photographed as black, so I love seeing the red swimsuit. It buttons at the shoulders.

When I based a painting on this 1920’s photo of my cousins Gerald and Mimi, I made their bathing suits blue, but colors ranging from purple (or navy blue) to red, green, and brown all photographed as black.

My cousins enjoying the sprinkler in the 1920’s. I guessed that their swimsuits were blue; now I know they might have been red. At least I gave them red sandals!

Three Butterick patterns for girls: Left, 6878; center, 6043; right, 6915. July 1926.

The white and blue dress (6878) looks much like the dresses for grown-ups in the same issue:

These dresses are smocked near the shoulders and hip, but they could also be made with ruched or shirred gathers, like the girl’s dress. When the sleeves continued to the neckline, forming a yoke, as on the left, they were called “saddle shoulders.”

The lavender dress has a sort of scalloped front; scallops were also used on this woman’s dress:

Scallops bound with bias tape decorate the front of a woman’s dress and a girl’s dress, both from 1926.

This is my favorite:

Butterick 6915 has colorful dots and a red tie that weaves in and out of openings on the front of the dress.

The same detail is seen in a dress for older girls:

Dresses for school-age girls, Butterick 6959, left, and 6909. July 1926.

Like the scalloped lavender dress above, the polka dotted dress (6959) can be tightened at the hip with button tabs. Perhaps the tie on the back of the flowered dress (6909) serves the same function.

Butterick 6908 is shown in a large floral print. It has a “saddle shoulder.” Its “collar” becomes a long tie — very common in this period.  Butterick 6087 is shown in coral red, trimmed with blue and white smocking.

Butterick embroidery design 10365 shows variations on smocking. From the August, 1925 Delineator.

Dresses for girls and women were often shown with smocking near the shoulder or hip, and sometimes at the neckline and wrist.

In the center, a Misses’ smocked dress pattern, 6012, from May, 1925. Left (6963) and right (6087,) smocked dresses for girls from July 1926.

Butterick patterns for little girls: Left, 6963 with hat pattern 6753; right, Dress and bloomers No. 6911 with hat 5557. Illustrated in July 1926.

In addition to children’s patterns illustrated in color, these outfits for boys and girls were shown in black and white, with a touch of yellow:

Matching brother-and-sister outfits from July 1926: Butterick boy’s “suit” 6948 and girl’s dress 6958. They look like they are wearing blouson jackets; in the twenties, a “dress” pattern could mean a separate top and skirt, often a skirt suspended from the shoulders on a sleeveless bodice.

The little girl wears Butterick dress 6917; the boy’s suit has shorts which button to his shirt and a “bib front…”

… like this woman’s dress (in yellow) from the same July 1926 issue of Delineator.

Left, a bib front dress from June, 1926; right, a bib front dress from July, 1926. Both from Delineator.

July is time to start planning a fall wardrobe, so these stylish coats for older girls were also shown:

A caped coat pattern, Butterick 6920, and a top-stitched coat, No. 6955, with Butterick hat pattern 6089. July 1926, Delineator. By making your own hat, you could match it to your dress, as shown at right. The hat on the left, however, has a grown-up buckle trim that must have made its wearer feel very sophisticated.

Notice how short these coats for girls are. I sometimes think that young women adapted easily to the shortest of nineteen-twenties fashions because they had never worn longer ones. Below are some coats for young women aged fifteen to twenty from the previous season — March, 1926.

Coats for Misses 15 to 20 or small women, Delineator, March 1926, p. 27.

By comparison, they look too long to me! By the end of the year, such coats were probably being shortened:

Couture by Berthe, left, and Vionnet, right. Delineator, January 1927.

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Filed under 1920s, Bathing Suits, Children's Vintage styles, Hats, Sportswear, Swimsuits, Vintage patterns

Summer Color: July 1926

The top of page 28, Delineator, July 1926. These are Butterick patterns for women.

Bright colors were on view in the July issue of Delineator for 1926. The colors are not necessarily what we think of as summery hues, but they’re a nice reminder that the clothes we usually see in black and white photos were not colorless at all.

