Category Archives: 1930s

Smocking for Girls and Boys, Forties’ and Fifties’ Patterns, Part 1

McCall 692, a smocked dresses for toddlers, dates to 1939, but this image is from a 1946 catalog. It was in the needlework catalog for November 1950, too, eleven years after it was issued.

Smocking was a part of traditional dress long before it became associated with clothes for children. However, as a way of expressing devotion through hand sewing, smocking patterns like these remained popular: most of these patterns were featured in the McCall Needlework catalogs year after year.

McCall 692 is one of the few patterns that mentions the pleasure to be had from smocking: “Fascinating to do and very attractive….”

Very loose, full dresses with smocked yokes were made for young children in the 1920’s, too:

Butterick smocked dresses 1963 and 1955, Delineator, April 1928. “Handwork is the only trimming in good taste for very small frocks even when they will be worn to dancing school.”

This pattern is from 1936 –and was still for sale in  1950.

McCall smocked dress pattern 442, for very young children. It appeared in 1936 and was still in catalogs for 1946 and 1950 — perhaps longer.

Smocks for toddlers were often loose, but smocked dresses for older girls followed the lines of adult fashion in the nineteen twenties and in the nineteen forties:

At top left, a young girl is in a pale blue dress smocked with blue thread; right, an older girl’s smocked dress has a 1920’s hip band in red and black. Delineator, July 1925.

Butterick smocking pattern 16046 is used at the yoke, wrists, and low waistline of a girl’s dress from 1929. “This is the first time a  modernistic design has appeared in smocking.” — Delineator, June 1929.

McCall 786, a smocked dress for toddlers, dates to 1940, but was in the catalogs for at least ten years after that.

Honeycomb is one of the oldest smocking techniques, with many variations.

McCall 705, originally from 1940, shows a more fitted smocked dress — a style I remember from the 1950s.

McCall 705 was suitable for a “sub-teen” — up to age 10 — in the 1940s.

Also suitable for schoolgirls was this dress using honeycomb smocking — I believe this is one of the stitches that has some horizontal stretch. It gives interesting effects when worked on stripes or checks.

McCall 857, early 1940s. “For little girls, omit the waistline smocking, if desired….”

Detail of McCall 857. “Schoolgirl simplicity.”  For sizes 4, 6, 8, 10, 12.

McCall 878 for toddlers, from 1941. In the catalog for May, 1950.

McCall 1125 smocked dress for girls, 1944. Image from May, 1946. For ages 2, 4, 6.

McCall 1164, a smocked dress for toddlers, circa 1945. The sunbonnet was still a common feature of girls’ clothing.

Another toddler dress with smocked yoke and loose fit: McCall 1189, from 1945, still in the needlework catalog for Nov. 1950. “Smocking and small clothes just naturally ‘belong.’ “

McCall 1175 for school-age girls. 1945. “Send her off to school with a shining face and a smocked two-piecer…. The button-on skirt is pleated back and front.” Sizes 4, 6, 8, 10.

Detail of McCall 1175.

Boys — very young boys — could wear smocked outfits, too.

McCall 1195, a smocked suit for young boys from 1945 (Image from Dec. 1946.) Buttoning shorts or a skirt to a young child’s blouse (at ages when the tummy is about the same size as the hips) was seen in the 1920’s, too. For sizes 6 months to 3 years.

Mid-forties’ dresses for girls old enough to attend school were fitted at the waist. This horizontal yoke echoes the wartime wide shouldered-look for women.

McCall 1234 for girls, image from 1946. A “school-ager’s classic” for ages/sizes 6 through 12.

McCall’s 1270, image from 1946 catalog. Note the shoulder-widening yokes and puffed sleeves.

A similar style was offered for younger girls:

McCall 1308 for toddlers and “nursery-school age” girls, 1946.

McCall 1350, a smocked dress for girls, with a fitted bodice, a yoke, and puffy sleeves. Ages/sizes 2 through 8.

Detail of elaborate smocking on McCall 1350. Image from May, 1950.

A doting parent or grandmother could even smock a coat for her toddler — or a blouse, or a combination sunsuit/pinafore.

McCall 1311 is smocked coat for a toddler, 1946-1950.

McCall 1259 is a smocked blouse for toddlers, from the catalog for December 1946, also in Nov. 1950.

This “sunsuit” could also be made as a pinafore to wear over a dress. McCall 1245, from 1946. It includes patterns for panties and a sunbonnet.

I confess that I am charmed by the illustrations, as well as the smocking. More about smocked dresses for girls, and smocking patterns, in Part 2.

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Filed under 1920s, 1920s-1930s, 1930s, 1930s-1940s, 1940s-1950s, Children's Vintage styles, Vintage patterns

Companion-Butterick Pattern for Short Misses, May 1937

Three very different dresses “for Short Misses” from one “Triad” pattern, Companion-Butterick 7361. Woman’s Home Companion, May 1937. [These women do not look short….]

