Tag Archives: Butterick patterns

Evening Gowns, October 1930

Delineator cover illustration by Helen Dryden, January 1930.

I’m back! Although my “vacation” at the library was interrupted by some family illness, I did manage to photograph the 18 months of Delineator magazines from July 1929 through December of 1930 — and that was a time of sudden and drastic fashion change. I learned a lot — and will be sharing….

Paris fashions illustrated in August 1929 are recognizably from the Twenties.  Top left, coat by Lanvin; top right, dress by Chanel; bottom left, coat by Lelong; bottom right, autumn frock by Vionnet. Waists are low; hems barely cover the knee.

Three months later a new style was introduced:

Paris fashions illustrated in November 1929. Patou, second from left, took credit for the new silhouette, with longer skirts and belts at the natural waist. The designers are: 10) Molyneux, 11) Patou; 12) Cheruit; and 13) Mary Nowitsky. Delineator, November 1929. Nowitsky also shows a natural waist and a knee-covering hem, but Patou’s is noticeably longer.

Patou’s new silhouette was influencing patterns within a few months:

Two Butterick patterns from April 1930 show the new silhouette: dresses with a natural waist and much longer skirts than in the late 1920s.

Sadly, Butterick’s Delineator magazine was affected by the October 1929 economic crisis, with a decrease of advertisers and the near elimination of color fashion illustrations. However, these 1930 evening gowns were given the full treatment: ours to enjoy.

Evening patterns from Butterick: Left, 2978 has a deep back opening; Center, 2972 has diagonal flounces,; and right, 2976 uses several layers of net, growing gradually more transparent toward the hem. Delineator, January 1930, page 24. All are belted near the natural waist.

Butterick 2978 is a “princess” frock — i.e., it has no waist seam. January 1930. Dresses with these very narrow straps were said to have “camisole” necklines.

Butterick 2972, with a cape over one shoulder, also has a “princess corsage.” January 1930.

Butterick 2976, shown in pastel net instead of black. In this front view of the “princess body,” you can see that there is no waist seam. There are three layers of net, with an opaque layer closest to the body.

The top of the net dress has a very modern “deconstructed” look, as though the net covering the upper chest had been cut from top to bottom and is left hanging free, front and back.

A closer look at the tops of dresses 2978, 2972, and 2976 (black net), which is asymmetrical. (So is the blue one.)

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Filed under 1920s, 1920s-1930s, 1930s, evening and afternoon clothes, Vintage Couture Designs

Postcard #2 from My Vacation at the Library

Three fashions for daytime, Delineator magazine, March 1929, page 29. They have characteristic dropped waists, a horizontal line across the hip, and hems that barely cover the knee.

Less than a year later:

Fashions for daytime, Delineator magazine, January 1930. Butterick 3007 and 2984, on sale in January 1930, demonstrate the transition from 1920s to 1930s.

It’s obvious that by January 1930, the change from the low-waisted, short-skirted 1920’s silhouette was already well under way.
At a first glance, these suits do have a 1920’s look, but the return to the natural waistline and the move toward longer hems which they demonstrate is also illustrated on this catalog cover.

Ad for Butterick Quarterly from Delineator, January 1930, p 76.

It’s remarkable, when you consider the lead time for creating sewing patterns and for magazine publication: The design has to be approved, made into a prototype (muslin) and patterned,  made up in fabric, modeled for the illustrators, “graded” up and down to a full range of sizes, and set into mass production before being issued and publicized in magazines, etc. This suit was not designed in January 1930, but several months earlier.

Butterick 2984 took months to develop and have ready for sale in January of 1930.

It looks very much like the popular cardigan-jacketed suit of the Twenties, complete with a long neck tie, but the skirt has a natural waist and a seam line at the familiar 1920’s hipline. The jacket is long, falling well past that old hip-level design line, and the skirt falls three or four inches below the knee.

Butterick Quarterly cover, January 1930. Suit 2984 is on the right, and is shown in a different illustration below..

