Tag Archives: vintage fashion

“Zip” — Slide Fasteners from Sears, Part 2

https://witness2fashion.files.wordpress.com/2014/03/img_7462.jpg?w=500&h=344

Ad for Talon Slide-Fasteners, Delineator magazine, March 1929. Butterick, which published Delineator, also sold dress pattern 2365, which used several zippers. It is the dress being worn by the woman shopper in the Talon ad. Talon zip “colors are black, white, two tones of gray and two of brown.”

While poking around in 1930’s Sears catalogs (via Ancestry.com), I was curious about two things:

  1. After 1935-36 season, when French fashion houses began showing zippers in “dressy” clothing, as opposed to sportswear and work clothes, how long did it take for the fashion to be accepted in the mass market?  I don’t mean in exclusive stores which copied couture, but in low-cost clothing for ordinary women, like those who shopped from the Sears catalog.
  2. I have a theory that the heavy weight zippers which were used successfully in jackets, work clothing, and canvas mailbags in the late twenties and early thirties (See Zip, Part 1) were simply too heavy and stiff to use in the light-weight dress fabrics of the twenties and thirties. Was there a noticeable change in the sizes and qualities of zippers available to home dressmakers in the late 1930s?

Note: All images identified as coming from Sears Catalogs are copyrighted by Sears Brands LLC.  Do not copy them.

A little review: Slide fasteners, soon called zippers in the U.S., were found in sportswear and children’s clothing before they appeared in more formal clothing.

These sweatshirts appeared in the Sears catalog for Fall 1937. Some have zip closings at the neck (and one has America’s favorite rodent….)

A Sears “twin set” from Fall 1937 includes a solid color jacket that closes with a separating zipper, and a coordinating striped sweater underneath. ” ‘Zips’ are fashion pets….”

This terrific ski suit has a separating zipper; “zips” on ski wear and children’s snow suits were so customary that the catalog doesn’t even mention this zipper.

Woman’s ski outfit from Sears catalog for Fall 1937.

Work dresses and house dresses also featured zippers in 1937-38:

Snapper and Zip house dresses and housecoats were shown in the Spring of 1938 Sears catalog. This zipped dress was for “housewives, nurses, beauticians, maids . . . the perfect dress to work in.”

A long (and colorful) front zipper appears on this “hostess gown” from Sears, Fall 1937. It is not for street wear, but it is made from rayon crepe, a soft, clinging fabric.

Left, a dress with a zipper neckline, and right, a sporty two-piece with a front zipper. Sears catalog, Spring 1937.

Description of Sears two-piece outfit for Spring 1937.

The 1937 outfit in the middle — “with three zips!” — has a zip neck opening and two more zippers as trim on the pockets. Sears catalog, Spring 1937.

In the 1938 catalogs, zippers are still appearing on casual, sporty dresses, but also on more dressy outfits. This is a sporty knit zip outfit:

This sporty knit has a long separating zipper as a fashion detail; Sears, Spring 1938. Presumably the zip colors matched the darker fabric.

This dress has one, long, obvious zipper from neckline to just above the hem, and it is definitely not a dress for housework. Sears, Spring 1938. It’s made of washable Shantung rayon. The long vertical line of the zip “gives you that slim, tall silhouette that’s all the rage.”

This “dressy” blouse is made of taffeta — and has a “popular” zipper running right down the front.

Delicate fabric appears in a taffeta zip-front blouse from Sears, Spring 1938.

There is nothing sporty or casual about this 1938 corselet dress with dyed-to-match embroidered sheer sleeve and bodice inserts.

A “Paris inspired” dress from Sears’ Spring 1938 catalog. Where’s the zipper? In the hidden side seam opening. “A Zip placket closing for trim, perfect fit.”

This is another tid-bit of zipper information: in Spring of 1938, the zipper was taking the place of the old snap or hook-and-eye closing hidden in the side seam of a close-fitting dress.

The close fit of this embroidered dress is the result of a hidden “zip placket” in the side seam. Sears, Spring of 1938.

This dress could be ordered in three different fabrics; it has a smooth fit because of its “neat zip placket closing” in the underarm side seam. Sears, Spring 1938. The summer fabrics are soft rayon.

That’s not to say that the Paris influence — using zippers as a design feature — has disappeared.

Three Zips: “This striking dress has decorative zippers in the shoulder seams. Sears, Spring 1938. On “the Newest Zip Dress . . . A zip tops each shoulder  . . . and another zip snugly closes the placket of the new ‘corselet’ waist!”

A center front zipper is a style feature on this embroidered “pebble crepe” ensemble, too:

Embroidered two-piece dress with zipper front. Sears catalog, Spring 1938.  “The Petit Point  . . .  in heavenly colors . . . runs all around hem of flared skirt . . . up the front of the blouse on each side of colored Zip closing.”

Another zipper novelty in the Sears catalog for Spring, 1938, is the Hollywood style of this aqua “corselet” dress:

The novelty of this dress is its “long back Zip.” Sears, Spring of 1938.

If you thought the center back zipper was a tell-tale sign of the 1950s, here’s proof that it can appear earlier.

And, speaking of novelties — Not only a huge variety of zippers, in many lengths, styles, weights and colors appeared by 1939, so did novelty zipper pulls!

Ornamental zipper pulls from Sears, Spring, 1939.

The zip slide fastener on the front of this dress has a “pendant” — an ornamental zipper pull. Sears catalog, Spring 1938.

Ornamental Zip pulls, Sears catalog, Fall, 1939.  “Jitterbug” bead figurines, and “Scottie Dog, Horse or Squirrel hand carved on natural wood.” Also of interest: “Crown’s Iris Zips” made of plastic on matching colored tape, in five lengths and ten colors. Schiaparelli had encouraged the development of these full-color plastic zippers just a few years earlier.

In 1939, Sears offered a truly extensive selection of zippers for all clothing purposes:

Some of the zippers sold by Sears in Spring, 1939. Heavy jacket zips, colored enamel Talon zips…. “French dressmakers are using colored zips for smart costume accent…. Rustproof metal enameled in colors to match cotton tape…. Simple instructions for sewing with each fastener.”

More zippers from Sears, Spring 1939. “Match or contrast the colors in your house dresses, housecoats, sports clothes with colored enamel….”

Crown’s “Iris” colored plastic zip fasteners sold by Sears, Spring 1939. “A smart dress trimming as well as streamline fastening for evening dresses, blouses.”

Special zippers for side-closing dress plackets from Sears, Spring 1939. “Closed at each end– the only zip suitable for smooth “no gap” dress plackets. Gives the dresses you make yourself that smart professional look. Easy to sew in. Colored enamel on matching cotton tape.”

“Mind the Gap”

By 1939 zipper manufacturers (and their ad companies) took some inspiration from Listerine, which used “Halitosis” to sell mouthwash, and from corset manufacturers who convinced women that a curvy backside was “Lordosis,” and created a new, embarrassing condition called “Gap-o-sis,” to describe what happened to dresses that used snaps instead of zippers in their side plackets.

“We moderns don’t wear dresses that have gaposis. Cure plackets that gap with Talon Fasteners.” Gaposis could be avoided by replacing snap-closing plackets with zipper plackets in your dresses. Sears catalog, Spring 1939; top of a page listing zippers for sale.

Because vintage clothing collectors depend on zippers for help in dating garments, EBay has even published a zipper guide for collectors. You might want to compare it with some of these images from the Sears catalog….

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Filed under 1920s-1930s, 1930s, 1930s-1940s, Old Advertisements & Popular Culture, Sportswear, Uniforms and Work Clothes, Zippers

“Zip” — Slide Fasteners from Sears, 1930s (Part 1)

Thanks to reader kellycb for wondering about the brands of zippers sold through the Sears, Roebuck catalog. I thought I could do a quick search through the 1930’s Sears catalogs available through Ancestry.com. [All images in this post which are labeled “Sears” are copyrighted by Sears Brands LLC. Please do not copy.]

Zipper brands available from Sears in 1939 included Talon, “Standard”, and Crown. Earlier catalogs also sold Koh-i-noor slide fasteners, snaps, and  hook and eye tape.

I was quickly able to find that Sears sold Talon Hookless Slide Fasteners, and “Crown” fasteners — possibly a house brand, since Sears also sold Crown fabrics. But that’s not what soaked up two days of my browsing time. It was the constant use of the word “Zip” to indicate a slide fastener.

Zip: Slide fasteners sold through the Sears catalog, Spring 1935. Sears image via Ancestry.com

Technically, advertisers could not call a slide fastener for a garment a “zipper.” But the American public apparently did refer to them as zippers, so the word “zip” — not copyrighted — appears quite often.

