Tag Archives: Art Deco

Beautiful Shoes from 1930

These I. Miller shoes could be dyed to match your dress. Featured in Delineator, June 1930, p. 28.

1930 was a good year for shoes, especially if you like high heels. Most of these are afternoon or evening shoes, but it’s a pleasure to see the quality of delicate scrolls of piping, or combinations of fabrics and kid….

These high heels are piped with silver kid. From J. & P. Cousins, in Delineator, June 1930.

These high heels from 1930 could be dyed to match your dress.

Pale blue suede & kid afternoon pumps from Laird Schober. Delineator, June 1930, p. 28.

White kid pumps with a flash of colored trim and colored heel. For a color image of gold kid and brocade Laird Schober shoes, click here.

Queen Quality shoes were advertised in Delineator; they are not extravagantly expensive, but not cheap, either.

[In my experience, pumps with that high cut are pretty much guaranteed to make women’s feet bulge over the top after they stand for a few hours….]

Queen Quality shoe prices, May 1928. They range from $7.50 to $12.50., “some as low as $6.” [In 1936, a college girl was expected to spend $12 per year on shoes, @ $3 per pair.]

For more causal occasions, heel heights are varied.

Brown and white spectator pumps from Stetson, featured in Delineator, June 1930, p. 28.

This white linen and white kid sport shoe from Adapto came with piping in various colors.

There’s a lot going on in this perforated tan and white sandal from Walkover. June 1930; Delineator, p. 28.

Delineator may have occasionally featured brands that advertised in the magazine, like Queen Quality, but most of the shoes mentioned in the June, 1930, issue were not made by advertisers.

These are couture-level shoes by famous French designers:

Designer shoes from Paris; Delineator, June 1930, p. 29. Made by Costa. The Met Museum has three pairs of Costa shoes.

The complex heel — are those bands of gold or silver leather, or jewels? — and the graceful curves are a sign of quality.

Ducerf-Scavini was very high-end. For 1928 shoe designs by Ducerf-Scavini, click here.

Even mass-market shoes from 1930 could be elegantly trimmed; in fact, Foot Saver shoes were aimed (as you might expect) at w omen who wanted comfort as well as style.

This ad for Foot Saver shoes appeared in the same June 1930 issue of Delineator as the high fashion shoes. The shoe on the right looks like it’s made to be comfortable, but the style at left is not noticeably dowdy….

Nor is this one:

Foot Saver evening shoe, November 1930.

Foot Saver shoe ad, November 1930.

The 1930 shoe illustrations from Delineator, June 1930, pp. 28 & 29, were by Leslie Saalberg. For more gorgeous shoes see Paris Shoes for April, 1928.




Filed under 1920s-1930s, 1930s, evening and afternoon clothes, Old Advertisements & Popular Culture, Shoes, Vintage Couture Designs

Less Familiar Designers of the 1920s, Number 1: Jenny (Part 1)

Evening dress by Jenny (Jeanne Adele Bernard Sacerdote) as sketched for Delineator, January 1926.

Some leading designers of the nineteen twenties have names that still sell fashion. Chanel comes to mind. Others were famous before and after the Twenties, like the House of Worth. Having a successful perfume brand helps: “Joy,” by Patou is still available. This is the first in a series about once-famous 1920s designers who are no longer well known.

Jenny (born Jeanne Adele Bernard, later Jenny Sacerdote) was ranked with those big names in the Twenties, but is not as well known today. I’ll be sharing a few of her designs, with links to help you find others.

These are merely a few of the designs by Jenny that were sketched for Delineator, *** and I do not have photos from every year between 1917 and 1930. Her ability to adjust to changes in fashion is admirable.  Born in 1868, she became famous in her fifties, showing 300 pieces in her collection of 1918.

Two sketches of couture by Jenny (Jenny Adele Bernard Sacerdote ) shows her ability to move with the times. Delineator, 1917 and 1927.

