Tag Archives: Woman’s Home Companion 1937

Collapsible Hats by Agnes, 1937

Two packable hats for travel; by Agnes, Woman's Home Companion, Oct. 1937.

Two packable hats for travel; by Agnes, Woman’s Home Companion, Oct. 1937.

Agnès (also known as Madame Agnès)  was one of the most fashionable French hat-makers of the 1920’s and after. (Click here for more about her label.) Here is one of her tight-fitting evening turbans from 1929.

Agnes evening turban of fine gold mesh, 1929. Delineator, Jan. 1929.

Agnes evening turban of fine gold mesh, 1929. Delineator, Jan. 1929.

The Metropolitan Museum has several hats by Agnès:

Black velvet and matte black fabric hat by Madame Agnes, 1929. Photo courtesy Metropolitan Museum.

Black velvet and matte black fabric hat by Madame Agnes, 1929. Photo courtesy Metropolitan Museum.

A whimsical little hat by Madame Agnes, 1937. Photo courtesy Metropolitan Museum.

A whimsical little hat by Madame Agnes, 1937. Photo courtesy Metropolitan Museum.

Hats like this were often worn tilted far to the front of the head, over one eye.

Hats from Butterick Fashion News illustrations, 1938-39.

Hats from Butterick Fashion News illustrations, 1938-39.

However, bigger hats, often with an elongated crown like this one by Agnès, were also worn in the 1930’s. ( Schiaparelli also designed hats like men’s fedoras, but with tall, narrow tops like this.)

Straw hat by Madame Agnes, 1938. Photo courtesy Metropolitan Museum.

Straw hat by Madame Agnes, 1938. Photo courtesy Metropolitan Museum.

Hats pictured in Butterick Fashion News, April 1938.

Hats pictured in Butterick Fashion News, April 1938.

The two hats by Madame Agnès pictured at the top of the post have a lot in common with these styles, but the Agnès hats were cleverly constructed so that they could be deconstructed and flattened, or rolled, to fit in a suitcase.

Casual hat that can be packed flat, by Agnes, 1937. Woman's Come Companion, Oct. 1937.

Casual snapped hat that can be packed flat, by Agnes, 1937. Woman’s Home Companion, Oct. 1937.

In her “Letter from our Paris Fashion Correspondent,”  Marjorie Howard described two hats by Agnès, one that snapped together (above) and a hat that rolled into a long strip, and zipped into shape using a slide fastener.

Here’s how Marjorie Howard described the “snapper” hat, above:

“Large snap fastenings, the original ones in translucent green on black felt, run down the side of the crown which is just a flat piece when they are undone, and join the two ends of the brim. Two flat bits are all that remain when the snaps are open and they pack as easily as a scarf or handkerchief. A clever woman could construct the snapper hat for herself; though I am not sure that she could succeed with the other one.”

This hat by Agnes (1937) is held together by a long, continuous zipper (slide fastener) and can be unzipped and roller up for packing. Woman's Home Companion, Oct. 1937.

This hat by Agnes (1937) is held together by a long, continuous zipper (slide fastener) and can be unzipped and rolled up for packing.  Woman’s Home Companion, Oct. 1937.

“The cleverest I have seen lately are Agnès’ two felts, intended primarily for October weekends when you travel in a car and must curtail your luggage. Both of them come to pieces and pack flat or in any suitcase corner. One  is a long curved strip of felt with metal slide fastenings cleverly disposed along the edges. You begin at the top, slip one end of the slide fastening into the other and wind spirally till your hat emerges, crown, brim and all. And it really works for I have tried it. To pack you unzip and roll the strip into a ball….

“It is pretty tricky to cut. Agnès told me that it took her three weeks of experimentation to work it out properly. The curve has to be accurate as an engineer’s working model.” — Marjorie Howard, Woman’s Home Companion, p. 81; October 1937.”

