The oriental motifs on the scarf look a bit bigger than 5 3/4 inches…. Artistic license, presumably.
But for me, the delight of this particular set of transfers is the women playing sports : tennis, golf, and polo.
You could use this design to make your own 1920’s “Polo shirt.”
[Note: This post is dedicated to sportswear collector, mentor, historian, and always interesting blogger The Vintage Traveler. ]
Tennis champion Suzanne Lenglen wore many outfits designed by couturier Jean Patou in the 1920’s, which helped to popularize his sporty sweaters and skirts. Lenglen first appeared at Wimbledon in Patou’s short white silk pleated skirt and a sleeveless cardigan in 1921. According to Brenda Polan & Roger Tredre, her outfit created a sensation and introduced the sporty, boyish look known as the “garçonne.”
“As with so much sportswear, many of [his] clothes were in reality bought by women who did not participate in sport and were more interested in showing off their Patou monogrammed cardigan sweaters to their envious friends.” — Polan and Tredre, in The Great Fashion Designers
Patou took credit for shortening skirts to the knee in 1925; he was one of the first designers to put his monogram very visibly on his designs — monogrammed cardigans, scarves, etc. This was a clever move, since without the stylized JP monogram his relatively simple sportswear — sweater, skirt, and matching scarf — would not have proclaimed its price. [Sometimes I’d like to go back in a time machine and strangle Patou, but then I realize that somebody else — probably his arch-rival, Chanel — would have invented the merchandising of monogrammed “Designer” everything if he hadn’t done it.] For a concise history of Patou, see The Great Fashion Designers, by Polan and Tredre.
After Patou popularized monogrammed sportswear in the 1920’s, Butterick’s Delineator magazine showed monograms or other embroidered motifs on many of the patterns illustrated.
Monograms in vaguely “Chinese” lettering were popular, as was stylized lettering that created a spot of interest on an otherwise simple garment.
Letters in the shape of Chinese brushstrokes were also chic:
Although completely unlike the other designs from Butterick transfer 153, this idea of embroidering a posey of poppies as if the flowers are emerging from a pocket is still charming:
Note: I quoted the passage about Patou and monograms from a previous post about tennis and fashion. Click here to read more.
It was customary, in three-letter monograms, to put the initial of the last name in the center, in a larger size, with first and middle name initials on either side. The monogram of Betty Louise Smith would be B S L.