Category Archives: evening and afternoon clothes

Evening Gowns, October 1930

Delineator cover illustration by Helen Dryden, January 1930.

I’m back! Although my “vacation” at the library was interrupted by some family illness, I did manage to photograph the 18 months of Delineator magazines from July 1929 through December of 1930 — and that was a time of sudden and drastic fashion change. I learned a lot — and will be sharing….

Paris fashions illustrated in August 1929 are recognizably from the Twenties.  Top left, coat by Lanvin; top right, dress by Chanel; bottom left, coat by Lelong; bottom right, autumn frock by Vionnet. Waists are low; hems barely cover the knee.

Three months later a new style was introduced:

Paris fashions illustrated in November 1929. Patou, second from left, took credit for the new silhouette, with longer skirts and belts at the natural waist. The designers are: 10) Molyneux, 11) Patou; 12) Cheruit; and 13) Mary Nowitsky. Delineator, November 1929. Nowitsky also shows a natural waist and a knee-covering hem, but Patou’s is noticeably longer.

Patou’s new silhouette was influencing patterns within a few months:

Two Butterick patterns from April 1930 show the new silhouette: dresses with a natural waist and much longer skirts than in the late 1920s.

Sadly, Butterick’s Delineator magazine was affected by the October 1929 economic crisis, with a decrease of advertisers and the near elimination of color fashion illustrations. However, these 1930 evening gowns were given the full treatment: ours to enjoy.

Evening patterns from Butterick: Left, 2978 has a deep back opening; Center, 2972 has diagonal flounces,; and right, 2976 uses several layers of net, growing gradually more transparent toward the hem. Delineator, January 1930, page 24. All are belted near the natural waist.

Butterick 2978 is a “princess” frock — i.e., it has no waist seam. January 1930. Dresses with these very narrow straps were said to have “camisole” necklines.

Butterick 2972, with a cape over one shoulder, also has a “princess corsage.” January 1930.

Butterick 2976, shown in pastel net instead of black. In this front view of the “princess body,” you can see that there is no waist seam. There are three layers of net, with an opaque layer closest to the body.

The top of the net dress has a very modern “deconstructed” look, as though the net covering the upper chest had been cut from top to bottom and is left hanging free, front and back.

A closer look at the tops of dresses 2978, 2972, and 2976 (black net), which is asymmetrical. (So is the blue one.)

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Filed under 1920s, 1920s-1930s, 1930s, evening and afternoon clothes, Vintage Couture Designs

Designer Watches from the Twenties

From an ad for Elgin watches designed by leading French couturiers.  Ad from Delineator, June 1928.

A very moderne wrist watch for ladies, designed by Premet for Elgin. From an ad dated June 1928.

You can see a copy of the Premet “Garconne” dress here. There is an excellent article about the history of Premet, by Randy Bigham, at Past Fashion.

Jenny was another very successful French designer of the 1920s. From an ad for Elgin Watches, June 1928. “The case is fashioned with jade, black, or ruby enamel.”

Here, from an older post, you can see the Premet, Jenny, and Agnes watches in color.

Randy Bigham has also written about Jenny (look for “Chanel’s Rival: The roaring ’20s designer you’ve never heard of”) at Past Fashion.

An Elgin watch designed by Madame Agnes, better known for her chic hats. Ad from June 1928.

Although Madame Agnes is now best remembered as a designer of hats, Mme Agnes Havet first worked for Doucet as a dress designer, and later her own couture house joined the house of Drecoll as “Agnes-Drecoll.”

I love the Art Deco looks of these watches, and would gladly wear any of them! They sold for $35, in an era when that was a week’s wages for a man. Notice that the watch band shown is usually a simple band of black grosgrain ribbon with a buckle clasp.

Want to Read More About Art Deco Designer Watches?

A few years ago I posted two other articles about these early, mass market designer watches, a line Elgin called “Parisienne.” Additional famous couturiers were featured. In 1929, some Parisienne watches were diamond-studded and cost $75.

https://witness2fashion.files.wordpress.com/2015/11/1929-june-top-elgin-diamond-watches-callot-soeurs.jpg?w=500&h=409

From an ad for Elgin’s Parisienne watches, Delineator, June 1929. Click here to read the entire post that first appeared in 2015.

This ad, from December 1928, showed the biggest selection of Elgin watches for men and women, and gave their varied prices.

https://witness2fashion.files.wordpress.com/2013/12/1928-dec-elgin-watches-ad-top-96dpi.jpg?w=500&h=277

From an ad for Elgin Parisienne watches that ran in Delineator, December 1928. Click here to read the entire post written in December, 2013.

If you are lucky, you may find one of these find these vintage watches from such designers as Callot Soeurs, LelongLanvin,  Molyneux, louiseboulanger, Jenny, Agnes  and Premet.

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Filed under 1900s to 1920s, 1920s, 1920s-1930s, evening and afternoon clothes, Old Advertisements & Popular Culture, Vintage Accessories, watches

Butterick Dresses for Summer, June 1928

Three “afternoon frocks” from Butterick patterns; Delineator, June 1928, p. 34. From left, 2066, 2070, and 2072.

Sometimes the difference between an afternoon dress and an evening dress was that afternoon dresses had sleeves. In the pattern descriptions below, if sleeves are mentioned as an option, that probably means that a sleeveless evening version, with deeper armholes (and sometimes, deeper necklines) was included in the pattern.

Butterick 2066, from Delineator, June 1928.

Alternate view and description, Butterick 2066. There is a short-sleeved version, but not an evening option.

Butterick 2072, with long sleeves for afternoon — and a very different back/alternate view.

Alternate view and description for Butterick 2072, page 34. The version with a short pleated skirt is only described as “an even [i.e., not uneven] lower edge.” Illustrations by the versatile L. Ferrier.

In this illustration of the same pattern, Butterick 2072 — made without sleeves for evening — has a pointed hemline and a scarf/shawl.

Butterick 2072, like 2070, has a collar/shawl that appears to tie at the neckline. Delineator, June 1928, page 34.

A different description of of Butterick 2072, from page 35 of Delineator, June 1928. This one mentions a “finely pleated” skirt option, but doesn’t illustrate it.

Butterick 2070 is illustrated with a bertha collar that reaches to the waist in back. The edges of the dress and flounces are picot hemmed.

Detail of illustration, Butterick 2070.

https://witness2fashion.files.wordpress.com/2016/09/murray-suit-bodice-front1.jpg?w=450&h=500

The ochre yellow collar (top) on this dress is picot edged. The grayish, beaded chiffon is decorated with beads spaced less than 1/4 inch apart. Sew Historically wrote about how picot hems were done in the 1920’s and also provides a tutorial on faking them with a modern sewing machine.

Alternate view and description of Butterick 2070, Delineator, June 1928, pg. 34.

A similar flounced, tiered dress, Butterick 2085, appeared in the same issue. It had both day and evening versions:

Butterick 2085, evening version; Delineator, June 1928, pg. 35.

“For day the round neck is particularly nice…  and there are long close sleeves with frills.”

Butterick 2085, afternoon dress version. Delineator, June 1928, pg. 36. It has sleeves and a higher neckline than the evening version. The flounces are picot edged.

Butterick 2085 as described on page 36. “Tiers used across the back as well as front are very new and smart.” Many 1920’s dresses had very plain backs, with all the interest (and pleats or flares in the skirt) on the front only.

Butterick two-piece dress 2088 has a scalloped “lingerie” collar, a surplice closing, and a skirt [probably suspended from a camisole bodice] that is pleated only in front. Delineator, June 1928, pg. 37. Notice the stitched-down pleats with rows of stitching running horizontally instead of down the pleats.