The word “zipper” was owned by the B.F. Goodrich company.

https://witness2fashion.files.wordpress.com/2014/02/1928-dec-p-67-500-zipper-boots-ad.jpg?w=378&h=500

B.F. Goodrich Zipper Ad, December 1928, Delineator magazine

Originally the “Zipper” was a winter overshoe (rain boot) that closed with a slide fastener, made by the B.F. Goodrich rubber company. As I wrote is a previous post, “by 1922 Goodrich had launched their “Mystik Boots,” which closed with Hookless [brand] slide fasteners instead of snaps or buckles. They were such an immediate success that B.F. Goodrich Company asked Hookless for exclusive rights to use their fasteners. In 1923, the Mystik Boot was renamed, to draw attention to the ease with which they were put on and taken off.

“What we need is an action word,” said company president Bertram G. Work, “something that will dramatize the way the thing zips.” He quickly added, “Why not call it the zipper?” – from The Evolution of Useful Things, by Henry Petroski, p. 111.

The word “zip,” indicating speed or energy, was already popular slang.

These 1930 trousers for young men and boys had “zip and dash,” but they did not have what is now called a zipper. The fly closed with buttons. Sears image via Ancestry.com.

You could zip around town in your car or on a bike. “Zip” was also the name of a hair remover that had been in use since the twenties.

Zip hair remover ad from Delineator, November 1924. “Zip — It’s off because it’s out.” “You actually destroy the growth by gently lifting out the roots — painlessly and harmlessly.” [That’s what it says….]

In Akron, Ohio, where Goodrich “Zippers” were manufactured, a college football team is still called the Zips.

The speed with which the name of a trademarked product — the Zipper boot — became the standard American noun meaning “slide fastener” amazed me.

Anyone who is seriously interested in the history of the slide fastener, now usually called a zipper, should know about Robert Friedel’s book, Zipper: An Exploration in Novelty, which has been described brilliantly by The Vintage Traveler. (Click here for her “Currently Reading: Zipper: An Exploration in Novelty“. The Vintage Traveler also showed many ads for  zippers in her “Zippers, Part II.”

As Friedel explains, early slide fasteners were put into production and sold before they were perfected [rather like some software today.]  One problem with the early slide fasteners was that they worked as long as they remained perfectly straight — but sitting usually causes the fabric in a skirt placket or trouser fly to bend. Twenty years later, people who had been publicly embarrassed by a broken slide fastener were not eager to try the improved versions in their clothes.

A Hookless Fastener is featured on this man’s suede jacket (called a blouse) in the Sears catalog for Fall, 1930. “Zip it’s on — Zip it’s off! — that’s the quick modern way to dress….”

Menswear quickly adopted slide fasteners in sports jackets and work shirts, but resistance to replacing button-fly trousers with zipped flies continued till the late 1930’s.

Sears offered many clutch bag models with zippered compartments, and handbags with concealed zip interior pockets. Fall, 1930. The Hookless Fastener Company was now better known as Talon.

Slide fasteners worked well on straight openings: clutch handbags, mail bags, boots and leggings, even sleeping bags.

A boy’s jacket from Sears, Fall, 1927, closes with a Hookless slide fastener. “Zip! — just a simple jerk on the patent hooker and it’s snug around your neck. No buttons to bother with and we guarantee it to work every time.” Judging from the need to explain, this really was “Something New” in 1927.

One brilliant approach to selling slide fasteners urged their use in children’s clothing to make children more self-reliant. (See “Zippers Are Good for Your Children.” A bonus: children didn’t remember those embarrassing old zippers!)

“Put in Zips so she can dress herself — Even tiniest tots manage them.” Sears catalog, Spring, 1939.

Regardless of B.F. Goodrich, the word zipper did get used by other sources:

Here, the Sears catalog for Fall, 1929, suggests making children’s winter leggings with a “zipper  side fastener.” (Leggings with dozens of buttons must have been a nightmare for Kindergarten teachers.)

These trousers — which did have a zipper fly — were aimed at young men with waists 26 to 32 inches:  “College Styles” “for youths.”

Sears offered these trousers “featuring the FLASH Slide Fastener” in Spring of 1935. The extremely wide legs — sometimes called “Oxford bags” — were a young man’s fashion.

