Category Archives: Cosmetics, Beauty Products

February Delights, 1920

100 years ago: A woman skier in an ad for Colgate cold cream, Delineator, February 1920.

Daggett & Ramsdell’s Perfect Cold Cream ad. Delineator, February 1920.

Cold cream to relieve chapped and chafed skin. 1920.

Winter weather provided a perfect reason to apply one of the many cold cream products available in 1920. This one was for faces, hands, and even babies. The same manufacturer also sold face powder in “flesh, white, or brunette.”

Another brand, Bourjois Java Face Powder (sold since 1860!) also based this 1920 ad on skiing:

A stylized ski outfit from an eye-catching ad. Delineator, February 1920.

Ad for Bourgeois Java Face Powder, February 1920. “For Youth and Beauty and for Charm.”

“Today fastidious femininity the world over regards Bourjois Java Powder as the indispensable finishing touch a l’art de la toilette.” “Also makers of the famous rouge “Ashes of Roses.”

Happy Valentine’s Day 2020!

 

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Filed under 1920s, Cosmetics, Beauty Products, Old Advertisements & Popular Culture, Sportswear, Women in Trousers

From Cold Cream to Colds — Ads for Kleenex and Pond’s Tissues

Cold and flu season seems an appropriate time for this bit of time travel.

Kleenex ad from Delineator, April 1925. “Kleenex — The Sanitary Cold Cream Remover.” Cellucotton Products Co.

Kleenex really was a new product, first appearing in 1924: “Kleenex — The Sanitary Cold Cream Remover.”

Among the things I took for granted was that a product whose name is now synonymous with “paper handkerchiefs” was invented for that purpose. Browsing through old magazines taught me that my assumption was wrong!

Online, Mary Bellis wrote about the surprising story of Kleenex tissues here.

Top of a Kleenex tissue ad, Delineator, August 1926.

According to Mimi Matthews’ book  A Victorian Lady’s Guide to Fashion and Beauty, cold cream was applied to the face in the late 19th century as a moisturizer after washing with soap and water. However, since my background is the theatre, I know that after the 1860s, actors and actresses wore oil-based “greasepaint” and needed an oil-based remover: cold cream.

Broadway singing star Helen Morgan was one of the celebrities Kleenex used in their ad campaigns. Delineator, September 1930.

Helen Morgan endorsed Kleenex tissues for removing cold cream and makeup. Detail, ad in Delineator, September 1930.

By the 1920s, many ordinary women who wore powder, rouge, and lipstick had been convinced to clean their faces with “cold cream” instead of soap and water. However, washing a used facecloth with an oily product on it wasn’t convenient. And re-using it day after day without washing it was not very hygienic.

In 1924, cellulose-based Kleenex tissues were introduced as a more sanitary way to wipe off cold cream and makeup:  soft, disposable tissues.

“Two Beauty Crimes” could be avoided by using Kleenex tissues for cold cream removal. Detail of ad in Delineator, August 1926.

Bottom of Kleenex ad, Delineator, August 1926. “One of the most sensational beauty successes in years….”

By using disposable Kleenex tissues, women  avoided the beauty crimes of 1) re-using soiled towels and rubbing” the germs back into the skin,” and 2) using harsh cloth, which “injures delicate skin fabric — causes enlarged pores, skin roughness, etc.”

(I doubt the claims that using Kleenex tissues “lightens a darkish skin several shades or more….[Or] curbs oily skin and nose conditions amazingly.”)

Like any new product, “What it is” and how to use Kleenex tissues had to be explained. Free samples were distributed.

You could still order a free seven-day sample of Kleenex tissues in January, 1927. “Kleenex ‘Kerchiefs mark the only product made solely for the removal of cold cream.”

In 1927, one of those cold cream manufacturers began selling tissues, too.

Pond’s Cold Cream and Vanishing Cream. ad from Delineator, July 1927. Vanishing cream, much lighter than cold cream,  was used as a moisturizer and base for face powder.

Ads for Pond’s cold cream began to include Pond’s Cleansing Tissues — disposable paper for removing the make-up dissolving cold cream.

Pond’s products and tissues in an ad from Delineator, August 1928.

Ads for Pond’s products often showed step by step illustrations. This one is from Delineator, November 1929.

For an excellent history of the Pond’s company, click here.

The battle of the tissues:

From an ad featuring Pond’s Cleansing Tissues, Delineator, May 1930.

Kleenex fought to keep its market by creating colored tissues:

Kleenex Tissues ad, detail; Delineator, June 1930.

Pastel tinted Kleenex tissues came in three colors, plus white:

Kleenex ad, detail; October 1929. This ad introduces the pop-up tissue box, as well as pastel colored tissues.

The tissue colors were “Sea Green,” “Canary Yellow,” and “Flesh Pink.” [This last was probably a pastel tint of orange,  rather than the color of freshly butchered beef….]

Applying tissues to a runny nose was apparently an afterthought — one discovered by users of Kleenex and suggested to the manufacturer. After taking a survey of Kleenex users in 1927, the company began mentioning this alternative use in Kleenex ads.

June 1927: Kleenex used as disposable handkerchief in ad.

According to Mary Bellis, consumers had been writing to the company which made Kleenex Tissues to say they had discovered another use for the Kleenex ‘Kerchief:  they were using them to blow their noses!

“A test was conducted in the Peoria, Illinois newspaper. Ads were run depicting the two main uses of Kleenex: either as a means to remove cold cream or as a disposable handkerchief for blowing noses. The readers were asked to respond. Results showed that 60 percent used Kleenex tissue for blowing their noses. By 1930, Kimberly-Clark had changed the way they advertised Kleenex and sales doubled proving that the customer is always right.” — Mary Bellis

This Kleenex ad from Delineator, August 1928, mentions many new uses for the product.

Kleenex for Handkerchiefs ad, November 1930. “Rapidly replacing handkerchiefs among progressive people….”

Kleenex ad, detail, Delineator, November 1930.

Disposable Kleenex handkerchiefs were advertised for use in schools and offices, to stop the spread of germs. Ad, September 1931.

Pond’s cleansing tissues may have been used the same way, but their ads emphasized cosmetic use — with endorsements from prominent society ladies, not doctors and teachers.

Pond’s Cleansing Tissues in an ad from October 1930.

Kleenex ad from November 1931. Delineator.

I’m not sure what happened to Pond’s tissues. Many other manufacturers sell tissues today. I personally prefer the Safeway brand, but when I feel a sneeze coming, I still say, “I need a Kleenex!”

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Filed under 1920s, 1920s-1930s, Cosmetics, Beauty Products, Musings, Old Advertisements & Popular Culture

Great Twenties’ Styles for Girls 8 to 15: April 1929

Three Butterick patterns for girls 8 to 15 years old, Delineator, April 1921, page 38.

Three Butterick patterns for girls 8 to 15 years old, Delineator, April 1929, page 39. The legs look coltish, (as they did in 1960’s illustrations…) but the bodies have credible proportions.

The daytime styles we think of as quintessentially “nineteen twenties” have kneecap length skirts, dropped waists, a sporty air, and proportions that look pleasant on an actual female body. The elongated fashion illustrations of the Twenties are hard to imagine on a normal young woman — but these illustrations of teens look “just right” to me.

These charming and sophisticated Butterick patterns for girls 8 to 15 years old are easy to imagine on a real (and adult) person. If you’re seeking inspiration, scroll down for the details:

A suit (dress plus matching coat), a dress, and a suit made up of suspender skirt with attached blouse, and jacket. Delineator, April 1929. Only the suspender skirt (right) is a style not worn by older women.

The dress in the center looks girlish in comparison to its neighbors. On the other hand, that’s a lot of eye makeup! Delineator, April 1929, page 39.

Here are the details:

Butterick 2572 has pleasant proportions, and those bias cut chevrons at the neckline of the sleeveless dress would look just as good without the 3/4 length coat. (Nice detail: the chevrons are repeated on the coat pockets and sleeves.)

Butterick 2427 has nothing childish about it. A long tie in back is purely decorative, but flatters the figure.

The sleeve/armhole treatment is very 1920s, and the swooping curve of the yoke, balanced by a curve on the skirt yoke, is elegant and sophisticated. If you were copying these designs for an adult, a small bust dart — or two — in each side seam would be a good idea — and common in women’s patterns from the later 1920s.

Butterick 2574 has a suspender skirt. They were worn by young adults, but not by matronly types.

Butterick 2485 owes a lot to Chanel; her jersey suits and cardigan sweaters were a major influence on the acceptance of casual chic.

You could make two blouses to go with this skirt, which hangs from an underbodice rather than the waist: one dark blouse and one in a lighter color. Bingo! Two suits instead of one. (Two neckline variations are illlustrated, too.)

Butterick 2507 uses fagoting — a nod to Vionnet — in a simple shift. I think it would look better without the embroidery.

In spite of those tucks over the breast, I’m not sure this one would be flattering to a grown woman.

Crisp and made dynamic by plaid on the bias in the top of the dress and pocket. Butterick 2558, for girls 8 to 15, Delineator, April 1921, page 39.

A long-sleeved version was also possible; and of course, the plaid is zingy, but not required. This dress could be monochromatic, or made with a white or cream top and a dark skirt and trim, or in two shades — or two textures — of the same color, for a dressy look.

I can’t imagine many pre-teens getting away with the amount of mascara illustrated, but….

Actress Phyllis Haver in an ad for Maybelline Mascara, Delineator, April 1929, pg 107.

Blame it on the movies. Advertisers didn’t have photo doctoring programs in the Twenties, but they still managed to doctor photos….

A little exaggeration in an ad for Maybelline Mascara, 1929.

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Filed under 1920s, 1920s-1930s, Children's Vintage styles, Cosmetics, Beauty Products, Old Advertisements & Popular Culture, Sportswear

Fun in the Snow, 1921

A group of office workers from the Southern Pacific Railroad headquarters in San Francisco on a weekend trip to the snow; taken in Truckee, California, February, 1921. That’s the base of the Donner Party monument behind them.

I’ve spent many hours of the past two weeks scanning and sorting my Aunt Dorothy’s huge accumulation of photographs. It’s taking even longer than I expected because, thanks to modern computer technology, I can now see details that would only have been visible with a magnifying glass a few years ago. I end up trying to revive faded or underexposed prints that were tiny to begin with, and saving faces and clothing details. Also, I am trying to put names to as many faces as possible. So, while I am time-traveling through thousands of images, I will share a few “postcards from a time-traveler.”

Dot Barton (my Aunt Dorothy,) with Jen, Spurr, and Dot Robinson at Truckee, 1921.

Dot B. is wearing a very hairy sweater, and she’s borrowed a huge Tam-o-Shanter from her friend Dottie Biggs.

Dottie Biggs and Dorothy Barton in Truckee, 1921.

It was only by enlarging this section of the photo that I saw the shawl and huge tam on the woman standing behind them.

The woman in the middle is Dottie Biggs, wearing a long, thick sweater. 1921.

Dot Barton and Lloyd Muller in 1921. She is wearing the full-legged knickers that many women wore for sports. Her sweater is not too different from those of 1917. He’s wearing his cloth cap turned backwards…. like a baseball cap in the nineties.

Gladys Spurr and Dot Robinson in 1922.

My Aunt Dorothy, nicknamed Dot, worked in an office with Dot Robertson, Dot Robinson, and Dottie Biggs. It must have been a relief when Adeline and Gladys were hired!

For those who live where snow is a normal event, I should explain that it only snows in San Francisco a couple of times per century.  Some people “go to the snow” on the mountainous eastern side of the state every winter — just to see snow. It seems odd today to think a sweater would be enough protection when the snow is falling, but that’s what all these women are wearing, along with knickers or riding pants.

Gladys Spurr and Dot Robinson face the cold in sweaters and wool twill riding pants. 1921.

Dot Barton’s long sweater has pockets big enough to hold her gloves. She has probably laced gaiters over her legs, with turned-down socks.

Dottie Biggs in a sweater vest over a dark shirt, plus a long, thick sweater. And that wonderful hat…. 1921.

I can’t get enough of that Tam-O-Shanter — and her attitude.

A giant Tam-o-Shanter — very chic in the late teens and early twenties. Notice that she’s wearing earrings and … is that lipstick?

It’s lovely to see the fun they had — almost a hundred years ago.

Why did they want to sit on the roof? Probably because it was there.  Donner Lake, 1921.

Because these young people worked for the SP railroad, they probably took advantage of cheap tickets for weekends at Russian River (in the summer) and at Truckee or Lake Tahoe in the winter. The train from San Francisco through the Sierra Nevada mountains still goes through Truckee on its way to Reno, Nevada and points east.

The “gang” from the SP office may be thinking of some liquid refreshment….  Especially that guy wearing just a shirt and bow tie over his sweater. Sadly for them, Prohibition went into effect in January of 1920. But the sign on the rock was still there in 1921.

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Filed under 1920s, Hairstyles, Hats, Makeup & Lipstick, Men's Sportswear, Menswear, Sportswear, Vintage Accessories, Vintage Garments: The Real Thing, vintage photographs, Women in Trousers

A Wedding Party in the 1920s

The bride and groom sit informally on the grass in front of a home, surrounded by a group of young men and women in late-1920’s clothing. (It does look like the bride was trying to avoid grass stains on her light dress.)

While sorting my Aunt Dorothy’s huge collection of photos, I found these charming pictures of an informal wedding in the nineteen twenties. The skirt lengths suggest 1927-28 to me.

Happy faces (for the most part) and real-people hairstyles and clothing from the late 1920s. Left side of group photo. The men’s hair looks natural, not slick or oily.

More wedding guests, this time from the right side of the photo.

Although my aunt knew a great many women called “Dot,” — and she herself was called Dot — I haven’t been able to match “Dot the Bride” to any other photos, so I can’t find her last name, or date her wedding exactly.

Dot Richardson and Dot Robinson, on an office outing to Monte Rio, California, circa 1921.

Dot was the usual nickname for women called Dorothy.

There’s a good chance that like my aunt, the bride or her groom and most of the wedding guests worked at the Southern Pacific Railroad Headquarters in San Francisco. They all seem to be in their twenties or thirties.

Dot and her husband. I love his pocket square. Like the bride, many of the female guests are wearing their Marcelle-waved hair loose, longish, and full. Dot wears dark lipstick, too.

The bride and groom have a sense of humor, judging by the toy bulldog on a leash in the foreground.

Her pale, short dress, worn with almost opaque white silk stockings, has a lace “bolero” jacket and lace flounces. Her feet are swollen; brides don’t get to sit down much at weddings. [When their feet hurt, people used to say, “My dogs are barking.”]

Here the newlyweds pose with the honeymoon car, decorated with a “Just Married” sign and several big, tin cans to make noise as they drive away.

Their friends have tied several cans tied to the bumper to ensure that everyone notices the “Just Married” sign on newlyweds car as it clatters down the road.

Her huge corsage must mean “Maid of Honor.” She wears a light coat over a knee-baring print silk dress; big bows trim her shoes. As sometimes happens with informal weddings, not everyone got the “not too casual” message. (Yes, I mean you, Mister Sweater and No Necktie.) His boutonniere says he’s part of the wedding party.

Even this guest caught in the background wears a dress with a graceful, curving pleated flounce:

I wish we could see more of this dress on a Bette Midler look-alike….

Whether she’s gaining a son or a daughter, this mother looks happy.

The mother of the bride (or groom) looks very up-to-date in her short dress, worn with dark stockings and low shoes. The bride’s dress appears to be waistless, possibly a princess style with a bow and drape at her left side.

The white-haired lady’s dress has a V-shaped lace insert in the bodice, and a two-tiered skirt that just covers her knees. She hasn’t bobbed her hair, however.

I hope this bunch of pleasant-looking young people had very happy lives, and many equally pleasant celebrations.

It’s easy to imagine enjoying their company.

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Filed under 1920s, 1920s-1930s, Coats, Dresses, evening and afternoon clothes, Hairstyles, Hosiery, Hosiery, Makeup & Lipstick, Menswear, Vintage Garments: The Real Thing, vintage photographs, Wedding Clothes

Skirts and Blouses, July 1917

Delineator, July 1917, top of page 51. Butterick patterns.

I’ve been collecting images of women’s blouses from 1917; this particular page shows such a variety of skirts, blouses and hats that it deserves a closer look.

Butterick Blouse-Waist 9203, Delineator, July 1917.

This blouse was also featured in a color illustration in June:

Left, Butterick Blouse-Waist 9203, Delineator, June 1917.

And in a different version in August:

Butterick 9203, as illustrated in August 1917.

The same blouse, trimmed with filet crochet lace. July 1917. in 1917 a blouse could be called a “waist,” a “blouse,” a “blouse-waist,” or a “shirt-waist.”

Butterick 9203 was shown with a relatively simple stitched-down pleat skirt (No. 9276) , but the skirt was enhanced with a checked cotton belt and matching checked border:

Butterick skirt 9276 and bag 10625. July 1917.

Blouse 9203 could be made with a high-necked insert; the blouse has a sailor collar in back. The posture of 1917 is very high-waisted in back — caused by the shape of the corset.

Four “blouse-waists” and one “shirt-waist,” Butterick 9153. July 1917.

I’ve spent hours trying to figure out the difference between a blouse, a blouse-waist, and a shirtwaist. I haven’t found any consistency yet. Sometimes a “blouse” is pulled on over the head, and sometimes a “shirt-waist” has a button front, but — not always. More about that on another day.

Butterick blouse-waist 9280. Delineator, July 1917. The blouse is trimmed with smocking. That interesting belt/pocket is part of the skirt pattern.

Butterick skirt 9281, July 1917.

This view shows blouse 9280 in a single breasted version, with an optional high neck and the popular sailor collar in back. Skirt 9281.

Shirt-waist 9513 and blouse-waist 9116. Butterick’s Delineator magazine, July 1917. No. 9116 has “the new collarless neck.” The hat at right looks very much like a flower pot.

Blouse-waist 9116 with skirt 9290. Women who were not comfortable wearing the relatively new bare necklines could make the blouse with a high collar instead.

Both skirts have interesting details. The medieval-influenced belt at right isn’t included.

Butterick skirt patterns 9266, left; and 9290, right. This was the era of the “barrel” skirt; wide hips were in style.

Shirt-waist 9513 and blouse-waist 9116. Butterick’s Delineator magazine, July 1917.

Another sailor collar.

Not related to these patterns — except for its sailor collar — is this vintage embroidered lace waist.

This vintage “waist,” which literally ends at the waist, reflects the custom of selling dress patterns as separate waist and skirt patterns. This gave the buyer more style options.

Butterick blouse-waist 9289 and a skirt (9286) with a [“paper-bag”] waist that tried to come back into style quite recently. July 1917.

Butterick skirt 9286,from 1917. 100 years later, this paper bag waist was back.

Another high-necked blouse option, sailor collar, and a back view of the skirt with gathers above its waist.

And the “most unusual hat” award goes to….

Summer hat, 1917. She also has “bee-stung” lips, usually associated with the 1920s.

 

 

 

 

 

 

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Filed under 1900s to 1920s, Makeup & Lipstick, Shirts and Blouses, Vintage patterns, World War I

Charm After Fifty, July 1937

Charm after Fifty is illustrated in these three dresses made from one pattern: Companion-Butterick 7458. Woman’s Home Companion, July 1937.

This Companion-Butterick triad dress pattern from the summer of 1937 is illustrated on three mature women, none of whom has a conspicuously middle-aged figure.

This illustration by Ernst shows pattern 7458 as it might look on three tall, slim-hipped women. None of them seems to have a single gray hair, never mind a sagging chin or a “menopot.”

However, the size range went all the way to bust size 52.

The three dresses have similar skirts, but bodice and sleeve variations range from casual to dressy. [I imagine that the floral print version was made more often in navy or brown rayon than in yellow chiffon, but it’s nice that women over fifty were encouraged to wear bright colors.

From simple to fancy: Pattern 7458 in striped cotton with short sleeves, in a turquoise print with broad shoulders and 3/4 sleeves, and in a soft yellow chiffon floral print with a V-neck and flounces cascading down the front. WHC, July 1937.

White, perforated summer shoes were not just for “old ladies,” and the heels at right are certainly high.

Perforated shoes for summer. 1937.

Ad for Walk-Over Shoes, with prices, from WHC, June 1937.

“Puncho” shoes. Walk-Over, June 1937. These are white kid suede, but the same shoe was available in blue, black or gray.

“Cabana” shoes from Walk-Over also came in white calf, tan, blue, black or red earth calf, or gray sueded kid. 1937.

Sporty “Lariat” shoes from Walkover. Also in brown or gray. The heel is stacked leather. 1937.

The “Mohawk” oxford shoe from Walk-Over could be purchased in all white calf, or white suede with tan calf, as pictured. 1937.

Shoes weren’t the only things that were perforated in the 193o’s:

Ad for a Perfolastic reducing girdle, WHC, February 1936. That’s “lastic” as in latex: a rubber garment designed to help you sweat off the pounds and inches. Did women have polka-dotted skin when they took it off?

Perfolastic reducing girdle and brassiere ad; WHC, Nov. 1937.

Text, Perfolastic reducing girdle and brassiere, WHC, Nov. 1937. “You appear inches smaller at once.”

Perhaps that’s how these women over fifty maintained their impossibly tall, willowy shapes.

Women over fifty: WHC, July 1937. Elongated fashion figures with suspiciously rosy cheeks.

Top of ad for Louis Philippe’s Angelus Rouge Incarnat lip and cheek rouge, Delineator, June 1934.

Text of ad for Louis Philippe’s Angelus Rouge Incarnat lip and cheek rouge, Delineator, June 1934. “In its allure, it is typically, wickedly of Paris. In its virginal modesty, as natural as a jeune fille….” “You use either on both the lips and the cheeks.”

These women over fifty may have also used another product: Brownatone. It had been in use since the 1920’s — possibly earlier.

Ad for Brownatone gray hair coloring, WHC, February 1937. There seem to be only two color choices.

For another “After Fifty” triad pattern, click here.

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Filed under 1930s, Bras, Companion-Butterick Patterns, Corsets, Corsets & Corselettes, Cosmetics, Beauty Products, Foundation Garments, Girdles, Makeup & Lipstick, Old Advertisements & Popular Culture, Shoes, Sportswear, Underthings, Underthings, Hosiery, Corsets, etc, Vintage Styles in Larger Sizes