Tag Archives: beauty creams bleaches advertisements

Freckles and Freckle Creams, 1920s and Later

Top of an ad for Othine Double Strength Freckle cream, Delineator, May 1925, p 29.

I’ve already written about skin bleaches from the 1920’s and 1930’s. I’ve also collected a number of ads for freckle removers, from several different makers, ranging from 1917 to the 1940’s. They use a standard advertising strategy: First, make women feel self-conscious about something that’s perfectly normal, then sell them something to “fix” it.

“Your freckles ruin your appearance;” ad for Stillman’s Freckle Cream, Aug. 1924.

“Are you one of the 14,695,000 folks who wish they could get rid of freckles?” Ad for Othine cream, Redbook magazine, 1949.

Ad for Stillman’s Freckle Cream, July 1917. “Freckles are ‘as a cloud before the sun’ hiding your brightness, your beauty.”

Freckles were O.K. on boys, apparently, but not on their sisters.

The freckled face of child actor Mickey Daniels was an asset to his career in the Our Gang Comedies.  Ad for Stillman’s Freckle Cream, Sept. 1924. Delineator.

“Your freckles always attract attention, no matter how well you dress.” Stillman’s promised to “dissolve away” freckles and whiten, refine and beautify your skin. “Guaranteed to remove freckles or money refunded.”

Stillman’s ad from Chatelaine, a Canadian magazine, August, 1939. p. 31.

Probably the creepiest anti-freckle ads were for a product called Mercolized Wax. “Better than trying to hide or cover up such disfigurements. Simply apply the wax at bedtime and wash off in the morning. This actually peels off the freckled cuticle, gently, gradually, without harm or inconvenience. Unveils the young, healthy, beautiful skin underneath. Unequaled as a blemish remover and complexion rejuvenator.”

Mercolized Wax seemed to promise to lift the freckles right out of your skin. Ad from 1924.

In that ad, freckles were equated with “disfigurements” and “blemishes” — I began to wonder whether they were talking about blackheads or freckles. Pulling the freckles out of your skin would not be a pleasant or beautifying act.

Astonishingly, Mercolized Wax was was still running ads in 1942!

Mercolized wax ad, Redbook magazine, September 1942. I found this ad via Pro-Quest. “Mercolized Wax Cream flakes off the surface skin in tiny, almost invisible particles, revealing a fairer, fresher, more attractive underskin. Start bleaching skin now.”

At least, by 1942, the ads no longer imply that freckles will be yanked right out of your face; it’s more like a “skin peel.” Use according to directions, indeed.

This 1934 ad for Stillman’s Freckle Cream is almost identical to an ad Stillman’s ran in 1924. They even used the same photo. Delineator, June 1934.

Here’s a more lyrical Stillman’s ad from 1921:

Ad for Stillman’s Freckle Cream in Vogue magazine, August 15, 1921.

Ad for Othine Freckle Remover, August 1926, Delineator.

“Don’t try to hide your freckles or waste time on lemon juice [used for its acidic bleaching properties] or cucumbers; get an ounce of Othine and remove them.”

Amazingly, both Stillman’s and Othine offered a money-back guarantee. In addition to freckle creams like Stillman’s, Othine, and Mercolized Wax, bleach creams like Golden Peacock were also touted for freckle removal.

1933 ad for Golden Peacock skin bleach, Delineator, Aug. 1933. The “before” photo is very unconvincing!

I’ve been watching a lot of young artists on YouTube lately; I’m happy to see some of them drawing women with freckles. One of my favorites, Minnie Small (aka SemiSkimmedMin.com,) sketched this freckled beauty.  I like the way her freckles are intrinsic to her look. (If you like, you can watch a 3 minute video of this sketch being created. Just click on the image.)

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Filed under 1920s, 1920s-1930s, 1930s, 1930s-1940s, Cosmetics, Beauty Products, Musings, Old Advertisements & Popular Culture