Tag Archives: thirties clothing

Slenderizing Fashions from 1931

Butterick 4064 from September 1931, Delineator.

“These Slanting Lines Are for Slenderness.” Seven styles meant to flatter large or mature figures were featured on the same page.

Slenderizing Butterick patterns from Delineator, September 1931. Top of page 91.

Two of these designs were available up to bust size 48 inches. The rest came in the normal size range, up to 44 inches. Two “slenderizing” ideas were 1) diagonal lines and 2) lighter or brighter colors near the face, to draw the eye upward and away from the not-so-slender figure. I have my doubts about No. 4064:

Butterick 4064 from September 1931, Delineator.

It’s hard to tell whether the back view succeeds because of the diagonal line or the elongated fashion figure. Notice the tiny tucks fanning out like rays from the back neck. The six gored skirt has a side closing in front.

Butterick 4064.

Butterick 4054 has an ingenious skirt, with “arrows” pointing to the center of the body.

Butterick 4054, from 1931.

Those little frills look skimpy to me, but the princess seams are very clever, making the shoulders lok wider and the hip, look narrower.

The sheer frills  –“lingerie touches” — contrast with the wool dress fabric.

The lighter top and darker skirt (Butterick  4075 and 4052 ) is a classic combination, but may not be slenderizing when the dividing line is at the hip….

Butterick top 4075 with skirt 4052. 1931. Orange is suggested for the top,with a brown skirt.

Nevertheless, that diagonal line and side opening skirt are interesting.

Also diagonal is this wrap dress:

Butterick 4049 is a wrap dress. 1931,

In addition to its diagonal closing and front hip seam, a pale colored under layer draws attention to the face. The bodice, with its “soft revers,” has enough drape to camouflage a thick waist.Dress 4051 has an unusual collar which folds under, and a skirt whose yoke has sharp diagonal lines that add interest.

Butterick 4051, 1931. Available in bust sizes 34 to 48 inches.

Velvet is the recommended fabric, not necessarily in black. Midnight blue, burgundy, dark brown, forest green –any dark color might be used.

Butterick 4044 also uses a jabot effect with diagonal lines in the skirt’s double yoke.

Butterick 4044 has a softly falling collar and strong V-shapes in the skirt.

The yoke creates a focus of interest at the center of the body. It echoes the V of the bodice. Satin is suggested for both the light and dark areas.

There is a hint of the Twenties in this dress for older (or larger) women.

Buttrick 4070 is illustrated as a two-color dress with a low waistline in front. 1931. Available in sizes 34″ to 48″ bust..

For larger sizes, a one color dress, rather than this two-tone version, is recommended. The “new unbelted waistline” is hardly new — they were still in style just two years earlier, in 1929.

1920s Butterick 2799 from October 1929.

[Fashion writing…. Feh!] Nevertheless, diagonal lines and lighter, brighter colors near the face are not just a Delineator fashion writer’s idea:

Lane Bryant catalog for stout women, ad from October 1931.

 

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Filed under 1920s-1930s, 1930s, Vintage Styles in Larger Sizes

Hostess Pajamas & College Pajamas, 1930

These pajamas, Butterick 3554 and 3551, can be “beach pajamas,” too. I’ve probably written about them before, but I just found the pattern for No. 3554 at the Commercial Pattern Archive. Besides, I do love pajamas!

Hostess pajamas (left) and “college pajamas,”(right) 1930. Both Butterick patterns appeared on page 82 of Delineator magazine, December 1930.

The hostess pajamas are made with a yoke and have very full legs.

Hostess pajamas 3554 are a three piece set.

The pattern envelope (at CoPA) shows options for sleeves on the bolero and a sleeveless blouse.

Information from the pattern envelope. CoPA.

That’s quite a lengthy list of possible fabrics, including linen, pique, and [silk] shantung for beach wear, and light weight velvets or metallic fabrics for “lounging.” I do wish yardage estimates were included, because these trousers need a lot of fabric:

The trousers for Butterick 3554 have very full legs, attached to a close-fitting yoke. Pattern pieces for “inside bands” explain how the waist was finished.

The yoke on 3554 is close-fitting and buttons at the side.

Here, the luxurious hostess pajamas have decorative tassels on the V-neck. The pattrn illustration shows a bow of bias matching the sleeve and neck binding.

Delineator magazine description of Butterick 3554. A 44″ bust meant 47.5″ hips, as a rule….