The Woman’s Home Companion often featured “Triad” patterns, which promised three styles from one Butterick pattern. This one, Companion-Butterick 7361, is unusual in that the styles are so very different from each other. The flattering center-pleat skirt is shown with and without top stitching, in crisp or soft fabric, but it’s recognizably the same pattern piece. The bodices, however, have very little in common.

Left, Companion-Butterick 7361 in a sleeveless version with tied shoulders and a sharply angled front.

The armhole seems to echo the pointed front. Bows at the shoulders are repeated in the belt. There is a small, angled bust dart at the side, but most of the bust fullness is supplied by fabric gathered at the shoulders. The “sunback” opening is square.

Back and alternate views of Butterick 7361, a “Triad dress for Misses 5 feet 4 inches or under.” WHC, May 1937. Sizes 12 to 20; 30 to 40 inch bust measure.”

A zip-front version of Butterick 7361 has top stitched pleats and a crisp white collar to match its white zipper and belt buckle. WHC, May 1937. The editors called this a shirtwaist, but suggested “you can twist pearls over the shirt collar of the print.”

In 1937, zippers on relatively dressy dresses were a new idea. (And zippers were not always available in a wide range of colors.) This dress is not active sportswear, nor is it a housedress or work uniform. The small white clutch purse hints that this could be worn shopping, or out to lunch. In this version of Butterick 7361, the bust fullness is controlled by two parallel tucks at each shoulder. Tiny (false?) pockets with tabs have white buttons to match the buttons on the puffy sleeves.

The third version of this dress is definitely the most formal.

A formal afternoon dress version of 7361 is illustrated with a sheer over-layer, which could have long sleeves. WHC, May 1937.

In this version, the bodice has a shaped waist with the fullness softly gathered to it. The shoulder area is shirred. The modestly V-necked collar is trimmed with artificial flowers, and the belt has become a sheer sash tied in a big bow.

Text explaining Companion-Butterick 7361, Womans’ Home Companion, May 1937, p. 83.

Sometimes WHC illustrators drew shoes supplied by their advertisers, but I can’t find an exact match from this issue.

Air Step shoes ad, with prices, WHC, May 1937. The high heeled sandal on the right is very similar to the black shoes shown with the afternoon dress version of 7361.

From an ad for “Cabana” shoes by Walk-Over, WHC, May 1937.

Cabana shoes from Walk-Over, from an ad in WHC, May 1937. Perforated shoes for summer. The “Ardwyn” style was patented.

I tend to think of white, perforated shoes as “old lady” shoes, probably because my grandmother still wore them in the 1950’s. But the two-tone “Caribee,” above right, right does not have wide, low, “old lady” heels.

A store-bought, zip-front, print dress similar to Butterick 7361 is worn with stack-heeled white shoes by the model in this ad for Air Step shoes. WHC, May 1937.

For casual shoes, Keds (United States Rubber Co.) made many attractive cloth shoes in the 1930’s.

Ad for Kedettes cloth shoes for summer; WHC, May 1937. They were available in a wide variety of colors and styles. Prices $1.29 to $2.29.

This similar “Kedettes moccasin,” in white and navy, is from 1938:

Bottom of page, Kedettes shoe ad, McCall's, July 1938.

I love those striped soles!

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Filed under 1930s, 1930s-1940s, Old Advertisements & Popular Culture, Shoes, Sportswear, Uncategorized, Vintage patterns, Zippers

Cloth Bonnets for Sun or Indoors

A vintage sunbonnet, which shows signs of wear.

I know next to nothing about millinery. However, a recent conversation with Linda Rahner about sunbonnets reminded me that I photographed several from a collection that has since been sold. The same collection had Victorian cloth bonnets which may have been made to be worn alone indoors, or under a hat, and it seems logical that their construction would inspire the cloth bonnets used for sun protection. So here are a few sunbonnets and — perhaps — some of their antecedents.
[Tip: If you ever try to search for sunbonnets online, be sure to limit your search by adding “-sue -baby.” Otherwise, Sunbonnet Sue quilts will dominate your results…. ]

This American photo from the late twenties or early 1930’s shows a woman, on the left, wearing a sunbonnet; on the right, her daughter wears trousers.

It's the 1930s. The woman on far right is wearing trousers. Her mother, far left, wears a sunbonnet.

Trying to date vintage sunbonnets must be a nightmare, because sunbonnets are still being made and sold. The needs of re-enactors, docents at historic sites, and participants in local history days have resulted in many commercial patterns for sunbonnets.

I’m pretty sure this one is “the real thing,”  because it is almost worn out.

A threadbare sunbonnet in grayish brown cloth. Its brim is stiffened with padding and diagonal machine quilting and sticks out quite a way to shade the face.

A close up of the worn sunbonnet. Some white selvedge shows in the ruffle.

Back of the worn brownish sunbonnet. The neck cover is not very long. I have no idea about its date except that it’s machine stitched.

This checked gingham sunbonnet is in very good condition — which makes me wonder if it was really worn for working outdoors.

This sunbonnet is made from striking fabric, so perhaps a reader can identify when it was probably made. It does appear to have been worn more than once. It is stiffened with padding and parallel rows of stitches.