Slide fasteners also made an early appearance in girdles and corsets.

“Zip! It’s Open!” The woman on the right is enjoying the ease of a zippered girdle; the woman on the left wears a corselet closed with hook and eye tape. Sears catalog, Spring 1932.

Slide fasteners were used in sports clothing and work clothing before 1936, but they seem to be most often used on relatively heavy fabrics, like leather, wool, corset coutil, and sturdy cottons.

This “Pic-Pon Cord” cotton dress from Sears has a “zip closing;” Sears catalog for Spring, 1935.

Also made from corduroy is this woman’s jacket from 1933.

Zipper neckline closing on a “Sporting Life” jacket for women from Sears, Spring 1933. Its “popular, practical zipper closing” uses a “Jiffy” Fastener.

According to the catalogs, this was Sears’ most popular work dress for women, and in 1935 it was offered in the traditional button front or (“More Style! More Comfort!”) with a zip- closed front.

From the Fall, 1935 Sears catalog: a sturdy work dress. The “new, improved” version with the zipper (right) cost more; zippers were relatively expensive.

The 1935 “Zip-Closed Front” work dress cost twenty cents (20%) more — a zipper cost about 20 cents.

By 1937, the “zip close” version was featured more prominently than the buttoned one.

In Sears’ Spring catalog for 1937, the work dress with a zipper was more prominent.

The zipper made a transition from sports and house dresses to dressier women’s clothing by 1937. Several Paris designers began showing dresses with visible zippers in 1935-36; Schiaparelli put visible plastic zippers right on the front of her dresses.  However,  I found a Vionnet design from 1929 that had a prominent zipper front closing. It was copied by Butterick as pattern 2526.

https://witness2fashion.files.wordpress.com/2014/03/1929-march-p-27-couture-vionnet-zipper-e-skirt.jpg?w=318&h=500

A Vionnet ensemble sketched for Delineator magazine in 1929 has a prominent zipper on its front.

Butterick also offered a different dress pattern that was featured in advertisements for the Talon Hookless Fastener in 1928-29.

Here’s a closer look at Sears’ [rather limited] Slide Fastener selection from 1935:

“Zip;” slide fasteners available from the Sears catalog, Spring 1935. Customers were assured that these stayed shut (“locks in any position.”) They were also washable and rustroof — unlike early hookless fasteners which had to be removed before washing your garment.

The concealed “Kover-Zip” slide fastener from Koh-i-noor was available in separating or non-separating versions. Its zipper teeth were completely concealed by a color-fast grosgrain cover. It was a luxury item, more than twice the price of a “Standard slide fastener.” Sears’ Zipper colors were limited to black, brown, tan or white.

In 1935, the zippers were recommended for “finishing sport-wear, blouses [like the man’s suede “blouse” shown above], children’s garments” (the Kover-Zip) or in “sturdy quality for sport coats, sweaters, children’s suits, dresses.” In other words, they were for casual and practical garments, usually made of heavy fabrics.

Men’s shirts with zip fronts; Sears catalog, Fall, 1937.

After the Paris collections of 1935-36, zippers were about to undergo a rapid change for the better. (See “Zip” Part 2, coming soon.)

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Filed under 1900s to 1920s, 1920s, 1920s-1930s, 1930s, 1930s-1940s, Children's Vintage styles, Corselettes, Corsets, Corsets, Corsets & Corselettes, Foundation Garments, Girdles, handbags, Men's Sportswear, Old Advertisements & Popular Culture, Purses, Shirts for men, Uniforms and Work Clothes, Zippers

Mystery Dresses

This vintage dress has been altered and patched. It raises many questions.

The patches on this faded dress hint at a life of hardship. If I had photographed the back, dating it might be possible — but a poor woman might not have had access to current fashions. It’s a mystery to me.

Many collectors are interested in the beauty of vintage dresses. But the woman who collected these dresses saw them as windows into women’s lives. Sadly, neither dress had documentation, so we don’t know anything about the women who made them, wore them, patched them, and tried to make them last a few more months or years. I’m sharing them because such dresses rarely survive to be collected — they end in the rag bag, not a museum. I don’t have the expertise even to date them securely (and how I wish I had had time to take more pictures!) Comments and conjectures about them are very welcome.

A mystery dress circa 1930?

Back of red dotted dress with a puzzling insert at the waist.

