Category Archives: Corselettes

Underneath Those Twenties’ Fashions

Fashions for May, 1924. Undergarments flattened the bust and hips and eliminated the waist. Delineator, May 1924, p. 27.

[This is another post in a series offering links to posts some followers may have missed, while I take time to visit the library and collect more photos.]

Some of the most exciting discoveries I made when I started reading old magazines from the 1920’s had to do with underwear. In addition to fashion advice about what to wear to achieve that “boyish” figure, I found dozens of advertisements — a veritable window into the past. In one article I read,

“To be smart this season one must be more than slim. The figure must defy nature and be as flat as the proverbial flounder, as straight as a lead pencil, and boneless and spineless as a string-bean. One must be straight like a boy and narrow like a lady in a Japanese print.” – Delineator magazine, February 1924.

I happened to read a 1925 article by Evelyn Dodge about the new, boneless corselets: “Not all women need corsets. Women with young, slender figures find that the corselet, which is a combination brassière and hip-confiner, is sufficient. It is unboned and is therefore as soft and flexible as the natural figure.”  I was delighted to find this one illustrated in an ad:

https://witness2fashion.files.wordpress.com/2014/07/1925-may-treo-corset-corselet-p-82-ad-girdle.jpg?w=367&h=500

Treo “Brassiere Girdle — a combination garment” ad from Delineator, May 1925. The Treo brand was sold through Sears catalogs, as well as in stores.

You can read more about it in “Underpinning the Twenties: Corsets and Corselets.”  Click here.

These corselets reshape a woman to look like a tube (or maybe a sausage?) https://witness2fashion.files.wordpress.com/2014/07/1925-corselette-pattern-1925-bien-jolie-corsette.jpg?w=500

Another thing that struck me while reading so many 1920’s ads was that the boyish silhouette meant that women aspired to be flat in back and flat in front. This was actually a feature of the “tubular Twenties,” not the late nineteen twenties.

Women shaped like test tubes, probably thanks to their corselets. A blouse (left) and a tunic blouse, right, from the “tubular twenties.” Delineator, 1924. I used to wonder how a thin young woman (right) could possibly have a bust that low! [It was mashed by her undergarment.]

If you didn’t want to wear a corselet, you could opt for a separate girdle, worn with or without a bandeau to flatten your breasts. Corsets and girdles of the 1920s were designed to flatten your posterior: “Underpinning  Twenties Fashions: Girdles and Corsets.” Click here to read.

If you are curious about “bust flatteners” or “bound breasts” in the nineteen twenties,  click here for “Underpinning the Twenties: Brassieres, Bandeaux, and Bust Flatteners.”  It has lots of illustrations.

If  you are curious about what 20th century women wore before the modern brassiere, these two posts give  a quick review of brassieres, and their transition from the 1910’s to the 1920’s.

https://witness2fashion.files.wordpress.com/2016/04/sears-1917-spring-catalog-brassieres-with-boning500.jpg?w=500&h=407

The fact that women have two, separate breasts was hidden by these “monobosom” brassieres. WW I Era. Older women probably continued to wear these in the 1920s.

To read Part 1, “Uplift Changes Brassieres: 1917 to 1929, Part 1” click here.

For Part 2, “Uplift Changes Brassieres: Late 1920s Brassieres,” click here.

The monobosom of the early 1900s slowly gave way to the more natural look — with support — of the 1930s:

From a Maiden Form brassiere ad, Womans’ Home Companion, 1936. “For that all-important line of separation.”

The Book, “Uplift: The Bra in America,” by Jane Farrell-Beck and Colleen Gau covers other decades in addition to the Twenties.  Learn more about this fascinating book here.

Of course, not all women were “bound” to be boyish. Click here to read “Not All Flappers Wanted to Be Flat in the 1920s.”

Between the dress and the flattening girdle, corset, bandeau, or corselet, — or between one’s skin and the dress — were sometimes very delectable silk or rayon undergarments.

Trousseau lingerie from Paris, the house of Doeuillet- Doucet. Illustrated for Delineator, June 1929.

There were also some very awkward looking combination garments. See: Envelope Chemises, Step-ins and Other Lingerie. That post elicited wonderful comments about vocabulary and links for further research.

My mother models her one piece camiknickers and her rolled stockings. About 1918.

Butterick “cami-knickers” 5124 with “envelope chemise” 5059. Delineator, April 1924.

Women also wore some not very sexy drawers or knickers….

Right, knickers for 1924. You can often get a glimpse of these in silent movies — especially in comedies, when a woman does a pratfall or climbs into a vehicle. These knickers have elastic at the waist and above the knees — for undergarments, the words “knickers,””bloomers,” and “drawers” were sometimes used interchangeably.