Even this blurred photo shows that it would give the back of your neck good protection.

The rickrack trim on this blue sunbonnet makes me think it may be from the 1930’s — but other opinions are welcome!

This crisp sunbonnet is made of blue chambray and trimmed with rickrack. Perhaps it was a gift — “too good to wear” for yardwork.

Little girls continued to wear variations on sunbonnets in the 1940s.

My friend’s collection also included some white bonnets, definitely vintage, which I am utterly unqualified to date. However, some have long back flaps (like sunbonnets;) some have been stiffened with parallel rows of cording or quilting; and the basic coif shape goes back a long, long way. If you recognize the period for any of these, feel free to share your knowledge:

The simplest white bonnet or house cap:

One piece of fabric forms the front; another is gathered into a back. The stripes are woven into the cloth. The seam between the front and back is piped.

The front has a single ruffle trimmed with lace framing the face.

A closer view of the lace and fabric. Is it machine lace?  The ruffle is actually pleated into place rather than gathered.

Here’s a close up of the fabric — badly mended in one spot:

The fabric looks like linen to me. A hole was badly mended.

There is a drawstring in the back casing (and a French seam.)

Like the front, the back is trimmed with a single ruffle.

A more complex cap or bonnet looks similar from the front:

The front of this bonnet or cap is very simple . . .

But from the side, it’s another story:

Parallel rows of cording stiffen this cap. It also has a long flap in back, pleated rather than gathered.

A closer view of the cording.

The cording appears to be hand stitched.

I just discovered that a similar bonnet was illustrated in Godey’s Lady’s Magazine in 1857.

Is a cap like that one the ancestor of those sunbonnets?

This one — perhaps a house cap? — is too elaborate for farm work:

Definitely meant to be seen, this bonnet has ruffles and cording everywhere — even running down its back.

The be-ruffled bonnet seen from the front. If it was intended to be starched, what a nightmare to iron!

This is the ruffled bonnet seen from the rear. It has a long neck flap, too.

For all I know, one or more of those is really a night-cap….

It’s not quite fair to judge this last masterpiece (and it is one!) without starch, but, since starch attracts insects, it was washed thoroughly before being put into storage. Try to imagine the hand-embroidered lace freshly ironed and standing crisply away from the face:

A front view. The ties are very long.

A closer look at the hand-embroidered cutwork lace.

The same hat viewed from above; in addition to the long ties that go under the chin, there are ties ending in a bow on top.

A close up of the quilting which stiffens the brim.

A very chic cap or bonnet in profile — I’ll go out on a limb and say “probably late 1830s.”

The voluminous crown suggests that it was made to be worn over a hairstyle like this one:

Fashion plate from La Mode, Sept. 1838. The Casey Collection.

Back view of a tulle bonnet trimmed with marabou, The Lady’s Magazine, Feb. 1837. Casey Collection.

An assortment of bonnets from World of Fashion, Nov. 1838. Casey Collection.

An earlier cloth bonnet or coif can be seen in The Bonnet Maker, Costumes d’ouvrieres parisiennes, by Galatine, 1824. (Zoom in to see the details of her embroidered bonnet, and the corded bonnets in her hand.)

I no longer own my Godey’s  or Harper’s fashion plate anthologies, so I present all these photos for the enjoyment of those who do. Happy hunting.

P.S. If you have never visited the Casey Collection of Fashion Plates, there’s a link in my “Sites with Great Information” sidebar.

 

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Filed under 1800s-1830s, 1830s -1860s fashions, 1860s -1870s fashions, 1870s to 1900s fashions, 1900s to 1920s, 1930s, Early Victorian fashions, Hairstyles, Hats, Hats, Mid-Victorian fashions, Uniforms and Work Clothes, Vintage Garments: The Real Thing

“Zip” — Slide Fasteners from Sears, Part 2

https://witness2fashion.files.wordpress.com/2014/03/img_7462.jpg?w=500&h=344

Ad for Talon Slide-Fasteners, Delineator magazine, March 1929. Butterick, which published Delineator, also sold dress pattern 2365, which used several zippers. It is the dress being worn by the woman shopper in the Talon ad. Talon zip “colors are black, white, two tones of gray and two of brown.”

While poking around in 1930’s Sears catalogs (via Ancestry.com), I was curious about two things:

  1. After 1935-36 season, when French fashion houses began showing zippers in “dressy” clothing, as opposed to sportswear and work clothes, how long did it take for the fashion to be accepted in the mass market?  I don’t mean in exclusive stores which copied couture, but in low-cost clothing for ordinary women, like those who shopped from the Sears catalog.
  2. I have a theory that the heavy weight zippers which were used successfully in jackets, work clothing, and canvas mailbags in the late twenties and early thirties (See Zip, Part 1) were simply too heavy and stiff to use in the light-weight dress fabrics of the twenties and thirties. Was there a noticeable change in the sizes and qualities of zippers available to home dressmakers in the late 1930s?

Note: All images identified as coming from Sears Catalogs are copyrighted by Sears Brands LLC.  Do not copy them.

