Tag Archives: thirties clothing

Fashion Advice for Summer, 1933 (Part 2)

Beach pajamas [aka pyjamas]; detail from Delineator cover, August 1933.

When we think of summer fashion, we usually think of loose clothes, cool dresses with bare arms and backs, and sporty clothing suitable for vacation activities. Here is Part 2 of summer fashion advice from Marian Corey, writing in Delineator,  June 1933. [Click here for Part 1.]

For Tennis

Butterick 5182, at right; “The pinafore frock that buttons down the back is THE tennis dress.” Delineator, June, p. 61. (This is the only illustration of it that I found.)

Delineator, June 1933, p. 61.

Like dress 5182, Butterick 5025 buttons in back:

“Bermuda” is the name given to this dress (Butterick 5025) which, like tennis dress No. 5182, buttons down the back. “…Known technically as a beach dress although it is far more apt to be worn off the beach than on.” Delineator, April 1933.

Notice the bare backs and chic suntans of these blonde models.

“Hello Everybody” is the name given to Butterick 5021, at right. From Delineator, April 1933.

Bicycle Clothes

Clothes for bike riding and skating, Delineator, June 1933.

I didn’t find any illustrations of divided skirts in this issue, but there were good-looking slacks or beach pajamas, and shorts sets, too,

Butterick 5219 could be made as trousers or shorts. Delineator, July, 1933.

The Talon fastener — a slide fastener or “zipper” — was still new in 1933; many dressmakers would not know how to install one.

Butterick slacks pattern 4884 had a sailor influence in its double row of buttons. The shirt pattern was included.

https://witness2fashion.files.wordpress.com/2016/01/1934-june-p-17-sea-sun-sand-4884-5219-pants-500.jpg?w=423&h=498

Left, Butterick 4884 photographed for Delineator in June, 1934. The reclining model wears Butterick 5219.

Shorts (or slacks) pattern 5219 was featured again in July; this time No. 5219 was christened “Eight Bells.”

Slacks pattern 5219 (“Eight Bells”) pictured with a bathing suit, 5215 (“Seawothy.”)  Delineator, July 1933, p. 60.

For those too young to remember, this was what roller skates looked like in the 1930’s; they were the same in the 1950’s, when I learned to skate:

You could earn a pair of skates like this by selling subscriptions to Ladies’ Home Journal. Ad from LHJ, August 1936. My skates could only be used with leather-soled shoes; the clamp at the front was adjusted with a “skate key,” but slipped off of tennis shoes.

The Pretty and the Kitsch blog happened to show this photo of women roller skating in trousers (like Butterick 4884 or 5219) or beach pajamas. The photo is not dated precisely, but it’s apt! Thanks, Emily Kitsch.

Bathing Suits

“Don’t get a wool jersey bathing suit — the wool suit isn’t enjoying its usual popularity. The rubber bathing suit and the cotton ones are making it look sick.” Marian Corey, Delineator, June 1933. p. 61.

Wool bathing suits in an ad for Ironized Yeast, Delineator, March 1933.

A wool bathing suit — and especially a heavy, soaking wet, wool bathing suit — did not camouflage any figure faults:

Wet wool bathing suits, late 1920’s or early 1930’s. All (well, nearly all) is revealed as the weight of the cold water pulls the knit suits tight against the body.

This cotton bathing suit was designed by Orry-Kelly for Bette Davis, seen wearing it. Butterick briefly offered line-for-line copies of clothing worn in the movies, as “starred patterns.” This one is from June, 1933; Delineator.

Marian Corey recommended cotton bathing suits, like this one, Butterick pattern 5215. June 1933.

Two versions of Butterick bathing suit 5215, from July and June, 1933.  “Jersey tights” were worn under the skirt  or shorts.

[You can read more about Butterick Starred Patterns from several movies: costumes for Bette Davis by Orry-Kelly, Katharine Hepburn by Howard Greer, Mary Astor by Orry-Kelly, Kay Francis by Orry-Kelly, and Helen Twelvetrees by Travis Banton.]

If you’re curious about the “beguiling” drawstring neckline dress mentioned by Marian Corey, here it is:

Butterick 5173, a dress with a drawstring neckline; Delineator, June 1933, p. 62.