See “Theda Bara’s Bloomers” for a distinctly un-sexy pair — on Cleopatra!

 

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Two Piece Dresses from 1926

Two-piece dresses from Butterick, Delineator, February 1926. These are for teens and small women.

Iin 1926, as far as Butterick patterns were concerned, a dress could be either one piece or a separate top and matching skirt. In fact, some one-piece dresses were made to look like they were two-piece!

The dress on the right, Butterick 6575, has a deep band near the hip (with buttons), simulating the look of a separate blouse and skirt.

“Many slip over one-piece frocks give the effect of a two-piece costume….” Delineator magazine, February 1926.

The pattern on the right, Butterick 6637, is another dress pretending to be a skirt and blouse. Notice the line of stitching that marks a deep tuck at the hip.

Left: one-piece dress 6533 pretends to be a two-piece. Both these dresses make good use of use border prints.

Real two-piece dresses were available for all ages, from pre-teen to adult.

On the right, Butterick two-piece dress pattern 6582. The separate skirt has a lively flare. (6605 is a one-piece dress.)

“The circular skirt is attached to an underbody.” The underbody (also called a “camisole body or yoke”) was one of the tricks of making a Twenties’ skirt and top work well together. I’m going to re-show the two outfits that started this post so you can compare them easily with two very similar skirt patterns that have underbodies:

Two-piece dresses from Butterick, Delineator, February 1926. Left, Butterick 6545; right, Butterick 6562. For misses 15 to 20 and small women.

If you could see through their blouses, you’d see that the skirts have no waistband. They hang from the shoulders, like this:

Butterick skirt patterns 6601 and 6658, also from the February issue of Delineator.

The circular skirt (6588) “may be worn under blouses or as a slip under frocks.” It’s for ladies 35 to 52 inch hip –quite large.

Alternate views of Butterick skirts 6601 and 6588 show a “hanging from the waist” option, with the underbody option shown in dotted lines.

Although some nineteen-twenties’ skirts did have a waistband, the skirt with underbody didn’t need darts or other shaping for a natural waist that might be ten inches smaller than the hips. In fact, the woman aiming for a boyish figure tried to pretend that she had no waist.

Foundation garments (or corselets) designed to minimize the difference between waist and hip. Delineator, February 1926, p. 24.

Obviously, if you turn your figure into a tube shape, any skirt which hangs from your waist will tend to slide down. (And twist around as you sit and walk.) The underbody solved this problem by making the skirt and top move independently of each other. However, as seen above, pattern illustrations did show a waistband option for those who still had a waist….

Alternate views of Butterick skirts 6601 and 6588. Feb. 1926. These are skirt patterns, but 6588 has several lines of stitching at the hem, which would make it stiffer when used as a petticoat.

I’ve been looking for a good underbody illustration for some time. Making a Twenties’ costume this way means that the actors’ clothes will fall neatly into place when they stand after sitting.

Now for some more Twenties’ two-piece dresses:

Butterick 6522 is simple and charming (don’t forget those important long ribbon ties!) Designed for a youthful wearer, 15 or under, the skirt is shorter than for a mature woman — giving it the knee-length proportions that look “right” to modern eyes. The skirt looks much like No. 6601 (and  dress 6545.)

The use of the word “juniors” surprised me.

The dress featured with this girl’s coat is pattern 6582, illustrated in blue above.

You could make this entire outfit from Butterick patterns: Coat 6609, two-piece dress 6582, and hat 5952. February 1926. Butterick also sold the embroidery transfer, No. 10383.

A closer look at that coat and hat:

Butterick coat pattern 6609 with hat embroidered to match.

Butterick two-piece “dress” 6577 uses double-sided, reversible fabric:

Butterick two-piece dress pattern 6577, from February 1926. “The straight skirt, with its inverted plait at each side front and at the center back, is attached to an underbody with a camisole top.” For teens and small women.

Having grown up wearing cotton flannel pajamas, I have to remind myself that flannel can mean wool.

Right, two-piece dress 6597. Left, a simple one-piece dress that uses a border print for impact. February 1926.

Butterick two-piece dress 6581. The stripes are probably a border print. For teens and small women.

“Its straight skirt, attached to an underbody,” has inverted pleats. This particular skirt style keeps reappearing. Dress skirts from the early 1920’s often had all the pleats or fullness in the front, with a perfectly “plain back,” but now the back of the skirt is also pleated or gathered.

Right, the two-piece dress for average-sized women is shown a few inches longer than dresses for under-twenties. These stripes are definitely a border print (See description of its color illustration, below.) Butterick 6608, February 1926, p 32.

The same pattern was illustrated in color on page 29, and without the stripes:

Butterick 6608 from page 29. “The straight skirt, gathered at the front, is attached to an underbody.”