Left, a gown with a “tonneau” or “barrel” skirt — a fashion innovation from 1917. Right, a bare, narrow, fringed and beaded evening gown from 1927.

Jenny in 1917

Jenny was already being copied in 1915. The V&A collection has several color sketches of Jenny designs. London dressmaker Elizabeth Handley Seymour sketched hundreds of French couture gowns and coats which she was prepared to duplicate for her customers. She included this coat by Jenny, this evening gown, and this elegant afternoon or evening gown.

Jenny was such a “star” in 1917 that even her underwear collections were featured in “Reports from Paris.” She’s notable for her use of bright colors and print fabrics (!) in her lingerie:

This frothy undergarment was “sulphur-yellow ‘gaze’ trimmed with lace.” Delineator, August 1917.

On Jenny’s pink satin knickers, cream yellow lace is outlined with little roses or ‘cocardes’ [sic] of satin ribbon:

Doucet was a very well-established design house; Jenny is treated as his equal. Delineator, August 1917. Note the ribbon straps.

Print fabric lingerie by Jenny, 1917. Sketched for Delineator.

Jenny used “Flowered muslin in a quite indescribable design of white flowers outlined with pink on a blue background” for her pleated chemise, 1917. I remember how new and exciting print underwear was in the 1960s!

This pink chiffon Jenny dressing gown would have been called a “combing jacket” in an earlier era. (See “Peignoir.”)

A dressing gown by Jenny in Delineator, July 1917: “ruched pink chiffon over a pink satin skirt.”

Other Jenny designs from 1917 show that she had a sense of humor. She named this dress, amply trimmed with fur, “My hairy one.”

Jenny called this model “Mon Poilu” –“my hairy one.” Sketched for Delineator, December 1917.

However, her velvet skating dress seems a little impractical:

Jenny described this as a skating dress. Delineator sketch, December 1917. The tassels would be flying!

The coat below is actually sleeveless, worn over a matching gray silk dress. The geometric trim is stitching in green thread.

Short sleeveless coat over matching gray silk dress, green stitching. Jenny, sketched for Delineator, September 1917.

In June, 1917, Delineator showed a page full of couture designs which featured the new “barrel” silhouette. This was one from Jenny. Page 56.

Delineator claimed the barrel silhouette was chiefly the influence of Jeanne Paquin:

The barrel or tonneau skirt, sketched by Paquin’s own artist. Delineator, March 1917, p 56.

They look better to me when the model is sitting down.

Jenny created this dress for 1917. Delineator, March, p. 56. “Blue serge dress with eight box plaits over each shoulder. The square line at the neck appears in many of the new dresses.”

Left, a design by Jenny — in black satin under white chiffon embroidered with flowers — appears next to a design from the House of Worth. Delineator, March 1917.

I’m sure you could find many more Jenny designs: try searching for Delineator at Hathi Trust; select Journal, then choose a year, and search within the volumes you find. 1922 for example…

*** Note:  Butterick Publishing Company had offices in Paris, giving their pattern makers a chance to follow the very latest trends, which were reported on several times a year, often illustrated by Soulie. All the illustrations I’ll use in this “Less Familiar Designers” series come from Delineator‘s coverage. Caveat:  Pattern companies could sometimes buy couture items and copy them, but designers were not happy to be copied without any payment, so sketch artists attending fashion shows had to be quick and furtive, and sometimes had to work from memory. Read Fashion is Spinach, by Elizabeth Hawes for a sketcher’s real inside story.

Next: Jenny in the 1920s.

Tennis dress by Jenny, sketched for Delineator by Leslie Saalburg, February 1927.


Filed under 1900s to 1920s, 1920s, evening and afternoon clothes, lingerie, Nightclothes and Robes, Panties knickers bloomers drawers step-ins, Resources for Costumers, Slips and Petticoats, Underthings, Underthings, Hosiery, Corsets, etc, Vintage Couture Designs, World War I

Fashions for Daytime, October 1928

“Clubwoman” in an ad for Quaker Oats cereal, October 1920.