Here’s the front again:

Is this a late twenties dress, lengthened as much as possible for the 1930s? Or is it a thirties dress, lengthened and altered for a new wearer?

It is very long, suggesting early 1930s. There’s no fading to mark a previously shorter hem line, but this hem is as skimpy as possible. Was it a hand-me-down from a shorter woman?

A tiny rolled hem.

This dress was home-made, and not by a very accomplished seamstress. Here’s the sheer collar:

The rolled hem on this collar is machine stitched, but quite uneven.

Maintaining even tension around the curve of a soft, sheer material isn’t easy.

Someone who worked on this dress didn’t cut perfectly on grain, so the skirt sags towards its right side. You can see that the vertical pattern of dots on the front of the dress lined up originally. Was there always a waist seam? It doesn’t look like it.

The slightest sag at the waist seam (the dots don’t line up evenly) affects the hang of the skirt. Did this happen originally, or when the wide piece was inserted? Was the front of this dress one piece from shoulder to hem before it was altered?

The pattern of dots isn’t straight because the skirt is off grain at the waist.

There are seams in the back of the dress:

Vertical back seams suggest that the dress always had a waist seam in back — or do they? I’m asking….

Again, this pattern matching is not the work of an experienced dressmaker. On the other hand, I once bought cheap  printed flannel plaid for a nightgown and discovered that it was printed off grain, so it was possible to make perfectly matched seams on one side but not on the other. Maybe it was hard to fold this material for cutting and make the dots line up.

Aside from the question of why this dress has a wide band inserted at the waist, it’s clear that the person doing the alterations had barely enough material for the band — not enough to match the dots and line them up inconspicuously. In fact, the stripes on the dress run vertically and those on the band run horizontally. It’s made from scraps.

Scraps were also needed for alterations to the armholes. Either they tore while the dress was being worn, or they had to be enlarged for a different wearer:

On each side, the armhole was made larger and a patch was placed underneath. The repairs to the sheer ruffle are not symmetrical. Did one side tear?

Presumably there wasn’t enough fabric to match the pattern — or the person making the alternations wasn’t skilled enough to try (these are very large patches, secured with another line of large hand stitches.

I’m not belittling the people who made and altered this dress. I’m suggesting that they did not have the luxury of perfectionism. They had to make do with what they had, and I think that whoever owned this dress, new or second-hand, had to wear it and hold her head high. Poverty limits choices.

Another mystery dress, probably 19th century (?)

The front of a long dress with fitted bodice and many patches.

Perhaps the most striking thing about this dress is that the patches accumulated over time. It appears to be patched with scraps of the original fabric, but the dress, the large patch, and the smaller patch are not faded equally. The fabric is lightweight, so the cream colored bodice lining contributes to the impression of fading there, but not on the sleeves.

How I wish I had had a mannequin available, and the time to photograph the back and the interior structure. The back seams would tell us something about the date when it was made. The waist seems to be cartridge pleated, but, again, I have no photo of the construction. The shoulders don’t look dropped, but it’s hard to tell on a big, padded coat hanger!

The neckline is crudely done, using fabric that matches the band on the skirt.

The hem is very worn, and the fabric at the shoulders is faded and worn through in one place.

It is possible to see two bust darts on the left side of the bodice (on its right, they are hidden by a patch.)

You can see characteristic Victorian bust darts which are not covered by the dark patch.

But the dress is a mystery as to date, especially because, if it was made and worn by a rural woman, she could have been using a much older dress as her only guide. Machine stitched or hand stitched? Or both? I don’t know.

Someone may recognize the fabric, or be able to date the dress from old photographs — for me, it’s a nagging mystery — and I wish I knew about the woman who wore it. To me, the dress says that she was strong and brave while enduring years of hardship.

 

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Filed under 1860s -1870s fashions, 1870s to 1900s fashions, 1920s-1930s, 1930s, Dresses, Late Victorian fashions, Musings, Vintage Garments: The Real Thing

100 Years Ago: Women’s Bathing Suits for 1917

The knit bathing suit illustrated in this ad for Luxite Hose is considerably more revealing than the suits that could be made from Butterick patterns in 1917. Delineator, June 1917, page 50.

A friend once gave me a bathing suit as a birthday gift, with the explanation, “The swimsuit isn’t the real present. The real present is that now you don’t have to go through the agony of shopping for a swimsuit.” She was right. Getting a glimpse of my aged,  fish-belly white thighs in a department store’s three-way mirror is never the highlight of my summer.