It has a plain back:

Oops: I never supplied the pattern descriptions for these dresses.  Back views of other patterns appear at the end of the post.

Butterick 6545 and 6562 from February 1926. You might not want to include the cutesy animal embroidery, but those decorative pocket hankies appear constantly in fashion illustrations from 1925 and 1926, including several shown in this post.

Bois de rose (rosewood) was a popular color introduced in couture; it’s a neutralized, slightly tan, rose pink — hard to photograph!

Back views of dresses for girls 15 or under. 1926. 658s is a girl’s version of 6562, above.

Back views of one-piece dresses pretending to be separates. Delineator, February 1926.

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Filed under 1920s, Children's Vintage styles, Corselettes, Corsets, Corsets & Corselettes, Foundation Garments, Sportswear, Tricks of the Costumer's Trade, Underthings, Underthings, Hosiery, Corsets, etc

Women’s Fashions for February, 1927

Butterick patterns from Delineator, February 1927, page 22. Illustrations by M. Lages.

Butterick patterns from Delineator, February 1927, page 25.

These patterns for spring of 1927 show quite a variety of looks, from a graded-color “compose” dress to peasant-look embroidery. There is a bolero dress, plus two shirred dresses, and a really striking coat — simple in style, but dramatic when made in a jazzy fabric.

Butterick’s “informal” coat 1254 looks fabulous in this material. Note the tie belt, which seems to run under the pocket.

The dresses on these pages are very different, but all twelve illustrations show variations on one (rather sloppy) hat style.

Butterick 1300, 1264, and 1270, Delineator, February 1927, p. 22. 1264 has the bolero look — but the bolero only hangs loose in back.

The sheer Georgette vestee — or dickey– is detachable. The bodice tabs extend into belt carriers in back.

Butterick 1270 is a “frock that looks like a coat.” I could use a bit more construction information on that one….

Pages 23 and 24 showed four more outfits, including this graded dress and a dress-and-jacket combination.

Butterick graded-color dress 1282 is monogrammed, a style attributed to Patou, and suggests a jacket — an illusion. Dress 1298 combines with a real jacket, Butterick 1229, to create a suit. Delineator, Feb. 1927, page 23

As is often the case, the back of the outfit is much plainer than the front.

Butterick dresses 1278 and 1253, Delineator, Feb. 1927, p. 24. No. 1278 has a dark band on the skirt and at the bottom of the sleeves. (The dress at the right seems to me to be a bit of a hodge-podge….)

The following fashions are from page 25:

A woman in a shirred dress (Butterick 1238) leads a woman in a tiered, graded-color dress (Butterick 1280.) Delineator, February 1927, page 25. No. 1238 could be made sleeveless for evening, and was available in large sizes.

Details of Butterick 1238 and 1280. No. 1238 is shirred in a semicircular pattern at the closure. The sleeves and belt of No. 1280 repeat the color progression of the skirt tiers.

Butterick 1268 has a lighter yoke and sleeves, and darker banding. Butterick 1276 has sheer, embroidered “peasant” sleeves. Delineator, Feb. 1927, p. 25.

What to wear under these clothes? A light, boneless corselet like this one minimized the wearer’s curves:

A light foundation garment made by Gossard. Ad from Delineator, Feb. 1927.

And don’t forget to dye your stockings to match your dress….

Ad for Putnam Dyes, Delineator, February 1927, p. 121.

 

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Filed under 1920s, 1920s-1930s, Corselettes, evening and afternoon clothes, Foundation Garments, Hats, Hosiery, Hosiery, Hosiery & Stockings, Sportswear, Vintage patterns, Vintage Styles in Larger Sizes

Summer Color: July 1926

The top of page 28, Delineator, July 1926. These are Butterick patterns for women.

Bright colors were on view in the July issue of Delineator for 1926. The colors are not necessarily what we think of as summery hues, but they’re a nice reminder that the clothes we usually see in black and white photos were not colorless at all.

The colors of the left, Butterick pattern 6883, seem rather autumnal. The brilliant blue dress on the right, Butterick 6914, has a white smocking, a white collar, and a lively necktie which matches her hat. July, 1926.

Detail of Butterick 6883. The bib effect — like the bib on a man’s formal shirt front — is seen in many 1920’s dresses. The fullness at the front of the skirt is controlled with rows of ruching.

Detail of Butterick 6914. White smocking decorates the bodice and keeps the dress snug over the hips.

The necktie is not shaped like a man’s tie.

Left, Butterick 6914; right, Butterick 6906 in a very lively abstract print fabric. 1926.

The sleeves of Butterick 6906 are wide below the elbow and hang open. The tucks at the top of the skirt panels give a slim fit over the hips but allow the skirt panels to flare out. I don’t think I’ve seen this detail before.