You could make your own version of this coat with a Butterick pattern:

Butterick coat 2243 from Delineator, October 1928. Tweed with  a lynx collar is “the smartest sport coat.”

To wear under it, Butterick offered a range of classic Twenties’ dresses:

Left, a two-piece dress with a bi-color hip band, Butterick 2267. Right, a more complex cut, with pleats falling from a diagonal zig-zag; Butterick 2279.

The collar of the dress on the right becomes a loose scarf — a detail often seen on late Twenties’ dresses.

As usual, these dresses are pleated in front but plain in back. The skirt length is appreciably shorter in this ad:

An ad for Diamond Dyes suggests that your high-school or college-age daughter can wear dyed dresses instead of new ones. Delineator, October 1928.

The school girl’s two-piece dress is inches above the knee and has a dynamic Art Moderne repeated V in front, plus a pleated skirt.

The high-school girl’s skirt exposes her knees completely. 1928. Her belt is two-toned.

I was about to comment that the dress does not look “long out of style,” but dresses for girls were always shorter than dresses for women, so perhaps she did wear it when she was 13 or 14.

Although the picture isn’t really clear, this dress for young women has a vertical zig-zag button placket closing. Butterick 2258. The pleats are cleverly inserted into a point at front and side fronts.

Butterick 2275 is a typical, simple Twenties’ style. The surprise is the neckline, which ties in front and in back. Once again, the skirt part of the dress only has pleats on the front. If you look closely, you can see a vertical line of buttons at the side of the top, just at the hip. This allowed a pull-on dress to be fastened tightly at the hip.

Butterick 2281 and 2245 are day dresses in the normal range of women’s sizes. It looks like pleats were chic in the  Fall of 1928; they go all the way around in dress 2245, right. Delineator, October 1928, p. 121.

Prints and plaids for daytime. The pleats at left are top stitched, but would not be if the fabric was printed velvet. The dress on the right (2245) is probably waistless.

The next dress could be made for size 52:

Butterick 2283: all the interest is in the front.  The pleats are top stitched for several inches. This dress was recommended for large sized women — up to 52 inch bust.

The cuffs echo the band with decorative button at the point. There are no figure flattering diagonal lines in back, however. The two dresses below are also for larger-than-average sizes. Can you figure out why?

Butterick 2227 (left) and 2249 (right.) October 1928.

A closer view of Butterick 2227 and 2249. This modern velvet comes reasonably  close to the printed fabric at left. a description of the dress at right is below.

The thing all three dresses for larger women they have in common is: Surplice (i.e., diagonal) lines.

This simple afternoon dress calls for printed velvet; here is one source. Printed silk rayon would work, too. Rayon is one of the first synthetic fabrics, often used in the Twenties.

A simple afternoon dress, October 1928. Butterick 2253.

October clothes for schoolgirls were very similar to adult clothing:

A coat for girls and a dress to go under it. October 1928. Butterick patterns in Delineator.

Butterick for schoolgirls ages 8 to 15, October 1928. Their knees are not covered at all.


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Filed under 1920s-1930s, Children's Vintage styles, Old Advertisements & Popular Culture, Vintage Styles in Larger Sizes

Designer Watches from the Twenties

From an ad for Elgin watches designed by leading French couturiers.  Ad from Delineator, June 1928.

A very moderne wrist watch for ladies, designed by Premet for Elgin. From an ad dated June 1928.

You can see a copy of the Premet “Garconne” dress here. There is an excellent article about the history of Premet, by Randy Bigham, at Past Fashion.

Jenny was another very successful French designer of the 1920s. From an ad for Elgin Watches, June 1928. “The case is fashioned with jade, black, or ruby enamel.”

Here, from an older post, you can see the Premet, Jenny, and Agnes watches in color.

