While catching up on files I hadn’t labelled, I found two more 1930’s color ads for Cutex Nail Polish.
By sending in a coupon and fourteen cents, you could get two samples of nail polish, nail polish remover, and a Cutex lipstick to harmonize! (This is the first mention I happen to have seen about coordinated nail and lip color; that’s not to say that there aren’t plenty of earlier references I simply haven’t come across.)
In the October ads, competition among the nail polish companies became evident: both Cutex and Glazo claimed that their polish wouldn’t get thick or “gummy.”
Cutex showed a lineup of colors from different companies.
Nail polish being a luxury, rather than a necessity, women must have felt a little bit guilty buying it during hard times — unless it was really a money-saving purchase, “usable down to the last drop — a distinct saving!”at “the old economical price” of 35 cents.
Here’s a closer look at those hats: