Tag Archives: twenties dress

Formal Styles for October, 1926

Afternoon dresses for formal day-time occasions; Butterick 1016 (for “the social butterfly”) came in very large sizes;  7079 is for formal afternoon events, dinners, theater, etc. From Delineator, October 1926.

“1016 — Paris meets the formal demands of Autumn and Winter with frocks suitable for weddings and receptions, for luncheons, tea and bridge. The cut rather than the fabric makes the difference in this mode, for satin crepe, crepe de Chine and crepe meteor are used for simple dresses as well as for the social butterfly shown at the left.  Satin crepe is used for the body and straight skirt and its reverse side for the collar and one-piece slip. The other materials area smart in two shades of the same color or in two harmonizing colors. Georgette and silk voile make charming frocks over matching slips of taffeta or satin…. The collar makes it becoming for women from 36 to 52 bust.” — Delineator, Oct. 1926,  p. 43.

The matte side of the double-sided crepe satin is shown as a lighter color; the shiny side on the lapel, slip and sleeves is shown as a darker color.

Butterick 1016, on the left, was available for women in sizes up to 52 inch bust measure. Pattern no. 7079 came in the standard range of sizes:  32 to 44 inch bust measure. Hems — even for older women — are at the bottom of the knee.

“7079 — One for every wardrobe should be the ruling for the type of one-piece frock illustrated at the right. Its circular frills and smart sleeve make it what the French dressmaker calls a dinner frock. It leads a double life of great usefulness, for it takes care of all afternoon engagements and answers for small, informal dinners, the theater, and nightlife on an ocean  liner. Chanel red — a dark peony color — in Georgette with the flower of ribbon in the same color, silk voile in string beige with the flowers of lemon and silver ribbon, fern-green moire, black Georgette with jade, with almond, with royal blue or flesh are excellent day and night colors. The lower edge measures about 44 inches…. The style is extremely becoming to women from 32 to 44 bust.” — Delineator, Oct. 1926,  p. 43.

This dress is for “informal dinners” or afternoon wear because it has sleeves. Evening gowns had deeper necklines, no sleeves, and deeper-cut armholes than formal day dresses. The ribbon pom-pom at the shoulder is apparently an important part of the dress. A very long necklace creates a flattering vertical line, although this dress does not have a hip band.

Beaded evening gowns were appropriate for very formal wear, and a truly determined woman could make her own:

Butterick frock pattern 1048 could be made to resemble this illustration if you also used Butterick embroidery and beading transfer 10481. Delineator, Oct. 1926. An alternate view shows it with sleeves and a higher neckline.

There is a copy of this pattern in the Commercial Pattern Archive, which shows the neck and sleeve differences. Some readers have commented that Butterick patterns from the 1920’s and 1930’s often seem much too difficult for a woman to make herself. In fact, since they were aimed at upper-middle-class women, many Butterick patterns must have been made by a professional seamstress, “the little dressmaker” who existed in almost every town. In the case of Butterick 1048, with all that hand beading, the customer was asking a lot!

This lace frock, Butterick 1043, is less formal than a beaded frock, but still very elegant, and more versatile. Delineator, Oct. 1926. It has a trailing “wing cascade” and is ornamented with a fake-flower pom-pom, probably of feathers, velvet, or silk chenille. Notice the bangle worn on her upper arm.

Butterick’s dolman evening coat 7084, in metallic brocade, is shown with Butterick evening dress 1041. Delineator, October 1926. In the twenties, bits of dress were often seen peeking out from the coat’s hem.

Right,Butterick evening frock 1041, October 1926, Delineator. The dress seems to be made of metallic moire, with sheer chiffon panels which have picot edges.

Alternate views of coat 7084 and frocks 1041, 1048, and 1043. Butterick patterns from October 1926. Here, 1041 is shown in an afternoon version, with sleeves and higher neckline.

A picot hem can be faked with a ziz-zag stitch. Sew Historically wrote about how picot hems were done in the 1920’s and also provides a tutorial on faking them with a modern sewing machine. [Note: Always allow your reproduction chiffon dress to hang for several days before finalizing its hem. Chiffon on the bias will stretch … a lot! Gee, I wonder if all those irregular, drooping-hem fashions of the twenties were making a virtue out of necessity….]

