Category Archives: Vintage Couture Designs

Stylish Coats for Women, December 1917

A fur-collared coat from Butterick’s Delineator magazine, December 1917. Butterick coat pattern 9535 had a convertible collar, a criss-cross belt, and gathered pockets — all frequently seen in patterns from 1917.

Sketches of coats from three top Paris designers: Beer, Poiret, and Jenny. Delineator, December 1917.

Paris designs were converted into Butterick patterns in spite of the war in France. This was the year of convertible collars that could come right up to the chin when buttoned, or spread over the shoulders like a shawl when unbuttoned. The hats are pretty spectacular, [or hilarious] too.

Coats for young or small women show how the convertible collar looked when fastened, as on the three at left, or unfastened, as on the far right. Butterick 9556, 9535, 9533, and 9531, December 1917.

Alternate views of Butterick coat 9556 show it with the collar undone. Delineator, page 76, Dec. 1917.

Coat 9556 “is made with the large collar shown on all the newest winter coats and it buttons up snugly at the front for cold weather…. It is as good-looking and becoming for young girls as for women.” This pattern was available for bust measure 32″ through 46.”

Coat 9556 was also illustrated in color on a different page:

Butterick coat pattern 9556, page 68, Delineator, Dec. 1917.

Left, coat 9556 again; right, coat 9535. That X-shaped belt also appeared on dresses in the nineteen teens.

Description of coat 9535 from Delineator, page 76, Dec. 1917. On page 69 another description said, “There is the large cape collar that plays such a strong part on all the coats of the season.”

Butterick coat 9535, shown with its collar open. Notice its belt — very “1917” — and the peculiar gathered pockets. This is the same coat illustrated in color at the top of this post.

A fur-collared version of Butterick 9535,  December 1917.

Left, coat 9533; right, coat 9531. December 1917.

Butterick 9533 has one enormous, decorative buckle at the back. One version is 7/8 length, and has huge optional pockets.

Coat 9533 was sized for busts 32 to 44 inches. The straight silhouette “is youthful looking for the older woman….”

Since coat 9531 was illustrated with the collar open on page 76, its alternate view shows the collar closed. Cuffs could be gathered or turn-back. Clothes from this period often have a higher waist in back than in front.

Coat 9531, like the others, has a large cape collar and “deep armholes for comfort and wearableness.”

Coat 9567 was illustrated as worn by a young woman or teen (but, no, that’s not actually her graduation cap.) This was not an era for women who worried, “Does this coat make me look fat?” [See the coat by Paul Poiret pictured earlier.] I find the clothes of this period extremely unattractive.

Butterick coat 9567, with its “new type of convertible collar” is “an excellent coat for a young girl;” the pattern was available from bust 32″ to 44.”

butterick Coat 9567 could have decorative buttons on the front; those on the back are for fastening the collar. Imagine that wide rectangle of collar pulled up and buttoned at the front of the throat. Like this:

Coat 9567 was illustrated again on page 70 of the same issue:

Here, coat 9567 is shown with pairs of buttons all the way down the side fronts. From left, Butterick coat 9567; coat 9490 with skirt 9545; and coat 9501. Delineator, Dec. 1917, page 70.

Coat 9501, seen at the far right above, was shown in color in November:

Butterick coats 9485 and 9501, November 1917, Delineator.

Editorial illustration, Delineator, November 1917. This looks like coat pattern 9485, although these editorial sketches introducing the fashion pages never gave the pattern numbers.

All of these coat patterns appeared late in 1917, but similar styles could still be purchased in 1921.

These coats appeared in the Sears catalog in 1921. The plain one, at right, has another kind of cross-over belt. From Everyday Fashions of the Twenties by Stella Blum.

A strange belt also appears on this vintage coat:

A light weight vintage coat from the WW I era. The checked fabric looks like linen. One side of the belt twists around to button to the other side. (One button is on the back of the belt, so it has to twist, unlike this one.)

The cape collar is trimmed with non-functional buttons, which match the blue band on the collar.