“College pajamas” as the magazine referred to Butterick 3551, did not have such voluminous trousers.

“College pajamas” 3551 have a longer robe/jacket and less extravagant (more practical) wide-legged trousers.

For beach wear or late-night philosophical discussions, 3551 would be just the thing. For decorating your dorm room, Butterick provided this 30 inch “sailor trou” doll pattern (on the same page as the other pajamas.)

Delineator, December 1930, page 82.

It’s not too early to start planning Christmas gifts — or too late for “back to college” pajamas. More inspiration: Molyneux offered these velvet hostess pajamas with sheer jacket in 1927. Why don’t I dress like this while binge-watching? (Well, mine would have to be washable, but this sleeveless PJ with sheer above-the-knee top isn’t a bad idea!)

A sketch of Molyneux’ luxurious velvet and chiffon pajamas for entertaining at home. Delineator, November 1927. In black chiffon and vermillion [red-orange] velvet, with [vermillion?] poppies and green leaf embroidery. The tight ankles are unusual.

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Filed under 1920s-1930s, Musings, Nightclothes and Robes, Sportswear, Vintage Couture Designs, Women in Trousers

Butterick 3357: Day and Evening Versions, 1930

Day and evening versions of the same Butterick pattern, No. 3357. Delineator, August 1930, pages 26 & 27.

I wish this pattern was in the Archive at CoPA — but it’s not. (Yet.) Both versions mention its French designer inspiration, but (without  more research) we can only conjecture whether this was a line for line copy.

Butterick 3357 for daytime has long sleeves, and a mid-calf skirt. Delineator, August 1930.

“Can’t you see Paris in every line? Each one means something. The crossed bands that start at the hips to form the bolero, these on the skirt to make the peplum and extend into sections of the flared skirt. The narrow tailored belt should be worn at the natural waistline…. Designed for [patterns aged] 14 to 18 and [bust] 32 to 44. [See “Size 16 Years. What Does That Mean?”]

Details of bodice, Butterick 3357. A false bolero dips below the waist in back.

Details of skirt and back view, Butterick 3357.

Notice that the lower band hangs free over the flared skirt, echoing the false bolero top. Complex construction!

Left, Butterick 3347; right, Butterick 3357 in its evening version. Delineator, August 1930. page 27.

Butterick 3357 for evening; text, page 27.

“One of the most popular French gowns….”

Detail of the skirt and back views, Butterick 3357.

Back views day and night, 3357.

Details, Butterick 3347 and 3357. Delineator, August 1930.

Description , Butterick 3347, 1930. Not your usual “princess line” dress, but the seams run shoulder to hem….

There were many French designers using bias cuts, diagonal bands, etc., by 1930, but there is one name that immediately springs to my mind.

Some Vionnet designs illustrated in Delineator, 1927 to 1930.

According to Betty Kirke, in Madeleine Vionnet,   Vionnet sued Butterick for stealing her designs in 1922, but Butterick continued to show illustrations of her designs and sometimes to mention her influence.

By the way, Vionnet usually cut and seamed her diagonal panels on the straight grain, and rotated them to make the dress, so that the bias ran vertically.

Just an example of Vionnet’s thinking: This gown in the Metropolitan Museum Collection, dated 1932.

https://witness2fashion.files.wordpress.com/2015/09/2-views-vionnet-1932-met.jpg

Back of a gown by Vionnet, 1932. Photos: Metropolitan Museum.

The Vintage Traveler recently photographed a 1924 Vionnet evening dress made from T-shaped pieces.

I have written about Vionnet several times; especially here and here. Betty Kirke’s excellent article in Threads magazine can be found here; Sandra Erikson reproduced Vionnet’s dress made from four large rectangles of silk and brought it to the lecture I attended. Every woman there loved it.

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Filed under 1930s, Not Quite Designer Patterns

Beautiful Shoes from 1930

These I. Miller shoes could be dyed to match your dress. Featured in Delineator, June 1930, p. 28.

1930 was a good year for shoes, especially if you like high heels. Most of these are afternoon or evening shoes, but it’s a pleasure to see the quality of delicate scrolls of piping, or combinations of fabrics and kid….

These high heels are piped with silver kid. From J. & P. Cousins, in Delineator, June 1930.

These high heels from 1930 could be dyed to match your dress.

Pale blue suede & kid afternoon pumps from Laird Schober. Delineator, June 1930, p. 28.