All the fullness on the pleated skirt of Butterick 2088 is on the front of the dress. This pattern was available up to size 48 bust measurement, with a hip around 52.”

Surplice styles were often recommended as slenderizing for older women:

Butterick pattern No. 1187 from Dec. 1926 had "reducing properties" and came in sizes 36 to 48.

Butterick pattern No. 1187 from Dec. 1926, with a surplice bodice, had “reducing properties” and came in sizes 36 to 48.

This dress, with bertha collar and fitted bodice, was for younger or smaller women.

Another dress with a “bertha” collar: Butterick 2077 from June 1928. It also has a dipped hem in back, like No. 2072.

Alternate view and description of Butterick 2077. “Frocks with the down in back movement have become a very important type for formal wear.” The bodice [basque] closes under the left arm. Dresses with a basque bodice fit rather tightly at the natural waist — and this pattern is not available in large sizes.

More dresses for June coming up:  Dresses for girls 8 to 14.

 

 

 

 

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French Designer Gowns from May 1927

Evening designs from three famous houses, illustrated for Delineator in May, 1927.

A little guessing game: Can you guess the designers of these three evening gowns illustrated in May, 1927? Hint: Here are some names in alphabetical order; Chanel, Doeuillet, Lanvin, Patou, Vionnet.

Full length images; It’s 1927, and the skirt on the left bares the kneecaps. The dress in the center is a “bolero” fashion.

Answer:

From left, gowns by Vionnet, Lanvin, and Chanel. 1927.

It shouldn’t be a surprise that the simple gown with ingenious twisted fabric is the work of Madeleine Vionnet.

“Vionnet ties white crepe satin into a Gordian knot to give the swathed hip and up in front movement of the new season.” Delineator, May 1927.

The gown by Lanvin is elaborately sequinned, and — surprise — under the sheer skirt, it has knee-length trousers!

Lanvin bolero dress, heavily spangled. Delineator, May 1927.

“Gold and silver spangles outline the bolero in a heavy rope design and trim the bodice of Lanvin’s white crepe version of the Zouave silhouette with lamé trousers.”

The Metropolitan museum collection includes a black evening coat by Lanvin, also from 1927.

A “vanilla color” lace gown by Chanel, shown in Delineator, 1927.

“The square decolletage, fulness [sic] at the hips, and the use of vanilla color lace characterize Chanel’s frock.” It’s also notable for the bow shaped pin.

Pins in the shape of bows were widely copied. A nearly identical Chanel dress with similar joined bands of lace is in the collection of the Metropolitan Museum. (Click to see the additional images. It has a long tunic to be worn over a slip with two more layers of lace, plus a belt.)

These three dresses could be purchased in New York: the Vionnet and Lanvin from Altman, and the Chanel from Lord & Taylor.

Another interesting fact: All three dresses were designed by women at the top of French fashion — Madeleine Vionnet, Jeanne Lanvin, and Gabrielle Chanel.

Also illustrated in the same issue of Delineator were these lovely French gowns:

Fringed and beaded gown by Doueillet; Delineator, May 1927. The fringe is apparently tubes or strips of white chiffon.

A froth of a dress in black net, with pink satin bow. By Patou. Delineator, May 1927.

The Metropolitan museum has a similar (but not identical) 1927 black net dress by Patou.

For formal afternoon wear, Lanvin showed this:

An afternoon dress by Lanvin, seen in Delineator, May 1927. The curves of the embroidered design on the overskirt are echoed in the shape of the yoke. The taffeta sash is crimson.

Black and white organdy with a red sash is dramatic for an afternoon dress. Delineator explained the most popular evening color schemes from Paris:

Text from Delineator‘s fashion coverage, May 1927. Colors of the evening include “lipstick red.”

P.S. I can’t resist a shout out to Glamourdaze’s beautifully illustrated history of 1920’s fashions.

