Morning to Midnight Fashions for June, 1930

Golf outfit illustrated by Leslie Saalburg, June 1930. Delineator masthead.

Before June 2020 is over, let’s relax with some women’s fashions from 90 years ago. Butterick’s Delineator magazine illustrated a range of outfits for sports, resorts, and daily life, for day and night.

The play of pattern on pattern is pretty extreme in this editorial illustration of a golfer:

Should this outfit be taken literally? June 1930.

Another editorial illustration by Saalburg for June 1930.

Those bare-backed beach overalls were real, as shown by Butterick pattern 3184, far left, below. Beach shorts like those on the right could also be made from a Butterick pattern.

Butterick overalls pattern 3184; center and center right are Butterick shorts 3187 and 3178.

For summer evenings in 1930, Saalburg illustrated couture by Lucien Lelong, Molyneux, Cheruit, and Jean Patou:

French couture evening coats and gowns by Lelong, Molyneux, and Cheruit. Delineator, June, 1930.

This Patou jacket and matching gown was described as a “restaurant ensemble.”

Wealthy women who couldn’t afford a trip to Paris could buy a copy of a different Patou gown from Saks Fifth Avenue:

Detail of a printed chiffon evening gown by Patou at Saks. 1930.

The fishnet gloves were a chic summer accessory for this “lavender chiffon gown printed in delicate rose and green.”

Patou gown from Saks, 1930.

Earlier in the day, soft gowns were worn for formal occasions (e.g., an afternoon wedding or dance).

Left, Butterick afternoon dress 3247; right, tea gown 3279. June 1930.

Everything shown for June 1930 has a natural waist, although sometimes it’s partially hidden by a blouson bodice. Often the bodice continued to a seam far  below the waist, and the bodice was not darted. Only the belt defined the waist. Some of these day dresses show a hint of the old dropped waist and the new natural waist:

Women’s dress patterns from Butterick for June 1930. These 1930 bodices continue to the place where the skirt is attached, with no waist seam.

1920s meets 1930s in these summer dresses.

A belt at the natural waist and a horizontal seam around the low hip. 1930.

The waist is natural, but the bodice is bloused, rather than fitted. June, 1930.

Women who wore larger sizes could find flattering styles, too. These patterns were available up to size 48 bust:

Butterick dress patterns for larger women. 1930. The one on the right has vertical tucks to define the waist.

Here’s a variety of dresses in the usual size range of 32 to 36 (14 to 18) and 38 to 44. Patterns sized by “year,” e.g., “15 to 20 years” used to come in shorter lengths for younger or smaller women. That seems to be changing here.

Butterick dresses for women and teens, 1930. No bare knees to be seen! No. 3278 is at far right. Vertical tucks at far left.

These dresses (below) for younger women show how different 1930 outfits could be. The one on the left has a separate cape, but flutter sleeves became an iconic 1930s look — reappearing in the 1970s.

Left, Butterick 3297 has a cape; right, 3261 has a bolero top. June 1930.

Another little touch that was popular in the Thirties (on sportier outfits) was lacings. The laced look was “nautical” and popular for several years:

Lacings affect the fit of 3256 (left) and lacings appear on the skirt, jacket, and blouse of 3262, at right. June 1930. These three patterns were only available up to bust size 40.

These are “sailor made fashions” from Butterick, featured in 1934.

And these  laced dresses come from a Berthe Roberts catalog, January 1935.

That’s it for June 1930!

 

 

 

 

 

High Low Hems for Evening — 1929 and Now

Maid of Honor and Bride, May 1929. Butterick patterns 2360 (left) and 2634 (bride.) Illustrated by Muriel King.

Evening dresses, as well as day dresses, had reached historic heights by the late twenties, exposing middle and upper class women’s legs to — or above — the knee for the first time in thousands of years. We know that hems descended rapidly in the early 1930’s, so it’s easy to assume that some women welcomed a return to the lengths they were used to from the 1910s. I’ve been writing about the high-in-front-low-in-back hems of the late 1920’s as a transitional fashion — a way of “easing” into a longer look. (Click here for Part 1.) (Click here for Part 2.)

Miss Jean Ackerman wearing a gown by Paul Poiret in Ziegfeld’s production of “Whoopee.” Lucky Strike cigarette ad, March 1929. Delineator.

Poiret was no longer a leading couturier in 1929, but top designers like Lelong, Molyneux, Worth, and Cheruit were all showing  what I’ll call High/Low hems.

Couture evening gowns by (from left) Louiseboulanger, Lelong, Cheruit, Molyneux, and Lelong; sketched for Delineator, May 1929.

Couture from Lelong, Louiseboulanger, Vionnet, and Vionnet. Sketched for Delineator, May 1929.

For those who love a sewing challenge, here’s a closer look at two 1929 Lelong gowns:

Couture gowns by Lucien Lelong, Illustrated in March and May, 1929. Delineator. I’ll link to some modern leg-baring dresses with sheer overlays later.

Worth designed this white velvet wedding gown for Princess Francoise of France in 1929. The gown is relatively simple so as not to detract from the yards of heirloom lace in her veil.

Worth wedding gown designed for Princess Francoise of France. Sketched in Delineator, June 1929.

Bridesmaid dress by Ardanse. “Green taffeta, with the yoke, tiny sleeves and skirt of tulle.” June 1929.

Commercial designs followed suit:

Wedding gown in Butterick’s Delineator; illustration for article, June 1929.

Butterick pattern 2632 has a coordinating jacket. May, 1929.

Butterick pattern 2634 dress and jacket; May 1929.