A little review: Slide fasteners, soon called zippers in the U.S., were found in sportswear and children’s clothing before they appeared in more formal clothing.

These sweatshirts appeared in the Sears catalog for Fall 1937. Some have zip closings at the neck (and one has America’s favorite rodent….)

A Sears “twin set” from Fall 1937 includes a solid color jacket that closes with a separating zipper, and a coordinating striped sweater underneath. ” ‘Zips’ are fashion pets….”

This terrific ski suit has a separating zipper; “zips” on ski wear and children’s snow suits were so customary that the catalog doesn’t even mention this zipper.

Woman’s ski outfit from Sears catalog for Fall 1937.

Work dresses and house dresses also featured zippers in 1937-38:

Snapper and Zip house dresses and housecoats were shown in the Spring of 1938 Sears catalog. This zipped dress was for “housewives, nurses, beauticians, maids . . . the perfect dress to work in.”

A long (and colorful) front zipper appears on this “hostess gown” from Sears, Fall 1937. It is not for street wear, but it is made from rayon crepe, a soft, clinging fabric.

Left, a dress with a zipper neckline, and right, a sporty two-piece with a front zipper. Sears catalog, Spring 1937.

Description of Sears two-piece outfit for Spring 1937.

The 1937 outfit in the middle — “with three zips!” — has a zip neck opening and two more zippers as trim on the pockets. Sears catalog, Spring 1937.

In the 1938 catalogs, zippers are still appearing on casual, sporty dresses, but also on more dressy outfits. This is a sporty knit zip outfit:

This sporty knit has a long separating zipper as a fashion detail; Sears, Spring 1938. Presumably the zip colors matched the darker fabric.

This dress has one, long, obvious zipper from neckline to just above the hem, and it is definitely not a dress for housework. Sears, Spring 1938. It’s made of washable Shantung rayon. The long vertical line of the zip “gives you that slim, tall silhouette that’s all the rage.”

This “dressy” blouse is made of taffeta — and has a “popular” zipper running right down the front.

Delicate fabric appears in a taffeta zip-front blouse from Sears, Spring 1938.

There is nothing sporty or casual about this 1938 corselet dress with dyed-to-match embroidered sheer sleeve and bodice inserts.

A “Paris inspired” dress from Sears’ Spring 1938 catalog. Where’s the zipper? In the hidden side seam opening. “A Zip placket closing for trim, perfect fit.”

This is another tid-bit of zipper information: in Spring of 1938, the zipper was taking the place of the old snap or hook-and-eye closing hidden in the side seam of a close-fitting dress.

The close fit of this embroidered dress is the result of a hidden “zip placket” in the side seam. Sears, Spring of 1938.

This dress could be ordered in three different fabrics; it has a smooth fit because of its “neat zip placket closing” in the underarm side seam. Sears, Spring 1938. The summer fabrics are soft rayon.

That’s not to say that the Paris influence — using zippers as a design feature — has disappeared.

Three Zips: “This striking dress has decorative zippers in the shoulder seams. Sears, Spring 1938. On “the Newest Zip Dress . . . A zip tops each shoulder  . . . and another zip snugly closes the placket of the new ‘corselet’ waist!”

A center front zipper is a style feature on this embroidered “pebble crepe” ensemble, too:

Embroidered two-piece dress with zipper front. Sears catalog, Spring 1938.  “The Petit Point  . . .  in heavenly colors . . . runs all around hem of flared skirt . . . up the front of the blouse on each side of colored Zip closing.”

Another zipper novelty in the Sears catalog for Spring, 1938, is the Hollywood style of this aqua “corselet” dress:

The novelty of this dress is its “long back Zip.” Sears, Spring of 1938.

If you thought the center back zipper was a tell-tale sign of the 1950s, here’s proof that it can appear earlier.

And, speaking of novelties — Not only a huge variety of zippers, in many lengths, styles, weights and colors appeared by 1939, so did novelty zipper pulls!

Ornamental zipper pulls from Sears, Spring, 1939.

The zip slide fastener on the front of this dress has a “pendant” — an ornamental zipper pull. Sears catalog, Spring 1938.

Ornamental Zip pulls, Sears catalog, Fall, 1939.  “Jitterbug” bead figurines, and “Scottie Dog, Horse or Squirrel hand carved on natural wood.” Also of interest: “Crown’s Iris Zips” made of plastic on matching colored tape, in five lengths and ten colors. Schiaparelli had encouraged the development of these full-color plastic zippers just a few years earlier.

In 1939, Sears offered a truly extensive selection of zippers for all clothing purposes:

Some of the zippers sold by Sears in Spring, 1939. Heavy jacket zips, colored enamel Talon zips…. “French dressmakers are using colored zips for smart costume accent…. Rustproof metal enameled in colors to match cotton tape…. Simple instructions for sewing with each fastener.”

More zippers from Sears, Spring 1939. “Match or contrast the colors in your house dresses, housecoats, sports clothes with colored enamel….”

Crown’s “Iris” colored plastic zip fasteners sold by Sears, Spring 1939. “A smart dress trimming as well as streamline fastening for evening dresses, blouses.”

