Tag Archives: woman’s studies

Mother and Daughter Fashions from the Forties and Fifties

Mother-Daughter robes from McCall, patterns 1289 and 1290. Store catalog, Dec. 1946.

Mother-Daughter robes from McCall, patterns 1290 and 1289. Store catalog, Dec. 1946.

Nos. 1289 (adult) & 1290 (child). McCall pattern catalog, Dec. 1946.

Nos. 1289 (adult) & 1290 (child). McCall pattern catalog, Dec. 1946.

These robes are from a 1940s Christmas catalog, but Mother-Daughter outfits were popular well into the fifties. I found examples from Butterick, Simplicity, and McCall.

These Butterick patterns show girls’ styles as identical to the women’s clothing as possible, as if girls really were “little women.”

Butterick Fashion News, Sept. 1943, pattern numbers 2626, 2663, 2570, 2664.

Butterick Fashion News, Sept. 1943, pattern numbers 2626, 2663, 2570, 2664.

BFN sept 1943 text  2626 2663 2570 2664

“Daughter chooses an identical coat frock to help Mummy on her busy days.” In reality, Mummy chose both their clothes.

More Mother & Daughter patterns from Butterick Fashion News, Sept. 1943. Pattern Nos. 2691, 2676, 2693, 2420.

More Mother & Daughter patterns from Butterick Fashion News, Sept. 1943. Pattern Nos. 2691, 2676, 2693, 2420.

BFN sept 1943 text 2691 2676 2693 2420

Simplicity Sundresses, 1948

Mother and Daughter patterns might be featured together, as in the listings above, but they sometimes appeared on different pages, like these charming Simplicity sundresses with bolero jackets. In this case, the child’s pattern has been modified to allow for its shorter skirt without noticeably scaling down the appliqued flowers:

Simplicity adult pattern #2397, page 3, and Simplicity girls' pattern #2415, page 8. Simplicity Fashion Preview, April 1948.

Simplicity adult pattern #2397, page 3, and Simplicity girls’ pattern #2415, page 8. Simplicity Fashion Preview (flyer), April 1948.

Sun or Swim Suits, 1950

McCall offered these Mother and Daughter playsuits on facing pages of the catalog:

"No. 1552, the Glamour Mermaid swim- or sun- suit." McCall Needlework Catalogue, May 1950.

“No. 1522, the Glamour Mermaid swim- or sun- suit.” McCall Needlework Catalogue, May 1950.

"No. 1523, the mermaid swim- or sun-suit." McCall Needlework Catalogue, May 1950.

“No. 1523, the mermaid swim- or sun-suit.” McCall Needlework Catalogue, May 1950.

The bloomers seem to work a lot better on the daughter! [Full pattern descriptions are at bottom of post.]

Mother and Daughter Matching Aprons, 1950

Mother and Daughter matching pinafores or smocked aprons, McCall Needlework Catalogue, May 1950.

Mother and Daughter matching pinafores or smocked aprons, McCall Needlework Catalogue, May 1950.

The daughter’s aprons had their own listing in the Children’s section; I have put both illustrations side by side to show how very similar the adult and child versions were:

McCall patterns #1532 (Mom) and #1533 (Daughter). May, 1950.

McCall patterns #1532 (Mom) and #1533 (Daughter).  Smocked  or embroidered pinafore aprons. May, 1950.

My mother had more enthusiasm for Mother-Daughter looks than I had. In the 1950s, it was assumed that little girls would want to be “just like Mommy.” I had suit with a dark red jacket and a plaid, pleated skirt — just like my Mother’s. I was given a little toy iron that really plugged in and got warm (not hot,) and a little toy stove (ditto.) I didn’t need a little apron “just like Mommy’s” to see where this was leading. . . .  And, even at age five, I had other plans.

More Pattern Information:

Mermaid Swim- or Sun- Suits

Pattern description for Adult playsuit #1522. May, 1950.

Pattern description for Adult playsuit #1522. May, 1950.

Pattern description for McCall girls' "mermaid" swim- or sun- suit #1523.

Pattern description for McCall girls’ “mermaid” swim- or sun- suit #1523.

Robes 1290 and 1289

mccall dec 1946 text robes 1290 1289

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Filed under 1940s-1950s, Accessory Patterns, Bathing Suits, Children's Vintage styles, Nightclothes and Robes, Sportswear, Swimsuits, Uniforms and Work Clothes, Vintage patterns

1950 Aprons for Barbecues and a Happy Marriage

McCall's Apron Patterns for Men and Women, store catalog,

McCall’s Apron Patterns for Men and Women, store catalog, 1950.

McCall’s featured these apron sets for men and women in at least two 1950 catalogs. I’m not sure how many men barbecued while wearing suits, but they certainly barbecued while smoking cigarettes. (See below.) The pattern on the left, #1481, is described as “Mr. & Mrs. Happy Marriage Aprons.”

Mr. & Mrs. Happy Marriage Aprons

McCall's apron pattern 1481, catalog, May 1950.

McCall’s apron pattern #1481, catalog, May 1950.

happy marriage text953

The happy marriage aprons show the husband doing the grocery shopping, washing the dishes, and mopping the floor. The wife does the cooking, the ironing, and the dusting. Not a bad division of labor, for 1950! (Uh-oh. These aprons “will amuse friends, each other.” I bet a lot of them were wedding shower presents, intended to get a laugh.)

Weiner Dog Barbecue Apron Set

McCall's Men's and Women's apron set pattern #1515, from store catalog, May 1950.

McCall’s Men’s and Women’s Barbecue Apron Set pattern #1515, from store catalog, May 1950.

weiner dog text p 22“Mrs. looks so barbe-cute in hers, with appliqued dachshunds, a toasting hot dog. And the pig chef appliqued on man’s apron will barbe-cure Mr. of hot coal shyness.” Because of strong anti-German sentiment during World War I (and WW II), dachshunds were sometimes called “liberty” dogs, “weiner” dogs, or “sausage” dogs. [cf. “freedom fries” nine decades later.]  In the fifties, my family called dachshunds “weenie dogs.” This 1950 catalog indulged in a lot of puns when it came to aprons and tea-towel embroidery transfers.

An Oh “So-Mannish Apron”

McCall's Apron Set Pattern # 1319 for Men and Women, store catalog, May 1950.

McCall’s Apron Set Pattern # 1319 for Men and Women, store catalog, May 1950.

chef and waitress aprons text1950“Mr. Never-go-near-the-kitchen will hustle to help if he’s wearing his own so-mannish apron.”

French Chef Embroidery Pattern

The McCall’s Needlework Catalog also offered a set of 8″ embroidery transfers suitable for dish towels or pot holders. [Big dish towels made from bleached flour sacks were often embroidered and sold at fund-raising bazaars. I’m still using some that I inherited 30 years ago; thousands of trips through the wash have made them lint-free and very absorbent — not at all like the small, not-very-absorbent ‘dish towels’ made from looped towel fabric that are common today.]

French chef embroidery transfer pattern #1055, offered in McCall's  catalog; May, 1950.

French chef embroidery transfer pattern #1055, offered in McCall’s catalog; May, 1950.

A set of big dish towels embroidered with these charming, cartoonish French chefs would still make a great gift! However, the copyright is probably still held by McCall’s, now part of Butterick, so I do not recommend making them for sale! Bon appetit!1055 french chefs embroidery text

 

 

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Filed under 1940s-1950s, 1950s-1960s, Accessory Patterns, Uniforms and Work Clothes, Vintage Accessories