Before the month is over, I thought we might travel into the past with the help of Woman’s Home Companion. Of course, we won’t be hanging around the pool, unmasked, showing off our red, 1937 Dodge…. (She’s sitting on the “running board,” a feature of the older cars driven in my childhood.)
And what an interesting tan that man on the right would have acquired…. (American men were just getting used to appearing bare chested in public.)
Striped canvas sandals were in, and so were bright red fingernails and toenails.
Youngsters could wear athletic shoes that looked like classic Keds, but weren’t:
1937 was still Depression-era, when many were watching their pennies. Knee-high stockings were featured in these fashion tips:
My glamorous Aunt Irene sometimes wore pince-nez glasses which hung by a black silk cord. (In the drawing, you can see the place where a cord or chain was attached at the side.) She seems to have switched to ordinary glasses in this picture from 1949.
In 1937, fashions had broad shoulders or puffy sleeves:
Other patterns for summer dresses:
The green dress has a very wide collar shading the shoulders.
The floral print dress has a cape/collar that looks like sleeves:
Fashions for older women were brightly colored — and worn with white, punched leather shoes.
Those “After fifty” women look amazingly tall and trim, but the same July issue ran this “halitosis” ad from Listerine mouthwash:
On the bright side, kitchen work was getting easier with the introduction of paper towels!
But women were finally being allowed to wear shorts on the tennis court!
And here is a fad that appears frequently: Alpine, Tyrolean, or otherwise Germanic folkwear inspiration.
Considering that storm clouds were forming over Europe in 1937, the 1930s’ fashion for Germanic folk clothing seems odd. (Although this apron is “Swiss.”) The Vintage Traveller has written about and illustrated the “alpine” trend.
Time to get back to the present…. COVID-19, arthritis, etc. Thanks to Randy Rainbow I can hobble around my house singing, “I will save the world / by lying on my couch.” Don’t forget your mask!