Butterick bathing suits for June, 1917. Top of page 64, Delineator magazine.

On the other hand, even though these bathing suits from one hundred years ago would cover my thighs, I doubt that they would be flattering in any other way.

Butterick bathing suit patterns from Delineator, July 1917, p. 53.

I always enjoy seeing multiple versions of a pattern; most of these suits were illustrated in two ways in June of 1917 and in another two ways in July. They are all Butterick patterns from Delineator magazine. It’s also interesting to see the line drawings that show alternate views and the under-layer, which is often lost in vintage bathing suits.

Butterick 9201, a bathing suit for 1917

One version of Butterick 9201 from June 1917.

A sleeveless version of Butterick bathing suit 9201. Delineator, June 1917, p. 64.

A third version of Butterick 9201, July 1917, Delineator, page 53.

A fourth, striped, version of Butterick 9201, from Delineator, July 1917, p. 53.

This view from June 1917 shows the bloomers attached to an underbodice, or underbody,  which was worn under the “blouse” of Butterick 9201.

All four versions have ruffled pockets. I won’t show descriptions of all four versions, but the basic information is contained in this one.

The fabrics and colors only apply to the sleeveless, square-necked version. Other versions suggested were purple, navy, scarlet, or green, in wool jersey, satin, or taffeta. The pattern was available in sizes 30 to 44 inches bust measure.

Butterick 9219, a bathing suit from 1917

The striped bathing outfit is Butterick pattern 9219 as shown in Delineator, June 1917, p. 64.

A sleeveless version of Butterick 9219. “You can have it show jaunty bloomers underneath or have it cover them…. The bloomers are sewed to an underbody so there is no danger of accidents.”

Butterick 9291 pictured in Delineator, July 1917, p. 53.

Another version of Butterick 9219, July 1917. She wears black stockings and bathing shoes; the “unusual and becoming cap” was included.

Other views of Butterick 9219.

This view of Butterick 9219 shows the yoked bloomers attached to an underbody.

Various wool or silk fabrics were suggested. Although serge and silk poplin are mentioned, cotton is not, with the exception of “brilliantine,” a wool-and-cotton or mohair-and-cotton blend.

Butterick 9237, a “bathing-suit” from 1917

Butterick bathing suit pattern 9237, June 1917. This is the shorter version. Note her rolled stockings.

Butterick 9237 shown with a striped skirt long enough to cover the bloomers, Delineator, June 1917, p. 64.

Coin-sized dots and white lattice on the sleeves are unique details for this blue and white version of No. 9237. Butterick pattern from 1917. Cap pattern included.

Alternate views of Butterick 9237.

Girls’ bathing costume,  Butterick 9240, from 1917.

This bathing suit pattern, Butterick 9240, was available for girls 2 to 14 years old. Delineator, June 1917.

“If the child is very small the gathered or plaited straight skirt need not be worn.”

Butterick 9240 illustrated on an older girl. Delineator, July, 1917, p. 53.

Bathing suit for girls 2 to 14, Butterick 9240, from 1917.

Description of Butterick child’s bathing suit No. 9240, July 1917. Delineator.

How anyone, much less a child, was expected to swim in one of these bathing suits once it was wet and waterlogged is a mystery to me. The pockets must have been great for collecting seashells — or filling with sand and water and dragging you down ….

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Filed under 1900s to 1920s, Bathing Suits, Children's Vintage styles, Hosiery, Old Advertisements & Popular Culture, Shoes, Sportswear, Swimsuits, Vintage patterns, Vintage Styles in Larger Sizes, World War I

Before “Twenties’ Fashions” Had That Twenties’ Look

Fashions for women from Butterick patterns, February 1924. Delineator Magazine, page 32.

The iconic look of nineteen twenties’ fashions — dropped waists, short skirts, an emphasis on youth — didn’t really dominate until the latter half of the decade. These styles from 1924 don’t suggest flaming youth.

Butterick coat 5055 with skirt 4743, from 1924.

These outfits from the tubular twenties have very long skirts, just exposing the ankle area. Women’s hemlines are not much changed from 1917. The 1924 Butterick suit coat shown above, from the lower left of the page, not only looks matronly to me, it reminds me of the suits of 1910, although the body ideal is quite different.

