Thanks to Monica Shaffer and her colleagues at the Panhandle-Plains Historical Museum in Canyon, Texas, I can share some images from Butterick Fashion News, August 1938. It features this shirt and slacks combination on its cover:
This “bush jacket” pre-dates the 1967 YSL safari collection — a lasting fashion influence — by nearly thirty years.
The Panhandle-Plains Historical Museum is “located just a few miles from Amarillo as well as Palo Duro Canyon,” which could be a pleasant side trip if you are headed toward North Texas. I’d be a happy traveler in that pants outfit.
This pleated bolero jacket looks fresh, seven decades later…. Here’s a link to a more recent one by Alaia, on sale for $3,000.
I also like the way the open fronted, waist-tied jacket on the right allows a row of buttons to peek through.
I had never heard of “the Doll Silhouette,” which makes the skirt ripple by stiffening the hem.Butterick 8023: “Grosgrain ribbon swirls out the hemline, ties the neck.” Sizes 12 to 20; 30 to 44 [bust measures.] Butterick 8016: “Organdy is stitched inside skirt and shoulders, waist is pulled in.” Sizes 12 to 20; 30 to 40 [bust measures.] All those lines of parallel stitching remind me of the same ornamentation in 1917-1918.
Sheer dresses, like these, featured in 1938…
… and were also on the cover of the Butterick Fashion News –and in many other pattern catalogs — in 1939.
The Doll Silhouette was also mentioned with Butterick 8020.
Here is the whole page:
Hemlines are rising, but, even on younger women, they are still well below the knee. Here is a closer view of the two outfits on the right:
Butterick 7999: “Two-piece, two-tone dress.” Sizes Junior Miss 12 to 20, bust measurement 30 to 38 inches. You can see a less casual version on the pattern envelope at the Vintage Pattern Wikia.
Butterick 8022: “A gored skirted dress designed to make you look taller.” “For Misses of 5 ft. 4 or under in sizes 12 to 20; 30 to 40” [bust measure.] Is “taller” a euphemism for “thinner?” If so, the center back seam on the skirt is a good idea.
Another sheer dress, and some lively prints. I’ve written about the popularity of large-scale prints in 1938 before. Companion-Butterick patterns were featured in Woman’s Home Companion magazine.
Additional lively prints were shown on the back cover:
Butterick 8003: “In the manner of Vionnet, with draped shoulders, wide short sleeves.” Sizes 12 to 20, 30 to 40 [bust.]
Butterick 8009: “A sheer printed cotton looks very youthful gathered at the neck and sleeves.” Sizes 12 to 20, 30 to 40 [bust.]
When a style is described as “youthful,” I always suspect that it’s aimed at older wearers — although this pattern isn’t available in larger sizes.
Here are styles for “figure problems.”
The suit dress on the left is a maternity outfit:
Butterick 8012: “A big bow focuses the interest in this maternity dress with jacket and adjustable waist.” Sizes 12 to 20, 30 to 40 [bust measurement.] See the dress on its envelope here. The “wrap” maternity dress has a deep pleat at its left side for expansion.
Butterick 8014: “Deep neckline, slim skirt and narrow sleeves make this ideal for shorter women of larger hip.” Sizes 34 to 52 [inches bust.]
Butterick 8021: “For the mature figure, a softly molded bodice and waistline are gracious and becoming.” Sizes 34 to 52 [inches bust.]
Butterick 7998 is a simple lace evening dress that “you can wear anywhere with dignity and chic;” its bolero jacket covers the upper arms. This gown was available in bust sizes 34 to 52 inches. [And illustrated on a size 34, of course.]
I’ll try to share more of these great thirties’ clothes in another post. Thanks again to the Panhandle-Plains Historical Museum.