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Filed under 1920s, 1920s-1930s, evening and afternoon clothes, Uncategorized, Vintage Styles in Larger Sizes

Back to School Clothes, Fall 1927

“All Aboard for School or College: Butterick patterns for young women, Delineator, August 1927,  top of page 28.

“The Smart Mode on Campus:” Butterick patterns for young women and girls, Delineator, August 1928, top of page 29.

“For the Young and Younger Student:” Butterick patterns for girls, teens, and women. Delineator, August 1927, top of page 32.

“Semi-Formal Frocks for College:” Butterick patterns from Delineator, August 1927, top of page 33.

There’s a lot to like about these outfits; for one thing, they have the proportions I think of as “Twenties’ Style.” I was pleased — and surprised — to find that many of these patterns were also sized for mature women. In fact, it’s very hard to distinguish between 1927 styles for girls and styles for adults on these pages. For those who are deeply interested in the 1920’s, the descriptions of the dresses remind us of a more formal and structured society — the wildness of the “Roaring Twenties” notwithstanding. I’ll include closer views, alternate and back views, and the full text that appeared on these four pages.

Book recommendation: British author Elspeth Huxley attended Cornell University in the U.S. in 1927. Her memoir Love Among the Daughters: Memories of the Twenties in England and America is an insider’s/outsider’s view of American college life.

Butterick 1526, is a “frock for the classroom” for ages 8 to 15 years;  1544, is also for 8 to 15 years;  and 1589, for 15 to 18 years and adults to bust 44″. August 1927. The young girls’ dresses are as stylish and complex as those for adults.

Butterick 1569, for women aged 15 to 20 and in sizes 38 and 40. For football games “this is the frock to wear beneath your fur coat.” Butterick 1566, for girls 8 to 15, has a square neckline attributed to Vionnet. The blouse has a chic monogram. August 1927.

Butterick pattern 1562 is for young girls 8 to 15; 1556 is a coat for young girls and women 15 to 18 years and women with bust 36 to 44 inches. No. 1519 is for teens 15 to 18 and women all the way up to size 48! August 1927.

Butterick coat 1550 has a “mushroom shawl collar” and was available in sizes 15 to 18 years and sizes 36 to 44. For an explanation of “Size 16 Years,” click here. “School costume” 1583 is a two-piece outfit in sizes 15 to 18 years and women’s sizes 38 and 40.

The second dress, No. 1563, is very similar to 1569, for smaller women. The fourth outfit, No. 1532, is a girl’s variation on 1589.

Similar fashions from August 1927. There is no indication of anything “childish” in No. 1532; were children dressing like women in the twenties, or was it the other way around?

Butterick 1554 is “for the boarding-school girl” aged 8 to 15 years. Butterick 1563 was available from size 15 years to women’s size 44, and 1553 was also sized for 15 year-olds to women with a 44 inch bust. Its belt glides in and out of the skirt.

Butterick 1532 is “correct for school wear” for girls 8 to 15,  and “school coat” 1586 is also for girls 8 to 15 years. August 1927.

“Semi-formal” dresses for college women. 1927.

Butterick 1575 “for the formal occasions of school or college” has a “straight Vionnet neckline” and opens under the left arm, so the bodice can fit closely. For 15 to 18 years and in sizes 38 and 40. No. 1565, seems much more sophisticated (or is that because of her severely cropped hair?) It was intended for teens and for adult women up to size 44. Butterick 1581 is also suitable for teens or adults. “Concerts and that important institution, the ‘Sunday-night supper’ of schools and colleges, require a formal frock on this order.” From 1927. (Even in the 1960’s, at my women’s college we were required to “dress” for dinner, and to be back on campus by Sunday evening. Luckily, “dressing” in 1965 just meant wearing high heels and stockings with our normal school clothes.)

Butterick dress 1541, for teens and small women, is a versatile pattern; depending on the fabric used, it could be a day dress or a semi-formal one. Butterick 1577 could be made “without sleeves and with an evening neckline” to be worn to proms. As shown, it’s an afternoon dress.  For teens and small women. 1927.

Did women really dress this formally for school or college? Didn’t most female students usually wear a skirt and blouse or sweater for attending classes? Well, Delineator aimed at a middle-class readership, and it should be noted that all these dresses are for women going away to school, to boarding schools or colleges, and not to a public institution close to home.

I also wonder if this way of showing Butterick’s new dresses was really a good idea; did all readers realize, by reading the descriptions, that many of these styles were suitable for mature women, and came in sizes equal to a modern size 22, or bigger? (See dress 1589, coat 1556, coat 1550, dress 1519, dress 1563, dress 1565, and dress 1581.)