The colors of the left, Butterick pattern 6883, seem rather autumnal. The brilliant blue dress on the right, Butterick 6914, has a white smocking, a white collar, and a lively necktie which matches her hat. July, 1926.

Detail of Butterick 6883. The bib effect — like the bib on a man’s formal shirt front — is seen in many 1920’s dresses. The fullness at the front of the skirt is controlled with rows of ruching.

Detail of Butterick 6914. White smocking decorates the bodice and keeps the dress snug over the hips.

The necktie is not shaped like a man’s tie.

Left, Butterick 6914; right, Butterick 6906 in a very lively abstract print fabric. 1926.

The sleeves of Butterick 6906 are wide below the elbow and hang open. The tucks at the top of the skirt panels give a slim fit over the hips but allow the skirt panels to flare out. I don’t think I’ve seen this detail before.

Detail, Butterick dress 6906. The collar is not the dress material, but solid white. The print suggests flowers on a trellis.

These dresses appeared on the bottom of page 28:

Dresses featured on the bottom of page 28. (I moved the one on the left to make the image more compact.)

Butterick 6922 is shown made in lavender-blue striped fabric, cleverly turned to use the stripes horizontally in the center front, on the decorative pockets, and inside the skirt pleats.

Butterick 6916, shown in dark yellow material, is another “bib front” dress. Butterick 6922, in red, is accented with white smocking and worn with a gray and black scarf and matching hat. 1926.

Butterick 6916,  in yellow, has a small pocket above the hip belt.

Butterick 6922, in red, has a gathered front skirt panel (like No. 6883 on page 28) and smocking on the bodice and skirt, like No. 6914.

Left, No. 6922; right, No. 6914. Both dresses have white smocking, but in different smocking patterns. Women who didn’t want to do this hand sewing could always substitute machine ruching, but the liveliness of a contrast color would be lost.

Six more dress patterns, in more formal styles,  were illustrated in color on page 29:

Butterick patterns illustrated in Delineator magazine, July 1926, pg. 29. Illustrations were probably by Marie L. Britton, who also illustrated the May issue of Delineator, and many others.

From left, Butterick 6910, in green; 6899, in blue-gray, and 6893, in gold. Top of page 29, Delineator, July 1926.

In 1926, hemlines are rising toward the knee. It might be helpful to imagine these dresses on real women, rather than the oddly lengthened torsos of fashion illustrations.

Two mature women wearing Bien Jolie corsets; both ads are from 1926. [Younger women were rejecting bust flatteners by the mid-twenties.]

Fashion illustration and photo of model, 1926. The real woman is much less elongated: she’s shorter and wider. On the right, I removed a section from the middle of the fashion illustration, just for fun. It’s not perfect — the hip flounce looks too high now — but it’s more credibly human.

Fullness in the lower sleeve — or a funnel sleeve — is a common feature on these afternoon outfits.

Butterick 6910, July 1926. Scallops were a feature on many 1920’s dresses, not always on the hem.

Left, Butterick afternoon dress 6899; right, Butterick 6893. The sheer fabric is probably Georgette chiffon.

Bottom of page 29, Delineator, July 1926.

Dress 6912, in greige/tan, has elaborate embroidery on its full, sheer sleeves, which are controlled by parallel rows of gathers (ruching) at the top.

Left, Butterick 6912, with embroidery pattern 10355; right, Butterick 6920 is very formal afternoon wear.

The lower sleeves of No. 6920 seem to be one long strip of lace, open at the sides. Pale peachy-pink or tan was often used with sheer black. Click here for a vintage dress that uses these colors.

Butterick 6952 is an ensemble of a dotted dress and sheer coat, worn open down the front for a slenderizing line.

Redingote dresses like this — open down the front and often made of sheer fabric — were popular in the 1920’s and after. Next: Colorful 1926 clothing for girls and boys.

 

 

 

 

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Filed under 1920s, Corselettes, Corsets, Foundation Garments, Old Advertisements & Popular Culture, Sportswear, Uncategorized, Underthings, Underthings, Hosiery, Corsets, etc, Vintage patterns

Matching Coat and Dress, February 1928

Butterick coat 1881 and dress 1864, Delineator magazine, February 1928.