A blurry photo of the vintage coat circa 1917 to 1921. It looks home-made.

If I wanted to select an era when fashion was really inexplicable, it would be this one.

https://witness2fashion.files.wordpress.com/2015/03/dot-age-17-about-1918828.jpg?w=346&h=500

My aunt Dot, age 18, proudly posing in her fashionable coat. Circa 1917-18. A glimpse of her thin ankles reminds me that she was petite — not chubby — underneath that colossal wool cocoon.

This was also the era of the tonneau, or barrel, skirt. What were they thinking?

 

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Filed under 1900s to 1920s, 1920s, Coats, Hats, Vintage Accessories, Vintage Couture Designs, Vintage Garments: The Real Thing, Vintage patterns, vintage photographs, Vintage Styles in Larger Sizes, World War I

More Princess Line Dresses (and Styling Tricks) from the Nineteen Twenties

These princess line dresses from the 1920’s do not have the characteristic horizontal hip band of most twenties’ fashions.

In my post about Butterick styles for October 1927, I wrote,

Not all 1920’s dresses had a strong horizontal line across the hip. Princess-seamed dress patterns were available for several years and didn’t change much — except for their length.

Left, Butterick 1683, a princess line dress; Delineator, October 1927, page 31. These 1927 hemlines are just below the knee.

The rear view of the princess dress (1683) shows the characteristic princess seams, which can be shaped to follow the lines of  the body without any waist seam. The front and back are each divided into three panels. A princess line dress usually skims the body — at least, they did before the use of stretch fabrics and elasticated knits.

More Princess Line Dresses from the Nineteen Twenties

Here are some other princess line patterns from 1925 to 1928. Some combine fur and velvet for evening, but one is a day dress.

Left, Butterick princess line dress pattern 6424, Delineator, December 1925. For a young woman or teen.

Left, Butterick princess line dress pattern 6506, from December 1925.

Also from December 1925, Butterick princess line dress pattern 6428. Dresses for adult women were slightly longer than those for teens.

In 1928, the princess line evening gown has a hem that dips low in the back. So does the neckline.

Butterick princess line pattern 2257, from October 1928. Delineator.

Putting Twenties Styles on Modern Bodies

A chenille or ribbon shoulder decoration draws our eye up toward the face on these formal dresses from December 1927. Butterick patterns 1734 and 1753.

I think I’ve mentioned this before: a director once told me that he wanted “absolutely authentic 1920’s costumes” — but added, “Just don’t give me any of those dresses with the waists down around the hips!” In times (like the 1980’s) when contemporary fashion insists on narrow hips and wide shoulders, making an actress feel confident in a dress with natural shoulders and a horizontal line across her hips can be difficult — especially if she isn’t slim-hipped or is self-conscious about her figure.

Trim or fur leads your eye to focus on the top of the body in these styles from December 1928. Butterick patterns 1761 and 1757.

But theatrical designers also have to consider audience expectations — I would not do a twenties’ show in which every woman wore princess line dresses! However, the princess line dress is among the authentic possibilities for one or two characters, or for a re-creator who doesn’t have a “boyish” figure.

Illustration by Helen Dryden, Delineator cover, September 1928. A band of deep pink on the scarf lends a touch of bright color to her head and face area.

The most flattering twenties’ styles balance the hip interest with interest near the face. Butterick patterns 1745 and 1735, from December 1927.

For plays and operas, we try to draw attention to the face and upper body. (It sounds crazy, but audiences can’t hear the lines if they can’t see the faces. Humans lip-read much more than they realize.) Accessories that create a vertical line, such as lighter or brighter colors near the face, those looooong 1920’s necklaces, and those often-seen 1920’s shoulder decorations are flattering and authentic twenties’ tricks.

A scarf or bows with long ties add interest to the top of the body and, in the case of the bows, create a vertical line to balance the hip interest. June 1928, Delineator.

These three couture sketches are undoubtedly twenties’ styles, but they use a variety of styling tricks to move our attention up the body, toward the face, and to deflect interest from the hips.