Detail, Butterick dress 6906. The collar is not the dress material, but solid white. The print suggests flowers on a trellis.

These dresses appeared on the bottom of page 28:

Dresses featured on the bottom of page 28. (I moved the one on the left to make the image more compact.)

Butterick 6922 is shown made in lavender-blue striped fabric, cleverly turned to use the stripes horizontally in the center front, on the decorative pockets, and inside the skirt pleats.

Butterick 6916, shown in dark yellow material, is another “bib front” dress. Butterick 6922, in red, is accented with white smocking and worn with a gray and black scarf and matching hat. 1926.

Butterick 6916,  in yellow, has a small pocket above the hip belt.

Butterick 6922, in red, has a gathered front skirt panel (like No. 6883 on page 28) and smocking on the bodice and skirt, like No. 6914.

Left, No. 6922; right, No. 6914. Both dresses have white smocking, but in different smocking patterns. Women who didn’t want to do this hand sewing could always substitute machine ruching, but the liveliness of a contrast color would be lost.

Six more dress patterns, in more formal styles,  were illustrated in color on page 29:

Butterick patterns illustrated in Delineator magazine, July 1926, pg. 29. Illustrations were probably by Marie L. Britton, who also illustrated the May issue of Delineator, and many others.

From left, Butterick 6910, in green; 6899, in blue-gray, and 6893, in gold. Top of page 29, Delineator, July 1926.

In 1926, hemlines are rising toward the knee. It might be helpful to imagine these dresses on real women, rather than the oddly lengthened torsos of fashion illustrations.

Two mature women wearing Bien Jolie corsets; both ads are from 1926. [Younger women were rejecting bust flatteners by the mid-twenties.]

Fashion illustration and photo of model, 1926. The real woman is much less elongated: she’s shorter and wider. On the right, I removed a section from the middle of the fashion illustration, just for fun. It’s not perfect — the hip flounce looks too high now — but it’s more credibly human.

Fullness in the lower sleeve — or a funnel sleeve — is a common feature on these afternoon outfits.

Butterick 6910, July 1926. Scallops were a feature on many 1920’s dresses, not always on the hem.

Left, Butterick afternoon dress 6899; right, Butterick 6893. The sheer fabric is probably Georgette chiffon.

Bottom of page 29, Delineator, July 1926.

Dress 6912, in greige/tan, has elaborate embroidery on its full, sheer sleeves, which are controlled by parallel rows of gathers (ruching) at the top.

Left, Butterick 6912, with embroidery pattern 10355; right, Butterick 6920 is very formal afternoon wear.

The lower sleeves of No. 6920 seem to be one long strip of lace, open at the sides. Pale peachy-pink or tan was often used with sheer black. Click here for a vintage dress that uses these colors.

Butterick 6952 is an ensemble of a dotted dress and sheer coat, worn open down the front for a slenderizing line.

Redingote dresses like this — open down the front and often made of sheer fabric — were popular in the 1920’s and after. Next: Colorful 1926 clothing for girls and boys.

 

 

 

 

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Filed under 1920s, Corselettes, Corsets, Foundation Garments, Old Advertisements & Popular Culture, Sportswear, Uncategorized, Underthings, Underthings, Hosiery, Corsets, etc, Vintage patterns

“Zip” — Slide Fasteners from Sears, 1930s (Part 1)

Thanks to reader kellycb for wondering about the brands of zippers sold through the Sears, Roebuck catalog. I thought I could do a quick search through the 1930’s Sears catalogs available through Ancestry.com. [All images in this post which are labeled “Sears” are copyrighted by Sears Brands LLC. Please do not copy.]

Zipper brands available from Sears in 1939 included Talon, “Standard”, and Crown. Earlier catalogs also sold Koh-i-noor slide fasteners, snaps, and  hook and eye tape.

I was quickly able to find that Sears sold Talon Hookless Slide Fasteners, and “Crown” fasteners — possibly a house brand, since Sears also sold Crown fabrics. But that’s not what soaked up two days of my browsing time. It was the constant use of the word “Zip” to indicate a slide fastener.

Zip: Slide fasteners sold through the Sears catalog, Spring 1935. Sears image via Ancestry.com

Technically, advertisers could not call a slide fastener for a garment a “zipper.” But the American public apparently did refer to them as zippers, so the word “zip” — not copyrighted — appears quite often.

The word “zipper” was owned by the B.F. Goodrich company.

https://witness2fashion.files.wordpress.com/2014/02/1928-dec-p-67-500-zipper-boots-ad.jpg?w=378&h=500

B.F. Goodrich Zipper Ad, December 1928, Delineator magazine

Originally the “Zipper” was a winter overshoe (rain boot) that closed with a slide fastener, made by the B.F. Goodrich rubber company. As I wrote is a previous post, “by 1922 Goodrich had launched their “Mystik Boots,” which closed with Hookless [brand] slide fasteners instead of snaps or buckles. They were such an immediate success that B.F. Goodrich Company asked Hookless for exclusive rights to use their fasteners. In 1923, the Mystik Boot was renamed, to draw attention to the ease with which they were put on and taken off.