Randy Bigham has also written about Jenny (look for “Chanel’s Rival: The roaring ’20s designer you’ve never heard of”) at Past Fashion.

An Elgin watch designed by Madame Agnes, better known for her chic hats. Ad from June 1928.

Although Madame Agnes is now best remembered as a designer of hats, Mme Agnes Havet first worked for Doucet as a dress designer, and later her own couture house joined the house of Drecoll as “Agnes-Drecoll.”

I love the Art Deco looks of these watches, and would gladly wear any of them! They sold for $35, in an era when that was a week’s wages for a man. Notice that the watch band shown is usually a simple band of black grosgrain ribbon with a buckle clasp.

Want to Read More About Art Deco Designer Watches?

A few years ago I posted two other articles about these early, mass market designer watches, a line Elgin called “Parisienne.” Additional famous couturiers were featured. In 1929, some Parisienne watches were diamond-studded and cost $75.


From an ad for Elgin’s Parisienne watches, Delineator, June 1929. Click here to read the entire post that first appeared in 2015.

This ad, from December 1928, showed the biggest selection of Elgin watches for men and women, and gave their varied prices.


From an ad for Elgin Parisienne watches that ran in Delineator, December 1928. Click here to read the entire post written in December, 2013.

If you are lucky, you may find one of these find these vintage watches from such designers as Callot Soeurs, LelongLanvin,  Molyneux, louiseboulanger, Jenny, Agnes  and Premet.


Filed under 1900s to 1920s, 1920s, 1920s-1930s, evening and afternoon clothes, Old Advertisements & Popular Culture, Vintage Accessories, watches

More Princess Line Dresses (and Styling Tricks) from the Nineteen Twenties

These princess line dresses from the 1920’s do not have the characteristic horizontal hip band of most twenties’ fashions.

In my post about Butterick styles for October 1927, I wrote,

Not all 1920’s dresses had a strong horizontal line across the hip. Princess-seamed dress patterns were available for several years and didn’t change much — except for their length.

Left, Butterick 1683, a princess line dress; Delineator, October 1927, page 31. These 1927 hemlines are just below the knee.

The rear view of the princess dress (1683) shows the characteristic princess seams, which can be shaped to follow the lines of  the body without any waist seam. The front and back are each divided into three panels. A princess line dress usually skims the body — at least, they did before the use of stretch fabrics and elasticated knits.

More Princess Line Dresses from the Nineteen Twenties

Here are some other princess line patterns from 1925 to 1928. Some combine fur and velvet for evening, but one is a day dress.

Left, Butterick princess line dress pattern 6424, Delineator, December 1925. For a young woman or teen.

Left, Butterick princess line dress pattern 6506, from December 1925.

Also from December 1925, Butterick princess line dress pattern 6428. Dresses for adult women were slightly longer than those for teens.

In 1928, the princess line evening gown has a hem that dips low in the back. So does the neckline.

Butterick princess line pattern 2257, from October 1928. Delineator.

Putting Twenties Styles on Modern Bodies

A chenille or ribbon shoulder decoration draws our eye up toward the face on these formal dresses from December 1927. Butterick patterns 1734 and 1753.

I think I’ve mentioned this before: a director once told me that he wanted “absolutely authentic 1920’s costumes” — but added, “Just don’t give me any of those dresses with the waists down around the hips!” In times (like the 1980’s) when contemporary fashion insists on narrow hips and wide shoulders, making an actress feel confident in a dress with natural shoulders and a horizontal line across her hips can be difficult — especially if she isn’t slim-hipped or is self-conscious about her figure.

Trim or fur leads your eye to focus on the top of the body in these styles from December 1928. Butterick patterns 1761 and 1757.

But theatrical designers also have to consider audience expectations — I would not do a twenties’ show in which every woman wore princess line dresses! However, the princess line dress is among the authentic possibilities for one or two characters, or for a re-creator who doesn’t have a “boyish” figure.

