When magazines wanted to show summer fashions in winter, they ran a “travel”or “resort” article. The following outfits aren’t especially summery, but they are very attractive, sporty casual looks from 1929.
People used to travel dressed more formally than they do now, that’s for sure! Even today, a lot depends upon your destination — city or country. These outfits from 1929 are sporty — but they are suitable for dining out, shopping, attending theatre matinees, etc. (In modern times, they would be dressy enough for just about any urban activity, since “sporty” now means “for active sports.”)
“The seasoned traveler wears an uncrushable ensemble of straight, three quarter length coat with scarf collar and patch pockets, and a simple, tailored frock with selvedge bow-knots at neck, wrist and waistline, pleated skirt attached across the front, and a one-piece back.”
[I took these photos years ago, before I developed a system for taking photos from bound magazines at the library, so their quality is not what it should be!]
That outfit and the one above use “selvedge borders” as trim. I do wish this was explained in detail.
The coat (2419) is double-breasted and has three patch pockets trimmed with one button each. The skirt is box-pleated across the front but plain in the back — pattern 1760 first appeared in 1927.
The following page showed more dresses; these were for lighter fabrics than wool.
The groups of four tucks at the shoulders of 2382 remind us that breasts were no longer being flattened.
The following three “Palm Beach” outfits include light coats or jackets; this was January.
The sheer coat is 7/8 length, with a long scarf built into the collar. It’s worn over a printed frock with long sleeves.
“The [bias plaid] blouse has a scarf collar, the straight skirt is on a yoke and the open cardigan is belted. The jacket and blouse are in the new slightly longer length.”
“Runabout frock” 2410 also has this longer bodice — a slight change that happened just before the waist returned to its natural position in the 1930’s. As charming as this cardigan outfit is, I doubt that the “bias plaid” fabric would have looked like that when knife pleated!
Here’s another 1929 outfit with chevrons and bows down the front:
Styling tricks: The chevrons on blouse 2565 point down, and the four bows line up to draw our eyes to the center of the torso, which creates a slenderizing optical illusion. But the two chevrons on 2390 draw our eyes to the sides of the dress, making the figure look broader, and two bows are not enough to create a line. The bows and the chevrons fight for our attention.
The outfit on the right, Butterick 2359, has a series of horizontal bars which get wider as they approach the hip. When the jacket is almost closed in front, they would create a long, narrow, vertical center of interest. Without the jacket, they would create a triangle with its base at the widest part of a woman’s body. In an era that valued slim hips, that’s not a good design 🙂