French designer fashions from May 1928. 1) Renee, 2) Jane Regny, 3) Jenny. Sketches for Delineator. The coat by Jenny suggests princess lines.

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Filed under 1920s, evening and afternoon clothes, Musings, Tricks of the Costumer's Trade, Vintage Accessories, Vintage Couture Designs, Vintage patterns

“Service Suits” for Girls, Boys, and Women in 1917

Military uniform for boys aged 6 to 16. Butterick pattern 8070, August 1917.

“In these times, boys of all ages like to be ready for service.” He is “ready to do ‘his bit.’ “

Butterick pattern 8070 for a boy’s “military suit” from 1917 was part of a trend: “service suits” and military dress for civilians.

Butterick 9334 for girls, September 1917. Delineator. This girl has long, “Mary Pickford” curls.

Right, Ladies’ Home Journal “military dress” pattern 1067 for girls 6 to 14, October 1917.

Butterick “military suit” pattern 9365, September 1917. For girls 10 to 15 years old.

Butterick coat pattern 9315 from August, 1917. Delineator. Sized for young girls  and adult women, it was “sometimes called the trench or military coat….” For “active  service.”

“Service suits” and a military dress for women from Butterick patterns, August 1917. Delineator. For more information about these patterns, click here. The blue and tan dress, like the tan suit, has “service pockets.”

Butterick offered so many variations on “Service uniforms” for adult women, I worry that some women spent more time making an outfit to wear while volunteering than they actually spent doing war work.

Three out of four patterns on this page are “uniforms” for civilian women aged 14 to 19. August 1917, Delineator, page 50. “When Johnny comes marching home he will find his sister all turned out in a new military suit.”

The phrases used to describe these outfits use plenty of military jargon.

It’s not surprising that young women heading off to college expected that they would spend time aiding the war effort in some way.

A traveling suit that is also a service suit, for college-bound women. Butterick coat 9324 with skirt 9374. Delineator, Sept. 1917. Pleated “service pockets” came in large, practical sizes and in sizes that were purely “fashion.”

“So many women are doing relief work of all kinds, and they drop into restaurants for tea and luncheons in this type of suit.”

Right, a Butterick military-influenced suit uses coat pattern 9324 with skirt 9309. August 1917.

Left, Ladies’ Home Journal patterns 1059 (jacket) and 1099 (skirt), November 1917. The majority of patterns were less military looking.

The military look was a new fashion option, among more traditionally feminine styles for women. Left, Ladies Home Journal pattern 1061; right, LHJ pattern 1050. October 1917.

Even Chanel showed a service suit:

A service suit designed by Gabrielle Chanel, illustrated in Butterick’s Delineator in October 1917.

That is not to say that women were just playing dress-up. The “women’s magazines” were an important channel of communication for official government notices, from food conservation to Red Cross needs and instructions for volunteers.

Knitting for sailors; a form from Delineator, August 1917. Those who could knit — or learn to knit — were asked to do so; those who couldn’t were asked to donate money to buy wool yarn.

Knit Your Bit for the Navy. Delineator, August 1917.

From a Red Cross article about knitting for servicemen. It appeared in Delineator, November 1917. The Ladies’ Home Journal printed similar articles by the Red Cross so that readers could volunteer to make everything from “comfort kits” to hospital gowns, bandages, and hot water bottle covers.

EDIT 9/10/17: Synchronicity/serendipity brought me this link via Two Nerdy History Girls to a fine article at “Behind Their Lines” about women knitting for the war effort.

The Butterick Publishing Company received such an outpouring of knitting for the troops that it briefly became a problem, before standardization of size and color was imposed.

Sweater pattern 9355 from Butterick, August 1917. It was sized for boys or men. A short time later, the Red Cross issued standardized patterns for the military.

Nevertheless, the patterns for “service uniforms” for children seem to me to be a little silly. (I certainly didn’t wear my Girl Scout uniform every minute I spent earning badges….) On the other hand, now that even young children carry a cell phone to school, some big “service pockets” on school clothes would come in handy!

