Tag Archives: Jenny watch wristwatch 1920s twenties

Designer Watches from the Twenties

From an ad for Elgin watches designed by leading French couturiers.  Ad from Delineator, June 1928.

A very moderne wrist watch for ladies, designed by Premet for Elgin. From an ad dated June 1928.

You can see a copy of the Premet “Garconne” dress here. There is an excellent article about the history of Premet, by Randy Bigham, at Past Fashion.

Jenny was another very successful French designer of the 1920s. From an ad for Elgin Watches, June 1928. “The case is fashioned with jade, black, or ruby enamel.”

Here, from an older post, you can see the Premet, Jenny, and Agnes watches in color.

Randy Bigham has also written about Jenny (look for “Chanel’s Rival: The roaring ’20s designer you’ve never heard of”) at Past Fashion.

An Elgin watch designed by Madame Agnes, better known for her chic hats. Ad from June 1928.

Although Madame Agnes is now best remembered as a designer of hats, Mme Agnes Havet first worked for Doucet as a dress designer, and later her own couture house joined the house of Drecoll as “Agnes-Drecoll.”

I love the Art Deco looks of these watches, and would gladly wear any of them! They sold for $35, in an era when that was a week’s wages for a man. Notice that the watch band shown is usually a simple band of black grosgrain ribbon with a buckle clasp.

Want to Read More About Art Deco Designer Watches?

A few years ago I posted two other articles about these early, mass market designer watches, a line Elgin called “Parisienne.” Additional famous couturiers were featured. In 1929, some Parisienne watches were diamond-studded and cost $75.

https://witness2fashion.files.wordpress.com/2015/11/1929-june-top-elgin-diamond-watches-callot-soeurs.jpg

From an ad for Elgin’s Parisienne watches, Delineator, June 1929. Click here to read the entire post that first appeared in 2015.

This ad, from December 1928, showed the biggest selection of Elgin watches for men and women, and gave their varied prices.

https://witness2fashion.files.wordpress.com/2013/12/1928-dec-elgin-watches-ad-top-96dpi.jpg

From an ad for Elgin Parisienne watches that ran in Delineator, December 1928. Click here to read the entire post written in December, 2013.

If you are lucky, you may find one of these find these vintage watches from such designers as Callot Soeurs, LelongLanvin,  Molyneux, louiseboulanger, Jenny, Agnes  and Premet.

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Filed under 1900s to 1920s, 1920s, 1920s-1930s, evening and afternoon clothes, Old Advertisements & Popular Culture, Vintage Accessories, watches

Designer Watches for 1928 and 1929

Elgin watch ad, showing designer wristwatches by Callot Soeurs, a Paris couture house. Ad from Delineator, June, 1929.

Elgin watch ad, showing designer wristwatches by Callot Soeurs, a Paris couture house. Ad from Delineator, June, 1929.

Here are some Art Deco wristwatches to dream about. Wouldn’t it be lovely to find one of these “Parisienne” Designer watches in your Christmas Stocking, or in a gift box on your plate at breakfast some morning?

Top of ad for Callot Soeurs designer wristwatches, June, 1929.

Top of ad for Callot Soeurs designer wristwatches, June, 1929.

These Elgin watches, for the summer of 1929, are designed by Callot Soeurs (June ad) and Lucien Lelong (May ad)  — just in time for graduation and wedding gifts.

The watches designed by Callot Soeurs have diamonds on their faces, and cost $75.00 each.

Elgin watch with diamond, Callot Soeurs, 1929.

Elgin watch with diamonds, Callot Soeurs, 1929.

Elgin watch by Callot Soeurs, 1929.

Elgin watch by Callot Soeurs, 1929.There are two diamonds on the case. The black cord wristband was new in the twenties.

Elgin watch by Callot Soeurs, 1929. Note the bracelets on the model.

Elgin watch by Callot Soeurs, 1929. Note the bracelets on the model’s arm.

“Bright with the frozen fire of fine selected diamonds . . . set in solid 14 karat gold . . . three new Elgins whose cases are Callot-designed. One of the greatest style names of Paris, one of its most exclusive houses. . . . Exquisite jewelry, but more than that. Accurate, unfailing, time-true. Paris on the face of it, but each a true American watch at heart. . . . Besides these Callot models there are other Parisiennes both plain and enamel at $35 designed by all the important Paris couturieres. And other diamond watches ascending to the glory of 20 diamonds at $250.”

Callot Soeurs was a long-established House (since 1895,) and their watches are more conservative and less like costume jewelry than the enameled Elgin watches by other designers. In May, Elgin advertised designer watches by Lucien Lelong. They cost $35.00 — no diamonds.

Ad for Elgin watches designed by Lucien Lelong. Delineator, May, 1929.

Ad for Elgin watches designed by Lucien Lelong. Delineator, May, 1929.

You can see the full ad by clicking here. It can be enlarged by clicking here. You can see Elgin watch ads from 1869 to 1972 at Elginwatches.org.

Two Elgin wristwatches designed by Lelong, 1929 ad.

Two Elgin wristwatches designed by Lelong, 1929 ad.

Two Elgin wristwatches designed by Lelong, 1929 ad.

Two Elgin wristwatches designed by Lelong, 1929 ad.

Two Elgin wristwatches designed by Lelong, 1929 ad. Delineator, May 1929.

Two Elgin wristwatches designed by Lelong, 1929 ad. Delineator, May 1929.

The Lelong watches came in “red and blue or black and ivory enamel;” the last watch shown above has a geometric, Art Deco case, but is not enameled. Back in 1928, Elgin sold Designer watches (“Parisiennes”) by several of the most famous couturier houses: Lanvin,  Molyneux, louiseboulanger, Jenny, Agnes (famous for her hats,) and Premet.

Elgin wristwatches designed by Lanvin, Molyneux, and louiseboulanger. Ad, Delineator, Nov. 1928.

Elgin wristwatches designed by Lanvin, Molyneux, and louiseboulanger. Ad, Delineator, Nov. 1928. “New silken thong instead of ribbon” wristband.

Elgin wristwatches designed by Jenny, Agnes, and Premet, Ad, Delineator, Nov. 1928.

Elgin wristwatches designed by Jenny, Agnes, and Premet, Ad, Delineator, Nov. 1928.

$35.00 was a week’s income for a man (or two weeks’ income for a woman) in 1925. (If you have a yen — or many thousands of yen) two of these watches are for sale from Strickland Vintage Watches. The Premet now costs about $1300 and a later version of the Molyneux, about $2000. Browsing through the Strickland collection, I found many lovely things…. They’re not $35.00 any more, of course, but one of these watches in working condition is much rarer now than it was in 1929!

These same six “Parisienne” watches were shown in a color advertisement in the December, 1928, Delineator magazine, along with many other Elgins for men and women. Click here  to see that entire ad in detail. The louiseboulanger watch looks quite different in color! I wish we could see the full color range of all of them. What a collection that would be!

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Filed under 1920s, 1920s-1930s, Old Advertisements & Popular Culture, Uncategorized, Vintage Accessories, Vintage Couture Designs