Special zippers for side-closing dress plackets from Sears, Spring 1939. “Closed at each end– the only zip suitable for smooth “no gap” dress plackets. Gives the dresses you make yourself that smart professional look. Easy to sew in. Colored enamel on matching cotton tape.”

“Mind the Gap”

By 1939 zipper manufacturers (and their ad companies) took some inspiration from Listerine, which used “Halitosis” to sell mouthwash, and from corset manufacturers who convinced women that a curvy backside was “Lordosis,” and created a new, embarrassing condition called “Gap-o-sis,” to describe what happened to dresses that used snaps instead of zippers in their side plackets.

“We moderns don’t wear dresses that have gaposis. Cure plackets that gap with Talon Fasteners.” Gaposis could be avoided by replacing snap-closing plackets with zipper plackets in your dresses. Sears catalog, Spring 1939; top of a page listing zippers for sale.

Because vintage clothing collectors depend on zippers for help in dating garments, EBay has even published a zipper guide for collectors. You might want to compare it with some of these images from the Sears catalog….

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Filed under 1920s-1930s, 1930s, 1930s-1940s, Old Advertisements & Popular Culture, Sportswear, Uniforms and Work Clothes, Zippers

“Zip” — Slide Fasteners from Sears, 1930s (Part 1)

Thanks to reader kellycb for wondering about the brands of zippers sold through the Sears, Roebuck catalog. I thought I could do a quick search through the 1930’s Sears catalogs available through Ancestry.com. [All images in this post which are labeled “Sears” are copyrighted by Sears Brands LLC. Please do not copy.]

Zipper brands available from Sears in 1939 included Talon, “Standard”, and Crown. Earlier catalogs also sold Koh-i-noor slide fasteners, snaps, and  hook and eye tape.

I was quickly able to find that Sears sold Talon Hookless Slide Fasteners, and “Crown” fasteners — possibly a house brand, since Sears also sold Crown fabrics. But that’s not what soaked up two days of my browsing time. It was the constant use of the word “Zip” to indicate a slide fastener.

Zip: Slide fasteners sold through the Sears catalog, Spring 1935. Sears image via Ancestry.com

Technically, advertisers could not call a slide fastener for a garment a “zipper.” But the American public apparently did refer to them as zippers, so the word “zip” — not copyrighted — appears quite often.

The word “zipper” was owned by the B.F. Goodrich company.

https://witness2fashion.files.wordpress.com/2014/02/1928-dec-p-67-500-zipper-boots-ad.jpg?w=378&h=500

B.F. Goodrich Zipper Ad, December 1928, Delineator magazine

Originally the “Zipper” was a winter overshoe (rain boot) that closed with a slide fastener, made by the B.F. Goodrich rubber company. As I wrote is a previous post, “by 1922 Goodrich had launched their “Mystik Boots,” which closed with Hookless [brand] slide fasteners instead of snaps or buckles. They were such an immediate success that B.F. Goodrich Company asked Hookless for exclusive rights to use their fasteners. In 1923, the Mystik Boot was renamed, to draw attention to the ease with which they were put on and taken off.

“What we need is an action word,” said company president Bertram G. Work, “something that will dramatize the way the thing zips.” He quickly added, “Why not call it the zipper?” – from The Evolution of Useful Things, by Henry Petroski, p. 111.

The word “zip,” indicating speed or energy, was already popular slang.

These 1930 trousers for young men and boys had “zip and dash,” but they did not have what is now called a zipper. The fly closed with buttons. Sears image via Ancestry.com.

You could zip around town in your car or on a bike. “Zip” was also the name of a hair remover that had been in use since the twenties.

Zip hair remover ad from Delineator, November 1924. “Zip — It’s off because it’s out.” “You actually destroy the growth by gently lifting out the roots — painlessly and harmlessly.” [That’s what it says….]

In Akron, Ohio, where Goodrich “Zippers” were manufactured, a college football team is still called the Zips.

The speed with which the name of a trademarked product — the Zipper boot — became the standard American noun meaning “slide fastener” amazed me.

Anyone who is seriously interested in the history of the slide fastener, now usually called a zipper, should know about Robert Friedel’s book, Zipper: An Exploration in Novelty, which has been described brilliantly by The Vintage Traveler. (Click here for her “Currently Reading: Zipper: An Exploration in Novelty“. The Vintage Traveler also showed many ads for  zippers in her “Zippers, Part II.”

As Friedel explains, early slide fasteners were put into production and sold before they were perfected [rather like some software today.]  One problem with the early slide fasteners was that they worked as long as they remained perfectly straight — but sitting usually causes the fabric in a skirt placket or trouser fly to bend. Twenty years later, people who had been publicly embarrassed by a broken slide fastener were not eager to try the improved versions in their clothes.

A Hookless Fastener is featured on this man’s suede jacket (called a blouse) in the Sears catalog for Fall, 1930. “Zip it’s on — Zip it’s off! — that’s the quick modern way to dress….”

Menswear quickly adopted slide fasteners in sports jackets and work shirts, but resistance to replacing button-fly trousers with zipped flies continued till the late 1930’s.