That many styles were considered suitable for mature women and college girls does emphasize the importance of a youthful look in 1927.

 

 

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The Glamour of Spanish Combs and Embroidered Shawls

Detail: wrapped in a Spanish shawl; advertisement in Delineator, October 1924.

Imagine that you need to advertise a fine product, but one not known for excitement. Your ad needs to be eye-catching, beautiful, and hint at luxury — and it has to appeal to women. P.S. Sex appeal won’t hurt.

Spanish combs and embroidered shawls in a full-color ad, Delineator, October 1924.

Spanish comb and fringe in a colorful ad from July, 1924. Delineator.

The gorgeous illustrations are by E. Trumbull:

Illustration by E. Trumbull, 1924.

Once Rudolph Valentino tangoed his way into the hearts of women in Four Horsemen of the Apocalypse  (1921) — followed with Blood and Sand (1922),  A Sainted Devil (1924) and perhaps before that, “Spanish” shawls — many probably imported from China– were a Twenties’ craze.

Click here for another vintage Illustration of a lady in a shawl wearing a Spanish comb in her hair.

This shawl is vintage, and had a crisp rather than silky feel to it:

Vintage embroidered shawl. The long silk fringe adds movement.

So many of these shawls were used as decor, rather than clothing, that I’ve heard them called “piano shawls.”

Click for an exotic comb and shawl combination from a 1926 film of  Carmen. Pola Negri‘s 1923 film The Spanish Dancer may have contributed to the fashion for spit curls. (My mother had one right in the center of her forehead in the 1920’s.)

The twenties’ fad for Spanish shawls and combs extended to spit curls.

Butterick offered its version of a “costume for a Spanish dancer” in 1924 and again (twice) in 1925.

Butterick 5625 is a “Spanish dancer’s costume” for Halloween. Delineator, November 1924.

It showed up again in February (for masquerade parties?) and in October of 1925.

Butterick 5625, “Spanish dancer costume.” These illustrations are from 1925. Note the spit curls.

Have you guessed what those glamorous paintings by Trumbull were advertising?

Detail of ad for Standard Plumbing Fixtures. Oct. 1924.

Ad for Standard Plumbing Fixtures, Delineator, July 1924. Comb, fringe, and spit curl. The bathtub and sink are shown, but not the toilet.

Ole! (Lampshade optional.) Ad from 1924.

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Filed under 1920s, Hairstyles, Musings, Old Advertisements & Popular Culture, Vintage Accessories, Vintage Garments: The Real Thing

Sleeveless (and Almost Sleeveless) in 1924

“New in New York:” Sleeveless dresses, May 1924. Delineator, p. 23.

“The sleeveless styles are to be much worn for country dresses and frocks for restaurant use…. For out of town these dresses are made of the fine cotton materials in white and delicate colors.”

Caption for “New in New York” article by Evelyn Dodge, Delineator, May 1924.

What makes this worth notice is that most contemporary fashion advice until 1924 emphasized that evening dresses were sleeveless; day dresses for city wear were not.

This dress is definitely “sleeveless,” and the parasol tells us that it is not being worn as an evening dress, but an afternoon dress. May 1924.

Although the dress in this illustration does not look short to me, editorial advice in April declared: “Dresses remain decidedly short except for evening. For day dresses sleeves can be long or short [;] evening dresses are sleeveless.” Nevertheless, the rules were obviously changing in 1924, as this drawing of a casino shows:

From an advertisement for Butterick in Delineator, January, 1924. “On the Riviera, in Paris, wherever fashionable society meets….” Dresses with long and short sleeves, as well as sleeveless dresses, are worn at this gaming table, blurring the distinction between day and evening clothes.

Often, nineteen-twenties’ lace, silk, or chiffon afternoon dresses used the same pattern as an evening dress — but the evening version was sleeveless and usually had much lower-cut armholes:

This evening dress for Misses has deep armholes. Butterick 5255, Delineator, June 1924.

Paris showed some very deep armholes in 1924 …

Soulie’s sketch of a Paris evening gown by Doucet, Delineator, June 1924.

Paris couture by Georgette, left, and Lenief, right; March 1924. Delineator.

Description of evening gown by Lenief, March, 1924. Delineator. “For more formal evening use the decolletage is deeper and the bodice is entirely sleeveless.”