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Filed under 1900s to 1920s, Accessory Patterns, Children's Vintage styles, Menswear, Musings, Old Advertisements & Popular Culture, Uniforms and Work Clothes, Vintage Couture Designs, World War I

Pajamas for Girls and Women, 1920’s

Lingerie for Christmas, Delineator magazine, December 1925. Pajama pattern 6031 is lacy and ruffled, clearly for indoor wear only.

I was working on these images of 1920’s pajamas when The Vintage Traveler showed this photo of 1920’s pajamas at the beach, dated 1929. Lizzie said she is tracing the progress of pajamas from bedroom to beach in the Twenties, so this seems like a good time to share 1920’s patterns for pajamas (also spelled pyjamas) from Butterick. These are in roughly chronological order.

I have already written about pajamas from 1917, like these. The gathered ankles were also used on work overalls for women at the time. (Butterick 6031, above, has similar gathered ankles.)

Butterick pajamas from 1917. No. 9433 for girls or women.

Below: the deep, open armholes on this pair of pajamas from 1923-24 were also seen on day dresses.

Pajamas from Butterick, January 1924. Meant for lounging as well as sleeping, they have an oriental scene embroidered on the front; the pajamas have pockets, with contrasting bands at the top, the hem, and at the pants’ hems. Butterick 4639, illustrated among Christmas gifts in January 1924.

These seem to have a close relationship — except for the delicate fabric — to  the beach pajamas of 1929. Below: a pair of PJ’s from 1924 is banded with lace — for a bride’s trousseau.

Butterick pajama pattern 5309, June 1924. The trousers expose her ankles.

Below: strictly practical — but attractive, with contrasting collar and frog closings — are these pajamas for girls.

Butterick 5388, pajamas for girls aged 4 to 15; August 1924.

Much younger children might wear warm, one-piece night-drawers/pajamas with optional hood.

Night-drawers, Butterick 5506, for children 1 to 12. 1924.

Girls’ tw0-piece pajamas, Butterick 5529, from October, 1924. Pajamas for girls 4 to 15 years old.

Meanwhile, in Paris….

Glamorous lounging pajamas by Molyneux; couture sketched for Delineator, January 1925.

This 1925 pajama pattern was recommended for beach wear:

“Pajamas are smart for sleeping garments, or for the southern beaches.” Butterick 5948, April, 1925.

Here, Butterick pajama pattern 5948 is shown with satin bindings — sleeves, collar, and cuffs. The beach pajamas in The Vintage Traveler’s 1929 photograph appear to have satin binding at the hip and print binding at the ankles.

The Vintage Traveler found this picture, dated 1929, which shows beach pyjamas very similar to Butterick 5948, although I don’t see any pockets, and these pants are banded with the print fabric instead of the solid, shiny fabric used at the hip [and collar?]  Photo used with permission.

I don’t think they were made using Butterick pattern 5948, but, if I had Butterick 5948, I could make those beach pajamas.

Pajamas from Butterick: left, a lace-free version of pajamas 6031; center, pajama negligee 6093. Right: negligee 6107. Delineator, June 1925. Mid-twenties’ pajamas stop inches above the ankle.

About the “pajama negligee:” If you grew up in the nineteen fifties, you probably picture a “negligee” as a see-through robe worn by femmes fatales on the covers of  paperback detective stories. However, Yahoo mentions that the origin of “negligee” is “mid 18th century (denoting a kind of loose gown worn by women in the 18th century): from French, literally ‘given little thought or attention,’ feminine past participle of négliger ‘to neglect.’”  Encyclopedia Britannica explains: “Negligee, ( French: “careless, neglected”) informal gown, usually of a soft sheer fabric, worn at home by women. When the corset was fashionable, the negligee was a loose-fitting gown worn during the rest period after lunch. Women’s dresses were also referred to as negligés after the Restoration of Charles II in 1660, when the trend was toward loose fashions characterized by ‘studied negligence.’ “

In the twentieth century, such “at home” clothes were sometimes called “lounge wear.”

