Tag Archives: coordinating your wardrobe 1936

One Coat, Five Dresses: Wardrobe for March, 1936

Companion-Butterick patterns and fashion advice, page 72, Woman's Home Companion for March 1936.

Companion-Butterick patterns and fashion advice, page 72, Woman’s Home Companion for March 1936.

Planning your wardrobe around your coat (assuming you have only one winter coat) has been good budget and fashion advice for a long time. In the Great Depression, it was fair to assume that most women had only one or two coats, period. And they were expected to last for at least two years. Click here for a 1936 clothing budget. However, The Woman’s Home Companion brightened its readers’ spirits by assuring them that they would be wearing the latest styles from Paris under that coat.

A choice of print dresses to wear with your coat. Companion-Butterick pattens from Woman's Home Companion, page 73, March 1936.

A choice of print dresses to wear with your coat. Companion-Butterick pattens from Woman’s Home Companion, page 73, March 1936.

The advice was to make one dress that matched the coat exactly, another in a contrasting color from the same pattern, and one in a print fabric.

Companion Butterick patterns for a dress, 6649, and a coat, 6655. WHC, March 1936, p. 72.

Companion Butterick patterns for a dress, 6649, and a coat, 6655. WHC, March 1936, p. 72.

The coat is Companion-Butterick Pattern 6655, available in bust sizes 30 through 46 inches.

WHC 1936 mar p 72 500 coat 6655 text

Dress No. 6649 was illustrated in two versions, one in a lively color, like the wine red shown above . . .

WHC 1936 mar p 72 500 two dresses 6649 text

. . . and another version of the same pattern in fabric to match the coat.

Companion Butterick dress pattern 6649, WHC, March 1936, page 72.

Companion Butterick dress pattern 6649, WHC, March 1936, page 72.

Companion-Butterick patterns often advised that you could save time and money by making two or three versions of the same pattern. Here are two bodice variations on No. 6649.

Companion -Butterick pattrn 6649 made in two different versions. March 1936.

Companion -Butterick pattern 6649 made in two different versions. March 1936.

Those square armholes are interesting, and the pockets are also sharply geometrical. The pattern envelope shows the version on the right, but without dress clips at the neckline.

Prints for Spring, 1936

Woman's Home Companion, March 1936.

Woman’s Home Companion, March 1936.

“Prints are as certain to come back with spring as the swallows. All the Paris dressmakers who stress spring clothes are using prints in quantity.” Quite a list of French couturiers are cited as inspiration: Mainbocher, Schiaparelli, Molyneux, Chanel, and Lelong.

Companion-Butterick pattern 6632, MArch 1936. WHC, p. 73.

Companion-Butterick pattern 6632, March 1936. WHC, p. 73.

Companion-Butterick patterns 6642 and 6638. WHC, p. 73, March 1936.

Companion-Butterick patterns 6642 and 6638. WHC, p. 73, March 1936.

WHC 1936 mar p 73 500 prints text 6642 6638

Printed Dresses for Sprint, 1936. Woman's Home Companion, p. 73, March 1936.

Printed Dresses for Spring, 1936. Woman’s Home Companion, p. 73, March 1936.

Here’s a pattern envelope for #6642, left.

Butterick and The Woman’s Home Companion

The Butterick  Publishing Company suddenly discontinued its own magazine, The Delineator, in Spring of 1937, but there was already an agreement in place with The Woman’s Home Companion to feature Companion-Butterick patterns in every issue. They debuted in this March, 1936, issue of WHC.  Companion-Butterick patterns usually stressed versatility:  several slightly differing dresses could be made from one pattern. The Delineator had always emphasized Butterick’s “Paris” connection; you can see traces of that attitude in this article by “Paris Fashion Correspondent” Marjorie Howard. The Woman’s Home Companion aimed a little lower on the economic scale, and acknowledged that its readers had to make their money go a long way during the Depression.

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Filed under 1930s, Companion-Butterick Patterns, Vintage patterns, Vintage Styles in Larger Sizes

Handbags and Gloves, October 1936

"Let's Concentrate on Your Bags and Gloves," Ladies' Home Journal, October 1936, page 32.

“Let’s Concentrate on Your Bags and Gloves,” Ladies’ Home Journal, October 1936, page 32.

Let’s Concentrate on Your Bag and Gloves

In October of 1936, the Ladies’ Home Journal devoted an issue to articles about coordinating your wardrobe, including brief articles like this one about handbags and gloves. Similar attention was paid to coordinating your stockings to your shoes, and both with your dress, and to hats. A longer article suggested a coordinated wardrobe of dresses, coats, etc. By 1936, The Ladies’ Home Journal featured Vogue patterns instead of its own brand. These accessories look upscale to me, but the magazine had a Depression-era emphasis on planning a coordinated wardrobe. These bags can go with more than one outfit.

Now You Can Swing Your Bag By Its Handle

Bags and Gloves, Ladies' Home Journal, Oct. 1936.

Bags and Gloves, Ladies’ Home Journal, Oct. 1936.

These small, neat bags, many with top-stitching, also have something the editors thought worth mentioning: “Now You Can Swing Your Bag by Its Handle.” Only three, as far as I can tell, are “envelope” or clutch bags.

lhj 1936 oct p 32 500 handbags and gloves top left blk tan

“Two shades of black, calf and patent in the bag, kid and patent in the gloves, make a nice contrast to a gray tweed in the upper left corner. They would also be nice with green or any strong shade. The most exciting thing about this season is the tan shades, [right] and the way they combine with black as well as brown. The diamond-shaped bag, hand-stitched, and its matching gloves are in a pinkish-tan doeskin, for contrast with the tan-flecked black tweed. This shade is also delightful with navy, green or all-black.”

Bags and gloves, Oct. 1936, Ladies Home Journal.

Bags and gloves, Oct. 1936, Ladies’ Home Journal.

“The gray buckled envelope bag is conservative in its size, but its matching gloves have exaggerated cuffs. Worn here with a gray herringbone tweed. With the brown tweed mixture [right] is carried an oversize brown calf bag with white stitching and short brown capeskin gloves with leather knob buttons closing the slit of the wrist.”

Tucking and Stitching Make Gloves Look New

Handbags and Gloves, Ladies' Home Journal, October 1936.

Handbags and Gloves, Ladies’ Home Journal, October 1936.

“We might as well get used to it — suede is practically the only bag material for your more formal town clothes, and for afternoon. With it, suede or doeskin gloves. But handbag and gloves do not necessarily match each other.”

lhj 1936 oct p 32 500 handbags and gloves left btm

“The gold-buckled very deep bag to the left above takes red-brown gloves with an S-shaped stitching, against a black costume. White doeskin gloves [right], corded on the back, lend further formality to the black suede bag with gold bar and slide fastener.”

Bags and gloves, Oct. 1936.

Bags and gloves, Oct. 1936.

“The shell-topped bag [probably real or imitation tortoise shell] of brown suede has matching gloves, longish, the cuffs buttoned and nicely tucked. Notice how well this brown goes with a brighter brown costume. But black may also be worn with this shade, as you see in the suede bag with the ruffled edge, on the right, the gloves piped at the top with the red-brown of the dress.”

Oddly, the articles on bags, gloves, shoes, etc.,  did not name the manufacturers. Perhaps that information — for all the articles –was located on a page I didn’t photograph at the library.

These illustrations make wearing brown accessories with black clothing seem like a fresh, sophisticated idea.

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Filed under 1930s, bags, Gloves, handbags, Purses, Vintage Accessories