May 18, 2014 · 6:00 am
I wrote such a long post about shoes from the Spring of 1936 that today I’m just going to share a great quotation from Leah Garchik and some color pictures from an Art Deco shoe ad dated 1929.
From an advertisement for Arch Preserver Shoes:
Arch Preserver Shoe Ad, 1929. Note the stockings colored to match the dress.
“According to the Table of Shoe Hotness, any brand that promises comfort will add 10 years to one’s WEA (Wearer’s Estimated Age.)” – Columnist Leah Garchik, writing in the Style section of the San Francisco Chronicle.
Some Arch Preserver Shoes from 1929
Arch Preserver Shoe, 1929: ROMANY — Sunburned beige with decorative strap underlay of brown perlustre kid.
Arch Preserver Shoe, 1929: JANZIA — An afternoon model in Lido sand kid, accented with perlustre kid strap in stone color and brown piping.
I wouldn’t mind wearing either of them – except that I had to move on to prescription, flat shoes with rigid orthotics in them years ago. My WEA – and my actual age — are now both too high to lie about! The travel-themed designs (a navy blue print fabric?) behind the shoes is very jazz-age.
Filed under 1920s, Old Advertisements & Popular Culture, Shoes, Uncategorized, Vintage Accessories
Tagged as 1920s, 1920s advertising, 1920s fashions, 1920s shoes, 1920s styles, a g ward, afternoon shoe, Arch Preserver Ad, Arch Preserver shoes, Art Deco, brown kid shoe, fashion history, jazz age, Leah Garchik, Lido sand, perlustre, san francisco chronicle, shoes 1929, style moderne, table of shoe hotness, twenties fashions, twenties shoes, twenties style, ward illustrator, WEA