Fashion Advice for Summer, 1933 (Part 2)

Beach pajamas [aka pyjamas]; detail from Delineator cover, August 1933.

When we think of summer fashion, we usually think of loose clothes, cool dresses with bare arms and backs, and sporty clothing suitable for vacation activities. Here is Part 2 of summer fashion advice from Marian Corey, writing in Delineator,  June 1933. [Click here for Part 1.]

For Tennis

Butterick 5182, at right; “The pinafore frock that buttons down the back is THE tennis dress.” Delineator, June, p. 61. (This is the only illustration of it that I found.)

Delineator, June 1933, p. 61.

Like dress 5182, Butterick 5025 buttons in back:

“Bermuda” is the name given to this dress (Butterick 5025) which, like tennis dress No. 5182, buttons down the back. “…Known technically as a beach dress although it is far more apt to be worn off the beach than on.” Delineator, April 1933.

Notice the bare backs and chic suntans of these blonde models.

“Hello Everybody” is the name given to Butterick 5021, at right. From Delineator, April 1933.

Bicycle Clothes

Clothes for bike riding and skating, Delineator, June 1933.

I didn’t find any illustrations of divided skirts in this issue, but there were good-looking slacks or beach pajamas, and shorts sets, too,

Butterick 5219 could be made as trousers or shorts. Delineator, July, 1933.

The Talon fastener — a slide fastener or “zipper” — was still new in 1933; many dressmakers would not know how to install one.

Butterick slacks pattern 4884 had a sailor influence in its double row of buttons. The shirt pattern was included.

Left, Butterick 4884 photographed for Delineator in June, 1934. The reclining model wears Butterick 5219.

Shorts (or slacks) pattern 5219 was featured again in July; this time No. 5219 was christened “Eight Bells.”

Slacks pattern 5219 (“Eight Bells”) pictured with a bathing suit, 5215 (“Seawothy.”)  Delineator, July 1933, p. 60.

For those too young to remember, this was what roller skates looked like in the 1930’s; they were the same in the 1950’s, when I learned to skate:

You could earn a pair of skates like this by selling subscriptions to Ladies’ Home Journal. Ad from LHJ, August 1936. My skates could only be used with leather-soled shoes; the clamp at the front was adjusted with a “skate key,” but slipped off of tennis shoes.

The Pretty and the Kitsch blog happened to show this photo of women roller skating in trousers (like Butterick 4884 or 5219) or beach pajamas. The photo is not dated precisely, but it’s apt! Thanks, Emily Kitsch.

Bathing Suits

“Don’t get a wool jersey bathing suit — the wool suit isn’t enjoying its usual popularity. The rubber bathing suit and the cotton ones are making it look sick.” Marian Corey, Delineator, June 1933. p. 61.

Wool bathing suits in an ad for Ironized Yeast, Delineator, March 1933.

A wool bathing suit — and especially a heavy, soaking wet, wool bathing suit — did not camouflage any figure faults:

Wet wool bathing suits, late 1920’s or early 1930’s. All (well, nearly all) is revealed as the weight of the cold water pulls the knit suits tight against the body.

This cotton bathing suit was designed by Orry-Kelly for Bette Davis, seen wearing it. Butterick briefly offered line-for-line copies of clothing worn in the movies, as “starred patterns.” This one is from June, 1933; Delineator.

Marian Corey recommended cotton bathing suits, like this one, Butterick pattern 5215. June 1933.

Two versions of Butterick bathing suit 5215, from July and June, 1933.  “Jersey tights” were worn under the skirt  or shorts.

[You can read more about Butterick Starred Patterns from several movies: costumes for Bette Davis by Orry-Kelly, Katharine Hepburn by Howard Greer, Mary Astor by Orry-Kelly, Kay Francis by Orry-Kelly, and Helen Twelvetrees by Travis Banton.]

If you’re curious about the “beguiling” drawstring neckline dress mentioned by Marian Corey, here it is:

Butterick 5173, a dress with a drawstring neckline; Delineator, June 1933, p. 62.

And here are two rubber bathing suits featured in McCall’s Magazine, July 1938. In case Ms. Corey piqued your interest: “We know you can think of dozens of reasons why a rubber suit wouldn’t suit you, but even so and nevertheless! You see, they’re good-looking, and so nice and cheap, and they give one quite a figure.”

Rubber bathing suit pictured in McCall’s Magazine, July 1938.

Rubber bathing suit pictured in McCall’s Magazine, July 1938.

Beach Pajamas

Gingham beach pajamas and bare shouldered sundress. Butterick 5133 and 5075 , Delineator, May 1933.

In “Gingham Girl” one can crawl about on hands and knees and get in the way of the garden hose without any harm being done. “Gingham Girl ” takes housework in its stride, too, doing away with bulky and unattractive aprons.” “New Low” is the thing for tennis, for there’s nothing to hinder the most smashing serve.” — Delineator, May 1933, p. 52.

Now I’m ready for July.

Butterick Starred Patterns: Actual Fashions from the Movies (Part 1)

Katharine Hepburn in Butterick Starred Pattern 5156, Delineator May 1933. P. 71 From the movie Christopher Strong.

As far as I can tell, in 1933 Butterick decided to take advantage of the movies’ influence on fashion by issuing a dozen patterns that were exact copies of the clothes worn in films. The costumes were designed by Orry-Kelly, Travis Banton, and Howard Greer for actresses Bette Davis, Katharine Hepburn, Kay Francis and Mary Astor, among others. The series was called Butterick Starred Patterns. The movie studios cooperating with Butterick were Warner’s, R.K.O., and Paramount.

