Tag Archives: pull up your socks expression phrase

Sock Suspenders: Garters for Men

Ad for men's stocking garters made by Hickok, Esquire, August 1934.

Ad for men’s stocking garters made by Hickok, Esquire, August 1934.

This garter ad is from 1917:

https://witness2fashion.files.wordpress.com/2015/05/1917-jan-p-30-boston-garter-for-men-ad.jpg

Knitted stockings have been around for centuries. (Queen Elizabeth I liked the silk stockings she was given as a Christmas gift in 1561.) The Bata Shoe museum has a lovely pair of embroidered stockings for a lady which date to the early 1700s. But until the invention of Lastex elastic thread, around 1931, stockings tended to fall down without a garter or suspender to hold them up. (Men’s socks with “elastic ribbed tops” were available before that, although it’s not always easy to tell if the word “elastic” means “stretchy” or “made with latex/rubber.”)

Ad for Esquire silk stockings for men, Esquire magazine, June 1934.

Ad for Esquire Hose silk stockings for men, Esquire magazine, June 1934. These pure-silk-top hose would stay up better with a garter.

Before Lastex, exasperated mothers would yell, “Pull up your socks!” — sometimes, just to get their offspring to stop whatever else they were doing.Boy's patterns, Delineator, July 1917. Two of these children have sagging socks.
When an impeccably dressed gentleman undressed, however elegant his clothing, he eventually revealed his stocking garters. I’ve rarely seen a full illustration of a man wearing underwear, socks, and garters — perhaps because the result is faintly comical.

Men's underwear in an ad for Celanese, a plant-based synthetic fiber. 1934.

Men’s underwear in an ad for Celanese, a plant-based synthetic fiber. 1934.

I was surprised that men’s garters came in a riot of colors.

Men's stocking garters. Detail of Esquire illustration, March 1934.

Men’s stocking garters. Detail of Esquire illustration, March 1934.

Stocking garters for the college man. Esquire, March 1934.

Stocking garters for the college man. Esquire, March 1934. Illustration by Hurd.

Esquire, March 1934.

Esquire, March 1934. [Ripley’s Believe It or Not was a popular newspaper feature.]

A glimpse of stocking was a good thing, but a glimpse of hairy shins was not.

Socks were always on display when a man crossed his legs. Esquire, July 1934. Illustration by L. Fellows.

Socks were always on display when a man crossed his legs. Esquire, July 1934. Illustration by L. Fellows.

The well-dressed businessman wore sock garters to keep his socks from falling down around his ankles, or revealing skin when he sat with his legs crossed.

Distinguished suits for men, February 1934. Accessories include stocking garters, a pocket square, and men's jewelry. Esquire magazine illustration by Oxner.

Distinguished suits for men, February 1934. Accessories include stocking garters, a pocket square, a cuff link,  and a gold collar pin. Esquire magazine illustration by Oxner.

Some stocking garters had one fastener, in center front, but others had a garter on either side of the shin.

Men's sock garters from Sears catalog, circa 1930.

Men’s sock garters from Sears catalog, circa 1930. “Come in the color combinations men prefer.” “Neatly boxed,” because garters were a useful gift.

Ad for Paris Men's Garters. This ad appeared in the January issue, which was on news stands in time for Christmas shopping. Esquire, Jan. 1934

Ad for Paris Men’s Garters. This ad appeared in the January issue, which was on news stands in time for Christmas shopping. Esquire, Jan. 1934.

Judging from the men’s magazines and pin-up illustrations of my teen years, many men enjoy looking at a woman who is wearing a garter belt and stockings. I personally can’t imagine getting a similar erotic charge from the sight of a man wearing stocking garters — even in brilliant blue:

Hickok garters, 1934 ad. Esquire.

Hickok garters, 1934 ad. Esquire.

Fortunately for costumers, you can still buy sock garters — there are plenty listed on Amazon.

 

 

Advertisements

2 Comments

Filed under 1900s to 1920s, 1920s, 1920s-1930s, 1930s, 1930s-1940s, Hosiery, Men's Haberdashery & Accessories, Menswear, Old Advertisements & Popular Culture, Underthings

Up Like Little Soldiers: Wilson Garter for Children, 1917

Ad for Wilson Garter, Ladies' Home Journal, Sept. 1917.

Ad for Wilson Garter, Ladies’ Home Journal, Sept. 1917.

I want to share this advertisement for a couple of reasons. First, there may be a collector of vintage underthings who has one of these contraptions and will appreciate the identification.

The Wilson Garter for children and pregnant women. It supports the stockings from the shoulders instead of from the waist. LHJ ad, Sept. 1917.

The Wilson Garter for children and pregnant women. It supports the stockings from the shoulders instead of from the waist. LHJ ad, Sept. 1917.

Second, it is just one more example of the way America’s entrance into World War I, in April of 1917, permeated American popular culture.

Wilson Cord and Slide Garters

“Up Like Little Soldiers — That’s how the Cord & Slide Wilson Garter allows children to grow — trim, graceful — all ginger. No more little rounded, stooping shoulders, and no more torn hose tops.

“For Boys and Girls, 1 to 16 years. Shoulder style like picture, slips on over head, white or black, 25 cents. Give Age.

“For Women, same style. Fine for home, athletic or Maternity wear, 50 cents. Bust sizes.”

Digression:  I feel I should explain a bit;  we live in an era when many people have never worn stockings. (Pantyhose are more popular, if less erotic, than individual thigh-high stockings worn with garter belts.)

When I wore my first garter belt in eighth grade, I was puzzled by ads — like this page from a 1958 Sears catalog — that showed the garters [suspenders] being worn over full petticoats — which would have flattened the petticoat absurdly. I had no mother to ask about this; finally an older girl explained that you actually wore the petticoat on top of the garter belt, but advertisers couldn’t show a garter belt attached to stocking tops over a bare thigh in family magazines.

Garter belts from Sears catalog, Fall 1958.

Garter belts from Sears catalog, Fall 1958. My first garter belt looked like K (bottom center), not P (the black one.) Back then, normal 12 year old girls did not wear black lace undies. However, if you wore stockings when dressed up, you needed a garter belt.

“Pull Up Your Socks!”

It’s hard to conceive of a time when active little children wore stockings instead of socks.

Fashions for boys, Ladies' Home Journal, Sept. 1917.

Fashions for boys, Ladies’ Home Journal, Sept. 1917.

Nevertheless, these little boys are wearing boots with spat-like contrast uppers (or possibly spats! see far right), over stockings probably made of cotton lisle, although wool was a possibility.

Ad for Buster Brown Shoes for Boys or Girls, Delineator, October 1917.

Ad for Buster Brown Shoes “For Boys — for Girls,” Delineator, Oct. 1917.

A poor boy receives a basket of food from a boy who is better off. Both wear stockings. Robert A. Graef illustration, Delineator, Nov. 1924.

A poor boy receives a basket of food from a boy who is better off. Both wear long stockings. Robert A. Graef illustration, Delineator, Nov. 1924.

Because putting on his first pair of “long pants” was once a rite of passage for an adolescent boy, pre-adolescent boys wore knickers or short pants; these left their lower legs exposed all year round — so they sometimes wore long stockings.

Since neither little boys nor little girls have a waist significantly smaller than their hips, keeping trousers, shorts, and stockings from falling down was a problem.

Pictorial Review pattern 3386, for boys shorts that button on to the shirt.

Pictorial Review pattern 3386, for boys’ shorts that button on to the shirt. Note the sagging sock.

A solution popular in the 1920’s was to button the pants to the shirt, or to a sleeveless underbodice, in front and in back. This made it very difficult for small boys to go to the bathroom without help. (To read “Zippers Are Good for Your Children,” click here. )

Boys didn’t always wear stockings; some wore sensible socks, sometimes rolled over elastic garters, and little boys and girls kept warm by wearing stockings under leggings in the winter. [Like much fashion vocabulary which changes over time,  “leggings” now describes a completely different garment, i.e.,  women’s knit tights that stop at the ankle.]  Formerly, stiff (lined) wool or corduroy leggings were buttoned from below the anklebone to above the knee (you needed to use a buttonhook) and must have been a nightmare to put on squirming children.

Clothes for boys, Delineator, Nov. 1917. The smallest boys wear buttoned leggings.

Clothes for boys, Delineator, Nov. 1917. The smallest boys wear buttoned leggings. Butterick patterns.

Grown men wore long trousers which covered their garters:

Boston Garter ad for man's stocking garter; Delineator, Jan. 1917.

Boston Garter ad for man’s stocking suspender with “Velvet Grip;” Delineator, Jan. 1917.

Grown women suspended their stockings from their corsets:

La Camille Corset advertisement, April, 1917.

La Camille International Corset advertisement, Delineator, April, 1917. Look at those lovely clocked/embroidered stockings! For modesty’s sake, the model is drawn wearing frilly bloomers, which would have made it difficult to attach the suspender to the stocking! Here it is left dangling.

Corsets and stocking suspenders were also worn by some unlucky little girls:

Ad for girls' corsets; April 1917.

Ad for girls’ corsets; April 1917. Ferris Good Sense “Waist” for Girls and Misses.

The younger girl’s figure is still unformed, so her corset has shoulder straps to prevent the tension on her stockings from pulling it down. If it only attached to her stocking tops in front, this might produce the “stooped” look mentioned in the Wilson Garter ad.

Like Little Soldiers

Boy's patterns, Delineator, July 1917. Two of these children have sagging socks.

Children’s patterns, Butterick’s Delineator, July 1917. The long stockings of the boy on the left are falling down. Note the military insignias on their tunics.

There was a time when a parent, seeking to divert children from mischief, would simply yell, “Pull up your socks!”

However, the pugnacity of these two boys was part of a general trend to illustrate children as little warriors during World War  I.

Boy's pattern illustration, Delineator, Sept. 1917.

Boy’s Butterick pattern illustration, Delineator, Sept. 1917.  A few months earlier, boys were shown flying a kite, not leading a charge “over the top.”

Butterick pattern for a girl's military uniform, Sept. 1917. Delineator.

Butterick pattern for a girl’s military style “Service” uniform, Sept. 1917. Delineator.

Butterick pattern for boy's military uniform, Delineator, Sept. 1917.

Butterick pattern for boy’s military style outfit, complete with putteesDelineator, Sept. 1917.

Which brings us back to the Wilson Garter, which “allows children to grow . . . up like little soldiers.” By Jingo.

Ad for Wilson Garter, Ladies' Home Journal, Sept. 1917.

Ad for Wilson Garter  for children, Ladies’ Home Journal, Sept. 1917.

9 Comments

Filed under 1900s to 1920s, 1920s, Children's Vintage styles, Corsets, Hosiery, Hosiery & Stockings, Maternity clothes, Menswear, Old Advertisements & Popular Culture, Shoes, Underthings, Uniforms and Work Clothes, Vintage patterns, World War I, Zippers