Butterick 3007 (L) and 2984 (R) from January 1930. No. 3007 has a low hip seam and unstructured bodice that allows the wearer to put the belt where she likes.

Two other observations: The three-quarter length coat was a popular 1930 option, and in 1930, a “sleeveless” dress really was sleeveless.

I’ve been curious about the transition from 1920s to 1930s; apparently it happened very fast!

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Filed under 1920s-1930s, 1930s, Old Advertisements & Popular Culture, Sportswear, Uncategorized, Vintage patterns

Rapid Change in Twenties’ Fashions: 1924 to 1927

Dresses for women; Butterick’s Delineator magazine, March 1924, p 27.

When we speak of “the Twenties,” most of us are picturing the short skirts and dropped waists of the later 1920s:

Two Butterick pattterns for women, March 1927.

But during the immediate post-war Twenties, women’s clothing actually became longer, although less bulky and more revealing of the body under the clothes.

These dresses are from 1918, the year the war ended. One has a slightly dropped waist:

Dresses, skirts and blouses, Butterick patterns in Delineator magazine, July 1918, page 52.

Dresses, skirts and blouses, Butterick patterns in Delineator magazine, July 1918, page 52.

And these — 6 years later — are from 1924:

Butterick patterns for women, Delineator magazine, March 1924, page 27.

A reaction to the trauma of the First World War created “the Lost Generation” as described by Fitzgerald (in The Great Gatsby, published in 1925) and Hemingway (in The Sun Also Rises, published in October 1926.) Both were writing in the post-war period from 1924 to 1926. Fashions from those years may not look like “the Roaring Twenties” as we often imagine them.

Left, a draped dress from March 1927 which looks very “Twenties” to a modern eye; right, a draped dress from March 1924 — just three years earlier. Both are Butterick patterns featured in Delineator.

Which changed first: the fashions, or the women?

Less formal clothing from 1927, left, and from 1924, right. Butterick patterns from Delineator. What a difference three years made!

More fashion contrasts from March 1924 and March 1927:

Butterick patterns for young women, March 1924. Delineator, page 29.

Clothes for young women and teens; Butterick patterns from March 1924. Delineator, page 29.

Clothes for young women and teens were usually a bit shorter than those for mature women, but not nearly as short as these adult styles from just three years later:

Buttterick patterns from Delineator, March 1927, page 22.

Butterick patterns for women, March 1927.

If you want more details about those eight dresses from 1927, click here.

These youthful outfits from 1924 look fussy and rather stodgy, compared to the streamlined styles of 1927.

Butterick patterns for teens and small women, March 1924. Delineator.

Three styles for teens, Butterick March 1927. [The illustration on the left is bizarrely elongated….]

For more about dresses that combined different shades of the same color, click here. For more examples of rapid change in 1920’s fashion, click here.

A coat (1318) and dress (1323) from Butterick patterns, March 1927. Delineator, page 25. They’re like shingled hairstyles: short and sleek.

 

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Filed under 1920s, evening and afternoon clothes, Hats, Musings, Sportswear, Vintage Accessories, World War I

Great Twenties’ Styles for Girls 8 to 15: April 1929

Three Butterick patterns for girls 8 to 15 years old, Delineator, April 1921, page 38.

Three Butterick patterns for girls 8 to 15 years old, Delineator, April 1929, page 39. The legs look coltish, (as they did in 1960’s illustrations…) but the bodies have credible proportions.

The daytime styles we think of as quintessentially “nineteen twenties” have kneecap length skirts, dropped waists, a sporty air, and proportions that look pleasant on an actual female body. The elongated fashion illustrations of the Twenties are hard to imagine on a normal young woman — but these illustrations of teens look “just right” to me.

These charming and sophisticated Butterick patterns for girls 8 to 15 years old are easy to imagine on a real (and adult) person. If you’re seeking inspiration, scroll down for the details:

A suit (dress plus matching coat), a dress, and a suit made up of suspender skirt with attached blouse, and jacket. Delineator, April 1929. Only the suspender skirt (right) is a style not worn by older women.