“What we need is an action word,” said company president Bertram G. Work, “something that will dramatize the way the thing zips.” He quickly added, “Why not call it the zipper?” – from The Evolution of Useful Things, by Henry Petroski, p. 111.

The word “zip,” indicating speed or energy, was already popular slang.

These 1930 trousers for young men and boys had “zip and dash,” but they did not have what is now called a zipper. The fly closed with buttons. Sears image via Ancestry.com.

You could zip around town in your car or on a bike. “Zip” was also the name of a hair remover that had been in use since the twenties.

Zip hair remover ad from Delineator, November 1924. “Zip — It’s off because it’s out.” “You actually destroy the growth by gently lifting out the roots — painlessly and harmlessly.” [That’s what it says….]

In Akron, Ohio, where Goodrich “Zippers” were manufactured, a college football team is still called the Zips.

The speed with which the name of a trademarked product — the Zipper boot — became the standard American noun meaning “slide fastener” amazed me.

Anyone who is seriously interested in the history of the slide fastener, now usually called a zipper, should know about Robert Friedel’s book, Zipper: An Exploration in Novelty, which has been described brilliantly by The Vintage Traveler. (Click here for her “Currently Reading: Zipper: An Exploration in Novelty“. The Vintage Traveler also showed many ads for  zippers in her “Zippers, Part II.”

As Friedel explains, early slide fasteners were put into production and sold before they were perfected [rather like some software today.]  One problem with the early slide fasteners was that they worked as long as they remained perfectly straight — but sitting usually causes the fabric in a skirt placket or trouser fly to bend. Twenty years later, people who had been publicly embarrassed by a broken slide fastener were not eager to try the improved versions in their clothes.

A Hookless Fastener is featured on this man’s suede jacket (called a blouse) in the Sears catalog for Fall, 1930. “Zip it’s on — Zip it’s off! — that’s the quick modern way to dress….”

Menswear quickly adopted slide fasteners in sports jackets and work shirts, but resistance to replacing button-fly trousers with zipped flies continued till the late 1930’s.

Sears offered many clutch bag models with zippered compartments, and handbags with concealed zip interior pockets. Fall, 1930. The Hookless Fastener Company was now better known as Talon.

Slide fasteners worked well on straight openings: clutch handbags, mail bags, boots and leggings, even sleeping bags.

A boy’s jacket from Sears, Fall, 1927, closes with a Hookless slide fastener. “Zip! — just a simple jerk on the patent hooker and it’s snug around your neck. No buttons to bother with and we guarantee it to work every time.” Judging from the need to explain, this really was “Something New” in 1927.

One brilliant approach to selling slide fasteners urged their use in children’s clothing to make children more self-reliant. (See “Zippers Are Good for Your Children.” A bonus: children didn’t remember those embarrassing old zippers!)

“Put in Zips so she can dress herself — Even tiniest tots manage them.” Sears catalog, Spring, 1939.

Regardless of B.F. Goodrich, the word zipper did get used by other sources:

Here, the Sears catalog for Fall, 1929, suggests making children’s winter leggings with a “zipper  side fastener.” (Leggings with dozens of buttons must have been a nightmare for Kindergarten teachers.)

These trousers — which did have a zipper fly — were aimed at young men with waists 26 to 32 inches:  “College Styles” “for youths.”

Sears offered these trousers “featuring the FLASH Slide Fastener” in Spring of 1935. The extremely wide legs — sometimes called “Oxford bags” — were a young man’s fashion.

Slide fasteners also made an early appearance in girdles and corsets.

“Zip! It’s Open!” The woman on the right is enjoying the ease of a zippered girdle; the woman on the left wears a corselet closed with hook and eye tape. Sears catalog, Spring 1932.

Slide fasteners were used in sports clothing and work clothing before 1936, but they seem to be most often used on relatively heavy fabrics, like leather, wool, corset coutil, and sturdy cottons.

This “Pic-Pon Cord” cotton dress from Sears has a “zip closing;” Sears catalog for Spring, 1935.

Also made from corduroy is this woman’s jacket from 1933.

Zipper neckline closing on a “Sporting Life” jacket for women from Sears, Spring 1933. Its “popular, practical zipper closing” uses a “Jiffy” Fastener.

According to the catalogs, this was Sears’ most popular work dress for women, and in 1935 it was offered in the traditional button front or (“More Style! More Comfort!”) with a zip- closed front.

