The fashion editors at Delineator magazine often grouped patterns for larger or more “mature” women together in a one-page article, but in the September 1928 issue, large-sized dresses were shown beside patterns for college girls and women of standard sizes. I’ve long been surprised than in the mid-twenties, when the “Boyish” figure was extolled, the standard Butterick pattern sizes — based on bust measurement — were 33 to 44 inches. But some patterns were issued up to “bust measure 52 inches.”
The unusual front tabs and sleeves on Butterick 2209 are worth a closer look:
The second dress from the left looks rather fancy for watching football; the dress on the top left was suggested for larger-than-average women.
Some of these dresses have skirts that are plain in the back, with all the fullness, pleats, etc., in the front. This was common in early twenties’ dresses, and still seen here, on some dresses, in 1928. (Patterns 2226 and 2211 show pleats in back, too.)
Nos. 2193 and 2180 (plaid) have plain skirts in back, with pleats only in the front.
This jaunty plaid coat and dress were not limited to slender women:
As for evening gowns, the pattern on the left was available up to size 52.
Here are some advertisements from the same issue of the magazine. For “the larger woman,” hosiery manufacturers offered slenderizing styles like this one:
Shoe advertisements show that even brands which promised comfort to mature women offered some very high, narrow heels.
“And Queen Quality keeps the cost of all four pairs less than the cost of a single frock.” They total $37.00 — not an inexpensive frock! (They are not cheap shoes.)
This jersey dress could be ordered for $8: