Tag Archives: print dresses 1930s

Print Dresses for Spring, 1934

Print dresses for Spring, 1934. Butterick patterns  5494, 5527, 5507 from The Delineator, Feb. 1934.

Print dresses for Spring, 1934. Butterick patterns 5494, 5527, 5507 from The Delineator, Feb. 1934.

Eighty-one years ago, these print dresses were illustrated in The Delineator magazine, a Butterick Company publication. Print fabrics were suggested for both day and evening wear. I’ll show some close-ups of each dress, because the details are so lovely.

Butterick 5494

Butterick pattern 5494, Feb. 1934.

Butterick pattern 5494, Feb. 1934.

“The fruit prints are very charming, especially the berry, apple and pear ones.  A raspberry print is used for dress 5494, a frock distinguished also for its new type of high cowl neckline, buttoned to one shoulder and its sleeves that go just beyond the crook of the elbow.” — The Delineator, February 1934, p. 72.

What I really like about this dress is the unusual cut of the bodice and sleeves, and the way the diagonal seam is carried down into the skirt.

1934 feb p 72 dresses top 5494 500Butterick patterns 5527 and 5507

Butterick patterns 5527 and 5507, February 1934, The Delineator.

Butterick patterns 5527 and 5507, February 1934, The Delineator.

The large, swirling, abstract print on number 5527 is quite a contrast to “fruit prints.”

Dress details, Butterick 5527 and 5507, Feb. 1934.

Dress details, Butterick 5527 and 5507, Feb. 1934.

Butterick 5527:  “Light rust is the newest color for prints, and best-looking when the design is in white, as in the hood frock 5527. In front the dress has a high neck, but it is its back that is the important thing.” [That’s right: A hood!]

Butterick 5507:  “Neat little unimportant designs, spaced apart, make the smartest looking dresses after all, as 5507 with its entrancing laced and buttoned scarf, proves. This is the kind of print that is definitely high fashion for spring.”

Top details of Butterick 5527 and 5507, Feb. 1934.

Top details of Butterick 5527 and 5507, Feb. 1934.

Big bow/collars like No. 5507 were also popular in white. Notice the way the sleeves echo the curve of the bodice.

This print dress with a contrast collar/bow is Butterick 5609, from April 1934:

Butterick dress pattern 5609, April 1934, The Delineator.

Butterick dress pattern 5609, April 1934, The Delineator.

It also has fullness gathered into curves on the sleeves, like No. 5507.

A print fabric was also featured in this dress from a Lane Bryant  catalog advertisement in February:

Lane Bryant catalog for stout women ad from The Delineator, Feb. 1934.

Lane Bryant catalog for stout women ad from The Delineator, Feb. 1934.

Print for a Spring Evening Dress

Butterick evening gown patterns 5534 and 5526, Feb. 1934. The Delineator.

Butterick evening gown patterns 5534 and 5526, Feb. 1934. The Delineator.

 Butterick 5534:  This jacket dress would be hard to beat — for being terribly good-looking and practical, too. It’s suitable for Mama and Daughter alike.  Wear it informally with the jacket.  Take the jacket off and you have a covered-shoulder, low-backed frock …. Designed for sizes 12 to 20; 30 to 40.”

Butterick 5526:  The skirt of this dress is all one unbroken sweep of the satin, with a single seam down the back — no side seams! For this, you have to use 54 inch satin. There’s a built-in brassiere, so all one needs to wear underneath is a girdle and step-ins …. Designed for sizes 12 to 20; 30 to 40.”

Details of Butterick patterns 5534 and 5526, from Feb. 1934, The Delineator.

Details of Butterick patterns 5534 and 5526, from Feb. 1934, The Delineator.

Number 5526 doesn’t use print fabric, but that description — a single seam bias skirt and a built-in bra — is pretty interesting!

A Vintage Print Evening Dress, circa 1929

While reading about these prints for spring — one of them in  rust, which is not a “springtime” color anymore — I remembered this vintage dress which I photographed — badly — several years ago:

Vintage print chiffon evening dress, circa 1929.

Vintage print evening dress, circa 1929.

It is several years earlier than the patterns from 1934; it has a handkerchief hem which is much shorter in front than in back. V139 dress  front 500

These transitional gowns were popular around 1929 — this example is from Paris, by Lucien Lelong.

Navy Taffeta Gown by Lucien Lelong, pictured in The Delineator, August 1929.

Navy Taffeta Gown by Lucien Lelong, pictured in The Delineator, August 1929.

A closer view of the front of the vintage dress shows a dropped waistline, too. It is made of print chiffon over a silk lining. Like many gowns of the 1930s, it depends on a bias cut for its effectiveness.

V139 detail 500

The use of bold, printed fabrics spanned several decades.

 

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Filed under 1920s, 1920s-1930s, 1930s, Dresses, Girdles, Underthings, Hosiery, Corsets, etc, Vintage Couture Designs, Vintage Garments: The Real Thing

Companion-Butterick Triad Dress Pattern for Women after Fifty, May 1937

Companion-Butterick pattern # 7353, May 1937

Companion-Butterick pattern # 7363, Woman’s Home Companion, May 1937. Illustrated by ERNST

7363 Triad Dress. Sizes, 34 to 52 inch bust measure. Size 40 requires 4 1/4 yards 35-inch material for house dress; 4 ½ yards 35-inch material for sports dress; 4 1/4 yards 39-inch material for afternoon dress. Price of pattern, 45 cents.

“You cannot be too particular about lines, colors and fabrics – when you are on the after side of fifty. Everything you wear must look as if made to your special order.  That is why this Triad pattern is a perfect solution for the three new dresses you will undoubtedly need this summer.

“The lines of 7363 are all part of a plot to make you look younger, slimmer. The darts which let in fullness at the top, the three different blouse fronts, each long-lined, the straight pleats in the skirt, stitched down above the knee and extending above the waist in two versions, the perfectly smooth shoulders – all these are flattering and new.” — Woman’s Home Companion

Afternoon Dress

Afternoon Dress

Afternoon Dress

“So are the fabrics and colors illustrated here.  Try a soft gray and white silk print as a change from navy and touch it up with a luscious medium blue.”

Sports Dress

Spectator Sport Dress

Spectator Sport Dress

“Keep to pink or any other becoming pastel for your spectator sports linen, set off with this season’s saddle stitching.”

House Dress

Housedress

Green Housedress in a Modernistic Print

“And then let yourself go, practically to modernism, in a gay cotton for the house.”

Women over Forty in Advertisements from the Woman’s Home Companion

In addition to the Triad Pattern for women “after fifty,” the  May, 1937 issue had the usual ads and articles; Mother’s Day was probably the inspiration for the article about Mother/Daughter Hair styling. Women’s magazines had a wealth of shoe advertisements, many stressing comfort and good arch support, and aimed at the older woman.

White Shoes for Summer, 1937

Florsheim Shoes for Summer, May 1937 ad

Florsheim Shoes for Summer, May 1937 ad Click to enlarge

The model for Pattern #7363 is wearing shoes very similar to these in white kid, “Juliette, W-364” shown in a Florsheim ad in the same issue of the Woman’s Home Companion. These shoes cost $9.50 to $10.50 – definitely middle-class. [Summer shoes from Sears cost about $2.00 in 1936. A nurse earned $20 to $35 per week.]

Foot Saver Shoes, ad from May 1937

Foot Saver Shoes, ad from May 1937  Click to enlarge

These Foot Saver shoes were even more expensive, costing up to $14.75. The model looks young, but young women were more likely to choose strappy, white sandal-type shoes than lace-ups.

Hair Styles for Older Women

This one was done at the Marshall Field store’s salon: “How a daughter would like her mother to dress her hair — and vice versa.”

Hairstyles for Mother and Daughter, Chicago, 1937

Hairstyles for Mother and Daughter, Chicago, 1937

I can’t resist ending with a less glamorous picture of  middle-aged women, as well. A more natural hairdo — and a less rosy view of life after forty — is presented in this ad for Scot Bathroom Tissue:

Ad for ScotTissue: "Are You Past Forty?"

Ad for ScotTissue: “Are You Past Forty?”

“Are you past forty? It is estimated that 65% at middle age suffer from rectal ailments. Then the comfort of Luxury Texture is doubly appreciated.” Oh, dear.  Time to count my blessings…. I do like the casual hair style in this ad; you can believe the model did it herself. Her crisp collar and print dress are quite chic for a housedress.

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Filed under 1930s, Companion-Butterick Patterns, Hairstyles, Old Advertisements & Popular Culture, Shoes, Vintage patterns, Vintage Styles in Larger Sizes