Dresses for Flappers, July, 1926

Butterick Patterns for Misses Age 15 to 20. Delineator, p. 27, July 1926.

By the summer of 1926 the “look” we associate with the 1920s – short skirts, no waists, and a horizontal line across the hips – was truly the dominant fashion. These dresses for Misses – i.e., women aged 15 to 20 – look fresh and youthful, especially in contrast to the long, tubular fashions of 1924.  Seeing these designs in color is a treat, and a reminder that the clothes worn in silent movies were not actually black and white.

Top of Page 27, Delineator, July 1926

Misses’ Pattern Sizes in the 1920s: “What Does Size 16 Years Mean?”

In Butterick patterns, a Misses’ size was shorter than a Ladies’ size. Misses patterns were sold by age [!]; Ladies’ patterns were sold by bust measurement. For most of the 1920s, “Size 15 years” equated to “petite with a 32″ bust.” “Size 17 years” meant a petite with 34″ bust, “19 years” fit a 36″ bust, and “20 years” was a petite 37.” Often a style is described as “For Misses and small women;” several of these styles say they also come in Ladies’ sizes 38 and 40.

The usual run of Butterick Ladies’ sizes in 1925 was 33″ through 44.” Articles in Butterick’s Delineator magazine sometimes gave fitting advice for short women, but special patterns for adult women who were 5″ 4″ or shorter had not yet appeared.

Bottom of Page 27, Delineator, July, 1926.

Flapper Dresses

The dresses on page 27 were for young women – for flappers. Styles for mature women were subtly different, as were the proportions of the fashion figures that illustrated them. These two dresses appeared on pages 27 and 28 of the same issue.

A pattern for Misses (# 6924) and a similar pattern for Ladies (# 6914.)

Obviously, the Misses’ illustrations are much less distorted.

The Individual Dresses with Their Descriptions

6913 — Embroidery splashes the white frock with color. Work in Satin-stitch. For this slip-over one-piece princess dress with inverted tucks or shirrings use Georgette, silk or cotton voile, batiste, radium, taffeta, satin crêpe, etc. of one material, etc…. Lower edge 58 inches…. For misses 15 to 20 years, also small women. [I confess that I love this dress – and the appliqued hat. You wouldn’t need to embroider the sleeves to reproduce it; # 6921 shows that making lower sleeves from a different fabric was in style.]

6935 — A transparent hem, rising in front, is the latest Parisian offering in evening frocks This slip-over orange dress closes under the left arm, has a basque and a lower edge scalloped or straight. Lower edge 2 7/8 yards…. For misses 15 to 20 years, also small women. [This dress is interesting for many details. It is an early example of the short-in-front-long-in-back evening dresses of the late 1920s. It is clearly inspired by Jeanne Lanvin’s robes de style. And it has a side seam fastening – presumably snaps – under the left arm, which should be of interest to vintage dealers trying to date dresses with side openings.] Dress 6935 may be described as “orange” in the text, but it really did look yellow-gold in the magazine.

 

6921 — The Gipsy girdle encircles this attractive slip-over frock with touches of jade-green. It has a straight gathered skirt and is delightful for radium or satin crêpe with contrasting organdy, batiste, or Georgette, etc. Lower edge 60 inches…. For misses 15 to 20 years, also small women.

6904 coat dress — Cool and very smart in town is the coat frock with its saddle shoulders and straight gathered skirt attached at a low waistline. The separate one-piece slip has a camisole top. The color is fuchsia…. Lower edge of slip 44 inches…. The coat dress is for Misses 15 to 20 years, ladies 38, 40 bust.

 

6927  — Green-striped, smartly bosomed, this one-piece slip-over frock gives the effect of a two-piece style. A cluster of box plaits is inserted at the front. Use flat crêpe, Canton crêpe, satin crêpe, heavy crêpe de Chine, silk broadcloth, shantung, washable silk crêpe, etc. Lower edge, plaits drawn out, 57 inches. The dress is attractive for misses 15 to 20 years, also small women.

6903 — Tiered circular ruffles are attached across the sides of this slip-over one-piece tan dress. Plain or printed silk voile, crêpe Roma, etc., with taffeta tie collar, etc., or satin crêpe with reverse side, are smart for it. Lower edge 44 inches….Chic for misses 15 to 20 years, also small women.

6924 — Crêpe de Chine, heavy Georgette, silk or cotton voile, silk-and-cotton crêpe, pongee, etc., with smocking or shirring and contrasting collar and cuffs are smart for this type of one-piece slip-over frock with straight lower edge. The colors are pervenche blue and tan. Lower edge 51 ½ inches. …For misses 15 to 20 years, ladies 38, 40 bust.

6902 — A new silhouette, hip-flared, is illustrated in the slip-over blouse of this two-piece bois de rose frock. The straight skirt with a box pleat at front is attached to an underbody. It is smart for flat crêpe, Canton crêpe, heavy crêpe de Chine, satin, etc. Lower edge, plait drawn out, 51 inches…. For misses 15 to 20 years, also small women. [An underbody means the skirt hung from the shoulders, not the waist. The back view — at the bottom of this post — shows a flared peplum. The color “bois de rose” was very chic,  a grayed red, less coral than it appears here. ]

Design Tricks to Make Twenties’ Dresses More Flattering

Designers are aware that a horizontal line across the widest part of a woman’s body – the hip – will add pounds, visually. That’s why late twenties styles can be so cruel to a less-than-boyish figure.  Pattern manufacturers were aware of this problem; Butterick patterns in average sizes assumed that the hip was two inches larger than the bust, as they do today.