And here are two rubber bathing suits featured in McCall’s Magazine, July 1938. In case Ms. Corey piqued your interest: “We know you can think of dozens of reasons why a rubber suit wouldn’t suit you, but even so and nevertheless! You see, they’re good-looking, and so nice and cheap, and they give one quite a figure.”

https://witness2fashion.files.wordpress.com/2015/04/p-70-bathing-suit-btm-text-500.jpg?w=500&h=405

Rubber bathing suit pictured in McCall’s Magazine, July 1938.

https://witness2fashion.files.wordpress.com/2015/04/p-71-bathing-suit-top-500-text-rubber.jpg?w=500&h=351

Rubber bathing suit pictured in McCall’s Magazine, July 1938.

Beach Pajamas

Gingham beach pajamas and bare shouldered sundress. Butterick 5133 and 5075 , Delineator, May 1933.

In “Gingham Girl” one can crawl about on hands and knees and get in the way of the garden hose without any harm being done. “Gingham Girl ” takes housework in its stride, too, doing away with bulky and unattractive aprons.” “New Low” is the thing for tennis, for there’s nothing to hinder the most smashing serve.” — Delineator, May 1933, p. 52.

Now I’m ready for July.

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Filed under 1930s, Bathing Suits, Old Advertisements & Popular Culture, Sportswear, Swimsuits, Vintage patterns, Vintage patterns from the movies, vintage photographs, Women in Trousers, Zippers

Fashion Advice for Summer, 1933 (Part 1)

Five tips for summer fashions from June 1933. Left is Butterick 5149. Delineator, page 61.

I seem to be spending a lot of time in 1933 lately. Marian Corey, writing in Delineator, June 1933, offered a full page of advice about summer fashions:  Five ideas starting with “Yes” and five with “No.”

As the really hot weather approaches, here’s one topic Corey thought we all have on our minds: Gloves!

Glove advice from Delineator, June 1933.

“… Gloves of all sorts of queer fabrics. Printed silk gloves to match your frock and sometimes sold with the dress! White organdy gloves to wear with your dark dress that has white organdy touches on it. White piqué gloves to wear with your tailored suit. Lastex gloves. Fit? They don’t have to . It’s smart to wear them big.” (Lastex stretch fabrics were introduced in the early 1930s — which is different from Latex, which was sometimes used for rubber bathing suits!)

Matching print fabric gloves, hat and bag — all made from Butterick patterns. Delineator, August 1933, p. 52.

Organdy gloves and handbag, “to wear with your dark dress that has organdy touches on it.” August 1933, Delineator, p. 52.

Three Butterick dresses with organdy accents, Delineator, June 1933, p. 64. Notice the sheer areas in the sleeves. 5186 used a heavier, stiffer organdy.

It should be noted that fashion advice from Delineator magazine — not coincidentally –often mentioned Butterick patterns. Delineator was part of the Butterick Publishing Co. empire.

White piqué hat (Butterick 5256,) gloves (Butterick 5225,) and bag (Butterick 5274.) Delineator, August 1933.

Maybe Ms. Corey mentioned that gloves no longer needed to fit [“like a glove?”] because making gloves is difficult. Store-bought gloves used to come in a wide range of sizes, not just S, M, and L. Here’s what she said in a longer article:  “…Don’t worry if your gloves do not fit closely. They are not supposed to.”

Glove advice from Marian Corey, Delineator, August 1933.

Butterick glove pattern 5225 from July 1933, Delineator. This pattern was featured in both July and August.

“At first the loosely fitting glove seems clumsy…. All are worn big.” The gloves worn with these summer dresses are more like gauntlets:

Dresses worn with gloves made from Butterick 5225, July 1933. Delineator.

Gloves and a bag made from taffeta; Butterick patterns, August 1933.

More accessories made of piqué ; Butterick patterns from Delineator, August, 1933, p. 52. The illustrator is Myrtle Lages.

OK, I confess, the “No” paragraph about gloves was not really the first paragraph of the article about Summer fashions. The first paragraph was a “Yes” — about fur!

“Silver fox and blue fox are the furs” for trimming summer dresses,” or rabbit if your budget is more modest. Delineator, June 1933.