Sears offered many clutch bag models with zippered compartments, and handbags with concealed zip interior pockets. Fall, 1930. The Hookless Fastener Company was now better known as Talon.

Slide fasteners worked well on straight openings: clutch handbags, mail bags, boots and leggings, even sleeping bags.

A boy’s jacket from Sears, Fall, 1927, closes with a Hookless slide fastener. “Zip! — just a simple jerk on the patent hooker and it’s snug around your neck. No buttons to bother with and we guarantee it to work every time.” Judging from the need to explain, this really was “Something New” in 1927.

One brilliant approach to selling slide fasteners urged their use in children’s clothing to make children more self-reliant. (See “Zippers Are Good for Your Children.” A bonus: children didn’t remember those embarrassing old zippers!)

“Put in Zips so she can dress herself — Even tiniest tots manage them.” Sears catalog, Spring, 1939.

Regardless of B.F. Goodrich, the word zipper did get used by other sources:

Here, the Sears catalog for Fall, 1929, suggests making children’s winter leggings with a “zipper  side fastener.” (Leggings with dozens of buttons must have been a nightmare for Kindergarten teachers.)

These trousers — which did have a zipper fly — were aimed at young men with waists 26 to 32 inches:  “College Styles” “for youths.”

Sears offered these trousers “featuring the FLASH Slide Fastener” in Spring of 1935. The extremely wide legs — sometimes called “Oxford bags” — were a young man’s fashion.

Slide fasteners also made an early appearance in girdles and corsets.

“Zip! It’s Open!” The woman on the right is enjoying the ease of a zippered girdle; the woman on the left wears a corselet closed with hook and eye tape. Sears catalog, Spring 1932.

Slide fasteners were used in sports clothing and work clothing before 1936, but they seem to be most often used on relatively heavy fabrics, like leather, wool, corset coutil, and sturdy cottons.

This “Pic-Pon Cord” cotton dress from Sears has a “zip closing;” Sears catalog for Spring, 1935.

Also made from corduroy is this woman’s jacket from 1933.

Zipper neckline closing on a “Sporting Life” jacket for women from Sears, Spring 1933. Its “popular, practical zipper closing” uses a “Jiffy” Fastener.

According to the catalogs, this was Sears’ most popular work dress for women, and in 1935 it was offered in the traditional button front or (“More Style! More Comfort!”) with a zip- closed front.

From the Fall, 1935 Sears catalog: a sturdy work dress. The “new, improved” version with the zipper (right) cost more; zippers were relatively expensive.

The 1935 “Zip-Closed Front” work dress cost twenty cents (20%) more — a zipper cost about 20 cents.

By 1937, the “zip close” version was featured more prominently than the buttoned one.

In Sears’ Spring catalog for 1937, the work dress with a zipper was more prominent.

The zipper made a transition from sports and house dresses to dressier women’s clothing by 1937. Several Paris designers began showing dresses with visible zippers in 1935-36; Schiaparelli put visible plastic zippers right on the front of her dresses.  However,  I found a Vionnet design from 1929 that had a prominent zipper front closing. It was copied by Butterick as pattern 2526.

https://witness2fashion.files.wordpress.com/2014/03/1929-march-p-27-couture-vionnet-zipper-e-skirt.jpg?w=318&h=500

A Vionnet ensemble sketched for Delineator magazine in 1929 has a prominent zipper on its front.

Butterick also offered a different dress pattern that was featured in advertisements for the Talon Hookless Fastener in 1928-29.

Here’s a closer look at Sears’ [rather limited] Slide Fastener selection from 1935:

“Zip;” slide fasteners available from the Sears catalog, Spring 1935. Customers were assured that these stayed shut (“locks in any position.”) They were also washable and rustroof — unlike early hookless fasteners which had to be removed before washing your garment.

The concealed “Kover-Zip” slide fastener from Koh-i-noor was available in separating or non-separating versions. Its zipper teeth were completely concealed by a color-fast grosgrain cover. It was a luxury item, more than twice the price of a “Standard slide fastener.” Sears’ Zipper colors were limited to black, brown, tan or white.

In 1935, the zippers were recommended for “finishing sport-wear, blouses [like the man’s suede “blouse” shown above], children’s garments” (the Kover-Zip) or in “sturdy quality for sport coats, sweaters, children’s suits, dresses.” In other words, they were for casual and practical garments, usually made of heavy fabrics.

Men’s shirts with zip fronts; Sears catalog, Fall, 1937.

After the Paris collections of 1935-36, zippers were about to undergo a rapid change for the better. (See “Zip” Part 2, coming soon.)

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Filed under 1900s to 1920s, 1920s, 1920s-1930s, 1930s, 1930s-1940s, Children's Vintage styles, Corselettes, Corsets, Corsets, Corsets & Corselettes, Foundation Garments, Girdles, handbags, Men's Sportswear, Old Advertisements & Popular Culture, Purses, Shirts for men, Uniforms and Work Clothes, Zippers

Du Barry Fashions, August 1939

Cover, Du Barry Fashions Prevue store flyer, August 1939. What a hat!

