Tag Archives: Chanel dress imported by Lord and Taylor 1927

A One-Trunk Vacation Wardrobe Designed in Paris, March 1927

Delineato magazine cover, March 1927. Illustration by Helen Dryden.

Delineator magazine cover, March 1927. Illustration by Helen Dryden.

By February or March, those who could afford to take a break from winter weather — and those who just wanted to daydream about doing it — could read about resort wear.
In a two page spread, Delineator assured readers that all these authorized copies of French designer fashions would fit into just one trunk.

Informal coat by Paquin, Delineator. March 1927, p. 18.

Informal coat by Paquin, Delineator. March 1927, p. 18. The mole collar is dyed green to match the cloth coat; the hat is by Reboux.

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Sporty day outfits combine a sweater and pleated skirt. Delineator, March 1927.

Sporty day outfits combine a skirt and lacy sweater, left,  or a printed silk “jumper” and coordinating skirt by Goupy, right. Delineator, March 1927. These imported fashions could be purchased in New York stores.

A bathing suit and beach robe by Lelong. Delineator, March 1927.

A bathing suit and beach robe by Lelong. Delineator, March 1927. The ingeniously cut wrap reverses from jersey to toweling. The bathing suit is cut low in back to produce a tan the same shape as an equally low cut evening dress.

For more about the fad for suntans in the 1920’s, click here. For more about composé colors, click here.

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A more formal dress and matching coat ensemble designed by Berthe are worn in the late afternoon. Delineator, March 1927.

A more formal afternoon dress and matching coat ensemble designed by Berthe are worn in the late afternoon. Delineator, March 1927. The matching mauve coat is 7/8 length. The straw hat by Agnes (left) “has the new front-peak silhouette.”

The somewhat similar draped hat on the magazine’s cover, illustrated by Helen Dryden, shows a “peak” that is pinned up, away from the face.

A rose colored outfit is accented with emeral jewelry in this stylized image by Helen Dryden. March 1927.

A rose colored outfit (or is it mauve?) is accented with emerald jewelry in this stylized image by Helen Dryden. March 1927.

A gold lame evening wrap by Vionnet is show with a "bolero" dress by Chanel. Delineator, March 1927, p. 19.

A gold lamé evening wrap by Vionnet, “striped with silver” and trimmed with gold fox fur, is shown with a “bolero” dress by Chanel in white Georgette trimmed with jewels and silver. Delineator, March 1927. page 19.

An evening dress made of lace. Delineator, March 1927.

An evening dress made of lace. “Rose silk lines the fur bows.” The tiers of the skirt “extend all the way to the shoulder in back.” Delineator, March 1927. No designer was named.

The Chanel evening dress was imported by Lord and Taylor; the other French afternoon and evening clothes were available from John Wanamaker.

Fashion Illustrator Myrtle Lages

The illustrations from pages 18 and 19 are by Myrtle Lages. Here are some Lages signatures, which usually appeared subtly at a lower corner of the image. I had to enhance some of these to improve legibility.

Lages (Myrtle Lages) worked as a fashion illustrator for Delineator, which often used one illustrator for an entire article. Lages usually squeezed her signature modestly into the lower corner of one illustration (probably magazine policy.)

Lages (Myrtle Lages) worked as a fashion illustrator for Delineator, which often used one illustrator for most of the pattern illustrations in an issue. Lages usually squeezed her signature modestly into the lower corner of one illustration (probably magazine policy.) Delineator magazine was owned by Butterick.

Lages’ signature varied between the faint and stylized vertical one, giving last name only, to the carefully written full name, as in September 1933. When Delineator switched to black and white line illustrations plus one color, Lages had no problem adjusting her style.

Butterick patterns 1419 and 1417, illustrated in red, black and white by Delineator, May 1927.

Butterick patterns 1419 and 1417, illustrated in red, black and white by Lages for Delineator, May 1927.

Lages pattern illustration, Delineator, August 1927. Butterick 1555, 1589, 1573, 1384.

Myrtle Lages pattern illustrations, Delineator, August 1927. Butterick 1555, 1589, 1573, 1384.

According to her obituary, Myrtle Lages (married name Whitehill) worked as an illustrator for Butterick for more than forty years. A graduate of Parsons School of Design, she died in 1994, aged 98.

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Filed under 1920s, Bathing Suits, Hats, lingerie and underwear, Swimsuits, Vintage Couture Designs