The dress in the center looks girlish in comparison to its neighbors. On the other hand, that’s a lot of eye makeup! Delineator, April 1929, page 39.

Here are the details:

Butterick 2572 has pleasant proportions, and those bias cut chevrons at the neckline of the sleeveless dress would look just as good without the 3/4 length coat. (Nice detail: the chevrons are repeated on the coat pockets and sleeves.)

Butterick 2427 has nothing childish about it. A long tie in back is purely decorative, but flatters the figure.

The sleeve/armhole treatment is very 1920s, and the swooping curve of the yoke, balanced by a curve on the skirt yoke, is elegant and sophisticated. If you were copying these designs for an adult, a small bust dart — or two — in each side seam would be a good idea — and common in women’s patterns from the later 1920s.

Butterick 2574 has a suspender skirt. They were worn by young adults, but not by matronly types.

Butterick 2485 owes a lot to Chanel; her jersey suits and cardigan sweaters were a major influence on the acceptance of casual chic.

You could make two blouses to go with this skirt, which hangs from an underbodice rather than the waist: one dark blouse and one in a lighter color. Bingo! Two suits instead of one. (Two neckline variations are illlustrated, too.)

Butterick 2507 uses fagoting — a nod to Vionnet — in a simple shift. I think it would look better without the embroidery.

In spite of those tucks over the breast, I’m not sure this one would be flattering to a grown woman.

Crisp and made dynamic by plaid on the bias in the top of the dress and pocket. Butterick 2558, for girls 8 to 15, Delineator, April 1921, page 39.

A long-sleeved version was also possible; and of course, the plaid is zingy, but not required. This dress could be monochromatic, or made with a white or cream top and a dark skirt and trim, or in two shades — or two textures — of the same color, for a dressy look.

I can’t imagine many pre-teens getting away with the amount of mascara illustrated, but….

Actress Phyllis Haver in an ad for Maybelline Mascara, Delineator, April 1929, pg 107.

Blame it on the movies. Advertisers didn’t have photo doctoring programs in the Twenties, but they still managed to doctor photos….

A little exaggeration in an ad for Maybelline Mascara, 1929.

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Women’s Fashions for February, 1927

Butterick patterns from Delineator, February 1927, page 22. Illustrations by M. Lages.

Butterick patterns from Delineator, February 1927, page 25.

These patterns for spring of 1927 show quite a variety of looks, from a graded-color “compose” dress to peasant-look embroidery. There is a bolero dress, plus two shirred dresses, and a really striking coat — simple in style, but dramatic when made in a jazzy fabric.

Butterick’s “informal” coat 1254 looks fabulous in this material. Note the tie belt, which seems to run under the pocket.

The dresses on these pages are very different, but all twelve illustrations show variations on one (rather sloppy) hat style.

Butterick 1300, 1264, and 1270, Delineator, February 1927, p. 22. 1264 has the bolero look — but the bolero only hangs loose in back.

The sheer Georgette vestee — or dickey– is detachable. The bodice tabs extend into belt carriers in back.

Butterick 1270 is a “frock that looks like a coat.” I could use a bit more construction information on that one….

Pages 23 and 24 showed four more outfits, including this graded dress and a dress-and-jacket combination.

Butterick graded-color dress 1282 is monogrammed, a style attributed to Patou, and suggests a jacket — an illusion. Dress 1298 combines with a real jacket, Butterick 1229, to create a suit. Delineator, Feb. 1927, page 23

As is often the case, the back of the outfit is much plainer than the front.

Butterick dresses 1278 and 1253, Delineator, Feb. 1927, p. 24. No. 1278 has a dark band on the skirt and at the bottom of the sleeves. (The dress at the right seems to me to be a bit of a hodge-podge….)