TwoNerdyHistoryGirls blogged about a painting of an 18th c. lady receiving a visitor while finishing her toilette. She wears a short, sheer combing gown (which gave us the word “peignoir.”) Peignoir, negligee, lingerie, boudoir — my, we owe a lot of words to the French!

“Pajama negligee” No. 6093 appeared more than once.

Butterick 6093, the pajama negligee, left; and pajamas 6178, right. Illustration from September, 1925. “Negligee” can mean a short robe.

Alternate version of Butterick pajama 6178, illustrated in August, 1925. Also called a “lounging-robe.”

One thing all these straight-legged pajamas have in common is their ankle-baring hems.

Butterick pajama-negligee 6093 in a short-sleeved summer version. July 1925.

Here, a luxurious, lacy version of pajama 6031 is suggested as a Christmas gift.

Lingerie for Christmas, Delineator magazine, December 1925. In this version, pajama pattern 6031 is lacy and ruffled, clearly for indoor wear only.

Pajama 6947 is scalloped, with gathered ankles trimmed in Valenciennes lace — Not for the beach. July 1926.

Butterick pajamas 6975, and child’s night-drawers, 6993. August 1926. Is it just the pattern of rectangles that gives “lounging-robe” 6975 such a wonderful twenties’ flavor? Maybe it’s the low pocket placement, too.

In 1927, Molyneux showed this lounging set:

A sketch of Molyneux’ luxurious velvet and chiffon pajamas for entertaining at home. Delineator, November 1927. In black chiffon and vermillion [red-orange] velvet, with [vermillion?] poppies and green leaf embroidery. The ankles are unusual.

These ready-to-wear pajamas have the more customary banded ankles.

Carter’s rayon knit pajamas, in an ad from November 1927.

Butterick pajama pattern 2143 was featured in the December 1928 issue. The pajamas are powder blue, trimmed in apple green — another unexpected 1920’s color combination.

https://witness2fashion.files.wordpress.com/2014/12/1925-oct-orange-blue-kitchen.jpg?w=500

[Edited 8/30/17: This color ad for Hoosier cabinets appeared in Delineator magazine, October 1925. I used it in a post about Orange and Blue in the 1920’s.]

A different Butterick pajama pattern was the centerpiece of an advertisement for Belding’s fabrics in September 1928.

This ad for Belding’s silk suggested patterns from Pictorial (dress no. 4337,) Butterick ( pajamas no. 2103,) and McCall (dress no. 5345.) Delineator, September 1928. “Two contrasting shades of Belding’s Crepe Iris make these cunning negligee pajamas.”

So: “negligee pajamas” were for lounging, and did not necessarily have the robe-like top of pajama-negligee 6093.

This three-piece lounging ensemble of pajamas and short robe was featured in the December 1928 issue of Delineator. They have “wide trousers” –something new.

My collection of images from 1929 and 1930 is not complete. I need to get back to the library, because, by 1931, pajamas had moved from boudoir to beach and even to public dances.

“Fascinating Pajamas,” Delineator, August 1931. For lounging, leisure, loafing or working. Second from the left is a special slip to wear under your pajamas.

For more about 1930’s pajamas, see The Fascinating Pajama, 1931.

https://witness2fashion.files.wordpress.com/2015/08/1931-top-of-aug-gowns-p-65.jpg?w=500

The pajamas for dancing are on the right. Delineator, August, 1931.

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Filed under 1920s, 1920s-1930s, Children's Vintage styles, Nightclothes and Robes, Old Advertisements & Popular Culture, Slips and Petticoats, Vintage Couture Designs, Women in Trousers

Paris Fashions, September 1917

“Fashions as Usual” from wartime Paris — from World War I, that is. Delineator, September 1917.

During World War I, Butterick’s Delineator magazine, which had an office in Paris, continued to publish sketches of French designer fashions. Some of the ten design houses featured in this article, such as Worth, Paquin, Doeuillet, Doucet and Poiret are still fairly well-known today; others (like Jenny, Beer, Margaine-LaCroix and Buzenet)  are not so well remembered.

A glittering black satin evening dress by Doeuillet, 1917. Doeuillet opened his fashion house in 1900.

“Among the jet sequins on the bodice and hem, Doeuillet uses a few of silver, making the motives of the embroidery shadowy, phantom-like, lovely. The dress is of black satin with argent [silver] roses at the waist. The train is black satin like the dress.”

A dress by Margaine-LaCroix with a criss-cross sash that is typical of 1917.

“Silk jersey in a faint shade of reddish pink which Margaine-LaCroix calls rust color, with sash and collar of sand-colored silk. The skirt is cut wider at the top and the cascades end in heavy tassels.”

Both of the dresses below use navy colored fabric, and one also uses “flag blue.” The colors of the French flag are bleu, blanc, et rouge, which patriotically appear in several of these fashions.

Left, an ensemble by Jenny: “navy serge with a rose-red collar and dog-leash belt;” right, a navy, black and “flag blue” pleated dress with tunic by Premet. 1917.

Delineator, a “woman’s magazine,” was jingoistic and used many military terms in its fashion writing in 1917-1918. Jenny’s “not strictly submersible” dress is a reference to submarines  (submersibles.)

This “pale prune-colored” Paris suit by Beer has a cream satin vest (“gilet”) embroidered to match. 1917.

This was the era of the “Tonneau” or barrel skirt, and the width of women’s hips is deliberately exaggerated, as in the skirt below, which is “narrower at the hem than at the hip,” like the dress by Margaine La-Croix.

This dress from Paris, by Buzenet, in blue serge and satin has an organdy collar embroidered in gold. 1917.

Paul Poiret showed a loose-fitting red jersey dress, embroidered in blue and ochre yellow, with big pockets. 1917.

Famous for his exotic designs in the 1910’s, Poiret was still very active in the 1920’s. His 1924 “Brique” dress at the V & A Museum is still charming.

French designer Jenny showed this pale gray dress with a sleeveless coat embroidered in fine lines of green stitching. 1917.

Jenny was also a very well known designer in the 1920’s.

An afternoon dress by Paquin, 1917, “has all the hallmarks of its era.” The “tablier” [apron] hangs from the shoulders

The House of Worth showed a gray redingote [overdress open down the front] with a peculiar, stiff collar, worn here with a very wide, bird-winged hat. 1917.

Doucet‘s “Russian Blouse” is trimmed with rows of stitching and features a cuff-like pocket, matching the actual sleeve cuffs, that goes all the way around its front hem. 1917. The “double” criss-crossing belt is very characteristic of this period.

Jacques Doucet was included in “Ten Influential Fashion Designers You’ve Probably Never Heard Of”  and Gustave Beer was included in its sequel, “Ten (More) ….” 

Jenny (born Jeanne-Adele Bernard, married name Jenny Sacerdote) was profiled here. (The designer Augusta Bernard, who called her fashion house Augustabernard to avoid confusion with other designers named Bernard, was apparently no relation.) The Costume Gallery  does an excellent job of profiling designers in brief histories, with lots of thumbnail illustrations. You can find Beer, Doeuillet, Doucet, Jenny, Paquin, Poiret, Premet, Worth and many more famous designers at The Costume Gallery. To make full use of its extensive research library and photo collections, a small subscription is required, but even using the public access part of The Costume Gallery site is wonderful. I’ve added it to my “Sites with Great Information” sidebar.

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Filed under 1900s to 1920s, 1920s, Hairstyles, Hats, Vintage Couture Designs, World War I

The Bows of Summer, 1928

Big bows accent these evening dresses from July 1928. Left, Butterick 2087; right, Butterick 2109. Delineator magazine illustrations.

As much as I admire the Art Deco geometry of many 1920’s dresses, I can’t ignore the huge number of softly draped dresses accented with big bows, like this couture dress by Lucien Lelong from 1928.

