What on Earth Is a “Costume Slip” ?

Costume Slips

I kept noticing the phrase “costume slip” in combination with “tunic blouse,” but even after finding several examples in Butterick lingerie patterns, my definition will be deduction and guesswork. I’m tempted to define a “costume slip” as “a slip-like garment that is intended to be seen.”

Four costume slips, November & December 1924. Butterick patterns 5635, 5631, 5685, 5667.

That is, the costume slip may be seen below a tunic blouse . . .

Tunic blouses with costume slips; Delineator, December 1924.

or under a sheer fabric like lace, voile, chiffon or georgette. . .

A sheer dress reveals the coordinating slip under it. Delineator, November 1924.

Butterick pattern for a sheer day dress, probably cotton voile, Aug. 1924. Such a dress needs a coordinating slip.

. . . or perhaps revealed by a coat dress that is open down the front, although these two dress patterns apparently included their own slip patterns.

Sheer coat dresses from 1926. Butterick patterns 6904 and 7024. Delineator.

“To wear under tunic blouses and transparent dresses . . . .” [I have not seen a lace-trimmed slip illustrated with a tunic blouse.] Costume slip pattern #5685, Butterick, Dec. 1924. Available up to bust size 52″.

This costume slip (#5638, below) takes the place of a pleated skirt. It could also be made with a “plain lower part.” The costume slip’s low pleats would avoid bulk over the hips, giving “the slender silhouette.”

Tunic Blouse 5962 worn over pleated Costume Slip 5638. Butterick patterns.

Butterick pattern description, Costume Slip #5638; Nov. 1924.

Tunic blouses with “open edges”, April 1925. Delineator. Costume slip #5638 — this time without pleats — is on the right.

To see more “tunic blouse costumes,” click here.

This 1926 costume slip could be made with a detachable front, called a vestee, to take the place of a blouse under a very low V-necked dress, a coat dress,  or a suit jacket.

A coat dress with low front, Nov. 1924; a costume slip (Butterick #7072, from 1926) could take the place of a blouse.

Women over forty may remember a more recent vogue for colorful, knit tank tops or camisoles with appliqued lace at the neckline, which served the same purpose.

Costume Slips or Lingerie Slips?

Lingerie slips, made of translucent silk, might have a “shadow-proof” hemline (i.e., two thicknesses of fabric) so that a woman could stand in a doorway with the light behind her and not have her legs visible though her clothes. This embarrassing photo of Lady Diana Spencer, later a fashion icon, shows why wearing an opaque slip can be a good idea.

The more images of costume slips I found, the more confused I got. This seems to be a lingerie slip, made of light silk or cotton — intimate apparel. But crepe satin and radium [a lustrous silk] were also recommended for costume slips.

A slip pattern, Butterick 4971, January 1924.

You would think a slip trimmed with lace is obviously a lingerie slip, not intended for public view. However, I was forgetting that the same pattern could be used for a costume slip or a lingerie slip –– depending on the fabric used: heavy, opaque silks for costume slips, and sheer China silk, batiste, cotton voile, etc., with optional lace, for intimate apparel.

Butterick slip pattern 4971, January 1924, would make either a costume slip or a slip that was only revealed in private. The small illustration shows it untrimmed and with a deep, shadow-proof hem.

“Radium” refers to radium silk, not radioactive silk. Crepe meteor seems similar to modern crepe-backed satin.

Costume slip patterns #5724 (Ladies) and #5726 (Misses and small women.) Butterick, Jan. 1925.

Butterick 5724:  “This costume slip with a straight lower edge and a three-inch or deep shadow-proof hem, is an especially good design.  Use soft satin, crepe meteor or crepe de Chine under tunic blouses, or these materials or sateen under transparent dresses, and radium silk, habutai silk, glove silk, silk jersey or sateen, under non-transparent dresses.” Notice how deep the shadow-proof hem is!

