Part of the pleasure of reading vintage magazines is the advertisements I find. This ad ran from the top of the page to the bottom, so I have broken it into segments for legibility.
Here, from 1930, is a Christmas gift you might actually encounter at an antiques fair:
It looks like the button is on the back of her neck, so you just put your hand around her neck to pick her up and turn her on…. “Perfect prize for bridge tournaments and golf tournaments.”
In 1930, ten dollars was not cheap.