Tag Archives: Toni home permanent

Tams Become Berets: McCall Hat Patterns from 1950

The Tam 0′ Shanter has been around for centuries, and reappears in women’s hat styles from decade to decade. (To see tams from 1917, click here. For tams from 1924 and 1925, click here and here.) The tams below — patterns #1493 and #1498 — are some variations from McCall’s Needlework Catalogues dated May and November, 1950.

McCall hat pattern #1463, Store catalog, May, 1950.

McCall hat pattern #1463, Store catalog, May, 1950. Views A and B would have been called “tams” in the 1920s.

mccall 1463 text may 1950018

As in 1925, tam 0′ shanters (now called berets) were made of wool, or of fancier fabrics such as velvet or silk, and trimmed with tassels, beads, costume jewelry, etc.

Tams from 1924 -1925. Pattern illustrations, Butterick's Delineator magazine.

Tams with trims from 1924 -1925. Pattern illustrations, Butterick’s Delineator magazine.

McCall pattern 1498, fromt McCall Needlework Catalogue, Nov. 1950.

McCall pattern 1498, from McCall Needlework Catalogue, Nov. 1950. Version C is a Tam, now called a Beret.

McCall pattern information for #1498, store catalog, May 1950.

McCall pattern information for #1498, store catalog, May 1950.

“Beret, smart, in velvet or tweed.”

The other, very-tight-to-the-scalp hats coming into style (View B) fit perfectly over the popular permanent (often a home permanent by Toni) that created a wreath of curls around the face, but left the hair at the top of the head smooth and uncurled. First Lady Mamie Eisenhower is a good example of this hairdo.

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Filed under 1920s, 1940s-1950s, Accessory Patterns, Hairstyles, Hats, Old Advertisements & Popular Culture, Vintage Accessories

Drum Majorettes, 1950

A treasure trove of McCall store catalogs from the forties and fifties has brought back a lot of memories for me.  I haven’t thought about baton twirling in decades, but McCall made patterns for Drum Majorettes sized for Misses, for Girls 4 to 12, and even for dolls.

McCall Pattern #1553: The “Twirly Girls” Lead the Parade

McCall pattern #1553: The "twirly girls" lead the parade. Store Catalog, Dec. 1950.

McCall pattern #1553: The “twirly girls” lead the parade. Store Catalog, Dec. 1950.

mccall dec 1950 top 96 dpi text 300 1553982

A Drum Majorette Costume for Little Girls, McCall Pattern 1546

McCall girls' pattern #1546. Store catalog, Dec. 1950.

McCall girls’ pattern #1546. Store catalog, Dec. 1950.

mccall dec 1950 text top 96 dpi text 1546 girl984“Your little baton-twirler will be the big attraction in the parade when she steps jauntily along in front of the band in her glamorous satin costume…!” My complete lack of interest did not prevent my mother from enrolling me in “Tap, Ballet, and Acrobatics” classes at an early age, but a lack of coordination got me out of baton twirling classes after just a few weeks. I got to watch these twirlers in the 1952 Fourth of July Parade, but I didn’t have to be one — a lucky escape for the bystanders.

"Twirlers" in the Fourth of July Parade, California, 1952.

“Twirlers” in the Fourth of July Parade, California, 1952.

Their uniforms are sleeveless, but otherwise resemble pattern 1553, although they were probably ordered from a uniform company.

A Drum Majorette Doll Pattern, McCall #1561

McCall doll dress pattern #1561, store catalog, Dec. 1950.

McCall doll dress pattern #1561, store catalog, Dec. 1950.

mccall dec doll top text 1950 text top 96 dpi 987This pattern — “just like the misses’ and girls’ majorette costumes” — is made for “Toni” dolls, in sizes 14 or 16 inches high. Toni dolls were related to Toni home permanents. I had a Toni doll; you could set her hair with curlers and a sugar-water solution. It was not really my idea of a good time, and eventually a crisp sugar buildup looked a bit like doll dandruff.

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Filed under 1940s-1950s, Children's Vintage styles, Old Advertisements & Popular Culture, Uniforms and Work Clothes, Vintage patterns