Tag Archives: gloves 1930s

Handbags and Gloves, October 1936

"Let's Concentrate on Your Bags and Gloves," Ladies' Home Journal, October 1936, page 32.

“Let’s Concentrate on Your Bags and Gloves,” Ladies’ Home Journal, October 1936, page 32.

Let’s Concentrate on Your Bag and Gloves

In October of 1936, the Ladies’ Home Journal devoted an issue to articles about coordinating your wardrobe, including brief articles like this one about handbags and gloves. Similar attention was paid to coordinating your stockings to your shoes, and both with your dress, and to hats. A longer article suggested a coordinated wardrobe of dresses, coats, etc. By 1936, The Ladies’ Home Journal featured Vogue patterns instead of its own brand. These accessories look upscale to me, but the magazine had a Depression-era emphasis on planning a coordinated wardrobe. These bags can go with more than one outfit.

Now You Can Swing Your Bag By Its Handle

Bags and Gloves, Ladies' Home Journal, Oct. 1936.

Bags and Gloves, Ladies’ Home Journal, Oct. 1936.

These small, neat bags, many with top-stitching, also have something the editors thought worth mentioning: “Now You Can Swing Your Bag by Its Handle.” Only three, as far as I can tell, are “envelope” or clutch bags.

lhj 1936 oct p 32 500 handbags and gloves top left blk tan

“Two shades of black, calf and patent in the bag, kid and patent in the gloves, make a nice contrast to a gray tweed in the upper left corner. They would also be nice with green or any strong shade. The most exciting thing about this season is the tan shades, [right] and the way they combine with black as well as brown. The diamond-shaped bag, hand-stitched, and its matching gloves are in a pinkish-tan doeskin, for contrast with the tan-flecked black tweed. This shade is also delightful with navy, green or all-black.”

Bags and gloves, Oct. 1936, Ladies Home Journal.

Bags and gloves, Oct. 1936, Ladies’ Home Journal.

“The gray buckled envelope bag is conservative in its size, but its matching gloves have exaggerated cuffs. Worn here with a gray herringbone tweed. With the brown tweed mixture [right] is carried an oversize brown calf bag with white stitching and short brown capeskin gloves with leather knob buttons closing the slit of the wrist.”

Tucking and Stitching Make Gloves Look New

Handbags and Gloves, Ladies' Home Journal, October 1936.

Handbags and Gloves, Ladies’ Home Journal, October 1936.

“We might as well get used to it — suede is practically the only bag material for your more formal town clothes, and for afternoon. With it, suede or doeskin gloves. But handbag and gloves do not necessarily match each other.”

lhj 1936 oct p 32 500 handbags and gloves left btm

“The gold-buckled very deep bag to the left above takes red-brown gloves with an S-shaped stitching, against a black costume. White doeskin gloves [right], corded on the back, lend further formality to the black suede bag with gold bar and slide fastener.”

Bags and gloves, Oct. 1936.

Bags and gloves, Oct. 1936.

“The shell-topped bag [probably real or imitation tortoise shell] of brown suede has matching gloves, longish, the cuffs buttoned and nicely tucked. Notice how well this brown goes with a brighter brown costume. But black may also be worn with this shade, as you see in the suede bag with the ruffled edge, on the right, the gloves piped at the top with the red-brown of the dress.”

Oddly, the articles on bags, gloves, shoes, etc.,  did not name the manufacturers. Perhaps that information — for all the articles –was located on a page I didn’t photograph at the library.

These illustrations make wearing brown accessories with black clothing seem like a fresh, sophisticated idea.


Filed under 1930s, bags, Gloves, handbags, Purses, Vintage Accessories

“Silver Hair Fashions”: Spring Styles for Older (and Larger) Women, 1931

“Silver Hair Fashions” from Butterick’s Delineator, April 1931

“Silver Hair Fashions” from Butterick’s Delineator, April 1931

Six “Silver Hair Fashions” for April, 19311931 april p silver hair fashions large sizes labeled top

A closer look at Butterick dress patterns # 3812 & 3797 (Top Right and Top Left):

3812 & 3797

3812   OLD IVORY LACE adds the final touch of distinction to this frock of sheer crêpe. There’s graceful movement in every line of the flared skirt, and the frills at the wrist match the self jabot. Choose this in soft rose if you are slim – if not-so-slim, black. For 40, 4 7/8 yards 39-inch georgette. Designed for 34 to 44. [bust] [I do wish the writers at Butterick Publishing had not repeatedly suggested that black was the only sensible color choice for larger women! How about something really daring – like navy?]

3797   PARIS SAYS GRAY and for the woman with silvery hair, nothing could be more flattering. This afternoon frock with vestee of white georgette  has gracefully molded hips and sleeves of three-quarter length. Flared wrapped skirt. For 40, 4 3/4 yards 39-inch silk crêpe; 3/8 yard 39-inch contrast.  Designed for 34 to 48.

Butterick patterns 3806, 3804, 3814, 3810; April 1931 Delineator

Butterick patterns 3806, 3804, 3814, 3810; April 1931 Delineator

3806   ONE-REVERS FASHION  Every line of this frock is either up-and-down or diagonal, creating the illusion of height and slenderness. Gray tweed would be very smart, with a white piqué collar, white gloves, and a matching tweed hat. . . . Designed for 34 to 52. [inch bust]

3804   IF YOU’RE NOT SLIM  This surplice frock with pleats will do amazing things in the way of slenderizing and lending additional height. The pleats are stitched down so that fullness begins just above the knee. Contrasting jabot. . . . Designed for 34 to 48 [inch bust. The “surplice line,” running diagonally across the bodice, was a favorite suggestion for women who wore large sizes in the 1920s, too.]

3814   PLEATS FOR FLATNESS This is the kind of ‘useful frock’ you’ll wear for everything from marketing to motoring and golf. [!] The points on the yoke match the points on the skirt panel, and there are four kick pleats. One-piece back. . . . Designed for 34 to 44 [bust.]

3810   LONG SLIM LINES For anyone inclined to be a bit overweight. The low V neck and diagonal flare of this frock will subtract pounds from the silhouette. Wear it in a print if you like. One-piece from shoulder to hem. . . . Designed for sizes 34 to 52 [inch bust.]

And a Reality Check from Lane Bryant, 1931

Obviously, all six of these dresses for “mature figures” have been illustrated by Butterick as they would appear on an elongated fashion figure, in smallish sizes, even when the pattern is “for anyone inclined to be a bit overweight,” or “not-so-slim.” Numbers 3806 and 3810 go up to size 52, which is several inches larger than a modern Size 24. [I give Butterick credit for realizing — in the 1930s! —  that many women make their own clothes because they have hard-to-fit figures.]

This Lane Bryant catalog advertisement — from the February 1931 Delineator — doesn’t mince words: “For Stout Women and Misses.”

Lane Bryant "Style Book"/Catalog Ad, February 1931

Lane Bryant “Style Book”/Catalog Ad, February 1931

The Lane Bryant  illustrations give a more realistic idea of how a 1931 dress would look on a woman with 48 inch hips and a good corset. The Lane Bryant styles also have that slenderizing, diagonal “surplice line,” even on the coat.


Filed under 1930s, Old Advertisements & Popular Culture, Sportswear, Vintage patterns, Vintage Styles in Larger Sizes