There is something about the rhythmic curves of this 1928 dress and its coordinating coat that I find very pleasing. The coat is actually more successful from the back than from the front, since the applied trim apparently stops at the side seams without relating to the pattern on the back. Nevertheless, they deserve a closer look.

This illustration’s caption was “Tweed, Broadcloth, and Satin.” 1928.

A little explanation of the contrasting bands on the coat would be helpful. Are they shiny?

The dress was to be made of “two shades of silk crepe, crepe de Chine or crepe Roma, one matching the coat which is to be worn over it, the other is in the harmonizing tone of the fur or lining. Two sides of reversible silk crepe or a printed silk with a harmonizing color would be chic. [That would produce a subtle matte and shiny contrast, both the same color.] The unusual line which marks the joining of the two fabrics is repeated in the band trimming and the skirt is set on across the front and flares at the side…. Designed for sizes 32 to 35 (15 to 18 years) and 36 to 44.”

Butterick coat 1881 and dress 1864. 1928. The square “buckle” contrasts with the curves and the diamond shape they create.

Alternate view of dress 1864, and Delineator’s accompanying text. “Within the last few years, we have been educated to consider all our costumes as ensembles…. The wardrobe of the smart woman consists of a collection of related frocks, coats, and accessories.” 1928.

Of course, if the coat is monochromatic, it could be worn with other dresses.   The top of the dress echoes the shade of the fur in the illustration (perhaps coffee and cream? blue and gray ?) but the text mentions the option of a monochromatic dress with contrasting surfaces of reversible silk crepe.

These patterns are from September 1927. Both use reversible silk crepe for a matte and shiny contrast.

Butterick patterns from September, 1927 that use two-sided reversible crepe satin. Left, Butterick 1638; Right, Butterick 1612.

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Filed under 1920s, 1920s-1930s, Vintage patterns

A Few Favorite Twenties’ Patterns

 

An embroidered coat from Delineator, August 1926.

Today’s post doesn’t have a theme; these are just patterns I find attractive, and they are all from the 1920’s. The coat itself is probably a Butterick pattern, but I don’t have another picture of it. Fullness below the elbow was often seen in 1926 patterns.

A closer view of the coat and the embroidery transfer, Butterick 10464. It seems inspired by Chinese designs. Delineator, August 1926.

Surprise: the coat is made of taffeta! However, the braid could also be applied to a light wool.

It would be an unusual quilting motif.

I’m always attracted to twenties’ styles with a geometric quality. The yellow dress below is complex but not fussy (I’m not big on ruffles or fluttering chiffon) and the top-stitching made me think it might be a light wool fabric (but it’s silk.) The tab of material that passes through the front looks like a designer touch; I like the top-stitched self belt, and the parallel diagonal lines add interest.

The dress shown in yellow is Butterick 2682, from June of 1929.

Another surprise: This is referred to as a tennis dress! (I do hope there was a sleeveless version….) There are pleats in back, too.

I don’t like the dress on the right at all — is its “anchor panel” echoing the styles of the 1300’s? (Click here to see the 1315 tomb brass of Lady Margaret of Cobham.)

The print dress on the right illustrates Butterick pattern 2675, from 1929.

I don’t show enough patterns for children; these are both charming and comfortable. Below, the young lady on the left wears a dress decorated with triangular pockets. The collar has the same [applied?] trim. If the trim is tiny intersecting tucks, it would be a technique favored by Vionnet.  (The capelet was optional.)

Left, Butterick 7017, for girls 8 to 15. Right, Butterick 7021 is decorated with embroidered (and appliqued?) flowers for girls aged 6 to 10. Delineator, August 1926.

For sophisticated ladies, a set of lingerie inspired by Vionnet would be just the thing. Personally, I’d prefer this lounging pajama set!

Suggested Christmas gifts made from Butterick patterns; Delineator, December 1928.

Butterick lounging set 2288. December, 1928.

[Calling the robe a “coolie” coat is now offensive; ku li, referring to men who did hard labor, means “bitter strength.”  My school textbooks showed the final spike being driven into the Central Pacific railroad in 1869, connecting the east and west coasts of the United States, but they didn’t mention the thousands of Chinese laborers whose work made that celebration possible. Then, just thirteen years later, the Chinese Exclusion Act was passed. I’m afraid I see a pattern of events here….]