Illustration by Helen Dryden, Delineator cover, September 1928. A band of deep pink on the scarf lends a touch of bright color to her head and face area.

The most flattering twenties’ styles balance the hip interest with interest near the face. Butterick patterns 1745 and 1735, from December 1927.

For plays and operas, we try to draw attention to the face and upper body. (It sounds crazy, but audiences can’t hear the lines if they can’t see the faces. Humans lip-read much more than they realize.) Accessories that create a vertical line, such as lighter or brighter colors near the face, those looooong 1920’s necklaces, and those often-seen 1920’s shoulder decorations are flattering and authentic twenties’ tricks.

A scarf or bows with long ties add interest to the top of the body and, in the case of the bows, create a vertical line to balance the hip interest. June 1928, Delineator.

These three couture sketches are undoubtedly twenties’ styles, but they use a variety of styling tricks to move our attention up the body, toward the face, and to deflect interest from the hips.

French designer fashions from May 1928. 1) Renee, 2) Jane Regny, 3) Jenny. Sketches for Delineator. The coat by Jenny suggests princess lines.


Filed under 1920s, evening and afternoon clothes, Musings, Tricks of the Costumer's Trade, Vintage Accessories, Vintage Couture Designs, Vintage patterns

Formal Frocks for the Holidays, December 1928

Two Formal Frocks from Delineator, December 1928. Butterick patterns 2379 and 2287.

Two “Formal Frocks” from Delineator, December 1928. Butterick patterns 2379 and 2287.

If you love a challenge in sewing chiffon, Butterick 2287 looks like a great opportunity. (I believe those flounces were were curved, which means they’d start stretching the minute you removed them from the pattern paper.) Hems were still short in 1928, but some formal evening gowns were long — in places:

Butterick evening patterns 2347 and 2367, Delineator, December 1928

Butterick evening patterns 2347 and 2367, Delineator, December 1928.

Many late twenties’ hemlines combined long and short looks. (Click here for more examples.) For young women, a fuller skirt was also an option.

Butterick 2366, evening or bridesmaid's gown for young women. Dec. 1928.

Butterick 2366, evening or bridesmaid’s gown for young women. Dec. 1928.


The shorter, close-to-the-body under layer is visible through the sheer tulle top layer. This dress is also notable for the bareness of its shoulders.

2366 has "lingerie straps;" usually these slip straps were only visible when veiled by a more substantial chiffon or lace dress shoulder, as in Butterick 2287.

Butterick 2366 has “lingerie straps;” usually such thin straps were only visible when veiled by a more substantial chiffon or lace dress shoulder, as in Butterick 2287. December, 1928.

Such thin straps were previously seen on slips and chemises, so using them to hold up a dress was provocative. The girl who wore No. 2366 as shown was presumably not wearing any underwear above the waist, although she could opt for the more conservative, sleeveless version of the dress as shown in the back view. A metallic tulle (see-through) skirt with a metallic tissue lame bodice would have made a less demure gown than the model’s expression suggests. Another lingerie strap evening dress was illustrated in February of 1929.

Butterick 2387 is meant to flutter. Dark fabrics are suggested, which does not rule out red....

Butterick 2387 is meant to flutter. Dark fabrics are suggested, which does not rule out shades of red…. December 1928.


The ripple of such flounces is achieved by cutting them on a curve.

Butterick 2379 , with a long “bustle” drape in back, supposedly shows the influence of Chanel.

Butterick formal evening gown pattern 2379; Dec. 1928.

Butterick formal evening gown pattern 2379; Dec. 1928. Note the very low back.


The long end of the bow “gives the one-piece frock an uneven hem and a down-in-back movement…. The low flare of the tiers [is] in the Chanel manner.” Such bustle bows were seen in 1928 and into the early thirties; The Vintage Traveler recently shared a photo of one originally made in 1932.

