Tag Archives: London Trades designer 1920s twenties

Paris Fashions from The Delineator, 1929. Part 1, Daytime

In November 1929, Butterick’s Delineator Magazine ran two full pages of sketches of Paris Fashions — Vionnet, Chanel, Patou, Schiaparelli, Molyneux, and many other top designers, some of whom are no longer very well known.

Sketches of Paris fashions, Delineator, November 1929. Page 26.

Sketches of Paris fashions, # 1 through 15,  Delineator, November 1929. Page 26.

In order to make these sketches available for further research, I’ll try to show them one at a time, with their original descriptions from The Delineator. And, because there are thirty sketches in all, I’ll show 15 designs for daytime today, and designs 16 through 30 in Part 2.

Couture for evening, Delineator, Nov. 1929, page 27.

Sketches of couture, # 16 through 30, Delineator, Nov. 1929, page 27. Leslie Saalburg, illustrator.

After 1929, hems dropped precipately. Patou claimed the credit, but I won’t pursue that here. Schiaparelli, who wore culottes in the city in 1935, showed a pleated “knicker” skirt with a covering panel here, in 1929. The sketches are accompanied by the original descriptions. Perhaps you’ll find other surprises….

Paris Fashions for Daytime Sketched in the Delineator, November, 1929

Patou coat and dress, Delineator sketch, Nov. 1929.

Patou coat and dress, Delineator sketch, Nov. 1929.

The coat seems to be about the length of the dresses shown by other designers, but it’s hard to tell what is going on with Patou’s pleated skirt. Notice the suggestion of a natural waist, trimmed with buttons.

Sketch of Schiaparelli "knicker skirt" in Delineator, Nov. 1929.

Sketch of Schiaparelli “knicker skirt” in Delineator, Nov. 1929.

The illustrator, Leslie Saalburg, seems to have had a little trouble with this one. As we know from Elizabeth Hawes’ Fashion Is Spinach, illustrators had to make furtive notes and then sketch from memory later.

Coat designed by London Trades, Delineator sketch, Nov. 1929.

Coat designed by London Trades, Delineator sketch, Nov. 1929.

London Trades is one of those designer names, popular in the 1920’s, but rarely mentioned today.

Green cloth coat by Cheruit, sketched for Delineator, Nov. 1929.

Green cloth coat by Cheruit, sketched for Delineator, Nov. 1929. Note the natural waist on this fitted coat.

Mme. Cheruit herself retired in 1914, but the House of Cheruit carried on until 1930. This Cheruit tea-gown from 1922 shows strong influence from The Ballets Russes: Big, bold patterns and brilliant, exotic colors.

A caped dress, which looks like a coat, from Molyneux, 1929. Delineator sketch.

A caped dress, which looks like a coat, from Molyneux, 1929. Delineator sketch.

“Captain Molyneux” — he was an Englishman — also produced some spectacular evening wear. Click here for a glimmering dress from 1926-27.

Coat with interesting back detail from Lucien Lelong. Sketched for Delineator Nov. 1929 issue.

Coat with interesting back detail from Lucien Lelong. Sketched for Delineator Nov. 1929 issue.

Burnt orange suit from London Trades, 1929. Delineator sketch.

Burnt orange suit from London Trades, 1929. Delineator sketch.

A caracal is a lynx-like cat with beautiful tufted ears. See more here.

Tweed cape by Lelong. Sketcher for Delineator, Nov. 1929.

Tweed cape by Lelong. Sketcher for Delineator, Nov. 1929.

Astrakhan is a tightly curled fur, a variation on “Persian” lamb. Click here if you need to know more….

A coat and matching blanket by Elsa Schiaparelli, sketched for Delineator. Nov. 1929.

A coat and matching “rug” (a small lap blanket for wearing in cold cars, while watching outdoor sports, etc.) by Elsa Schiaparelli, sketched for Delineator. Nov. 1929.

Costume by Molyneux, sketched for Delineator Nov. 1929 issue.

Costume by Molyneux, sketched for Delineator Nov. 1929 issue.

Nutria (also called coypu) is a rodent. Raised for fur, some nutria escaped. In 2010, it was being treated as an invasive species in Louisiana. The New York Times explained here.

Day dress by Patou, sketched for Delineator, Nov. 1929.

Day dress by Patou, sketched for Delineator, Nov. 1929.

Cheviot is a kind of wool. This dress is slightly longer than other dresses of 1929 shown in the same article. Perhaps more interesting is the belt — worn approximately at the natural waist. Patou was famous for his sportswear in the 1920’s. You can read about his monogrammed sportswear in this article about the influence of tennis on fashion.