Du Barry patterns were sold by Woolworth’s — we called it the “dime store,” or the “five and ten,” as in the 1931 song lyric, “I found a million dollar baby in a five and ten cent store.” ( Click here to hear it .)

Page 6, Du Barry pattern flyer, Aug. 1939.

Page 5, Du Barry pattern flyer, Aug. 1939.

The Du Barry flyer from August 1939 shows relatively few patterns — but illustrates the same patterns in different “views” on several pages.

Du Barry pattern 2306 was illustrated on page 2 and on page 4 of the August 1939 flyer.

Du Barry pattern 2304B, an “Easily-Made” frock for sizes 12 to 20, appeared on both page 3 and page 5; August 1939.

Here are three versions of the dress featured on the cover, Du Barry pattern 2319.

Du Barry pattern 2319 in yellow, as shown on the cover. Aug. 1939.

“Choose this soft afternoon frock for sheer flattery. Sizes 32 through 42. Slide fastener for side placket 9”. Du Barry 2319B illustrated in a sheer fabric, page 3 of flyer, Aug. 1939.

Earlier dresses with side openings used snaps. By 1939 a slide fastener was mentioned in the pattern description, so side zippers must have been common, but not yet taken for granted with all dresses.

“A soft afternoon dress that is perfect for sheer fabrics.” Du Barry 2319B illustrated in a purple print fabric. Store flyer, page 6, Aug. 1939. Available in sizes 32 through 42 bust measurement. Note the sophisticated expression on the model — she is an adult woman, not a teen.

You can usually tell which designs are aimed at younger women and teens by the faces and illustration style, but the size range — 12 to 18, or 12 to 20 — is also a clue.

“A smart-looking dress and jacket,” Du Barry pattern 2300B, was available for sizes 12, 14, 15, 16, 17, and 18.

“Easily-Made” frock for sizes 12 to 20; Du Barry pattern 2307B from 1939.

“A dress and petticoat ensemble” for younger women and teens, sizes 12 through 20. Du Barry pattern 2318B from Aug. 1939 flyer, illustrated on two pages. “Convenient closing” referred to other dresses, not this one.

Du Barry pattern 2314B is a “jumper frock that will delight the young miss. Sizes 12 to 18.” 1939.

The evening cape with hood accompanies a gown with a “vest-like bodice” for young or small women size 12 to 20. Du Barry pattern 2309B; Aug. 1939 flyer.

Tailored styles like this pink dress ( Du Barry 2316B)  and the sporty pleated one (2311B) were also for sizes 12 through 20. This sizing dates back to the time when patterns for teens and small women were sized by year, rather than by bust measure. (See “Size 16 years. What Does That Mean?”

Right: this pink tailored dress, Du Barry 2316B, is for teens and small women, sizes 12 to 20.

It could be made with a zipper front closing instead of buttons, as shown in white with red stitching (Scroll  down.)

Left, “A tailored dress designed for comfort. Stitched pleats are an added feature.” Du Barry pattern 2311B, store flyer, Aug. 1939. Sizes 12 to 20.

The Du Barry/Woolworth’s pattern flyers also contained ads for other products, from chewing gum to sanitary belts.

DuBarry pattern 2305B appeared twice on page 5 — once in an ad for Wrigley’s Doublemint Gum.

“Du Barry Patterns are 10 Cents Each — for sale exclusively by F. W. Woolworth Co.”

Du Barry 2305B was available in sizes 12 through 20 and for women bust sizes 30 to 38 inches. 1939. A tie in back ensures a snug fit.

I was pleased to see so many dresses made with visible zippers — a style introduced by Parisian designers in 1936-37. (This is mentioned briefly in Robert Friedel’s book, Zipper: An Exploration in Novelty.)

Du Barry pattern 2313 B illustrated with a slide fastener down the front and trimmed with parallel rows of top-stitching. August 1939 store flyer, p. 6. Sizes 14, 16, 18, 20 and 40.

“Attractive and trim for mornings at home,” Du Barry housecoat pattern 2317B from 1939 has a zipper front closing.

[Schiaparelli is usually credited with being the first, but that’s not strictly accurate. One Butterick pattern with both practical and decorative zippers appeared in 1928. Schiaparelli did encourage the manufacture of colored plastic zippers.]

“Convenient closings with slide fasteners” were featured on DuBarry patterns 2313B (again) and 2316B, from 1939. Page 7 of store flyer.

Is it possible that DuBarry patterns with zipper closings were featured because the same flyer contained this Talon ad?

An advertisement for Talon slide fasteners from a Woolworth’s Du Barry store flyer, Aug. 1939, p. 7. “For decorative purposes — ask for the TALON plastic fastener.”

Although in common use, the word “zipper” technically belonged to the B.F. Goodrich company. (See Flappers, Galoshes, and Zippers for more about the history of the slide fastener.)

My mother still wore a long housecoat very much like this one in 1947 or so; hers was a large floral print in blue seersucker, without a collar. It had these sleeves, but it zipped down the front.