Butterick summer outfits trimmed with fur: From left, patterns 5176, 5178, and 5168. Delineator, June 1933, page 62.

Another “Yes” for summer was the white piqué swagger coat:

Butterick coat pattern 5164 from June 1933.

Everyone who owns a dark printed silk dress… should have a white piqué swagger coat to wear with it.” Butterick 5164; Delineator, June 1933, p. 62.

This style was only available in smaller sizes — an early use of “Junior Miss” patterns.

So, fur and gloves aside, what more practical fashions for summer were recommended in 1933?

Bicycle clothes, tennis dresses, beach pajamas, slacks and shorts — all coming up in Part 2.

 

 

 

 

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Filed under 1930s, Accessory Patterns, bags, Gloves, handbags, Hats, Purses, Vintage Accessories

Ollie

Can a dress change a life? Probably not, unless you’re Cinderella. But a dress can mark a turning point in your life…. I inherited many photos of a young woman named Ollie Cornelius. Often, there is an air of sadness about her.

Studio portrait of Ollie Cornelius, taken in Colusa, CA.

I’ve been trying to find out more about her from an ancestry site, with limited success. Ollie Cornelius and my mother became friends as young teenagers, and they were still writing to each other in 1950.

Ollie, left, and my mother, right (with ukelele) in a school playground, Redwood City, CA, circa 1918.

Ollie posing in a schoolyard. She is wearing a corduroy jacket over her school uniform. Circa 1918.

Young Ollie on a bench in Redwood City, CA. Although posing for a friend, she doesn’t look happy.

Ollie looks sad in the next photo because, having made friends in a new city — Redwood City, California — she was uprooted when her family moved again, to Colusa, 148 miles away.

Ollie in Colusa, CA, about 1919.

On the back she wrote, “When I had this picture taken I was thinking of Redwood City [That’s] why I look so sad.”

Today friends exchange photos instantly; then, people also kept in touch by mailing photographs back and forth. Luckily for us, these pictures often have writing on the back.

Ollie posing on a bridge, about 1919. This is not a period for flattering fashions…. but she knew how to wear an enormous black tam-o-shanter.

In her later teens, Ollie’s sadness had a more serious cause: she was diagnosed with tuberculosis — the “consumption” that killed so many in Victorian times.

On the back of the bridge photo, Ollie wrote, “This was taken before I was sick.”

Ollie is wearing the same dress in this photo taken at Weimar TB Sanatorium.

Ollie on the steps of her ward at Weimar Joint Sanatorium.

In 1919 there were no antibiotics; the usual treatment for TB was a move to a place with “better air” and complete rest for several months. Obviously, for working class people, quitting work and spending months in a private sanatorium was not an affordable option. Often, they continued working, incidentally spreading infection, until they literally dropped in their tracks.

Another tam-o-shanter. Ollie did not come from a wealthy family.

For a young office clerk like Ollie, TB could be a death sentence. Among men receiving treatment, the mortality rate was 50%.

Ollie and Claude (another TB victim) on the steps at Weimar Sanatorium.

Given America’s current attitude toward healthcare, it’s disconcerting to read that one hundred years ago, public health officials realized that an epidemic of this frequently fatal, contagious disease could only be prevented by treating the poor as well as the wealthy.

The Weimar Joint Sanatorium was created by the State of California and subsidized to give working class people the same chance of recovery as people who could afford private care.

Ollie at Weimar Sanatorium. The back of this photo says, “Where I used to live.” Dated 1919.

Fresh air was considered necessary for TB patients; Ollie is standing by a screened-in sleeping porch — unheated.

Three patients at Weimar; Ollie is on the right. The photo was dated 1919 by my aunt, who received it in the mail.

Ollie made friends with other women in her ward; in spite of their grim situation, they were still young and tried to cheer each other up.

Fellow patient Mrs. Alice Smith with Ollie Cornelius, about 1919.

On early photos, Ollie respectfully called her “Mrs. Smith.” “She was just married above a month,” [when she was diagnosed with TB] Ollie wrote. Apparently, Mr. Smith came to visit, still in his First World War military uniform.

Ollie with Mrs. Smith, who is clowning in her husband’s tunic and hat. “It is her husband’s uniform; her name is Mrs. Alice Smith.” I wonder if he took the photo.

Nevertheless….

Ollie and other young women at Weimar Sanatorium knew they might be facing death.

“…Patients frequently became depressed due to the severity of their infection and the hopelessness of a cure or because of separation from their families. In many cases it was difficult for families to visit either due to the cost of travel or because of the fear of becoming infected themselves. Seeing other patients die was another cause of despair.” — read more.

But a change came for Ollie. Was she really feeling well again? Had her doctors given her hope that she might be able to go home? These pictures of Ollie in a pretty new dress seem to mark a turning point:

Ollie next to her bed on the sleeping porch at Weimar Sanatorium.

Ollie modeling her new dress. Did it come from a catalog? Was it a gift?

Ollie reading in a common dining area. She still has dark circles under her eyes, but this is a different Ollie. She’s happy.

Ollie did recover, at least for many years. Trivial as it sounds, taking an interest in fashion may signal the end of her physical illness and resulting depression.

Ollie in Colusa, CA, about 1920.

Also, her friends had not forgotten her.

Ollie in a chic, sheer-brimmed hat, with my mother. About 1920.

My mother and her friend Ollie, 1920s.

Ollie fell in love:

Ollie and Lloyd Jennings, about 1920.

She got married:

Ollie and her husband. Note her Marcelle-waved hair. 1920s.

Ollie and my mother on a vacation, late 1920s.

Thanks to low-cost care during a public health crisis, Ollie survived TB and returned to active life:

Ollie, second from front, in the snow, circa 1931.

Ollie fashionably dressed (including necktie) for the snow; this photo was printed in February 1931.

Ollie with my Uncle Holt, 1930’s.

How wonderful that she had a future!

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Filed under 1900s to 1920s, 1920s, 1920s-1930s, Hats, Musings, Sportswear, vintage photographs, Women in Trousers, World War I

Shirtwaist Dresses, 1939

Companion-Butterick 8459, a shirtwaist dress, appeared on the cover of Butterick Fashion News, July 1939.

It was featured on the back cover, too, and several other “shirtwaist” dresses appeared in this flyer. The 1939 shirtwaist could be casual or dressy.

If the text didn’t describe this as a “beautifully detailed shirtwaist dress,” I wouldn’t have classified it that way. Companion-Butterick 8459, July 1939.

Companion-Butterick 8459 does not button down the front, and the bodice is not a separate piece. Clever darts created the shape of this easy to make, pull-over style.

Companion-Butterick 8459, from back cover of BFN flyer, July 1939. A zipper in the side seam would allow you to pull the narrow waist over your shoulders.

Butterick 8459 used only four pattern pieces. Back cover, BFN flyer, July 1939.

Butterick shirtwaist dress 8479 uses pocket flaps as belt carriers. July, 1939. [Note the seamed stockings in the back view.]

Butterick 8466 combines a shirtwaist dress with a coordinating jacket. BFN, July 1939.

This dressy shirtwaist is Butterick 8497. BFN, p. 9, July 1939.

Are these shirtwaist dresses?  That’s not how they are described. BFN, p. 4, July 1939.

Center is Butterick 8493:

Right, Companion-Butterick 8483. BFN, July 1939.

Companion-Butterick 8493: “For spectator sports, wear this dress with brisk pleats in the skirt, and a pocket individualized with embroidery.” Sizes 12 to 20, 30 to 44.

I love this two- (or three-) toned dress with a zipper that runs all the way down the front.

Butterick 8470 has a zipper running from neckline to hem, but it isn’t a housedress.

[For more about the popularization of zippers in women’s clothing during the 1930s, read “Zip” Part 1 and/or Part 2. ]

Even fancier is this print dress made from “sheer” fabric:

Butterick 8486 looks like a shirtwaist to me — its bodice opens with buttons to the waist

The shirtwaist dresses that were a staple of my college wardrobe in 1962 were constructed like this; they buttoned down the front, usually to a concealed placket below the waist. (This 1939 version probably has a zipper opening in the side seam.)

Obviously, I can’t define “shirtwaist dress” from the way the Butterick Fashion News flyers use the term…. But I still appreciate their convenience and versatility.