A basque blouse outfit from Cheruit, sketched in 1929.

A basque blouse outfit from Cheruit, sketched in 1929.

Duveteen was a napped fabric, often suggested for Butterick patterns in the Delineator . The flared skirt was fairly new, but this Cheruit outfit was soon to be out of style without ever being really in style.

A suti using double-faced tweed, by Nowitsky; 1929 sketch from Delineator.

A coat made from double-faced tweed, by Nowitsky; 1929 sketch from Delineator.

Mary Nowitsky was often mentioned in Delineator’s Paris coverage; I find some of her twenties’ sportswear very attractive. It’s hard to find information about her.

Coat with interesting back by Schiaparelli. Sketched for Delineator, in 1929.

Coat with interesting back by Schiaparelli. Sketched for Delineator, in 1929.

Jersey coat by Chanel, Sketched for Delineator in 1929.

Jersey coat by Chanel, sketched for Delineator in 1929.

Chanel’s striped dress anticipates the 1930’s — except in length. More Chanel in the next post, Part 2 of Paris Fashions from The Delineator, 1929.

 

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Filed under 1920s, 1920s-1930s, Nightclothes and Robes, Sportswear, Vintage Couture Designs

Tennis Dress, Part 2: Tennis Patterns from 1929

Tennis and spectator sports outfits, Delineator, June 1929.

Tennis and spectator sports outfits, Delineator, June 1929.

As I mentioned in Part 1, when the casual, sportswear look became chic in the nineteen twenties, clothes for actively playing tennis and for watching tennis and other sports began to be illustrated together.  A two-page layout in the May, 1929 issue of Butterick’s Delineator magazine contains a few surprises when you read the pattern descriptions.

On page 32, the caption is “Delineator Backs the Tennis Frock against all sports styles,” but not every pattern illustrated in the article is for actively playing tennis.

Tennis frocks, Delineator, June 1929, page 32 (Detail, bottom of page.)

Tennis frocks, Delineator, May 1929. (Detail, bottom of page 32.)

On the opposite page, the caption is “Necklines Have Style News for all on the sidelines,” i.e., for spectators.

Delineator, May 1933, page 33 (Detail, bottom of page.)

Delineator, May 1929. (Detail, bottom of page 33.)

Also illustrated on the same two pages  — at the tops — were these outfits:

Butterick patterns 2626, 2603, 2555, 1929. From "Delineator Backs the Tennis Frock." May, 1929.

Butterick patterns 2626, 2603, 2555.  From “Delineator Backs the Tennis Frock.” Top of page 32, May, 1929.

Delineator, May 1929, page 33. Detail from top of page.

Delineator, May 1929. Detail from top of page 33. “Necklines Have Style News for all on the sidelines.”

It’s pretty clear that those two dresses, Butterick patterns 2605 and 2589, are a bit fussy for active sports, in spite of their pleated skirts; but what are we to make of the woman in a columnar, sleeveless, wrap dress, holding a tennis racket and wearing tennis shoes and socks?

Butterick patterns 2626, 2603, 2555, 1929. From "Delineator Backs the Tennis Frock." May, 1929.

Butterick patterns 2626, 2603, 2555, May 1929. Which of these is really a tennis dress?

Is pattern 2555 really a tennis dress? I can see that bottom button popping right off if she lunges for a low ball.

It’s interesting to look at the alternate views of these dresses, too. The style details from the front don’t necessarily carry to the back. It’s obvious that — as with this 1971 pattern — the pattern company is trying to multi-purpose the designs:  with sleeves, or sleeveless; for playing or watching; in plaids or solid colors, etc.

Simplicity No. 9417, dated 1971. Tennis dress and shorts, or tunic and long trousers.

Simplicity No. 9417, dated 1971. Tennis dress and shorts, or tunic and long trousers. Click to enlarge

The Article, Pattern by Pattern, page 32. Delineator, May 1929.

Butterick 2555: Double Breasted Wrap Dress

Butterick pattern 2555, May 1929.

Butterick pattern 2555, May 1929.

Butterick 2603:  Tennis Dress with Polka Dot Trim

Butterick pattern 2603, May 1929.

Butterick pattern 2603, May 1929. This is a tennis dress. “An amusing version of the sleeveless white tennis frock has a polka dot collar and a knot of polka dots on the pocket.” All the pleats are in the front of the skirt, a common practice in the 1920’s.

Butterick 2616: Demure in front, low in back

Butterick pattern 2616, for jacket and dress. May 1929.