So it’s useful to pay attention to the many ways these authentic 1920s designs drew attention away from the horizontal hip line that defined the era. Notice all the optical tricks that direct the eye toward the face, or create a slenderizing vertical line to add height and draw the eye toward the center of the torso.

Long bows and ties lead the eye up and down.

A row of vertical buttons; a vertical center front closing emphasized by a white frill.

A strong color – or white – near the face; a V neck; a contrasting collar. The green ‘buckle’ at the center of the dress on the left is also a clever way to draw our eyes to the center of the body.

A center front opening that runs from the neck to the hem, creating a strong vertical line.

Back Views and Alternate Views

Back and alternate views of page 27 patterns, July 1926.

 

 

A Book I Need to Read Again: The Language of Clothes

A couple of weeks ago I wrote about the popularity of striped coats in 1924.

Two striped coats from 1924, Delineator magazine.

This week I found this photo in Alison Lurie’s book The Language of Clothes,  illustrated with images assembled by Doris Palca.

A British fashion photograph of motoring and sports coats, 1924, from The Language of Clothes, by Alison Lurie.

The Language of Clothes, by Alison Lurie, 1981

I was de-accessioning my library, and had listed this book on Amazon, but I didn’t have to read more than a few sentences to realize that I want to read it again. Lurie’s observations about fashion are perceptive, very well-written and often very amusing. Her comment on these coats is:

“Women entered the second decade of the twentieth century shaped like hourglasses and came out of it shaped like rolls of carpet.”

When I was teaching, I always stressed that “Costume communicates.” We all speak the language of clothes, and we constantly make judgements based on our reading of what other people wear. Lurie’s book is about the subtle statements and psychological impulses behind our clothing choices, with chapters on “Clothing as a Sign System,” “Youth and Age,” Fashion and Status,” “Fashion and Sex,” and many other topics that explore the clothes we usually take for granted. Her comments on the fashions of the 1920s, in the chapter “Fashion and Time,” interested me particularly, because I have been thinking many of the same thoughts while looking through pattern illustrations of the twenties — but Lurie anticipated my ideas by thirty years.

And she writes really well, so that there is a lot of information packed into her seemingly effortless prose.

Dressing as Children: Thoughts on 1920s Styles

After summarizing several theories about why women minimized their breasts and hips in the twenties, Lurie reminds us that . . .

Child’s drop-waisted dress, late 1880s, from Dress, The Jenness-Miller Magazine.

“It has been sugested that women were asserting their new-won rights by dressing like men; or, alternatively, that they were trying to replace the young males who had died in World War I.

“…But a glance at contemporary photographs and films shows that women in the 1920s did not look like men, but rather like children — the little girls they had been ten to twenty years earlier….

“…And although [the flapper] might have the figure of an adolescent boy, her face was that of a small child: round and soft, with a turned-up nose, saucer eyes, and a “bee-stung” mouth.

I have been noticing that patterns for young women, aged 15 to 20 —  i.e., ‘flappers’ — were illustrated with very round-headed, big-eyed, baby-like heads, like the prototypical flapper cartoon character, Betty Boop.

Betty Boop, and fashion illustrations of women aged 15 to 20; Delineator, 1924.

Illustrations of a teenager and an adult woman wearing hats made from the same pattern, 1925. Delineator magazine.

Very large eyes, spaced far apart, in a round — rather than oval — head, with a tiny nose and “rosebud lips;” those are the traits associated with an infant’s head.

Middy blouse for athletic events; Jan. 1925.

Alison Lurie goes on to say, “One popular style of the 1920s was the dress cut to look like a shirt, with an outsize collar and floppy bow tie of the kind seen on little boys ten or twenty years earlier. [See above, left.] Another favorite was the Peter Pan collar, named after [the boy who] . . . was chiefly famous for his refusal to grow up. . . . Middy blouses and skirts were now worn by grown women as well as children, and the ankle-strap button shoes or “Mary Janes” once traditional for little girls became, with the addition of a Cuban heel, the classic female style of the twenties.”

 

 

“I Won’t Grow Up”

My own observation is that dresses considered suitable for little girls aged 8 to 15 (or younger) in the early 1920s became the adult fashions of the later 1920s. When adult women were still wearing mid-calf-length skirts, in 1924, 12-year-old girls were wearing skirts that came just to the knee. Two years later, adult women — not just ‘flappers’ — were wearing knee-length skirts. The curves of a sexually mature female body were suppressed, or at least de-emphasized. The ideal may have been a ‘boyish’ figure, but it was also the figure of a little girl, too young for adult responsibilities, but insisting upon adult freedom of behavior.

Dresses for Girls 8 to 15, 1924; Woman’s dress, 1928

 

Young girl’s dress, 1924; Dresses for ladies, 1928. Butterick pattern illustrations.

Earlier in the century, young women looked forward to the day when they could “put up” their hair and let down their hems. By 1925, women were reverting to schoolgirl clothing styles: dropped waist lines, short skirts, pullover dresses, and middy-type blouses worn outside their skirts rather than tucked in (a look previously only seen on gym suits and children’s outfits.) Here’s another example of a child’s dress influencing the adult dress on the right:

Girl’s dress, 1924; women’s dresses, 1926. Butterick pattern illustrations.

At least, The Language of Clothes got me thinking more deeply about fashion trends. I’m looking forward to reading it straight through– but it’s hard not to skip ahead to such enticing topics as “Sexual Signals:  The Old Handbag,” and the underlying meanings of “Color and Pattern.” It’s available in used hardcover for about $10 plus shipping.