Butterick evening gowns from April 1924: No. 5126, in yellow, has armholes that reach the waist. It is a robe de style in the mode of Jeanne Lanvin. No.  5110, in pink, is more conservatively sleeveless.

Sometimes the underarm opening was very revealing; it could be charming when a lace or chiffon under-dress was revealed, as in this advertisement:

Very low-cut armholes reveal the under-garment in this 1924 ad for Vivaudou talcum powder.

Not all evening gowns had extremely deep arm openings:

Not all evening armholes were cut extremely low. Sleeveless Butterick 5064 from April 1924.

However, the “sleeveless” look that caught my attention as distinctly a fashion of 1924 is this one:

A closer look at the “New in New York;” the dress on the right of the illustration of “sleeveless” dresses has an unusual armhole, cut very deep and finished with a band of fabric. Delineator, May 1924.

Several versions were offered as Butterick patterns.

Right, a different illustration of the dress in the editorial illustration: Butterick 5199, shown here in yellow, is a deep-armholed dress is made of sheer chiffon.  May 1924. Notice how far below the top of the slip is the bottom of the armhole.

Butterick 5259 appeared in April, 1924. Anyone looking at her side with the arm raised would have seen inside the dress. It could also be made with long sleeves.

For vintage dealers and historians, here’s an interesting fact: Butterick 5259 used elastic in a casing at the sides of the low waist.

In June, a similar style was illustrated as a dress for Misses:

Butterick 5253 was similar to 5259, but the dress is not printed with stripes; those are graduated tucks which get bigger near the hem.

This blurry photo of a dress by Paul Poiret shows a similar deep armhole with a wide, straight binding:

Photo of a dress by Paul Poiret, from Delineator, July 1924.

“Sleeveless Styles;” detail of Butterick dresses 5350 and 5360, July 1924, Delineator. No. 5360 was available up to size 52.

These are not “sleeveless” by today’s standards; other, more typical 1920’s styles might have a sort of cap sleeve, often cut in one with the shoulder of the dress:

Typical twenties’ dresses with short sleeves, sometimes cut-in-one with the body of the dress. These are not described as sleeveless. All from 1924, Delineator. Butterick 5375, 5368, and 5221

However, I haven’t yet found a specific word for the low, bound arm openings like this one, simply described as “bindings” or “sleeve bands” :

Butterick 5267, from June 1924.

Pattern information an alternate view for Butterick 5267, June 1924. This view (far right) has long sleeves.

These wide, band-bound armholes were also seen a blouse:

Butterick blouse pattern 5575, as shown in November (left) and October, 1924. (Yes, Butterick also sold patterns for cloche hats. See more hat patterns from 1924 here.)

Of course, sleeveless fashions helped to sell certain grooming aids in 1924:

Ads for Zip hair remover, both from Delineator, 1924.  “Those embarrassing moments… those critical looks….” Superfluous hair is “off because it’s out.”

Removal of underarm hair was not a new idea — evening gowns of the 1910’s were also revealing.

This Neet depilatory ad from 1924 suggests that “Perhaps because of an old-fashioned scruple you have hesitated to rid yourself of the disfigurement of underarm hair….Are your arms constantly pinned to your sides? …The swing of convention … is carrying America back to the old Greek ideal of womanly beauty — the unhampered, active, supple body.” It was also a body with underarms as hairless as a marble statue.

Ad for Neet hair remover/depilatory. Delineator, Oct. 1924, p. 25. “…Rid yourself from the disfigurement of underarm hair.”

Ad for Neet dipilatory, Nov. 1924. Delineator, p. 99. (That’s some party!)

In 1925, the peculiar “sleeveless sleeve” I’ve been showing was still around — this time, on a nightgown. I love the striped pajamas, too.

Nightgown 5936 and pajamas 5948; Butterick patterns in  Delineator, April 1925.

 

 

 

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Filed under 1920s, Accessory Patterns, Nightclothes and Robes, Old Advertisements & Popular Culture, Sportswear, vintage photographs

Twenties’ Fashions for Larger Women, September 1928

One of these dresses was available in size 52. Butterick patterns in Delineator, September 1928, p. 36.

