“Make These and Have Something to Wear: Vogue Designs for Busy Days and Crowded Nights”
This two-page spread in the Ladies’ Home Journal (LHJ) featured nine Vogue patterns. Here they are in detail:
This high-cut collar is also seen on the “copper” colored two piece dress, No. 7508.
On the facing page, four Vogue patterns for evening were illustrated:
“The apparent lack of a seam down the front is not a mistake; there is one right down the center in back. We just couldn’t bear desecrating the lovely backward sweep with mere seams. The twisted shoulder straps, that are part of the dress front, drop to the waistline in back. We suggest platinum satin with mink or kolinsky banding.”
(A little digression: Kolinsky is a very expensive fur. High quality watercolor brushes are still made from it; Winsor & Newton will sell you a size 10 Kolinsky brush for $499. Movie plug: In the 1937 comedy, Easy Living, the life of a hard-working young woman is transformed when an angry millionaire throws his wife’s Kolinsky fur coat out the window. Since our heroine doesn’t know what” Kolinsky” is, she wears the coat, not realizing it’s worth $55,000 — in Depression Era dollars! To her surprise, people start treating her differently because they think she is rich — or immoral…. Easy-to-relate-to Jean Arthur is the star. )
Both the bias cut and the twisted fabrics in those two Vogue evening gowns show the influence of Madeleine Vionnet.
“Coronation pink” refers to he coronation of King George VI and Queen Elizabeth of England and the United Kingdom in May of 1937. They were the parents of Queen Elizabeth II. “Shocking pink” was introduced by Elsa Schiaparelli, also in 1937.
Are you inspired to start sewing your New Year’s gown?
Note: These patterns were featured in November, so women would have been making and wearing them in 1938 and 1939 — or later. By mid-1939, the hems on the day dresses would have looked much too long.