The following fashions are from page 25:

A woman in a shirred dress (Butterick 1238) leads a woman in a tiered, graded-color dress (Butterick 1280.) Delineator, February 1927, page 25. No. 1238 could be made sleeveless for evening, and was available in large sizes.

Details of Butterick 1238 and 1280. No. 1238 is shirred in a semicircular pattern at the closure. The sleeves and belt of No. 1280 repeat the color progression of the skirt tiers.

Butterick 1268 has a lighter yoke and sleeves, and darker banding. Butterick 1276 has sheer, embroidered “peasant” sleeves. Delineator, Feb. 1927, p. 25.

What to wear under these clothes? A light, boneless corselet like this one minimized the wearer’s curves:

A light foundation garment made by Gossard. Ad from Delineator, Feb. 1927.

And don’t forget to dye your stockings to match your dress….

Ad for Putnam Dyes, Delineator, February 1927, p. 121.

 

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Filed under 1920s, 1920s-1930s, Corselettes, evening and afternoon clothes, Foundation Garments, Hats, Hosiery, Hosiery, Hosiery & Stockings, Sportswear, Vintage patterns, Vintage Styles in Larger Sizes

Beach Pajamas for a Little Girl

Butterick 3801, Delineator, April 1931. Some rather sophisticated beach pajamas for girls aged 4 t0 15 years. These were definitely for outdoor wear — and how relieved little girls must have been to play in trousers instead of dresses.

Beach pajamas were worn by ordinary women in the Thirties, not just those who could afford vacations at resorts, the Lido, or the South of France. The Vintage Traveler shared images of beach pajamas from a 1930 Montgomery Ward catalog. (Montgomery Ward was a rival of Sears. It was not an upscale store — my uncle, the plumber, bought his overalls there.) Lynn at American Age Fashion just shared a 1933 photo of my family’s close friends in beach pajamas, with a wonderful eye for the differences between the generations.

These pajamas (or pyjamas) were intended for lounging, but many of them were worn as beachwear  if the fabric was not obviously lingerie material.

Butterick pajamas for big and little girls, December 1931. Left, 4177; right, 4223.

Beach pajamas were so important that even dolls needed them.

Butterick doll wardrobe pattern 440, Delineator, December 1931.

These pajamas were sleeveless, like the ones on the little girl in this painting, and trimmed with bias tape.

A little girl wears beach pajamas in this painting based on a 1930’s photograph. Detail, “Bobbie with Marbles.” Used with permission of the artist.

McCall doll clothes pattern 525 from 1937, with the original photo on which the painting was based. Both outfits have bias tape binding.

Butterick girl’s play pajamas, No. 5181, from 1933. The dots make them look a bit clown-like, and the ruffles are sheer organdy, more for lounging than sleeping..

“Cotton pajamas are one of the most practical things in the world to play in;” cotton is appropriate for the beach, but shantung seems more like an indoors lounging option [and rather sophisticated casual party wear for a girl aged 2 to twelve.]

The dots and ruffles are not so different from these lounging pajamas for grown women:

https://witness2fashion.files.wordpress.com/2015/08/1931-sept-p-86-undies-pjs-4014-3937.jpg?w=301&h=500

Lounging Pajamas, Butterick patterns 4014 and 3937. Delineator, Sept. 1931.

 

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Filed under 1920s-1930s, 1930s, Children's Vintage styles, Sportswear, Vintage Garments: The Real Thing, vintage photographs, Women in Trousers

Very Thirties: Great Big Bows

Butterick jacket outfit with a big, big, white pique bow. Butterick 5783, July 1934. Delineator.

Sometimes an era has fashion details that just scream the date — Leg o’ Mutton sleeves for the 1890’s, bustles for the 1880’s and 1870’s, etc. One of the things that screams “Nineteen Thirties” is the great big bow. [Some of these are not technically “bows,” because they give the impression of a bow without actually tying the fabric — but it ‘s the impression that counts.]

Outfits with 1930’s bows, Butterick 5138 and 5145, Delineator, June 1933. The one on the left might not look ridiculous, but the one on the right says “comedy” to me.