White kid pumps with a flash of colored trim and colored heel. For a color image of gold kid and brocade Laird Schober shoes, click here.

Queen Quality shoes were advertised in Delineator; they are not extravagantly expensive, but not cheap, either.

[In my experience, pumps with that high cut are pretty much guaranteed to make women’s feet bulge over the top after they stand for a few hours….]

Queen Quality shoe prices, May 1928. They range from $7.50 to $12.50., “some as low as $6.” [In 1936, a college girl was expected to spend $12 per year on shoes, @ $3 per pair.]

For more causal occasions, heel heights are varied.

Brown and white spectator pumps from Stetson, featured in Delineator, June 1930, p. 28.

This white linen and white kid sport shoe from Adapto came with piping in various colors.

There’s a lot going on in this perforated tan and white sandal from Walkover. June 1930; Delineator, p. 28.

Delineator may have occasionally featured brands that advertised in the magazine, like Queen Quality, but most of the shoes mentioned in the June, 1930, issue were not made by advertisers.

These are couture-level shoes by famous French designers:

Designer shoes from Paris; Delineator, June 1930, p. 29. Made by Costa. The Met Museum has three pairs of Costa shoes.

The complex heel — are those bands of gold or silver leather, or jewels? — and the graceful curves are a sign of quality.

Ducerf-Scavini was very high-end. For 1928 shoe designs by Ducerf-Scavini, click here.

Even mass-market shoes from 1930 could be elegantly trimmed; in fact, Foot Saver shoes were aimed (as you might expect) at w omen who wanted comfort as well as style.

This ad for Foot Saver shoes appeared in the same June 1930 issue of Delineator as the high fashion shoes. The shoe on the right looks like it’s made to be comfortable, but the style at left is not noticeably dowdy….

Nor is this one:

Foot Saver evening shoe, November 1930.

Foot Saver shoe ad, November 1930.

The 1930 shoe illustrations from Delineator, June 1930, pp. 28 & 29, were by Leslie Saalberg. For more gorgeous shoes see Paris Shoes for April, 1928.

 

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Filed under 1920s-1930s, 1930s, evening and afternoon clothes, Old Advertisements & Popular Culture, Shoes, Vintage Couture Designs

Wrap-look Dresses from June, 1931

Butterick dress 3989, a pattern from July 1931.

Considering how popular and enduring a fashion Diane Von Furstenberg’s wrap dresses have been, this looks-like-a-wrap dress from 1931 got my attention. 1931 was the year when hems kept falling, so its proportions look odd, but the general impression is very much the same.

Diane von Furstenberg wrap dress, Vogue pattern 1548, from 1976. Courtesy of the Commercial Pattern Archive.

Marie Claire ran a tribute to the DVF wrap dress (click here to read it) which includes a photo of the designer modeling her own dress. 1970s: DVF in this exact wrap dress . 2010: Michelle Obama in a classic wrap dress.  2014: The Duchess of Cambridge in her wrap dress . I think the wrap dress counts as a “classic,” especially since this look has been around since 1931!

The simple V neckline, the long sleeves, the slightly flared skirt — all those style elements were worn in 1931:

This 1931 dress was described as having a “surplice” closing at the side, often recommended in the 1920s as flattering to the figure.

It’s hard to tell without seeing the actual pattern, but this may be a long, asymmetrical wrapped bodice over a skirt.

Back view of Butterick 3989.

Fifty Dresses recently made Vogue 1610 (a DVF design circa 1977); the Fifty Dresses blogger uses vintage patterns to make 21st century clothing, and you can see that the classic DVF wrap dress still works. Click here.

Vogue 1610 (circa 1977) and 1548 (1977) by DVF are for stretchable knits only, while the 1931 wrap dresses probably depend on bias stretch for their fluid fit. In 1931 McCall offered No. 6681, which looks like a wrap but does not seem to open all the way down the side seam:

McCall wrap dress 6681 is in the collection of the Commercial Pattern Archive. It also dates to 1931.

Note the classic V neckline. Its skirt is suspended from a diagonal seam — in this case, straight rather than curved. Without being able to see the pattern pieces, it’s hard to tell how far the surplice opening continued into the skirt, but Butteick 3989, which was illustrated on the same page as 3960, below, does close with a tie at the side.