Du Barry housecoat pattern 2317 was shown in two versions, on two different pages. Aug. 1939.

(I call this blog “witness2fashion” because I saw clothes like this being worn.)

 

 

 

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Filed under 1930s, 1930s-1940s, Hats, Old Advertisements & Popular Culture, Purses, Vintage Accessories, Vintage patterns, Zippers

Mystery Dresses

This vintage dress has been altered and patched. It raises many questions.

The patches on this faded dress hint at a life of hardship. If I had photographed the back, dating it might be possible — but a poor woman might not have had access to current fashions. It’s a mystery to me.

Many collectors are interested in the beauty of vintage dresses. But the woman who collected these dresses saw them as windows into women’s lives. Sadly, neither dress had documentation, so we don’t know anything about the women who made them, wore them, patched them, and tried to make them last a few more months or years. I’m sharing them because such dresses rarely survive to be collected — they end in the rag bag, not a museum. I don’t have the expertise even to date them securely (and how I wish I had had time to take more pictures!) Comments and conjectures about them are very welcome.

A mystery dress circa 1930?

Back of red dotted dress with a puzzling insert at the waist.

Here’s the front again:

Is this a late twenties dress, lengthened as much as possible for the 1930s? Or is it a thirties dress, lengthened and altered for a new wearer?

It is very long, suggesting early 1930s. There’s no fading to mark a previously shorter hem line, but this hem is as skimpy as possible. Was it a hand-me-down from a shorter woman?

A tiny rolled hem.

This dress was home-made, and not by a very accomplished seamstress. Here’s the sheer collar:

The rolled hem on this collar is machine stitched, but quite uneven.

Maintaining even tension around the curve of a soft, sheer material isn’t easy.

Someone who worked on this dress didn’t cut perfectly on grain, so the skirt sags towards its right side. You can see that the vertical pattern of dots on the front of the dress lined up originally. Was there always a waist seam? It doesn’t look like it.

The slightest sag at the waist seam (the dots don’t line up evenly) affects the hang of the skirt. Did this happen originally, or when the wide piece was inserted? Was the front of this dress one piece from shoulder to hem before it was altered?

The pattern of dots isn’t straight because the skirt is off grain at the waist.

There are seams in the back of the dress:

Vertical back seams suggest that the dress always had a waist seam in back — or do they? I’m asking….

Again, this pattern matching is not the work of an experienced dressmaker. On the other hand, I once bought cheap  printed flannel plaid for a nightgown and discovered that it was printed off grain, so it was possible to make perfectly matched seams on one side but not on the other. Maybe it was hard to fold this material for cutting and make the dots line up.

Aside from the question of why this dress has a wide band inserted at the waist, it’s clear that the person doing the alterations had barely enough material for the band — not enough to match the dots and line them up inconspicuously. In fact, the stripes on the dress run vertically and those on the band run horizontally. It’s made from scraps.

Scraps were also needed for alterations to the armholes. Either they tore while the dress was being worn, or they had to be enlarged for a different wearer:

On each side, the armhole was made larger and a patch was placed underneath. The repairs to the sheer ruffle are not symmetrical. Did one side tear?

Presumably there wasn’t enough fabric to match the pattern — or the person making the alternations wasn’t skilled enough to try (these are very large patches, secured with another line of large hand stitches.

I’m not belittling the people who made and altered this dress. I’m suggesting that they did not have the luxury of perfectionism. They had to make do with what they had, and I think that whoever owned this dress, new or second-hand, had to wear it and hold her head high. Poverty limits choices.

Another mystery dress, probably 19th century (?)

The front of a long dress with fitted bodice and many patches.

Perhaps the most striking thing about this dress is that the patches accumulated over time. It appears to be patched with scraps of the original fabric, but the dress, the large patch, and the smaller patch are not faded equally. The fabric is lightweight, so the cream colored bodice lining contributes to the impression of fading there, but not on the sleeves.

How I wish I had had a mannequin available, and the time to photograph the back and the interior structure. The back seams would tell us something about the date when it was made. The waist seems to be cartridge pleated, but, again, I have no photo of the construction. The shoulders don’t look dropped, but it’s hard to tell on a big, padded coat hanger!

The neckline is crudely done, using fabric that matches the band on the skirt.

The hem is very worn, and the fabric at the shoulders is faded and worn through in one place.

It is possible to see two bust darts on the left side of the bodice (on its right, they are hidden by a patch.)

You can see characteristic Victorian bust darts which are not covered by the dark patch.

But the dress is a mystery as to date, especially because, if it was made and worn by a rural woman, she could have been using a much older dress as her only guide. Machine stitched or hand stitched? Or both? I don’t know.

Someone may recognize the fabric, or be able to date the dress from old photographs — for me, it’s a nagging mystery — and I wish I knew about the woman who wore it. To me, the dress says that she was strong and brave while enduring years of hardship.

 

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Filed under 1860s -1870s fashions, 1870s to 1900s fashions, 1920s-1930s, 1930s, Dresses, Late Victorian fashions, Musings, Vintage Garments: The Real Thing