More suits from The Gimbel Book, a 1910 catalog in the Metropolitan museum collection.

Another suit, from the Bendel Collection, by French designer Jenny has a vague twenties’ look, hinting at a lowered waist, but it is actually from 1914. Here’s a closer look at that Butterick style for 1924:

The coat is long, the bust is low, and the waist is ignored. 1924. Butterick also sold the hat pattern, a Tam-o Shanter, No. 4886.

An illustration from later in 1924 shows that this shapeless look (with the same hat) was not necessarily for older women:

Butterick hat pattern No. 4886, is worn with a coat (Butterick 5120) and matching skirt (Butterick 4983.) in Delineator, April 1924.

Returning to the top of page 32, a “box coat,” elaborately embroidered using Butterick transfer pattern 10181, is at left. The dress worn under it does have a dropped waist.

At left, Butterick’s box coat pattern 5052 over dress 4721. From 1924. The outfit at right is made from coat pattern 5051 over dress 4789.

Butterick coat pattern 5053 treats the female body as a long cylinder, although this pattern was available up to bust size 46 inches, which assumed a proportionately bigger hip measure.

Left, a “coat dress,” Butterick 5054, with embroidery pattern 10191; right, a mannish suit made from “sack coat” 5040, blouse 4790, and skirt 4753. Delineator, Feb. 1924, page 32.

The sack coat (as in the traditional sack suit worn by men) is shown with a Butterick hat pattern, 4973. From 1924.

Here’s another illustration of hat 4973, worn by a much more girlish model, from April of 1924.

This last coat, from the lower right side of page 32, is rather charming, perhaps because it looks more like the fashions to come:

Butterick coat pattern 5032, Delineator, February 1924.

The model is drawn as a teen; her hem shows just a bit more leg, and the coat’s pin-tucked trim on cuff and collar hints at an Art Deco influence.

Butterick coat 5032 — with a swirling button — and cloche hat pattern 4973 again.

When I look at these styles, I can hardly wait for the “real” twenties to begin. As in the 1960’s, styles favored by young women and teens became dominant as the decade progressed.

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Filed under 1920s, Accessory Patterns, bags, Hats, Vintage Accessories, Vintage Styles in Larger Sizes

Maternity Patterns from 1907

Top of a full page article about Maternity styles from Ladies’ Home Journal, Jan. 1907, top of page 60.

Since Mother’s Day is approaching, this 1907 article about maternity fashions from the Ladies’ Home Journal seems appropriate. I accessed this article through ProQuest. The images were very faint and the text hard to read, so I have enhanced them.

A surprise on the same page was this 1907 advertisement for a “book” of maternity skirts, from Beyer and Williams Co., which could be purchased “made to order.” Lane Bryant is usually thought of as creating this niche market.

Ad for Fine-Form Maternity Skirt catalog, Ladies’ Home Journal, Jan. 1907, p. 60. “If not in need of a maternity skirt, remember our famous B & W dress and walking skirts….”

Back to the maternity patterns and advice available from Ladies’ Home Journal:

Since pregnancy was not mentioned in polite society, and was usually concealed as long as possible, 1907 maternity clothes looked as much as possible like current fashions. Ladies’ Home Journal patterns 2914 (bodice) and 2915 (skirt.)

The bodice was “designed by R.C. Pond,” the skirt by E. L. Phelps, and the drawings were by Anna W. Speakman. [Sometimes the ProQuest search terms are yellow-highlighted so thoroughly that the word is obscured.]

 

Back view of 1907 maternity bodice and skirt; LHJ patterns 2914 & 2915. [Here, “girdle” means belt or sash.]

Maternity clothing should be “inconspicuous in color, dark blue and black being preferable.” “Albatross” fabric could be worsted or cotton.

The bodice was adjustable:

The drawing shows the laced-up under-bodice and the hook and eye, side front  closings of the fashion fabric. [“Waist” is another word for “bodice.”]

The inner lining or foundation was tightly fitted, but laced up on each side of the front, so it could expand as needed. The fashion fabric was pleated and it also expanded. How it was possible to maintain the fashionable S-curve silhouette is not discussed.

“Maternity waist [i. e., bodice]” LHJ pattern No. 2914.

At left, an illustration of the expandable waist of the ten-gored skirt, LHJ pattern 2915.