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Filed under 1930s, 1930s-1940s, Companion-Butterick Patterns, Hats, Hosiery, Hosiery, Sportswear, Vintage Accessories, Zippers

The Corseted Silhouette: 1937

Three dresses with a “corseted” waist silhouette, Butterick Fashion News flyer, December 1937.

These patterns from December of 1937 are a far cry from the corseted waist of the early 1900s. In fact, the “corset” refers to a tightly fitted waist section that is part of the dress itself –no boning, no constriction.

Butterick patterns 7615, 7636, and 7640 have a seam at the midriff that defines the fitted waist area. BFN store flyer, Dec. 1937, p. 5

7615, at left, shapes the waist with a peplum and belt; 7636, center, has a curved seam located where an actual waist-cinching undergarment or structure would be ten years later, and 7640 has a built-in notched velvet “girdle” [sash.] All three dresses have high, uncomfortable looking necklines and similar sleeve caps.

Butterick dresses with the “corseted silhouette.” Patterns 7615, 7636, and 7640. Dec. 1937, BFN, p. 5. As a tiny waist becomes important, the shoulder area gets wider.

Back views of Butterick 7615, 7636, and 7640. The “corset” area could be tightened with a buckle at the back. (far left)

The corseted silhouette appeared in day dresses, evening gowns, and even in blouses.

The two evening gowns at left have the corseted silhouette, one trimmed with a row of tiny buttons, and one gathered to echo the sleeves. 1937.

Butterick evening gown 7626; black velvet was suggested.

The back view shows a seam at the bottom of the “corset” area.

The dress has a typical 1930’s side seam closing; in 1937, zippers were replacing snap closings. There’s a short zip at the back neck closing, too. These high necklines and sleeves suggest dresses for dinner & dancing.

Butterick evening gown 7624 has “the new slim corseted waist,” BFN, Dec. 1937, p. 9.

Bare necked — and bare backed gowns — might also have a corset waist:

Butterick evening gown 7646 has “the new corseted silhouette.” BFN, page 8; Dec. 1937. [P.S. That’s a lot of bangle bracelets!]

Butterick evening gown, “slit up the front,” BFN flyer, page 8, Dec. 1937.

This blouse pattern is constructed with a fitted “corset” waist section:

Butterick blouse 7629, BFN flyer, Dec. 1937. There is ruching (stitched-down gathering) at the neckline, the sleeves, and the midriff seam. The back view shows a belt.

Back views of four blouses.

I can’t resist showing the other blouse patterns from this page, although they do not have “corset waist” silhouettes.

Butterick blouse 7623, December 1937 BFN store flyer. Hat pattern 7631 was also illustrated.

Butterick blouse patterns 7627 and 7625, December 1937. Both have snug waists and high necklines; the one at right uses metallic cloth. To see all these blouses in full color illustrations, click here.

This “Triad” dress has a version with a corset waist and one without:

Triad dress pattern 7630 contained three versions. although only two were fully illustrated.in the December 1937 Butterick Fashion News flyer. [Notice the double darts low on the side seam.]

The alternate views show all three versions of Companion-Butterick 7630.

Many of the same patterns were illustrated in Woman’s Home Companion, November 1937.

Companion-Butterick gowns 7624 and 7626. WHC, November 1937.

That corseted look: Companion-Butterick patterns from November 1937. It’s attributed to the style-setting Duchess of Windsor.

I’ve seen so many vintage late Thirties’ and early Forties’ dresses with this fitted midriff look that it’s nice to have a name for it.

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Filed under 1930s, 1930s-1940s, Companion-Butterick Patterns, Vintage patterns

Replacing Your Sleeves to Update Your Dress (and Sometimes Widen Your Shoulders)

This post started with sleeve patterns as its subject, but it grew into one about the widening of shoulders in the 1930’s…. If that’s your interest, just scroll down to 1930’s Sleeve Patterns.

Sleeve pattern 5113 from Delineator, Butterick, March 1924.

Butterick periodically offered sleeve patterns as a way to give your dress a new look without much expense.

Renew your old coat with new sleeves or collars; Butterick patterns from Delineator, October 1933.