Back to more trivial patterns: Butterick claimed this set of lingerie was inspired by Vionnet. It included a step-in, underpants, and a nightgown.

This step-in with lace inserts is Butterick pattern 2348; from 1928. Step-ins usually buttoned at the crotch.

Butterick 2349, “tap pants”/underpants/drawers/dance pants are part of a set; 1928. The vocabulary for underpants is varied.

This night robe [nightgown] — flows smoothly. Butterick 2350, from 1928.

The text does not say whether the set is cut on the bias, just that it’s made of “geometrical sections”. It’s certain that any of these undies would look good under a sheer negligee.

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Filed under 1920s, 1920s-1930s, Accessory Patterns, lingerie, Musings, Nightclothes and Robes, Underthings, Underthings, Hosiery, Corsets, etc

Summer Patterns from June, 1929

The illustrator gave this dress a lovely, breezy look.

Butterick 2660, made in a dotted border print. Delineator, June 1929

The “new kimono sleeves” were attributed to Chanel in the description of another Butterick pattern:

A not-quite-sleeveless print dress has a matching jacket; it is shown with either a straight hem or one that dips in back. Butterick 2646, Delineator, June 1929.

Sleeveless dresses were usually reserved for evening wear until the late nineteen twenties.

These attractive outfits were described as “resort wear.”

These “resort” outfits are actually skirt and blouse combinations. On the left, Butterick blouse 2643 with skirt pattern 1211. Right, Blouse 2453 with skirt 1529. Delineator, June 1929.

Oddly, no jacket pattern was suggested, although the model has a matching jacket in her hand. The skirt patterns are not new; you can tell from their numbers (1211 and 1529) that they were available in previous years. Both date to 1927.

Another charming suit, in plaid, was truly sleeveless.

Butterick dress 2679 has a surplice line, recommended as slimming — available up to size 48. Suit 2674 has a truly sleeveless dress. Like other patterns from June 1929, a series of tucks creates a little fullness for the bust. Tucks in the back neckline can  be seen in several of these patterns. (Illustration: M. Blynn)

You can see this solid-color version of the suit, with fagoting at the hemline, in the background of the larger illustration.

This resort outfit is not a dress; no jacket pattern was suggested, but the model is holding a jacket.

Another “resort” outfit looks very dressy but is a versatile skirt (Butterick 1859) and blouse (Butterick 2673.) June 1929.

The long button tab on the blouse was echoed in a Butterick dress (below right.)

Butterick 2641, for young and smaller women, is illustrated in a large-scale floral print; Butterick 2687 has a lot of center front interest.The dress on the left is a more conventional twenties’ style — but many of these patterns show experiments with curving hip lines.

A resort wardrobe wouldn’t be complete without sheer, float-y dresses for those formal afternoon teas and tea dances.

Left, Butterick frock 2656; right, Butterick 2661. June, 1929. The pale lace dress shows off the lady’s chic new suntan.

Described as “Grandstand frocks,” the lace afternoon dress on the left is quite formal (Butterick 2672.) The pleated frock on the right is elegant, but also suitable for spectator sports (Butterick 2571.) (Illustrator: Marian Blynn.)

 

Just the thing to wear while drinking champagne and toasting the winner….

Illustrators: Primarily Myrtle Lages and Marian Blynn.

Signed by illustrator Marian Blynn

 

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Filed under 1920s, 1920s-1930s, Vintage Styles in Larger Sizes

“Zip” — Slide Fasteners from Sears, 1930s (Part 1)

Thanks to reader kellycb for wondering about the brands of zippers sold through the Sears, Roebuck catalog. I thought I could do a quick search through the 1930’s Sears catalogs available through Ancestry.com. [All images in this post which are labeled “Sears” are copyrighted by Sears Brands LLC. Please do not copy.]

Zipper brands available from Sears in 1939 included Talon, “Standard”, and Crown. Earlier catalogs also sold Koh-i-noor slide fasteners, snaps, and  hook and eye tape.