 

 

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Filed under 1920s, evening and afternoon clothes, Hairstyles, Hats, Vintage Accessories, Vintage Couture Designs

Rapid Change in Twenties’ Fashions: 1924 to 1927

Dresses for women; Butterick’s Delineator magazine, March 1924, p 27.

When we speak of “the Twenties,” most of us are picturing the short skirts and dropped waists of the later 1920s:

Two Butterick pattterns for women, March 1927.

But during the immediate post-war Twenties, women’s clothing actually became longer, although less bulky and more revealing of the body under the clothes.

These dresses are from 1918, the year the war ended. One has a slightly dropped waist:

Dresses, skirts and blouses, Butterick patterns in Delineator magazine, July 1918, page 52.

Dresses, skirts and blouses, Butterick patterns in Delineator magazine, July 1918, page 52.

And these — 6 years later — are from 1924:

Butterick patterns for women, Delineator magazine, March 1924, page 27.

A reaction to the trauma of the First World War created “the Lost Generation” as described by Fitzgerald (in The Great Gatsby, published in 1925) and Hemingway (in The Sun Also Rises, published in October 1926.) Both were writing in the post-war period from 1924 to 1926. Fashions from those years may not look like “the Roaring Twenties” as we often imagine them.

Left, a draped dress from March 1927 which looks very “Twenties” to a modern eye; right, a draped dress from March 1924 — just three years earlier. Both are Butterick patterns featured in Delineator.

Which changed first: the fashions, or the women?

Less formal clothing from 1927, left, and from 1924, right. Butterick patterns from Delineator. What a difference three years made!

More fashion contrasts from March 1924 and March 1927:

Butterick patterns for young women, March 1924. Delineator, page 29.

Clothes for young women and teens; Butterick patterns from March 1924. Delineator, page 29.

Clothes for young women and teens were usually a bit shorter than those for mature women, but not nearly as short as these adult styles from just three years later:

Buttterick patterns from Delineator, March 1927, page 22.

Butterick patterns for women, March 1927.

If you want more details about those eight dresses from 1927, click here.

These youthful outfits from 1924 look fussy and rather stodgy, compared to the streamlined styles of 1927.

Butterick patterns for teens and small women, March 1924. Delineator.

Three styles for teens, Butterick March 1927. [The illustration on the left is bizarrely elongated….]

For more about dresses that combined different shades of the same color, click here. For more examples of rapid change in 1920’s fashion, click here.

A coat (1318) and dress (1323) from Butterick patterns, March 1927. Delineator, page 25. They’re like shingled hairstyles: short and sleek.

 

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Filed under 1920s, evening and afternoon clothes, Hats, Musings, Sportswear, Vintage Accessories, World War I

Paris Shoes for April, 1928

All shoe illustrations are by Dynevor Rhys, from Delineator magazine, April 1928. Black patent leather high heel with gold piping, by Ducerf-Scavini.

All these shoes have rather high heels, but similar shoe styles are shown in the Butterick pattern illustrations in Delineator for April 1928, too.

High heels resembling the Paris shoe designs are shown with these Butterick pattern illustrations, also from the April, 1928 Delineator magazine.

Another high heel for afternoon. In smoke gray trimmed with narrow bands of black kid. By Ducerf-Scavini.

The extremely delicate trim and piping on these shoes signal designer craftsmanship, and couture prices.

This “street shoe” has a silver buckle to accent its silvery gray goat skin. By Ducerf-Scavini.

A putty gray-beige high heel with two straps for “a foot with a very high instep.”

You can see the whimsical signature by artist Dynevor Rhys just below the heel.

Black patent leather accents this black antelope shoe, a play on texture by Ducerf-Scavini.

The very high instep in this shoe reminds me of some “gladiator” variations from the 2010s. I have no idea how anyone got a foot into this shoe, but it’s stylish…. And it must have been gorgeous in rose and silvered gray. By Perugia.

This shoe has a leather tab instead of a buckle. In silvered leather, by Perugia.

An evening shoe with two bands of rhinestones over the instep, by Hellstern.

