I wrote such a long post about shoes from the Spring of 1936 that today I’m just going to share a great quotation from Leah Garchik and some color pictures from an Art Deco shoe ad dated 1929.
From an advertisement for Arch Preserver Shoes:
Arch Preserver Shoe Ad, 1929. Note the stockings colored to match the dress.
The caption: 
The quotation:
“According to the Table of Shoe Hotness, any brand that promises comfort will add 10 years to one’s WEA (Wearer’s Estimated Age.)” – Columnist Leah Garchik, writing in the Style section of the San Francisco Chronicle.
Some Arch Preserver Shoes from 1929
Arch Preserver Shoe, 1929: ROMANY — Sunburned beige with decorative strap underlay of brown perlustre kid.
Arch Preserver Shoe, 1929: JANZIA — An afternoon model in Lido sand kid, accented with perlustre kid strap in stone color and brown piping.
I wouldn’t mind wearing either of them – except that I had to move on to prescription, flat shoes with rigid orthotics in them years ago. My WEA – and my actual age — are now both too high to lie about! The travel-themed designs (a navy blue print fabric?) behind the shoes is very jazz-age.
witness2fashion 