A day dress from Paris designer Lucien Lelong; sketched for Delineator, August 1928. “Deep blue is very new for fall. It is the color of this crepe satin frock with its drooping skirt and bow-tied bolero.”

Title of page 37, Delineator, August 1928. “The Bow Continues to Play its Part.”

A solitary bow at the shoulder could be used to balance asymmetrical skirt drapery, as in this evening pattern:

Butterick evening gown pattern 2176, Delineator, August 1928.

Bows could be placed symmetrically in the center of the body or and/or neckline:

Illustration for “Are Fashions French?” article. Delineator, August 1928. [Symmetrical, but slightly dull…]

A single bow in the center of the hip girdle is the focus of Butterick 2125, left. The single bow is shifted to the left side of Butterick 2135. August 1938.

When two bows were used, they could balance each other by being offset, one high on the right side and one near the waist on the left, but this was not always the case.

Left, a day dress with a bow centered on the neck and another bow, far to the side, on the hip. Far right, a more formal dress with bows that balance each other, one on the right shoulder and one on the left hip. Butterick 2129 and 2178. August 1928. On No. 2178, the eye is led from the shoulder to the hip diagonally across and down the body, for a dynamic and slenderizing effect.

Sometimes bows were both placed on one side of the body:

In this dress, all the interest is on the frock’s left side, at the asymmetrical neck and the skirt — not an easy look to do successfully.  Butterick coat 2149 and dress 2187. August 1928. The side panel on the dress hangs below the coat hem; this was acceptable in the twenties.

Butterick afternoon dress 2174 has a bow centered at the neck line and another off to the side hip. Butterick dress 2174 and coat 2151. Delineator, July 1928. (In this case, the illustrator does not show the side panel of the dress hanging out below the hem of the coat, as it does in the previous coat and dress illustration.)

Even schoolgirls had bows on their “good” dresses:

Left, Butterick 2137 — with four bows — shown on a teen-aged girl. Right, a “bolero” outfit, Butterick 2167. August 1928. After idealizing the “boyish” look, now the magazine extols the “new feminine feeling.” The book Uplift says teens were buying brassieres, not flatteners, in the late twenties.

Dress 2137 — with four bows — was not just for teens; the pattern was also available for women sizes 36 to 44 bust. There’s a different illustration of the same dress later in this post. The dress on the right, below (No. 2066) was similarly available for teens or adults.

All three of thee dresses from July 1928 focus on large bows. from left, Butterick 2038, 2129, and 2066. Delineator.

The dress on the left has a “bridge coat” worn over a sleeveless chiffon evening dress. “Without the coat it is a chic evening frock….” Day dresses were usually not so completely sleeveless that the shoulder bone was visible; evening dresses were sleeveless and had lower-cut armholes than tennis dresses.

The print dress in the center has “a blouse with crushed waistline, square neck, and bows at hip, neck, and wrists;” for sizes up to 44 inch bust. For the dress at the right with shirred front, a color scheme of red, white and blue was suggested.

Even dresses with a modern geometric quality might be made with an accent bow:

Butterick 2137 and 2127 have a style moderne quality — and big bows. Delineator, July 1928. This illustration of 2137 is much more stylized than its version for a teen, shown earlier.

Number 2127 could be made without the bow:

Butterick 2127 in two versions, August and July of 1928.

As you might expect, bows reached their full glory in evening wear. The bow could be at the back, suggesting a bustle…

Butterick 2087, an evening dress with enormous back bow, June and July illustrations, 1928. For young or small women.

Like the dresses of the thirties and forties, its bodice has an underarm opening in the left side seam.

… or the bow could be at the side:

Butterick evening gowns, No. 2148 and 2140. August 1928, Delineator. 2148 has both bows on its left side.

Butterick evening dresses 2112 and 2123 have bows at the side hip. July 1928, Delineator. Showing bare shoulders with narrow straps, seen on No. 2112, was a very new fashion. They were called “lingerie straps.”  Chanel showed one in 1926.