The fashion editors at Delineator magazine often grouped patterns for larger or more “mature” women together in a one-page article, but in the September 1928 issue, large-sized dresses were shown beside patterns for college girls and women of standard sizes. I’ve long been surprised than in the mid-twenties, when the “Boyish” figure was extolled, the standard Butterick pattern sizes — based on bust measurement — were 33 to 44 inches. But some patterns were issued up to “bust measure 52 inches.”

Left, pattern 2226 for college and career girls; right, pattern 2211, for women with bust sizes up to 52 inches. From 1928.

Details of Butterick 2226, for 15 to 20 years and bust 32 to 40;  and Butterick 2211,  an “all day frock” for sizes 34 to 52. Delineator, Sept. 1928, pg. 35. Are those herringbone stripes in this wool dress?

Top of page 35, which featured wool frocks and coats in sizes from 15 years (bust 32″) to size 52.

Butterick frock 2233 and coat 2230. The coat was sized from bust 32″ to 48″. Delineator, Sept. 1928, p. 35. Note the coat’s triangular pockets, which “merge” into a belt. And what was going on with that dress front? Over? Under?

Butterick 2209 and 2217. To me, the dress on the right, with its little “lingerie finish” ruffles and conservatively feminine qualities, looks like something aimed at mature women, but it is only offered in smaller sizes: age 15 to 20 years and 38, 40 [bust].

The unusual front tabs and sleeves on Butterick 2209 are worth a closer look:

Detail of Butterick 2209 and 2217, Sept. 1928. No. 2209 (left) was available for bust sizes 32 to 44.

“Sport Clothes” to wear to the “big games.” Delineator, Sept. 1928, top of pg. 34.

The second dress from the left looks rather fancy for watching football; the dress on the top left was suggested for larger-than-average women.

Butterick 2231 and 2221, from 1928. No. 2231 was available up to bust size 52 inches.

A vestee is a kind of dickey — a partial blouse.

Some of these dresses have skirts that are plain in the back, with all the fullness, pleats, etc., in the front. This was common in early twenties’ dresses, and still seen here, on some dresses, in 1928. (Patterns 2226 and 2211 show pleats in back, too.)

The back views of Nos. 2226 and 2211 show pleats in the skirt back, too.

Nos. 2193 and 2180 (plaid) have plain skirts in back, with pleats only in the front.

Butterick wool sports frock 2193 and coat pattern 2151. September 1928. Only the front of 2193 is pleated. Both dress and coat are in the average pattern size range. For a dressier version of the same coat, click here. 

This jaunty plaid coat and dress were not limited to slender women:

Butterick two-piece dress 2180 coordinated with coat 2222. September 1928. This “youthful and becoming dress was for bust 32 to [a bigger than average] 46. The coat pattern came in a standard range of sizes, 32 to 44 (with a 47.5″ hip.) I love the diamond shaped “belt encrustation.”

As for evening gowns, the pattern on the left was available up to size 52.

Butterick evening dresses from 1928. Left, no. 2131, with a long side drape, for sizes from 34 to 52; right, Butterick 2125 in sizes from 32 to 44 bust.

Here are some advertisements from the same issue of the magazine. For “the larger woman,” hosiery manufacturers offered slenderizing styles like this one:

From an ad for Allen-A hosiery, Delineator, Sept. 1928. “Note the slenderizing effect this new, longer point Allen-A Heel gives to the ankle.”

Shoe advertisements show that even brands which promised comfort to mature women offered some very high, narrow heels.

Top of Dorothy Dodd shoe ad, Delineator, Sept. 1928.  “Dorothy Dodd shoes are designed to make the foot look youthful.”

Ad for Dorothy Dodd shoes (this image is slightly skewed at the bottom.) Delineator, Sept. 1928.

Queen Quality shoe ad, Delineator, September 1928. The “Sherwood” and “Tiffany” models look like somewhat practical walking shoes, but the “Trickie” (lower left) seems aptly named.

“And Queen Quality keeps the cost of all four pairs less than the cost of a single frock.” They total $37.00 — not an inexpensive frock! (They are not cheap shoes.)

This jersey dress could be ordered for $8:

Ad for a Hubrite wool jersey dress, Delineator, September 1928, p. 101.

Hubrite dress in sizes 16-20 — 36-46. Ad in Delineator, Sept. 1928.

 

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The Bows of Summer, 1928

Big bows accent these evening dresses from July 1928. Left, Butterick 2087; right, Butterick 2109. Delineator magazine illustrations.