Also influenced by Chanel was this “minaret” gown (which looks more like a pagoda to me):

Starched lace stands away from the body in Butterick formal evening dress No. 2347. December 1928.

Starched lace stands away from the body in Butterick formal evening dress No. 2347. December 1928.


Delineator had illustrated a similar tiered lace dress by Chanel in November:

Lace dress by Chanel, illustrated in Delineator, Nov. 1928, p. 114.

Lace dress by Chanel, “stiffened at the edges,” illustrated in Delineator, Nov. 1928, p. 114.

It’s interesting to think that some (now) droopy, vintage lace gowns might once have been stiffened like these.

Butterick 2367 is asymmetrical, long in places, shown in a metallic brocade fabric, and graced with two enormous, back-to-back fabric flowers at the hip. (Note the very short, close-to-the-head hairstyles in some of these illustrations.)

Butterick evening gown 2367 from December 1928. Delineator.

Butterick evening gown 2367 from December 1928. Delineator.


This dress seems to be gathered — or more probably ruched, like its flowers — at the side seam under the bow. (Perhaps an underslip supported the weight of this trim?)

The same December issue of Delineator magazine illustrated many beautiful evening shoes to wear with these gowns. Click here for “Dancing Shoes, December 1928.”  And I never get tired of Designer watches from the late twenties. Click here for diamond evening watches, and here for sporty Art Deco Designer watches in color.

Best wishes to everyone who plans to party like it’s 1928! (Oh, wait…. 1929 wasn’t such a good year…. Let’s just set the time machine to 1928.)

Note: I have shown some of these dresses before, but without the details or accompanying descriptions.


Filed under 1920s, 1920s-1930s, Hairstyles, Tricks of the Costumer's Trade, Vintage Couture Designs, Vintage patterns

The Twenties in Color

Ad for Kellogg's Pep Cereal, Delineator, April

Ad for Kellogg’s Pep Cereal, Delineator, April 1927.

As much as I love watching old black and white movies, I’ve always enjoyed reading vintage magazines because of their colorful advertisements.

From an ad for Mazola corn oil, Delineator, June 1927.

Colorful evening dress from an ad for Mazola corn oil, Delineator, June 1927.

It’s hard not to think of the 1920’s and 1930’s as “black and white,” because they were usually photographed in black and white, but the people who lived then did not see their world that way.

A colorful world in an ad for Durkee's salad dressing. Delineator, JUne 1928.

A colorful world in an ad for Durkee’s salad dressing. Delineator, June 1928.

I first embarked on my exploration of vintage Delineator magazines when I discovered over 400 bound copies in storage at my public library. Since I am really interested in everyday fashions, I would have preferred a stack of old McCall’s Magazines, but so many old fashion magazines have been converted to black and white microfilm that I’m happy to have found any bound periodicals in color.

"How do you like your coffee?" A family eating breakfast, Delineator, May 1927. Advertisement for Borden's condensed milk.

“How do you like your coffee?” A family eating breakfast, Delineator, May 1927. Advertisement for Borden’s condensed milk.

Back in 1980, I found a bound volume of Delineator, January to June of 1925, at a library book sale. It had formerly been in the research library at Columbia Studios. I intended to sell it a few years ago, but when I really examined it I was amazed by the number of full color fashion illustrations, so I kept it. As it turns out, 1925 and 1926 were the last years when Delineator printed so many pages in full color.

This amazing shawl is not a fashion illustration, but a soap advertisement from 1927:

This "Aztec" pattern hand painted shawl was made in the Samuel Russel Studio, New York, and illustrated by Katharine Stinger for an Ivory Soap Flakes ad. Delineator, March 1927.

This “Aztec” pattern painted shawl was made in the Samuel Russel Studio, New York, and illustrated by Katharine Stinger for an Ivory Soap Flakes ad. Delineator, March 1927.

As times got harder, The Delineator cut its cover price, decreased its size from large format to the size of a modern magazine, and eliminated color except for full page advertisements like these. By 1933, even ads were scarce, and the magazine was mostly black and white.