The accompanying article mentioned that actresses in Paris were wearing shoes with rhinestoned heels, off stage as well as on.

High style for evening, in these shoes with “diamond” on heels and straps. By Perugia.

A less dramatic look from Perugia, with a tiny open triangle where the T-strap meets the band. In “Opalescent pink kid” they would have complemented a pink chiffon frock,

Here is the text that accompanied the two-page shoe article.

A colorful pair of shoes by Ducerf-Scavini is in the collection of the Metropolitan Museum, and the Met has many examples of shoes by Perugia. This gold and silver pair –with quite unusual heels — dates to 1928-29.

 

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Filed under 1920s, 1920s-1930s, evening and afternoon clothes, Shoes, Vintage Accessories, Vintage Couture Designs

A Wedding Party in the 1920s

The bride and groom sit informally on the grass in front of a home, surrounded by a group of young men and women in late-1920’s clothing. (It does look like the bride was trying to avoid grass stains on her light dress.)

While sorting my Aunt Dorothy’s huge collection of photos, I found these charming pictures of an informal wedding in the nineteen twenties. The skirt lengths suggest 1927-28 to me.

Happy faces (for the most part) and real-people hairstyles and clothing from the late 1920s. Left side of group photo. The men’s hair looks natural, not slick or oily.

More wedding guests, this time from the right side of the photo.

Although my aunt knew a great many women called “Dot,” — and she herself was called Dot — I haven’t been able to match “Dot the Bride” to any other photos, so I can’t find her last name, or date her wedding exactly.

Dot Richardson and Dot Robinson, on an office outing to Monte Rio, California, circa 1921.

Dot was the usual nickname for women called Dorothy.

There’s a good chance that like my aunt, the bride or her groom and most of the wedding guests worked at the Southern Pacific Railroad Headquarters in San Francisco. They all seem to be in their twenties or thirties.

Dot and her husband. I love his pocket square. Like the bride, many of the female guests are wearing their Marcelle-waved hair loose, longish, and full. Dot wears dark lipstick, too.

The bride and groom have a sense of humor, judging by the toy bulldog on a leash in the foreground.

Her pale, short dress, worn with almost opaque white silk stockings, has a lace “bolero” jacket and lace flounces. Her feet are swollen; brides don’t get to sit down much at weddings. [When their feet hurt, people used to say, “My dogs are barking.”]

Here the newlyweds pose with the honeymoon car, decorated with a “Just Married” sign and several big, tin cans to make noise as they drive away.

Their friends have tied several cans tied to the bumper to ensure that everyone notices the “Just Married” sign on newlyweds car as it clatters down the road.

Her huge corsage must mean “Maid of Honor.” She wears a light coat over a knee-baring print silk dress; big bows trim her shoes. As sometimes happens with informal weddings, not everyone got the “not too casual” message. (Yes, I mean you, Mister Sweater and No Necktie.) His boutonniere says he’s part of the wedding party.

Even this guest caught in the background wears a dress with a graceful, curving pleated flounce:

I wish we could see more of this dress on a Bette Midler look-alike….

Whether she’s gaining a son or a daughter, this mother looks happy.

The mother of the bride (or groom) looks very up-to-date in her short dress, worn with dark stockings and low shoes. The bride’s dress appears to be waistless, possibly a princess style with a bow and drape at her left side.

The white-haired lady’s dress has a V-shaped lace insert in the bodice, and a two-tiered skirt that just covers her knees. She hasn’t bobbed her hair, however.

I hope this bunch of pleasant-looking young people had very happy lives, and many equally pleasant celebrations.

It’s easy to imagine enjoying their company.

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Filed under 1920s, 1920s-1930s, Coats, Dresses, evening and afternoon clothes, Hairstyles, Hosiery, Hosiery, Makeup & Lipstick, Menswear, Vintage Garments: The Real Thing, vintage photographs, Wedding Clothes