As much as I admire the Art Deco geometry of many 1920’s dresses, I can’t ignore the huge number of softly draped dresses accented with big bows, like this couture dress by Lucien Lelong from 1928.

A day dress from Paris designer Lucien Lelong; sketched for Delineator, August 1928. “Deep blue is very new for fall. It is the color of this crepe satin frock with its drooping skirt and bow-tied bolero.”

Title of page 37, Delineator, August 1928. “The Bow Continues to Play its Part.”

A solitary bow at the shoulder could be used to balance asymmetrical skirt drapery, as in this evening pattern:

Butterick evening gown pattern 2176, Delineator, August 1928.

Bows could be placed symmetrically in the center of the body or and/or neckline:

Illustration for “Are Fashions French?” article. Delineator, August 1928. [Symmetrical, but slightly dull…]

A single bow in the center of the hip girdle is the focus of Butterick 2125, left. The single bow is shifted to the left side of Butterick 2135. August 1938.

When two bows were used, they could balance each other by being offset, one high on the right side and one near the waist on the left, but this was not always the case.

Left, a day dress with a bow centered on the neck and another bow, far to the side, on the hip. Far right, a more formal dress with bows that balance each other, one on the right shoulder and one on the left hip. Butterick 2129 and 2178. August 1928. On No. 2178, the eye is led from the shoulder to the hip diagonally across and down the body, for a dynamic and slenderizing effect.

Sometimes bows were both placed on one side of the body:

In this dress, all the interest is on the frock’s left side, at the asymmetrical neck and the skirt — not an easy look to do successfully.  Butterick coat 2149 and dress 2187. August 1928. The side panel on the dress hangs below the coat hem; this was acceptable in the twenties.

Butterick afternoon dress 2174 has a bow centered at the neck line and another off to the side hip. Butterick dress 2174 and coat 2151. Delineator, July 1928. (In this case, the illustrator does not show the side panel of the dress hanging out below the hem of the coat, as it does in the previous coat and dress illustration.)

Even schoolgirls had bows on their “good” dresses:

Left, Butterick 2137 — with four bows — shown on a teen-aged girl. Right, a “bolero” outfit, Butterick 2167. August 1928. After idealizing the “boyish” look, now the magazine extols the “new feminine feeling.” The book Uplift says teens were buying brassieres, not flatteners, in the late twenties.

Dress 2137 — with four bows — was not just for teens; the pattern was also available for women sizes 36 to 44 bust. There’s a different illustration of the same dress later in this post. The dress on the right, below (No. 2066) was similarly available for teens or adults.

All three of thee dresses from July 1928 focus on large bows. from left, Butterick 2038, 2129, and 2066. Delineator.

The dress on the left has a “bridge coat” worn over a sleeveless chiffon evening dress. “Without the coat it is a chic evening frock….” Day dresses were usually not so completely sleeveless that the shoulder bone was visible; evening dresses were sleeveless and had lower-cut armholes than tennis dresses.

The print dress in the center has “a blouse with crushed waistline, square neck, and bows at hip, neck, and wrists;” for sizes up to 44 inch bust. For the dress at the right with shirred front, a color scheme of red, white and blue was suggested.

Even dresses with a modern geometric quality might be made with an accent bow:

Butterick 2137 and 2127 have a style moderne quality — and big bows. Delineator, July 1928. This illustration of 2137 is much more stylized than its version for a teen, shown earlier.

Number 2127 could be made without the bow:

Butterick 2127 in two versions, August and July of 1928.

As you might expect, bows reached their full glory in evening wear. The bow could be at the back, suggesting a bustle…

Butterick 2087, an evening dress with enormous back bow, June and July illustrations, 1928. For young or small women.

Like the dresses of the thirties and forties, its bodice has an underarm opening in the left side seam.

… or the bow could be at the side:

Butterick evening gowns, No. 2148 and 2140. August 1928, Delineator. 2148 has both bows on its left side.

Butterick evening dresses 2112 and 2123 have bows at the side hip. July 1928, Delineator. Showing bare shoulders with narrow straps, seen on No. 2112, was a very new fashion. They were called “lingerie straps.”  Chanel showed one in 1926.

Paris designer louiseboulanger (the house of Louise Boulanger) even put one enormouse bow on the front of a dress, an idea which Butterick seems to have copied…. [Butterick’s bow could be on the left side of the front — the illustration is hard to read — but the dress itself is symmetrical, so I would guess the bow’s in the center.]