Butterick pattern 2616, for jacket and dress. May 1929. The back view is a surprise — except that tennis dresses were often low backed. The deep V-neck in back “may be of different lengths.” The skirt has pleats in front and back. Available in sizes up to 44 inch bust.

More “Sunburn Fashions”

This chiffon resort dress is from Hattie Carnegie; although definitely a spectator dress (with matching jacket and scarf) it has a back like the tennis fashions that follow.

Sunback dress from Hattie Carnegie, 1929.

Sun-back dress from Hattie Carnegie, 1929. “The intense flower tints which look so well against a bronzed complexion appear in this Hattie Carnegie chiffon afternoon resort frock with an unconventional neckline and three-color jabot.”

 

Butterick patterns 2551, 2531, 2365; May 1929.

Butterick patterns 2551, 2531, 2365; May 1929.

Butterick 2551:  The Evening Back

Butterick 2551, May 1929.

Butterick 2551, May 1929. “This frock, a sunburn fashion, is cut with a sun back — the strap across the shoulders holding it in place.” That would allow you to play tennis in it; the skirt is pleated in front. It looks very different in two colors.

Butterick 2531: The Sun Frock

Butterick 2531, May 1929.

Butterick 2531, May 1929. “The woman of fashion exposes arms, legs and back to the healthful rays of the sun.” Pleated skirt, front and back.

The front and back of this dress echo each other, but I don’t think I would have guessed at the low back from an illustration of the front!

Butterick 2635:  Sleeveless Tennis Frock

Butterick 2635, May 1929.

Butterick 2635, May 1929. “A sleeveless tennis frock that may be cut with a sun-back.” The pointed trim line in the front is not echoed in back.

In the back view, she is wearing tennis shoes and socks, but will the high front neckline keep the dress on when she bends over to pick up a ball?

Pattern by Pattern, Delineator, page 33

Buttrick 2625, 2633, 2367, from May 1929,

Butterick 2625, 2633, 2367, from May 1929.

Butterick 2625: White with an accent of color, polka dots

Butterick 2625, May 1929.

Butterick 2625, May 1929. “White with an accent of color is very smart.” A spectator dress, more elaborate than the polka-dot trimmed tennis dress pictured earlier (No. 2603.)

Butterick 2633: Checked fabric, kimono sleeves, lingerie collar

Butterick 2633, May 1929.

Butterick 2633, May 1929. “The checked frock is one of the first sport fashions.” The same page featured other dresses with “lingerie collars.”

Butterick 2637:  Tucked waistline, pleats at the sides

Butterick 2637, May 1929.

Butterick 2637, May 1929. A spectator sport dress, apparently with two different back views.

Butterick 2621:  Kimono sleeves and a monogram

Butterick 2621, May 1929.

Butterick 2621, May 1929. A Patou-like monogram, but not a word about playing tennis, in spite of her practical shoes.

On the same page….

Delineator, May 1929, page 33. Detail from top of page.

Delineator, May 1929, page 33. Detail from top of page.

Butterick 2605: Color contrast in a 4-H dress

Butterick 2605, May 1929.

Butterick 2605, May 1929. “Contrast in color is the season’s most predominant note. . . . This two-piece frock can be used for a 4 H club uniform. Designed for . . . 15 to 20 years.”

Those 4-H club girls must have been fairly accomplished dressmakers. As illustrated, the soft fabric looks like silk, but the 4-H girls would probably have used cotton.

Butterick 2589:  Lingerie touches

Butterick 2589, May 1929.

Butterick 2589, May 1929.  The “lingerie touches” (delicate fabric ruffles) are attributed to Patou and to London Trades (a 1920’s designer name.) Available in bust sizes 32″ to 44″

Finally, also from 1929, the tennis dress I showed at the very top of this post, Butterick 2549 :

Butterick 2545, June, 1929.

Butterick 2549, June, 1929. “An evening-back tennis frock with a detachable panel that may be buttoned up to cover the low decolletage if you do not want to tan.”

1929 june p 33 tennis 2549 etc dress skirt text btm

The same criss-cross back straps are a detail in these dresses for younger girls:

Butterick 2684, for little girls, and 2686, for older girls. June 1929.

Butterick 2684, for little girls, and 2686, for older girls. Delineator, June 1929.

2684 2686

Butterick No. 3544, from 1965, left.

Butterick No. 3544, from 1965, left. Can we call it a classic?

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Filed under 1920s, 1920s-1930s, 1960s-1970s, Children's Vintage styles, Shoes, Sportswear, Vintage patterns, Women in Trousers