Also from 1931:

Butterick 3960 from July of 1931. The bodice doesn’t resemble a wrap but there’s definitely a tie at the side seam.

Note: wrap skirts were around in the 1920s:

Butterick wrap skirt 1480, from Delineator, June 1927. This suit was copied from Vionnet.

Click here for more 1920’s wrap skirts. Wrap dresses were also worn during World War I:

Back to 1931:

The plaid scarf doesn’t have much to do with the structure of this Butterick wrap dress from Delineator, February 1931.

It appears that the bodice wraps and ties at the side; the pleated section seems to be attached to the bodice and tied over a simple inner skirt. Is it a true wrap dress? The one below is.

Wrap/surplice dresses were often recommended for older figures:

Butterick “slenderizing” dress 4049, from Delineator, September 1931. Here, the front wrap clearly ties over an under layer, as in a classic DVF wrap dress.

For glamour — 1931 or now — it’s hard to improve on the long, wrap negligee:

Butterick’s wrap negligee No. 4224,from Delineator, December 1931.

Wow. And available for bust sizes 32 to 52! Gleaming, “icy pastel” satin for the shapely; deep burgundy velvet for more mature figures? Perfect for the Jean Harlow in every woman.

Jean Harlow in a wrap negligee, 1935. Image courtesy of Wikipedia.

 

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Filed under 1920s, 1920s-1930s, 1930s, 1960s-1970s, Vintage Couture Designs, Vintage Styles in Larger Sizes

Three Pattern Companies, Similar Styles: 1939

Cover of Butterick Fashion News, September 1939.

The cover of the Butterick Fashion News flyer for September 1939 showed a sheer black dress over a matching slip. It has the puffy sleeves of the era, and a V neck.
The Du Barry store flyer for the previous month showed a similar dress.

Du Barry pattern 2319 B. DuBarry store flyer August 1939.

In fact, it was on the cover of the Du Barry flyer, in a yellow, printed, non-sheer fabric version:

Du Barry Prevue cover, August 1939. Pattern 2319 B.

Du Barry showed it a third time, in purple:

Du Barry 2319 B.

Butterick (and Companion-Butterick) patterns were sold in fabric stores, and, before the Great Depression, Butterick was aimed at middle and upper-middle class shoppers. Du Barry patterns were sold only at Woolworth’s — the five and dime store. “Du Barry Patterns are 10 cents Each — For Sale Exclusively by F. W. Woolworth Co.” By contrast, Butterick pattern 8556 cost 45 cents.

In fact the two sheer black dress patterns are not identical — just two different expressions of a current look.

Companion-Butterick 8556.

Du Barry 2319 B. Slide fasteners [zippers] began appearing in dressy dresses about 1937.

The Butterick bodice is probably more difficult to make, since its curved seams end in a crossed, tucked piece in front that becomes a belt in back.

The Du Barry bodice uses simple gathers or ruching for the bodice and the sleeve heads.

However, the Du Barry pattern has a soft pleat in the center front of the skirt.

The Butterick skirt is more flared and cut in several panels.

Butterick 8556.

Even the sleeve heads are more tailored; both dresses are consistent within their own aesthetic.

At this point, I realized that I have a third, contemporaneous store flyer: Simplicity Prevue, August 1939. It, too, shows a sheer black dress pattern. In fact, Simplicity showed two!

Simplicity 3129, a sheer black dress. August 1939.

Simplicity 3150, sheer black dress, August 1939.

Both of the Simplicity patterns have yokes at the shoulders (diagonal in the case of No. 3150, and horizontal on No. 3129. Both were shown made in opaque fabrics, too.

Two views of Simplicity 3150.

Simplicity patterns cost 15 cents each, more than Du Barry (10 cents) and much less than Butterick (45 cents.)

Simplicity pattern information for 3139 and 3150.

Although the Simplicity patterns did not come in larger-than- usual sizes, they had this caption:

Simplicity recommended these two patterns (3150 and 3139) as “slenderizing.”

Maybe because they could be made in black? Lynn Mally at American Age Fashion found this photo:

Ashville, Ohio, July 4th 1938. Photo by Ben Shahn, Library of Congress.

Ashville, Ohio, July 4th 1938. Photo by Ben Shahn, Library of Congress.

If it seems odd that older women were wearing see-through dresses, perhaps they were the generation that wore  lingerie dresses twenty-odd years before?