Left, couture gown by louiseboulanger, sketched for the May issue; right, Butterick pattern 2108. Delineator, May and July 1928.

This complex satin dress was featured in an ad for Kotex:

Draped satin dress from an ad for Kotex sanitary napkins, Delineator, August 1928. The effect of a bow seems to be created by the tucked satin, but it is probably a separate piece of fabric.

I didn’t find a credit for the dress designer. Is the model a living woman or a store mannequin? What a lovely face….

Detail of Kotex ad, Aug. 1928.

I think she resembles Lee Miller, photographer and model. Mannequins were sometimes based on recognizable people.

 

 

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Filed under 1920s, 1920s-1930s, Vintage Couture Designs, Vintage patterns

Autumn Color for 1928

“The Elegance of Drapery” was the caption for page 28; from left, Butterick patterns 2205, 2178, 2203, and 2207. Delineator magazine, Sept. 1928.

Patterns for women could be intricately cut or relatively simple at the end of 1928. Luxurious, “dressy” fabrics were suggested, and many of these are rather formal afternoon dresses. The text mentions some wrap-around skirts, too.

At the end of summer, clothing that could carry into winter was illustrated. Delineator, September 1928, top of page 29.

In its September issue, Butterick’s Delineator magazine showed some outfits in full color, and others in black and white illustrations enlivened with rust or peachy-tan tones.

“Velvet takes first place among plain and printed fabrics.” Back views of Butterick 2234, 2235, 2201, 2213, 2219, and 2214. Delineator, September 1928, pg. 32.

Velvet — in prints or solid colors — was the theme for these dresses in Delineator, September, 1928. Butterick patterns 2234, 2235, 2201, 2213, 2219, and 2214.

Closer views, from the top:

Left, Butterick 2205; right, 2178. Sept. 1928. The text describes the wrap-around skirt of 2205 as dark red, rather than rust.

The elegance of drapery, Delineator, Sept. 1928. In the early 1920s, skirts often had a straight, simple back, with all the fullness of flounces and godets limited to the front of the garment. “Here they appear at the back as well as the front.”

The elegance of drapery: Butterick 2203 and 2207. Delineator, Sept. 1928. The blue “bolero” dress is made from printed velvet. (Powdering your nose in public — admitting that you wore make-up — had just become acceptable … within limits.)

In the twenties, a “bolero” did not need to be above the waist.

Butterick 2197. Delineator, Sept, 1928, page 29. “Rust brown wool” was recommended for this “street frock.”

Butterick 2188 has a panel running from the skirt, over the shoulder, and around the neck like a scarf. It was available up to 46 inch bust size.

Text describing Butterick 2188, September, 1928. Delineator, p. 29.

This odd style was not unique. A similar “skirt becomes scarf” effect was seen in Butterick 2213:

Butterick 2213 and 2188. 1928.

In fact, 2188 was featured two months in a row. Here it is from August 1928, using a bordered fabric in three shades:

In August, the suitability of this pattern to larger (or older) women was mentioned. Perhaps the straight “line of youth” is why she looks so narrow….

Also from page 29 of the September 1928 issue, this formal dress and coat ensemble would complete a daytime social wardrobe. Butterick 2176 and coat 2149.

Details of Butterick 2176 and 2149. 1928. The dress has a metallic top and a velvet wrap-around skirt. The cut of the skirt is complex, but the bodice and coat are relatively simple.

More patterns for velvet dresses were shown on page 32:

Butterick patterns 2234, 2235, and 2201 were suitable for velvet, a more autumnal fabric than crepe or chiffon. 2235 has a wrap-around skirt.

Patterns 2235 and 2201 were available in larger than average sizes — 48 and 46, respectively.

Velvet was suggested for Butterick 2213, sheer wool or double sided crepe for  2219. Coat 2214 is very simple. Delineator, Sept. 1928, p. 32.

There is an interesting dichotomy between the soft and droopy “draped frocks,” with tiers or panels dipping below the hem, and the more geometric, Deco-influenced ones, appealing to women with different tastes in fashion.

Soft dresses, with bows, tiers of flounces, or panels that dip below the hem. Delineator, September 1928.

Dresses with straight, geometric lines. Same magazine, September, 1928.

 

 

 

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Filed under 1920s, 1920s-1930s, Vintage patterns, Vintage Styles in Larger Sizes