From the Fall, 1935 Sears catalog: a sturdy work dress. The “new, improved” version with the zipper (right) cost more; zippers were relatively expensive.

The 1935 “Zip-Closed Front” work dress cost twenty cents (20%) more — a zipper cost about 20 cents.

By 1937, the “zip close” version was featured more prominently than the buttoned one.

In Sears’ Spring catalog for 1937, the work dress with a zipper was more prominent.

The zipper made a transition from sports and house dresses to dressier women’s clothing by 1937. Several Paris designers began showing dresses with visible zippers in 1935-36; Schiaparelli put visible plastic zippers right on the front of her dresses.  However,  I found a Vionnet design from 1929 that had a prominent zipper front closing. It was copied by Butterick as pattern 2526.

https://witness2fashion.files.wordpress.com/2014/03/1929-march-p-27-couture-vionnet-zipper-e-skirt.jpg?w=318&h=500

A Vionnet ensemble sketched for Delineator magazine in 1929 has a prominent zipper on its front.

Butterick also offered a different dress pattern that was featured in advertisements for the Talon Hookless Fastener in 1928-29.

Here’s a closer look at Sears’ [rather limited] Slide Fastener selection from 1935:

“Zip;” slide fasteners available from the Sears catalog, Spring 1935. Customers were assured that these stayed shut (“locks in any position.”) They were also washable and rustroof — unlike early hookless fasteners which had to be removed before washing your garment.

The concealed “Kover-Zip” slide fastener from Koh-i-noor was available in separating or non-separating versions. Its zipper teeth were completely concealed by a color-fast grosgrain cover. It was a luxury item, more than twice the price of a “Standard slide fastener.” Sears’ Zipper colors were limited to black, brown, tan or white.

In 1935, the zippers were recommended for “finishing sport-wear, blouses [like the man’s suede “blouse” shown above], children’s garments” (the Kover-Zip) or in “sturdy quality for sport coats, sweaters, children’s suits, dresses.” In other words, they were for casual and practical garments, usually made of heavy fabrics.

Men’s shirts with zip fronts; Sears catalog, Fall, 1937.

After the Paris collections of 1935-36, zippers were about to undergo a rapid change for the better. (See “Zip” Part 2, coming soon.)

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Filed under 1900s to 1920s, 1920s, 1920s-1930s, 1930s, 1930s-1940s, Children's Vintage styles, Corselettes, Corsets, Corsets, Corsets & Corselettes, Foundation Garments, Girdles, handbags, Men's Sportswear, Old Advertisements & Popular Culture, Purses, Shirts for men, Uniforms and Work Clothes, Zippers

Modart Corset Ad, March 1928

Ad for Modart Corsets, detail, March 1928, Delineator.

Ad for Modart Corsets, detail, March 1928, Delineator.

This color advertisement for Modart corsets caught my eye. I think it’s aimed at women with a “mature” figure, because the corsets have lace-up features, and appear to be boned.

Closer view of Modart corset No. , from 1928.

Closer view of Modart corset No. 9513, from 1928. It has adjustable laces at the side, and creates the 1920’s tubular silhouette, including a flattened posterior and a flattened bust.

At the bottom of the ad, five other Modart styles were shown.

Five Modart corset styles taken from the bottom of the ad. 1928.

Five Modart corset styles taken from the bottom of the ad. 1928. Notice bandeau [bra] No. 0857, at bottom right; it wouldn’t have offered much support, but it has darts. It’s not a flattener. The bra shown with step-in No. 7012, at top left, has breast separation, described as an “uplift” style.

By 1925, many younger women were wearing less restrictive, un-boned foundation garments called corsolettes or corselets. (There were many spelling variants.) By 1928, Bandeaux and other bust-flattening garments were also on their way out. You can see two bras with bust darts worn with waist-high Modart girdles in this ad. By 1929, the new brassieres gave a more natural look.  Some women wore no bra at all; others were adopting so-called “uplift” styles which had breast separation and a “pocket” for each breast.

But most women still needed an undergarment to suppress their curves and give the fashionable, flat-in-back, narrow silhouette.

Evening dresses from Delineator, March 1928, the same issue as the Modart ad.

Evening dresses from Delineator, March 1928, the same issue as the Modart  Corset ad. From left, the fabrics are lace, moire silk, satin, and a print fabric, probably silk or Georgette.

Alternate view and pattern information for Butterick 1936 and Butterick 1946. March, 1928.

Alternate view and pattern information for Butterick 1936 and Butterick 1946. March, 1928.

Alternate view and pattern information for Butterick 1910 and Butterick 1942. March, 1928.

Alternate view and pattern information for Butterick 1910 and Butterick 1942. March, 1928.

Three of these patterns were available in bust measure 44 inches, which meant a hip of 47 1/2 inches.