I was quickly able to find that Sears sold Talon Hookless Slide Fasteners, and “Crown” fasteners — possibly a house brand, since Sears also sold Crown fabrics. But that’s not what soaked up two days of my browsing time. It was the constant use of the word “Zip” to indicate a slide fastener.

Zip: Slide fasteners sold through the Sears catalog, Spring 1935. Sears image via Ancestry.com

Technically, advertisers could not call a slide fastener for a garment a “zipper.” But the American public apparently did refer to them as zippers, so the word “zip” — not copyrighted — appears quite often.

The word “zipper” was owned by the B.F. Goodrich company.

https://witness2fashion.files.wordpress.com/2014/02/1928-dec-p-67-500-zipper-boots-ad.jpg?w=378&h=500

B.F. Goodrich Zipper Ad, December 1928, Delineator magazine

Originally the “Zipper” was a winter overshoe (rain boot) that closed with a slide fastener, made by the B.F. Goodrich rubber company. As I wrote is a previous post, “by 1922 Goodrich had launched their “Mystik Boots,” which closed with Hookless [brand] slide fasteners instead of snaps or buckles. They were such an immediate success that B.F. Goodrich Company asked Hookless for exclusive rights to use their fasteners. In 1923, the Mystik Boot was renamed, to draw attention to the ease with which they were put on and taken off.

“What we need is an action word,” said company president Bertram G. Work, “something that will dramatize the way the thing zips.” He quickly added, “Why not call it the zipper?” – from The Evolution of Useful Things, by Henry Petroski, p. 111.

The word “zip,” indicating speed or energy, was already popular slang.

These 1930 trousers for young men and boys had “zip and dash,” but they did not have what is now called a zipper. The fly closed with buttons. Sears image via Ancestry.com.

You could zip around town in your car or on a bike. “Zip” was also the name of a hair remover that had been in use since the twenties.

Zip hair remover ad from Delineator, November 1924. “Zip — It’s off because it’s out.” “You actually destroy the growth by gently lifting out the roots — painlessly and harmlessly.” [That’s what it says….]

In Akron, Ohio, where Goodrich “Zippers” were manufactured, a college football team is still called the Zips.

The speed with which the name of a trademarked product — the Zipper boot — became the standard American noun meaning “slide fastener” amazed me.

Anyone who is seriously interested in the history of the slide fastener, now usually called a zipper, should know about Robert Friedel’s book, Zipper: An Exploration in Novelty, which has been described brilliantly by The Vintage Traveler. (Click here for her “Currently Reading: Zipper: An Exploration in Novelty“. The Vintage Traveler also showed many ads for  zippers in her “Zippers, Part II.”

As Friedel explains, early slide fasteners were put into production and sold before they were perfected [rather like some software today.]  One problem with the early slide fasteners was that they worked as long as they remained perfectly straight — but sitting usually causes the fabric in a skirt placket or trouser fly to bend. Twenty years later, people who had been publicly embarrassed by a broken slide fastener were not eager to try the improved versions in their clothes.

A Hookless Fastener is featured on this man’s suede jacket (called a blouse) in the Sears catalog for Fall, 1930. “Zip it’s on — Zip it’s off! — that’s the quick modern way to dress….”

Menswear quickly adopted slide fasteners in sports jackets and work shirts, but resistance to replacing button-fly trousers with zipped flies continued till the late 1930’s.

Sears offered many clutch bag models with zippered compartments, and handbags with concealed zip interior pockets. Fall, 1930. The Hookless Fastener Company was now better known as Talon.

Slide fasteners worked well on straight openings: clutch handbags, mail bags, boots and leggings, even sleeping bags.

A boy’s jacket from Sears, Fall, 1927, closes with a Hookless slide fastener. “Zip! — just a simple jerk on the patent hooker and it’s snug around your neck. No buttons to bother with and we guarantee it to work every time.” Judging from the need to explain, this really was “Something New” in 1927.

One brilliant approach to selling slide fasteners urged their use in children’s clothing to make children more self-reliant. (See “Zippers Are Good for Your Children.” A bonus: children didn’t remember those embarrassing old zippers!)

“Put in Zips so she can dress herself — Even tiniest tots manage them.” Sears catalog, Spring, 1939.