It may be the stiffness of the bow on the left that makes it extreme; the soft bow on the far right looks less aggressive, but it’s still a big one. Butterick 5856, 5860, and 5866, all in metallic fabrics; Delineator, September 1934.

Of course there are some bows that seem in proportion with the dress — and the human body — but there are also 1930’s bows that now look comic. Good if you’re designing a musical comedy…. Hard to carry off in realistic dramas.

The model in this Midol ad from 1934 wears a big plaid bow. Delineator, December 1934.

Matching plaid hat and stiff taffeta scarf, Butterick 5478, March 1934.

Bows appeared on evening gowns — front or back.

Butterick “robe de style” No. 5989 would discourage dancing cheek to cheek. Delineator, December 1934, p. 17.

Butterick 5780 is an evening grown with matching jacket … and bow. Delineator, July 1934.

“Code for College,” August 1934, included an evening jacket and gown with a big, stiff bow, although the suggested fabric was crepe…. Delineator. Butterick 5840.

The gown on the left (5864) is “after” Lanvin; the gown with the bow (5843) was “adapted from” designer augustabernard. Delineator, September 1934.

Bows on day dresses could range from modest to very large.

Butterick 5069, Delineator, April 1934. It’s really a collar scrunched up to look like a bow.

Butterick 5632, April 1934. White bow and cuffs; square buttons, parallel diagonal seams on bodice and skirt. Interesting!

Butterick 5628, April 1934. A bow edged with crisp, pleated ruffles, shown in detail at top.

Butterick 5848, August 1934. This bi-color bow seems to emerge from the front seam of the dress [but doesn’t.] The seam lines are very creative.

Butterick 5858, featured among “dresses from Paris.” August 1934. A band of trim on the end of the bow is continued down the skirt.

Bows appealed to the mature woman:

Butterick jacket frock, April 1934.

Fashions to flatter the large or short figure, December 1934. Left, 5967, with a pale jabot collar to draw the eye toward the face, was available up to size 52. The ensemble on the right with a soft bow, Butterick 5999, was available through size 48. It’s notable for being illustrated on a figure with realistic  hips.

Butterick 5449 combines two “very Thirties” looks: a big, big, bow and a big, big collar. It is sleeveless, but the model looks mature.

Bows, sometimes made of fur, even appeared on coats (5984). Butterick patterns from December 1934. Left: 5985 has a droopy bow; right: 5975 has a big, perky bow.

Bows were not considered matronly — they appeared on clothes for teens,  junior misses and even younger women.

Butterick 5061 for the Junior Miss. April 1933, Delineator.

Butterick 6071, from February 1935. I can picture this on the smart young office worker in any number of 1930’s movies. For Junior Misses 12 to 20 and women from 30″ up to 38″ bust. [Sizes 12 through 20 were for short and small women and teens.]

Butterick coat 5580, for girls, has a combination collar/bow that buttons into place. March 1934.

Butterick patterns for fur collars (5954) and hats (5933.) November 1934. The ones at top and center give the impression of being tied into a bow.

This one is a grand version of the collar on the girl’s coat:

Fur collar pattern, Butterick 5954, November 1934.

Did women really wear all these big bows?

Butterick 5756, from summer 1934, couples the big bow with unusual shoulders.

Miss Mary Kenny in a similar bow made of necktie silk. Delineator, June 1934. Her top has fashionable open sleeves, too. [In the early days of changing to fashion photographs instead of drawings, Delineator used young socialites and debutantes as models.]

Truth to tell, I really like this 1930’s dress with a bow:

Butterick 5915, from November, 1934.

Although most of these “big bow” images are from 1934, it just reflects that I have a lot of Delineator photos from that year. Butterick’s Delineator magazine ceased publication in 1937, but not before arranging for Butterick patterns to be featured in Woman’s Home Companion:

Variations on Junior Miss pattern 7204, Woman’s Home Companion, February 1937. The bow is still there.

 

 

 

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