These patterns are not to be confused with the Hollywood Pattern company; Hollywood Patterns only had movie studio tie-ins, with pictures of stars and starlets appearing on the pattern envelopes. The patterns were not exact copies of movie costumes. As explained in A History of the Paper Pattern Industry, by Joy Spanabel Emery:

“Hollywood pattern styles were not of the garments worn in films, for as stated in the April/May Hollwood Pattern Book, ‘[The designs] are inspired by the clothes of the smartest stars, not copied from them. The dress which may be perfect for the camera may be too dramatic in the office or home. Our staff studies the best previews, then creates clothes in the same spirit, but easier to wear.’ ” — Joy Spanabel Emery, p. 126. [Movies were often previewed a month before general release.]

SoVintagePatterns.com has many Hollywood patterns for sale. Click here and see if you find your favorite actress. Click here to see the Hollywood pattern version of a Scarlett O’Hara dress, translated into a 1939 evening gown or day dress.

Butterick Starred Patterns

Because of their rarity and their genuine movie and celebrity tie-ins,  Butterick Starred Patterns are collectors’ items now. Butterick No. 5215, a pattern for the bathing suit worn by Bette Davis in The Working Man, sold on Ebay in December, 2015, for $113.50 (unused.)

Bette Davis in The Working Man, and  Butterick pattern 5215, a halter top bathing suit. Delineator, June 1933.

Butterick Starred Patterns only appeared in the Butterick catalog for one year: 1933. (Joy Spanabel Emery, p 127.)

As it happens, I have just finished going through all 12 issues of Butterick’s Delineator magazine — in which “Starred” Patterns were publicized — from 1933. From April through August, The Delineator featured a different movie each month, with illustrations of the patterns on the same page as photographs of those exact outfits being worn in the film.

Delineator, June 1933. p. 63. Four Butterick Starred Patterns designed for Bette Davis by Orry-Kelly in the film The Working Man.

I’ll separate the patterns by designer, starting with Bette Davis in four costumes designed by Orry-Kelly for the Warner Brothers’ film, The Working Man. Here is the text of the article “Four Costumes Worn by Bette Davis.”

Bette Davis’ bathing suit 5215  in The Working Man is searchable as Butterick 5215 C in the Vintage Pattern Wikia. The pattern envelope shows another, pleated version, too. That view was featured in Delineator’s July issue. It’s been named “Seaworthy,” and there is no mention of Bette Davis or the movies.

Butterick bathing suit pattern 5215 — “Seaworthy” — in a feature about resort wear. Delineator, July 1933.

In June, Delineator said, “The plaid gingham bathing suit is fashion news, for the cotton suit is the suit of the summer, much, much smarter than the wool one.” In July, the same suit, in an alternate view with pleated skirt, was described this way:

Butterick 5215 as described in July 1933.

Two Orry-Kelly designs for Bette Davis in The Working Man. Butterick Starred Patterns 5204 and 5215. June 1933, Delineator.

Bette Davis wore Starred Pattern No. 5204 for her role as a secretary:

Butterick Starred Pattern 5204, a “four pocket” dress for a secretary. Delineator, June 1933, p. 63.

“It was a grand dress to get fired in.” 5204  is not in the Vintage Pattern Wikia, but click here to see the envelope.

Butterick Starred Patterns 5212 and 5214, designed by Orry-Kelly for Bette Davis. Delineator, June 1933.

Butterick Starred pattern 5214 is described in the June article as the “two color dress [which] tends to reduce one’s ‘Boss’ to a state where he will eat out of one’s hand.”

Right: Bette Davis in the dress which Butterick copied as pattern 5214. Delineator, June 1933.

Bette Davis Starred Pattern 5214 is listed in the Vintage Pattern Wikia as 5214 B. Patterns 5204 and 5214 had long or short sleeved versions, so buyers could make an exact copy of the movie dresses.

The “jabot frock” on the left, above, “would make the best possible Saturday dress.” Bette Davis Starred pattern  5212 is also in the Vintage Pattern Wikia.

Costume designer Orry-Kelly first worked with Bette Davis in 1932, when she still thought of herself as “a mousy, twenty-two year old virgin with knobby knees, a pelvic slouch, and cold blue bug eyes….”

“Davis credited Orry-Kelly’s designs for giving her a certain amount of chic, a quality that she did not feel she possessed…. During her eighteen years at Warner Bros.,  Davis came to rely on Orry-Kelly to help her build the characterizations for which she became so famous.” — Creating the Illusion, p. 170

Orry-Kelly and Bette Davis didn’t like each other, according to Jorgenson and Scoggins in Creating the Illusion, but they realized that they complemented each other’s work.  They made forty-two movies together in a period of fourteen years.

“Working with Bette Davis isn’t easy, but she’s worth it. She’s honest and outspoken. She’s one of the very few actresses I know who can look in the mirror and tell herself the truth. When I’m ready to give up and throw out a dress, she’ll give it a hitch or a twist and turn it into something great.” — Orry-Kelly, quoted in Creating the Illusion, p. 171.

Orry-Kelly has an astoundingly long list of movie design credits  (Filmography) at the Internet Movie Data Base (IMDb), but he didn’t design all the costumes in all those movies. Studios often listed a department head or supervisor as the “designer” on films. Much of the work was done by assistants. However, established stars developed working (and sometimes fighting) relationships with studio designers. In addition to all those Bette Davis pictures, you may remember Orry-Kelly’s costumes for Gold Diggers of 1933,  Casablanca and Some Like It Hot. 

Next:

Butterick Starred Patterns, Part 2: Orry-Kelly designs costumes for Kay Francis, and Butterick makes patterns from his designs.