Paris designer louiseboulanger (the house of Louise Boulanger) even put one enormouse bow on the front of a dress, an idea which Butterick seems to have copied…. [Butterick’s bow could be on the left side of the front — the illustration is hard to read — but the dress itself is symmetrical, so I would guess the bow’s in the center.]

Left, couture gown by louiseboulanger, sketched for the May issue; right, Butterick pattern 2108. Delineator, May and July 1928.

This complex satin dress was featured in an ad for Kotex:

Draped satin dress from an ad for Kotex sanitary napkins, Delineator, August 1928. The effect of a bow seems to be created by the tucked satin, but it is probably a separate piece of fabric.

I didn’t find a credit for the dress designer. Is the model a living woman or a store mannequin? What a lovely face….

Detail of Kotex ad, Aug. 1928.

I think she resembles Lee Miller, photographer and model. Mannequins were sometimes based on recognizable people.

 

 

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Filed under 1920s, 1920s-1930s, Vintage Couture Designs, Vintage patterns

Spring Prints, 1938

Maybe it was the result of seeing flowers in bloom that made women dress in print fabrics every Spring. In 1938, the flowers on the dresses were often big ones:

Two dresses for May, 1938. Butterick Fashion News flyer. Butterick 7847 and 7839.

Pattern descriptions and back views for Butterick 7847 and 7839, May 1938.

These (mostly floral) print dresses appeared in the Butterick Fashion News flyer in April and May of 1938.

Print dresses for Spring, 1938. Butterick store flyer, April 1938. Butterick 7813, left, and 7801, right.

 

Butterick dress pattern 7809 illustrated in a large-scale print fabric. Butterick store flyer, April 1938. Available up to bust size 44 inches.

Butterick patterns 7786, 7784, 7817, and 7795. Store flyer for April 1938.

Patterns for older and larger women were also illustrated in print fabrics. Butterick patterns 7802, 7799, and 7815; store flyer, April 1938. These were available up to size 50 or size 52.

Smaller and younger women could also find patterns — and print fabrics — to meet their needs.

Butterick 7862 was for women 5′ 4″ and under. Store flyer, May 1938.

7830, 7836, and 7828.

The “jacket frock” in the center is for Junior Miss figures up to bust size 38. Companion-Butterick patterns 7830, 7836, and 7828, from May 1938. The one on the right has print lapels and sash.

The dress on the cover for May 1938 was polka-dotted. Butterick 7857.

Left, a big floral print on Companion-Butterick 7829. Next, No. 7823 has a floral print sash. Its neckline is attributed to Vionnet’s influence. The dress with bows, No. 7827, is shown in a smaller, widely spaced white floral print. Right, No. 7825. All were available in a wide range of sizes, to fit either  young and small women (Sizes 12 to 20) or women up to bust 44″. Butterick store flyer, May 1938.

Bold border print fabrics were suggested for these “Beginners'” sewing patterns.

These patterns for inexperienced dressmakers use 52″ border prints. One has a zipper front, and neither has set-in sleeves. Butterick 7838 and 7864. May 1938.

Print fabrics were also suggested for Spring of 1939 — but there was a more youthful silhouette:

Butterick dresses for Spring, 1939. Patterns 8366, 8387, and 8372. Butterick Fashion News flyer, May 1939.

These sleeves and shoulders resemble those of the previous year, but in 1939, skirts were being worn much shorter — just at the bottom of the kneecap:

Butterick dress patterns from May 1938 (left) and May 1939 (right.) Butterick store flyers.

For May, 1939, a suit jacket and bodice are piped with the same polka-dotted fabric that makes the “pancake” hat, worn very far forward on the head. The hat is Butterick pattern 8359. The suit, with knee length skirt, is Butterick 8351.

 

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Filed under 1930s, 1930s-1940s, Vintage Couture Designs, Vintage patterns, Vintage Styles in Larger Sizes, Zippers