Changing the sleeves on an old garment doesn’t make any sense to me, because you would rarely have enough of the original dress material left over to make a pair of long sleeves…. Nevertheless, here is an assortment of sleeve patterns from 1917 to 1933:

1910’s Sleeve Patterns

Butterick sleeve pattern 9220, June 1917; Delineator.

“Design 9220 is a splendid set which will quite transform a dress that is slightly worn.” Unfortunately, I didn’t photograph the whole paragraph.

Butterick sleeve pattern 8954 from February 1917. There is a little visible gathering at the sleeve head — probably to be sure it would fit an existing armhole.

Here are some fashions from 1917 and 1918; would changing the sleeves have made much of a difference?

Summer fashions from Butterick, Delineator, February 1917.

Butterick patterns, July 1918. The sleeves are varied, including some that are wide at the cuffs, and one version (top right) is slit.

Butterick patterns from July 1918. The green blouse has sleeves that partly cover the hand, like those in the “update your sleeves” pattern 9220 from 1917.

1920’s Sleeve Patterns

Sleeves in the 1920’s were usually simple, fitted without fullness at the shoulder and close to the arm. However, some sleeves were sheer from the wrist to below the elbow, some widened, and some were split.

These dresses from 1926 have attention-getting sleeves. Delineator, July 1926.

Butterick sleeve pattern 5113, April 1924. Adding these to a dress from the early Twenties would update it — but by 1926, shortening the dress would update it more effectively!

Sleeve pattern 6544 from Butterick; Delineator, January 1926.

1930’s Sleeve Patterns: The Silhouette Begins to Change

Sleeves from the early 1930’s were often long but simple:

These dresses from February of 1931 have narrow, fitted sleeves. Delineator.

This 1931 pattern included some fluttery “capelet” sleeves, which really were a coming fashion. Delineator, April 1931. However, these sleeves start high on the natural shoulder, and don’t exaggerate its width.

A sheer evening jacket, Delineator, April 1933.

Ruffles created a wider shoulder on many evening dresses after 1932. This ad for Lux laundry soap appeared in Delineator, June 1934. (Blame the fad for ruffles on the 1932 movie Letty Lynton.)

This writer saw a connection between smaller hats and bigger sleeves:

Article from Delineator, November, 1931. This pre-dates Adrian’s designs for Letty Lynton.

However, back in 1931, this article noted that as hat styles changed, they looked better with “period clothes, clothes such as were worn with them originally. Period styles have appeared, but they are mostly evening dresses. Something else happened, however, to make the new clothes look right with the new hats… wide sleeves and puffed sleeves.”

Sleeve variations, reported by Marian Corey in Delineator, Nov. 1931. “The puffs may occur anywhere on your arm — at the shoulder, at the elbow, at the wrist….But … There are still more frocks with straight sleeves than frocks with puffed sleeves.” [A ratio of 12:1.]

We can trace a slow increase in shoulder width from the 1930’s to 1940, but from my small sample it appears that wide shoulders and gathered sleeves (except for the frilly ones on formal dresses) were a gradual style change between 1931 and 1937, starting with evening and outerwear.

Delineator reported the return of the Gibson Girl sleeve as early as April 1933, pg. 73.

Also in 1933, coats and jackets with fur accents or extensions at the shoulders were being featured, and not necessarily to accomodate fuller sleeves on dresses:

Winter coats with extended shoulders or sleeve heads. Delineator, September 1933.

Winter coats with wider sleeves, Delineator, September 1933. “Pillowcase” sleeves at bottom.

1933 coat pattern 5347 has wide shoulders and a modified, droopy leg-o-mutton sleeve.

Butterick coat pattern 5347 from Oct. 1933. If you didn’t want to make an entire coat, you could make new sleeves (right) or a new collar (left) from pattern 5351.

Butterick 5351 included sleeves and collars. Delineator, Oct. 1933.

These 1933 jackets also show the “Gibson girl” influence:

Big sleeves on short coats from Butterick, Delineator, Oct. 1933.

By 1935, even dresses appear to have wider shoulders — it would be hard to get this silhouette without using shoulder pads:

Two Butterick dress patterns from February, 1935.