But, if you were alive in the nineteen twenties, this was the world you saw.

Woman golfer in an ad for Bromoquinine laxative. Delineator, April 1928.

Woman golfer in an ad for Bromoquinine laxative. Delineator, April 1928.

Casual clothing in an ad for Camel Cigarettes. Delineator, September 1928.

Casual clothing in an ad for Camel Cigarettes. Delineator, September 1928.

This woman washes her fine fabrics in Ivory Soap Flakes, Ad from Delineator, May 1927.

This woman washes her fine fabrics in Ivory Soap Flakes. Ad from Delineator, May 1927.

Ivory Flakes were also recommended for woolens:

Wash your woolen clothing in Ivory Flakes.... An ad from Delineator, October 1928.

Wash your wool clothing in Ivory Flakes…. An ad from Delineator, October 1928. Notice her stockings, which match her suit.

The text at the left tells the story of Biltmore Industries of North Carolina, preserving the craft of hand weaving; “In order to protect the sensitive woolen fibre, we allow no cleaning substance other than Ivory to touch it.”

From an ad for Puffed Wheat cereal, August 1928.

From an ad for Puffed Wheat cereal, August 1928.

That red and blue outfit would look much more sedate in black and white:

The same puffed wheat ad in grayscale.

The same puffed wheat ad converted to  grayscale. 1928 ad.

Even ads for household appliances can be illuminating:

A cheery interior in an ad for Johnson's Paste Wax. March, 1928.

A cheerful and expensive interior in an ad for Johnson’s Paste Wax. March, 1928.

Lavish interiors in silent movies always look dark and heavy — but they were not really black and white.

This woman may have gotten a little too colorful — but it’s an ad for Valspar paint, with “before” and “after” images:

Kitchen colors in an ad for Valspar paint. October, 1928.

“She thought she had a model kitchen, but ….” Kitchen colors in an ad for Valspar paint. October, 1928.

An up-to-date kitchen, October 1928 ad for Valspar paint. Delineator.

An up-to-date kitchen, October 1928 ad for Valspar paint. Delineator. Note the pink sink.

A white kitchen transformed. Valspar paint ad, October 1928.

A white kitchen “modernized” with color. Valspar paint ad, October 1928.

Although the sink appears white in the second illustration, pink sinks were available. This bold yellow and black dress — from an ad for window shades — would be drained of its power in a 1920’s photograph:

"Restful Rooms" thanks to window shades, in an ad from March, 1928. Delineator.

“Restful Rooms” thanks to window shades, in an ad from March, 1928. Delineator.

A lovely rose colored dress in an ad for Feen-a-Mint laxative. March 1927.

A lovely rose-colored dress in an ad for Feen-a-Mint laxative. March 1927.

"Grandmother is still dancing," thanks to Feen-a-Mint. Detail of ad from Delineator, May 1927.

“Grandmother is still dancing,” thanks to Feen-a-Mint. Detail of ad from Delineator, May 1927. Grandmother is wearing a flattering, not-black (!) gown.

Grandmother's secret: Feen-a-Mint. Ad, May 1927.

Grandmother’s secret: Feen-a-Mint. Ad, May 1927.

Digression: There was a time in the 1980’s when directors of Shakespeare’s comedies thought it amusing to costume them completely in black and white and gray to evoke old movies. These black and white “silent movie”/”Fred and Ginger” productions quickly became so commonplace that they signaled “desperate director.” After sitting through one-too-many of these productions, I was delighted to discover that the first English play to be costumed entirely in black and white was A Game at Chess, by Thomas Middleton. It played at The Globe theatre in London in 1625 — long before black and white movie film was invented. It was quite a novel idea.




Filed under 1920s, 1920s-1930s, Menswear, Musings, Old Advertisements & Popular Culture, Resources for Costumers, Sportswear, Vintage Accessories