Text of Modart ad, March 1928. Delineator magazine.

Text of Modart ad, March 1928. Delineator magazine.

“Thousands of women now wear with ease the difficult, simple lines of modern fashion … by wearing Modart foundations. Over the rightly proportioned, supported figure, all types of frocks have a new smartness, a new confidence in fashion.”

The horizontal hip line of 1920’s dresses was likely to make a woman’s body look wider, in spite of the ideal of a slender, youthful silhouette. In fact, some of these French designer fashions for Spring, 1928, are really the opposite of slenderizing.

Sketches of Paris designs by Premet, Philippe et Gaston, [Augusta] Bernard, and Worth. Delineator, March 1928.

Sketches of Paris designs by Premet, Philippe et Gaston, [Augusta] Bernard, and Worth. Delineator, March 1928. The designs by Philippe et Gaston and the House of Worth make even a fashion illustration look like a sack of potatoes.

Sketches of Paris designs by . Delineator, March 1928.

Sketches of Paris designs by Lenief, Bernard, and Premet. Delineator, March 1928.

I have written many posts about women’s undergarments in the nineteen twenties. I linked to some of them in this post, but, if you’re a new subscriber with an interest in the nineteen twenties, you may want to check these titles:

Not All Flappers Wanted to be Flat in the 1920s

How to Look Thinner in the 1920s, Part 1 (Advice from an article dated 1925)

Underpinning the 1920s: Brassieres, Bandeaux, and Bust Flatteners

Underpinning the Twenties: Corsets and Corselets

Uplift Changes Brassieres, Part 1

Uplift Changes Brassieres, Part 2

Changing the Foundations of Fashion: 1929 to 1934

If you want to see some lovely full color illustrations of dresses from 1928, click here. If you just love twenties fashions in general, searching this blog for 1928 will turn up many Butterick pattern illustrations from that year.

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Filed under 1920s, Bras, Corselettes, Corsets, Corsets, Corsets & Corselettes, Foundation Garments, Girdles, Old Advertisements & Popular Culture, Underthings, Hosiery, Corsets, etc, Vintage Couture Designs, Vintage Styles in Larger Sizes

Jenness-Miller Rational Dress Underwear for Women

The Jenness-Miller Magazine Dress, Vol II, Jan-Feb, Probably 1888. Page 181. "Rational Dress" Underwear for Women.

The Jenness-Miller Magazine Dress, Vol II, Jan-Feb, probably 1888. Page 181. “Rational Dress” Underwear for Women.

The Jenness-Miller Magazine Dress, Vol. II, Jan-Feb, probably 1888. "Rational Dress" Underwear for Women, p. 182.

The Jenness-Miller Magazine Dress, Vol. II, Jan-Feb, probably 1888. “Rational Dress” Underwear for Women, p. 182.

Annie Jenness-Miller was a strong advocate for “Rational Dress” for women, and, with her sister, Mabel Jenness, wrote and published her own magazine, called Dress, probably beginning in 1887. [The title and dating of early issues was erratic, but I am assuming that, since Volume 4 began with January of 1890, Volume 2, January-February dates to 1888. The masthead of Volume II offered “the entire first volume of Dress, thirteen numbers” for seventy-five cents plus postage. By January 0f 1890, the dating clearly was established, and most pages were numbered.]

Several years ago, I was selling a bound volume of Jenness-Miller’s Dress for a friend. It included January-February of “Volume II,” and January through June of of Volume IV. At the time I had no idea of blogging, so I did not label my photos with year, month and page number. I just tried to photograph “selling points.”

Recently a scholar tracked me down and asked for more specific information. When I checked my photo files, I realized that, because I had photographed all the Tables of Contents, I could reconstruct Volume numbers, pages and dates for many items.

As often happens with the internet — at least to me — I find something online, and then discover, months or years later, that I can’t get the same search results a second time. I thought that this underwear article by Annie Jenness-Miller had been posted online in its entirety — but now I can’t find it, so, for the benefit of scholars, I’m reprinting it. And, since WordPress seems to lose files bigger than 500 dpi on the longest side after I post them, I have reprinted the text and pictures from those two pages shown at the top of this post, but broken them up into legible segments.

Here is the article “Underwear for Women,” from The Jenness-Miller Magazine Dress, Vol. II, Jan-Feb, (probably 1888,) pp. 181-82. [Added 8/19/16: You can also find the article, in full page photos that can be enlarged to readable scale, at witness2fashion.com. ]

500 text first para and union suit 1988 Vol II p 181

Jenness-Miller Union Suit, from Underwear for Women, Jan-Feb 1888 Dress Magazine.

Jenness-Miller Union Suit, from Underwear for Women, Jan-Feb 1888 Dress Magazine,, p. 181.