A selection of Butterick dress patterns from February, 1936; Delineator. Shoulders are definitely broader, at least as illustrated.

By 1937, exaggerated shoulders with sleeves that are full at the top are standard features, as these patterns from a Butterick store flyer illustrate.

Dress patterns from Butterick News Flyer, December 1937. These sleeves are not droopy, but probably supported from the inside with a pad or ruffle.

Shoulders, 1940:

Very wide shoulders, achieved with shoulder pads rather than “Gibson girl” puffed sleeves. Butterick Fashion News, Feb. 1940.

The natural shoulder of the 1920’s and early 1930’s is completely out of style.

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Filed under 1870s to 1900s fashions, 1900s to 1920s, 1920s, 1920s-1930s, 1930s, 1930s-1940s, Accessory Patterns, Old Advertisements & Popular Culture, Tricks of the Costumer's Trade, Vintage patterns

White Dresses for Summer, July 1931

“First Comes White — Then White with Color;” page 25 of a two-page article in Delineator, July 1931.

White dresses — and white with color accents — were the topic of a two page article in Delineator magazine in July 1931. It even included a white coat for summer:

Butterick coat pattern 3964 was a double-breasted polo coat with raglan sleeves. Delineator, July 1931, page 25.

It was described as a polo coat, and camel’s hair twill was suggested, although pale beige or pastels could be substituted for natural camel color.

1931 is not far from the late 1920’s, so it’s not surprising to see a lot of nineteen twenties’ hipline interest combined with a nineteen thirties’ natural waist.

This summer dress, Butterick 3949, combines white with color. I thought the tennis racket just signalled “summer,” but she’s wearing athletic shoes, too. Delineator, July 1931, page 24. The “white for tennis” idea didn’t apply to casual games.

Butterick 3979 has an unusually long, curved yoke on the skirt front. Delineator, July 1931, page 24.

This skirt was only pleated and yoked in front; the entire back of the dress is one piece.

This dress has a clever horizontal line (yoke and short sleeves) making the upper body look wider, in contrast to narrow 1930’s hips, accented with strong vertical lines in the skirt.

The curving seams on Butterick 3993 give it a dressy look to me, and in spite of the tennis racket, she is wearing pumps, not tennis shoes. Delineator, July 1931, page 24. The elaborate cut of this skirt is repeated in back.

“It is the perfect frock either for playing or spectating;” I think silk shantung would be a “spectating” fabric.

Butterick 3999 is sleeveless, double-breasted and loosely bloused. Delineator, July 1931, page 24. The back view shows short sleeves.

On this dress, the flares of the six gored skirt are repeated in the back.

Financial constraints during the Depression made Delineator magazine switch to smaller and less elaborate illustrations than the glorious full color fashion pages of the mid-1920’s.

Butterick 3956 has a 1920-ish look, with its long “weskit” style bodice and yoke, but it is from Delineator, July 1931, page 25. Optional short sleeves.

“…For any sporting event — for action or the sidelines. It’s all-whiteness fairly cries for the addition of the boldly bright accessories that will ring changes in the simplest little outfit this year.” Transforming a dress with accessories was a frequent theme in the Thirties.

Butterick 3995 has a surplice-line wrapped front. Delineator, July 1931, page 25. There is a long sleeved version, too.

A vestee (a partial blouse) is usually separate from the dress, and the colored cuffs might be detachable for laundering.

All of these patterns were available in what was then the normal range of sizes for women: bust 32 to 44 inches, with hips correspondingly bigger.

Butterick 3954 shows some vestiges of 1920’s styles. Delineator, July 1931, page 25.

Butterick 3973, a simple “utility” dress, accessorized with a golf club. Delineator, July 1931, page 25. Optional short sleeves.

Butterick 3981, a white dress accented with nautical embroidery, a colorful striped scarf and matching belt. Delineator, July 1931, page 25.  Does it have a dark binding around the neckline and armholes? From the small drawing, it’s hard to tell. Short sleeve option,

It’s undeniable that white accents a summer suntan (chic in 1931) and looks cool and fresh on hot days.

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Filed under 1920s-1930s, 1930s, Sportswear, Vintage patterns, Vintage Styles in Larger Sizes