Although Howard says she zipped this hat up starting at the crown, the fact that the illustration shows the zipper pull at the top of the hat implies to me that that was where the zipping ended, as when you zip up the front of a jacket. Or perhaps the illustrator took liberties.  The dressesandhats blog has a bigger, better picture of the Zipper Hat.  Click here.

American Charles James designed a dress with a zipper that spiraled all the way around it in 1929(!), but I don’t think practicality was his main goal.

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Filed under 1930s, Hats, Tricks of the Costumer's Trade, Vintage Accessories, Zippers

Smart on the Sand, 1937

"Smart on the Sand at Any Age," Woman's Home Companion, May 1937.

“Smart on the Sand at Any Age,” Woman’s Home Companion, May 1937.

In a two-page spread, the Woman’s Home Companion suggested these Companion-Butterick patterns for the summer of 1937. The second page showed the back view of #7356 and three versions of this little girl’s dress, # 7358.

"Smart on the Sand at Any Age," WHC, may 1937. Companion-Butterick pattern for girls No. 7358.

“Smart on the Sand at Any Age,” WHC, may 1937. Companion-Butterick pattern for girls, No. 7358.

“The clothes you wear on the sand or by the pool this summer depend largely on whether you are six, sixteen, or sixty. Anything goes so far as fashion is concerned.  Shorts, slacks, dresses, long coats, short coats — the choice is endless. But when it comes to what is most becoming — that is a different story.”

Dress and Long Coat #7357

1937 may p 80 smart on sand any age 7357  text asian text

Companion-Butterick pattern #7357:  Dress or coat. May 1937.

Companion-Butterick pattern #7357: Dress or coat. May 1937.

“Suppose you are at the head of the family on the distaff side and you have decided not to lounge about in trousers. Then for you we suggest the brief dress which buttons over your bathing suit. Or, if you prefer, the long fitted coat. Both are 1937 imports from the Riviera and both come from pattern 7357. Try a printed pique or chintz for the long coat with huge (they can’t be too huge) figures. For the dress, be sure to pick out one of the most original of the colorful cotton prints. “

“Huge” prints on fabrics show the influence of Schiaparelli. The side-wrap dress — which seems awfully ‘nice’ to wear over a wet swimsuit — has a cheongsam-inspired closing and a sleeve detail reminiscent of some Chinese decorations. The long double-breasted coat is also shown printed with medallions.

Jacket, Trousers, Shorts, and Halter Top #7356

1937 may p 80 smart on sand any age 7356 text

Companion-Butterick pattern #7356;  Halter top, shorts, trousers and jacket. May 1937.

Companion-Butterick pattern #7356; Halter top, shorts, trousers and jacket. May 1937.

“You couldn’t be sixteen (or even a slim forty-six) without wanting to wear either shorts or slacks. Here they are topped by a halter that buttons on and one of those new jacket coats that hang like a man’s shirt — all, we might add, from one pattern — No. 7356. The neat-fitting slacks are practical in a plain  heavy sailcloth or cotton sheeting, the shorts in either plain or printed cotton or rayon.”

I like the loose jacket with a deep pleat in back; this back view shows how the halter top buttons on to the shorts or slacks:

Companion-Butterick pattern 7356, back view.

Companion-Butterick pattern 7356, back view.

 Girls’ Dress #7358

“And if you are six, what then? Well, why not a sundress with straps that cross in the back and a conical cap to match?  This is one part of a Triad pattern which also includes the pieces for a dress of dotted swiss with loops of white binding and a raspberry linen with rickrack braid.”

Companion-Butterick pattern 7358; a Triad pattern (three dresses from one pattern.) WHC, May 1937.

Companion-Butterick pattern 7358; a Triad pattern (three dresses from one pattern.) WHC, May 1937.

The text writer may have confused the trims; the rickrack is shown on the dotted dress. Here are the back views, in the background.

Back views of girls dresses #7358.

Back views of girls dresses #7358.

The lively illustrations are by Ernst.

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Filed under 1930s, Children's Vintage styles, Companion-Butterick Patterns, Sportswear, Vintage patterns, Women in Trousers