This lovely color illustration appeared in January of 1934, . . .
. . . but this little black and white ad with a mother letting down the hem on her daughter’s dress means more to me.
The ad says, “Children will grow! A dress the right length in May is too short in August.” Once upon a time, mothers let down their children’s clothing to save the expense of buying a new dress. Many mothers sacrificed, and scrimped, and saved every penny they could — as they do today. That’s why this old advertisement speaks of love, to me.
Happy Mothers’ Day!
Here is the sew-it-yourself bag you could get by sending 25 cents to the Indian Head company; available in “jade and mimosa” or “silver and peach.”