Regardless of B.F. Goodrich, the word zipper did get used by other sources:

Here, the Sears catalog for Fall, 1929, suggests making children’s winter leggings with a “zipper  side fastener.” (Leggings with dozens of buttons must have been a nightmare for Kindergarten teachers.)

These trousers — which did have a zipper fly — were aimed at young men with waists 26 to 32 inches:  “College Styles” “for youths.”

Sears offered these trousers “featuring the FLASH Slide Fastener” in Spring of 1935. The extremely wide legs — sometimes called “Oxford bags” — were a young man’s fashion.

Slide fasteners also made an early appearance in girdles and corsets.

“Zip! It’s Open!” The woman on the right is enjoying the ease of a zippered girdle; the woman on the left wears a corselet closed with hook and eye tape. Sears catalog, Spring 1932.

Slide fasteners were used in sports clothing and work clothing before 1936, but they seem to be most often used on relatively heavy fabrics, like leather, wool, corset coutil, and sturdy cottons.

This “Pic-Pon Cord” cotton dress from Sears has a “zip closing;” Sears catalog for Spring, 1935.

Also made from corduroy is this woman’s jacket from 1933.

Zipper neckline closing on a “Sporting Life” jacket for women from Sears, Spring 1933. Its “popular, practical zipper closing” uses a “Jiffy” Fastener.

According to the catalogs, this was Sears’ most popular work dress for women, and in 1935 it was offered in the traditional button front or (“More Style! More Comfort!”) with a zip- closed front.

From the Fall, 1935 Sears catalog: a sturdy work dress. The “new, improved” version with the zipper (right) cost more; zippers were relatively expensive.

The 1935 “Zip-Closed Front” work dress cost twenty cents (20%) more — a zipper cost about 20 cents.

By 1937, the “zip close” version was featured more prominently than the buttoned one.

In Sears’ Spring catalog for 1937, the work dress with a zipper was more prominent.

The zipper made a transition from sports and house dresses to dressier women’s clothing by 1937. Several Paris designers began showing dresses with visible zippers in 1935-36; Schiaparelli put visible plastic zippers right on the front of her dresses.  However,  I found a Vionnet design from 1929 that had a prominent zipper front closing. It was copied by Butterick as pattern 2526.

https://witness2fashion.files.wordpress.com/2014/03/1929-march-p-27-couture-vionnet-zipper-e-skirt.jpg?w=318&h=500

A Vionnet ensemble sketched for Delineator magazine in 1929 has a prominent zipper on its front.

Butterick also offered a different dress pattern that was featured in advertisements for the Talon Hookless Fastener in 1928-29.

Here’s a closer look at Sears’ [rather limited] Slide Fastener selection from 1935:

“Zip;” slide fasteners available from the Sears catalog, Spring 1935. Customers were assured that these stayed shut (“locks in any position.”) They were also washable and rustroof — unlike early hookless fasteners which had to be removed before washing your garment.

The concealed “Kover-Zip” slide fastener from Koh-i-noor was available in separating or non-separating versions. Its zipper teeth were completely concealed by a color-fast grosgrain cover. It was a luxury item, more than twice the price of a “Standard slide fastener.” Sears’ Zipper colors were limited to black, brown, tan or white.

In 1935, the zippers were recommended for “finishing sport-wear, blouses [like the man’s suede “blouse” shown above], children’s garments” (the Kover-Zip) or in “sturdy quality for sport coats, sweaters, children’s suits, dresses.” In other words, they were for casual and practical garments, usually made of heavy fabrics.

Men’s shirts with zip fronts; Sears catalog, Fall, 1937.

After the Paris collections of 1935-36, zippers were about to undergo a rapid change for the better. (See “Zip” Part 2, coming soon.)

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Filed under 1900s to 1920s, 1920s, 1920s-1930s, 1930s, 1930s-1940s, Children's Vintage styles, Corselettes, Corsets, Corsets, Corsets & Corselettes, Foundation Garments, Girdles, handbags, Men's Sportswear, Old Advertisements & Popular Culture, Purses, Shirts for men, Uniforms and Work Clothes, Zippers