P.S. Does this post seem familiar? My bad. I was trying to be sure I had scanned all my department store fashion news flyers, found two of these flyers missing from my picture files, and consequently didn’t realize that I had written about some of these patterns before! So, you are not having a deja vu experience…. Click here for “More Sheer Dresses from the Late 1930s” or “Sheer Black Dresses, Fall 1930.”  That’s where you saw these pictures before….

 

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Filed under 1930s-1940s, 1940s-1950s, Companion-Butterick Patterns, Hats, Musings, Shirts and Blouses, Vintage Garments: The Real Thing, Zippers

Butterick Patterns for Children, 1930

Each of these schoolgirls wears an outfit with matching jacket. Butterick patterns in Delineator, April 1930.

I’m struck by how grown up these schoolgirls would look in their suits. (Farther down,  I’ll show school clothes for girls that really echoed the clothes women would have worn to the office.)

The alternate view, left, shows a miniature 1920’s cardigan suit. Butterick 3169 for girls 4 to 10.

The details of the sleeveless blouse are rather sophisticated. [I remember having to wear a skirt like this, held up by matching suspenders, in first grade…. It’s incredible that I once had no hips!]

Butterick 6135 is very like an adult’s dress, with a deep back tied with a bow. For ages 8 to 15. Delineator, April 1930.

If the little girl’s suit (3169 looked) “1920s,” clothes for her older sister (above) show the higher waist of the Thirties.

This little boy is too young to object to ruffles, according to the description, and the girl wears a 1920s’ style that still looks charming to me; it also suggests an outfit for the office, with its bib front and prim little bow!

Butterick patterns for children: 3150 and 3364 from August 1930, Delineator.

Some clothes really were child-sized copies of adult clothing:

The sleeveless dress with cape-collared jacket (3226) isn’t an exact copy of an adult style, but the jumper outfit (3234) is very similar to an adult version. Delineator, May 1930.

Butterick 3234 is for girls 8 to 15; Butterick 3239 is for women in a full range of sizes up to 44″ bust.

I wish this explained how you got into this top; the fitted waist, front and back, implies an opening somewhere. (Probably a side seam opening closed with snap fasteners.)

The coat shown below must have been out of the budget for most children’s wardrobes.

Butterick 3448 has a flared skirt; girls’ coat 3467 has a capelet and fur trim — very grown-up. October 1930.

Proportioned for girls 8 to 15, coat 3467 mimics the woman’s coat at right (Butterick 3491.) Both from autumn, 1930. Delineator.

From a page of fashions for working women [!] Delineator, October 1930. Right, women’s coat 3491.

Left, for girls 8 to 15, Butterick coat 3422 and dress 3414, from September 1930. Delineator. Even the little girl’s caped coat (3434) has a fur collar and capelet like 3491, above.

The dress above (3414) has a false bolero, just like the adult dress (3529) below:

Left, for girls 8 to 15; right, for women. Fall 1930, Delineator.

Left, a bolero jacket over a dress with a light-colored top. July 1930. Women wore them , too.

This bolero suit came in versions for very little girls and their bigger sisters. Delineator, August 1930.

(The girl’s skirt stays up because it is buttoned to the blouse, like the little boy’s outfit, below.)

Right, another bolero suit. The girl’s dress in the middle is quite a departure from the usual 1930’s styles for women, however. It pre-dates the Letty Lynton fad.

The image above is from a page of party fashions for girls; frilly dresses for little girls allowed for departures from the “miniature woman” look.

These party dresses for little girls (age 4 to 10) are nothing like the body-hugging adult fashions of the 1930s. Delineator, November, 1930.

For very young girls, a shapeless dress with fantasy trim (right, Butterick 3529.) Girls in their teens, however, might prefer to wear a dress with a waist — like 3532, in the middle. November 1930.

These dresses for girls from 8 to 15 look like 1920s’ styles, except that they are belted at the waist instead of the hip. Delineator, August 1930.

It’s almost a relief to see that girls were not necessarily expected to grow up overnight in 1930, although many must have joined the workforce in their early teens. [Depression Era film recommendation: Wild Boys of the Road, 1933 . Click here for Plot summary. A teen-aged girl is among the desperate children riding the rails. Louise Brooks made a similar picture in 1928, before the stock market crash: Beggars of Life.]

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Filed under 1920s, 1920s-1930s, 1930s, Boys' Clothing, Capes, Children's Vintage styles, Coats, Uniforms and Work Clothes