As I said, I’ve been thinking of these dresses with hems that are simultaneously long and short as “transitional” fashion. I know some readers really dislike them; I may have bad news for you. Here’s Sonya Molodetskaya in a gown by Vasily Vein – worn in San Francisco in September 2015. (Photo by Laura Morton.)

We have now been living in a long period of varied hem lengths — without the edicts of other eras that “this season the hem will be nine inches above the floor” or “Just at the kneecap.” So how am I to explain the reappearance of high-in-front-low-in-back hems?

These were seen at the San Francisco Opera and Symphony events in September, 2014 and 2015:

A red satin gown by Rubin Singer (click here.) (2015)

Designer Yuka Uehara in her gown for Tokyo Gamine (click here.) (2015)

Another super-short front and full trained gown worn by Sonya Molodetskaya  (click here.) (2014)

Komal Shah in Oscar de la Renta (Short in front, click here.) (Another view click here.) (2014)

Belinda Berry demonstrated her love of outrageous formal outfits by wearing her own high/low design . (2015)

Pianist Yuja Wang in mini-dress with long sheer overlay  (2015) proved that Heidi Klum (seen here at the Emmy Awards) (2015) wasn’t the only person wearing a short hem and a long hem at the same time. Fashion indecision? Fear of commitment? Anything goes? (Klum’s yellow dress from Atelier Versace, with a choice of hems and two completely different sides, seems a little too indecisive to me!)

 

Was Vionnet the First Couturier to Use a Zipper? Spring 1929

Vionnet for Spring 1929, Sketched for Delineator magazine, March 1929, page 27

Delineator Magazine Reports on Paris Fashions, March 1929

The Butterick Publishing Company, which published Butterick patterns and also the Delineator magazine, maintained an office in Paris for the purpose of reporting on couture and other Paris fashions.

“…Butterick keeps a staff of experts in Paris all the time. Wherever new modes are launched there is a Butterick expert noting each successful model.  Quickly that expert cables the news. Sketches, details follow by the fastest steamers. Immediately patterns are made for each of the successful new modes.” — Butterick Advertisement in Delineator, August 1924, p. 67.

Paris Fashions for Spring, 1929, Article in Delineator, March 1929, page 27.

The top left sketches show designs by Cheruit and Vionnet. Designs by London Trades and Mary Nowitsky at right. The evening gown is by Louiseboulanger.

Dress and jacket by Cheruit; Blouse, skirt, and coat ensemble by Vionnet, Spring 1929

The sketch and caption for the peach satin blouse by Vionnet show that it closes with a slide fastener – i.e., a zipper.

Delineator, March 1929, page 27.

Butterick Pattern #2526: Culotte Blouse with Zipper; Wrap Skirt

Left, design by Vionnet; Right, Butterick pattern #2526

When I turned to page 28 of the same issue, I found Butterick patterns which are nearly line-for-line copies of the Vionnet blouse, wrap skirt, and coat ensemble.

Butterick culotte blouse & skirt pattern #2526 on left, Coat pattern #2495 on right.

Back views, Butterick patterns #2526 and #2495

The name of Madeleine Vionnet does not appear on this page, but the idea for the culotte blouse is typical of her ingenuity. The problem of wearing a 1920s wrap skirt which rides far below the natural waistline (the skirt over a satin blouse would have a tendency to migrate around the body as you walk), and the problem of keeping the blouse tucked in when you sit and stand, or raise your arms, are both neatly solved by the “culotte blouse,” known much later in the 20^th century as a bodysuit, as popularized by Donna Karan. The 1929 blouse is made-in-one with panties, like a camisole & panties underwear “combination” or “teddies”, also called “cami-knickers;” the crotch keeps the blouse from riding up and twisting around.

Here are the pattern descriptions:

Pattern descriptions for Butterick #2526 and # 2495.

Photo Left of pattern #2526 “The Elegant Version of the Culotte”: This is Paris’ newest idea on the ensemble frock. The blouse is not only a blouse but a step-in, which gives it these advantages; it stays in place and it eliminates a piece of lingerie. It closes with a slide-fastener under the tied neck-line. The skirt is a graceful one-piece tie-around, holding the hips snugly. Designed for sizes 32 to 42. [bust measure]

Photo right of pattern #2495 “The Ensemble with Casual Coat”: The coat-and-frock ensemble has reached new peaks in the mode. There is no smarter example of it than this with a seven-eighths length coat, which hangs casually open, has moderately wide sleeves and a shawl collar, and the frock described above….Designed for 32 to 35 (15 to 18 years); 36 to 44. [bust measure]

The Vionnet culotte blouse was described on page 27 as ending “in brief trousers with the new sliding fasteners at each side.” The Butterick culotte blouse pattern described on page 28 only mentions a slide fastener down the front. It’s difficult to say from the tiny back illustration (unfortunately on the curve of a bound volume) whether we are seeing a side seam or a side zipper. [Using the Ladies’ Room while wearing a bodysuit was always awkward, but I’m not sure side zippers would help much.]

I have not searched the library for other reviews of Vionnet’s collection for Spring of 1929, but it certainly deserves more investigation.

If you search for “Schiaparelli zipper” you may find sites claiming that she was the first couturier to use zippers (then called ‘slide fasteners.’)  She was among the first; and she pioneered (and even encouraged the development of) colored plastic zippers in women’s clothing.  But, unless Butterick invented the designs sketched in its March 1929 issue of Delineator, Vionnet deserves the credit for the first zipper used in couture.

#2526 is not the first Butterick dress pattern to use zippers; # 2365 appeared in December of 1928, and no designer was mentioned.