500 test chemilette over union suit prob 1888 Vol II p 181 underwear Img_9588

Jenness-Miller Chemilette, from Underwear for Women, Jan-Feb 1888 Dress Magazine.

Jenness-Miller Chemilette, from “Underwear for Women,” Jan-Feb 1888 Dress Magazine, p.181.

500 text legelettes only prob 1888 Vol II p 181 underwear Img_9588

 

Jenness-Miller Turkish Leglettes, or Divided Petticoat, from Underwear for Women, Jan-Feb 1888 Dress Magazine.

Jenness-Miller Turkish Leglettes, or Divided Petticoat, from Underwear for Women, Jan-Feb 1888 Dress Magazine, p. 182.

500 text bodice only prob 1888 Vol II p 181 underwear Img_9588

Jenness-Miller Model Bodice, from Underwear for Women, Jan-Feb 1888 Dress Magazine.

Jenness-Miller Model Bodice, from “Underwear for Women,” Jan-Feb 1888 Dress Magazine, p. 182. A slightly different model bodice appears here.

500 text from 181 bottom to 182 top 1888 Vol II

500 text chemilette prob 1888 Vol II p 182 underwear Img_9589

500 text turkish leglettes 1888 Vol II p 182

500 w model bodice text prob 1888 Vol II p 182 underwear Img_9589

500 text all garments togetherprob 1888 Vol II p 182 underwear Img_9589

Last paragraphs of Underwear for Women article, Dress. p 182.

Last paragraphs of “Underwear for Women” article, Dress, page 182.

[I don’t know how a woman wearing a “Union Suit,” under a “Chemilette,” under “Turkish Leglettes,” manages to go to the bathroom. Journalistic standards of the day may have prevented discussing this. In a different article [March 1890, page 136] Jenness-Miller felt the need to remind her readers that many women “would be shocked to use the strong, refined, and proper term, leg” so explaining the convenience of drop flaps and buttoned crotches may have been impossible. The Jenness-Miller garments do not appear to be crotchless, as many ladies’ bloomers were.]

Annie-Jenness Miller wrote frequent editorials in Dress, extolling her patterns and expounding her theories. She believed that women needed to exercise to develop graceful, healthy bodies that would not need the support of corsets, and her magazine published regular articles on “Physical Culture.”

A typical illustration from Jenness-Miller's articles on Physical Culture for women. Circa 1888-1890

A typical illustration from Jenness-Miller’s articles on Physical Culture for women. Dress, circa 1888-1890.

“By freeing and bringing into action the muscles at the waist renewed life is given to all bodily functions.”

She also realized that most women would like to wear comfortable and practical clothing, but without looking noticeably out of fashion, so many of her patterns look very similar to chic clothing of the day.  This is “the Helene” (her dress patterns were often given names, rather than numbers, like couture.)

Although part of the Rational Dress movement, "The Helene" costume even had a vestigial bustle. From Jenness-Miller's Dress magazine, Jan. 1890, p. 41.

Although part of the Rational Dress movement, “The Helene” costume even had a vestigial bustle. From Jenness-Miller’s Dress magazine, Jan. 1890, p. 41.

Miller did not want her customers to be ridiculed, as women who wore 1850’s “Bloomer” clothing had been. Jenness-Miller’s followers wore her petticoat replacement, “Turkish leglettes,” under their dress — invisibly — rather than wearing a divided dress — except for really strenuous sports, like mountain climbing. Below, Jenness-Miller “Outing Costumes” from April 1890 are — from left to right — “For Geologists and Mountain Climbing,” “Riding Habit,” “Yachting,” and “Lawn Tennis.”

Jenness-Miller costumer for Mountain climbing, riding, yachting, and lawn tennis, from Dress, April 1890.

Jenness-Miller costumer for Mountain climbing, riding, yachting, and lawn tennis, from Dress, April 1890.

I’ll publish another of her complete articles later, but for now, if you want to know more about Annie Jenness-Miller and Dress, I recommend these sites:

Annie Jenness Miller: Dress Reform, from Dress, 1888

Dress Improvement, by Mrs. Jenness Miller, in A Celebration of Women Writers

Aesthetic Dress (for an overview of 19th century dress reform movements, with a useful bibliography)

and, of course, The Vintage Traveler’s post about Mrs. Jenness-Miller, where you will see bigger images and more quotations.

Incidentally, one reason it’s hard to find articles about Jenness-Miller online is that hyphen! Search both with and without it.

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Filed under 1870s to 1900s fashions, Corselettes, Corsets, Corsets, Corsets & Corselettes, Costumes for the 19th century, Late Victorian fashions, Old Advertisements & Popular Culture, Resources for Costumers, Slips and Petticoats, Sportswear, Underthings, Underthings, Hosiery, Corsets, etc