Although the pattern was sold in waist sizes from 24 to 30 inches, the skirt could expand as much as fourteen inches at the waist and more at the hip.

Undergarments were also important; there is an emphasis on light-weight fabrics, since the usual layers of ruffled petticoats of 1907 could be heavy enough to cause a backache, even if the wearer was not pregnant.

Maternity undergarments, Ladies’ Home Journal, January 1907, bottom of p. 60. Tucks running around the petticoat and drawers could be let out as the front hem was pulled up by the baby bump.

Petticoat pattern 2913 description, LHJ, January 1907.

LHJ pattern 2913 for maternity undergarments, designed by H. C. Routery. 1907.

As an expanding abdomen lifted the skirt in front, the entire flounce could be lowered. From what I have seen, this problem was completely ignored by maternity dresses in the 1930’s.

Description of maternity corset cover pattern, LHJ 2911.

A maternity corset cover and maternity drawers (underpants), LHJ patterns 2911 and 2912 from 1907.

Description of maternity drawers pattern 2912, LHJ, Jan. 1907, p. 60.

There is the expectation that, after the baby is born, its mother will want to continue wearing these garments — they can be returned to her pre-baby size. Of course, most women probably did resort to wearing a “wrapper” housedress during the later months.

 

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Filed under 1900s to 1920s, Accessory Patterns, Maternity clothes, Old Advertisements & Popular Culture, Slips and Petticoats, Underthings, Underthings, Hosiery, Corsets, etc, Vintage patterns

Spring Prints, 1938

Maybe it was the result of seeing flowers in bloom that made women dress in print fabrics every Spring. In 1938, the flowers on the dresses were often big ones:

Two dresses for May, 1938. Butterick Fashion News flyer. Butterick 7847 and 7839.

Pattern descriptions and back views for Butterick 7847 and 7839, May 1938.

These (mostly floral) print dresses appeared in the Butterick Fashion News flyer in April and May of 1938.

Print dresses for Spring, 1938. Butterick store flyer, April 1938. Butterick 7813, left, and 7801, right.

 

Butterick dress pattern 7809 illustrated in a large-scale print fabric. Butterick store flyer, April 1938. Available up to bust size 44 inches.

Butterick patterns 7786, 7784, 7817, and 7795. Store flyer for April 1938.

Patterns for older and larger women were also illustrated in print fabrics. Butterick patterns 7802, 7799, and 7815; store flyer, April 1938. These were available up to size 50 or size 52.

Smaller and younger women could also find patterns — and print fabrics — to meet their needs.

Butterick 7862 was for women 5′ 4″ and under. Store flyer, May 1938.

7830, 7836, and 7828.

The “jacket frock” in the center is for Junior Miss figures up to bust size 38. Companion-Butterick patterns 7830, 7836, and 7828, from May 1938. The one on the right has print lapels and sash.

The dress on the cover for May 1938 was polka-dotted. Butterick 7857.

Left, a big floral print on Companion-Butterick 7829. Next, No. 7823 has a floral print sash. Its neckline is attributed to Vionnet’s influence. The dress with bows, No. 7827, is shown in a smaller, widely spaced white floral print. Right, No. 7825. All were available in a wide range of sizes, to fit either  young and small women (Sizes 12 to 20) or women up to bust 44″. Butterick store flyer, May 1938.

Bold border print fabrics were suggested for these “Beginners'” sewing patterns.

These patterns for inexperienced dressmakers use 52″ border prints. One has a zipper front, and neither has set-in sleeves. Butterick 7838 and 7864. May 1938.

Print fabrics were also suggested for Spring of 1939 — but there was a more youthful silhouette:

Butterick dresses for Spring, 1939. Patterns 8366, 8387, and 8372. Butterick Fashion News flyer, May 1939.

These sleeves and shoulders resemble those of the previous year, but in 1939, skirts were being worn much shorter — just at the bottom of the kneecap:

Butterick dress patterns from May 1938 (left) and May 1939 (right.) Butterick store flyers.

For May, 1939, a suit jacket and bodice are piped with the same polka-dotted fabric that makes the “pancake” hat, worn very far forward on the head. The hat is Butterick pattern 8359. The suit, with knee length skirt, is Butterick 8351.

 

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Filed under 1930s, 1930s-1940s, Vintage Couture Designs, Vintage patterns, Vintage Styles in Larger Sizes, Zippers