Skirts versus Costume Slips

To add to the confusion, 1920’s skirts were often made without a waistband, and attached to a slip-like bodice instead, so that the skirt was suspended from the shoulders and needed no darts or waist shaping. But they are not “costume slips.” They are skirts intended to be worn with hip-length overblouses, not longer “tunic” blouses, and the skirts are usually made from wool or broadcloth, not silk. The bodice could be inexpensive silk, cotton, or rayon.

1920’s skirts suspended from a bodice. 1927-28. From Stella Blum’s  Everyday Fashions of the Twenties.

This method of suspending a pleated skirt gives a perfectly straight, authentic twenties’ line. Wearing a twenties’ blouse or sweater over a modern skirt is less effective. Some 1920’s skirts were constructed with a waistband, but it did not ride snugly at the natural waist, so those skirts probably migrated around the body when worn. It must have been difficult to keep the blouse tucked in.

1920’s skirts to wear on top of a (or under) a blouse, Sears catalog, Fall 1925.

Also, with a waistband, the skirt waist is necessarily higher than the “fashion waist” of the late twenties.

Butterick patterns in Delineator, July 1926, p. 33.

My Costumer’s Library: Getting Started

A page from 20,000 Years of Fashion: Packed with primary sources, photos, information — in color and black & white.

I’ve been seeing some comments, on The Vintage Traveler and other blogs, from people asking for costume research book recommendations, and I couldn’t resist offering some suggestions.

Of course, a library is a very personal thing, and depends on its owner’s personal interests and goals. I helped a good friend list her library on Amazon when it came time for her to move to assisted living. She was a vintage clothing collector, a docent, and a lover of ethnic textiles.  I was a theatrical costume designer. I’ve taught costume design, construction, and costume history classes; I’ve worked as a designer, a cutter/draper (i.e., a pattern maker), and a costume technician. Together, we had between five and six hundred books in our personal / professional libraries, but we had very few books in common!

I, too, sold most of my professional library when I thought I had retired. Ironically, helping to inventory my friend’s clothing collection for sale made me realize that this is the field I know best, and I still have a lot information and experience to share, so here I am . . . .

There are a few books I couldn’t bear to part with (20,000 Years of Fashion, The Costume Technician’s Handbook) — and many I wish I’d kept, like Everyday Fashions of… since I keep checking them out of the library now.

For an Overview of Fashion in the Western World: 20,000 Years of Fashion

For a quick overview / refresher of periods, (American and European) loaded with primary source illustrations — one of the first costume books I bought and one I still have on my shelf 40 years later:  20,000 Years of Fashion: The History of Costume and Personal Adornment, by Francois Boucher. I have the 1973 edition — available online in used condition for under $20. A 1987 edition is also available. A big, heavy, wonderful, information-packed book, densely illustrated in color and black & white.

For Clothing Worn by Ordinary People: the Everyday Fashions series.

For twentieth century American fashions that were worn by ordinary people (not high fashion): Dover’s series of books that began with Stella Blum’s Everyday Fashions of the Twenties (and Everyday Fashions of the Thirties) from the pages of Sears and other catalogs. The series — trustworthy, dated, primary source material — is being continued by JoAnne Olian, with Everyday Fashions 1909-1920, Everyday Fashions of the Forties, Everyday Fashions of the Fifties, Sixties, etc.) These books are packed with period illustrations and photos of women’s clothing, some children’s clothing, menswear, undergarments, hats, shoes, and other accessories, with prices. Every professional costume designer I know refers to these books constantly. Used, less than $10 each.

For Constructing Historic Clothing: Books by Norah Waugh or  Janet Arnold

For an understanding of how period garments were made, as well as some interesting costume history: Norah Waugh’s classic books The Cut of Women’s Clothes 1600-1930, & The Cut of Men’s Clothes 1600-1900. For a long time, The Cut of Men’s Clothes was the reference for patterning period menswear. If you want to study the construction of authentic historical garments, these books are a good place to start. The pages are not gridded, however, so the pattern layouts are most helpful when you’re draping on a mannequin. There is a measurement scale on each page — I ended up copying the scale and pasting it to a stiff card / bookmark so I could move it around on the drawings and then pencil in measurements all over the pages. Also, these books are not cheap, even in used condition. I’d say, borrow Waugh’s books from a library and buy Janet Arnold’s books:

If you want to study vintage clothing and/or recreate authentic period garments: Janet Arnold wrote three superb books, all in paperback and relatively inexpensive: the series is  Patterns of Fashion, by Janet Arnold.  Patterns of Fashion is available in three volumes. Patterns of Fashion 1: 1660 to 1860 (women’s clothing), Patterns of Fashion 2: 1860 to 1940 (women’s clothing), and Patterns of Fashion 3: The Cut and Construction of Clothes for Men and Women c. 1560-1620. A fourth volume on shirts, smocks, ruffs, hats, etc., is available, but I haven’t seen it. [EDIT 2/5/19: The series is being continued.  Click here.]  Arnold has produced detailed patterns, on scaled grids, with copious notes on the construction and trims, taken from actual garments in museum collections. Another virtue: these books are ringbound, so they lie flat when open! I was able to produce some terrific 1890s costumes (with the help of my high school students) using just this book (P of F 2) plus my own home sewing experience (which included volunteering as a stitcher for a very good costume designer — so I knew about flat lining!) You can find used copies of Patterns of Fashion 1 & 2 online at $20 to $30 each; the later books cost a bit more. If you’re dealing in vintage clothing, understanding period construction — knowing what the insides should look like — is very important.

Primary and Secondary Sources

You’ll notice I keep using the words “Primary Sources.” A primary source is a text or illustration (or garment or photograph) made at the time the fashion was current.

Clothing from Schiaparelli, Vionnet, and Schiaparelli, drawn and published in November, 1928. The Delineator magazine.

A secondary source is usually a drawing of an authentic garment, painting, statue, or photo, made at a later date. An example would be John Peacock’s Fashion Sketchbook: 1920-1960 , first published in 1970. Drawings like this can give details not visible in photographs, and are very useful when combined with primary sources. However, not only our ideals of beauty, but our styles of fashion illustration can affect the accuracy of secondary sources in subtle ways. For example, many fashion fabrics in the 1960s and early 70s were stiffer than fabrics from the 1920s. Photos of 1920s dresses show them looking a little droopy, like that Vionnet jacket above, rather than crisp like these.

Suits for 1927-29, drawing by John Peacock. From his Fashion Sketchbook 1920-1960, pb. 1977. Image for review purpose only. Do not copy this image.

Also, illustrators will tend to select the clothing that is most attractive according their own era’s fashion ideal.

Beware of Using Only Secondary Sources! Anne Hollander has written a big, fascinating book about the difficulty of putting aside our own, modern ideas of beauty and drawing exactly what we see.  Even very scholarly fashion histories that are illustrated with secondary sources can be affected by this unconscious bias. The Mode in Costume, by Ruth Turner Wilcox, is carefully researched, but the illustrations, drawn in the 1940s, sometimes seem to show an uncorseted 1940s figure. The drawings of corsets from Elizabeth Ewing’s Fashion in Underwear are also secondary sources, but they are technical drawings, not noticeably distorted to a 1970s figure ideal.

1940s Drawing of 1879 dress (The Mode in Costume), and technical drawing of an 1879 corset by Elizabeth Ewing, 1971.  Notice the natural bust curve on the dress drawing, impossible in this corset. The bulging “spoon” belly of the period is also minimized.

Straight-fronted 18th c. corset (Ewing) and 1940s drawing of 18th c. gown (The Mode in Costume.) I have made versions of similar 18th century corsets from Diderot’s Encyclopedia, published in the mid-to-late 18th c. They flatten the bust and push it quite high. See below.

Secondary sources can be helpful, but only when used in addition to plenty of primary sources.

An 18th century fashion plate, from Encyclopedie Illustree du Costume et de la Mode. To be fair, this is later than the black gown above.

We’ve all seen western movies from the 60s and 70s in which the women wear thick, black false eyelashes and have bodices with plenty of breast separation, cut to cling to a modern merry widow or “torpedo” bra. Of course, both the makeup and the clothing looked attractive when the movies were made, but now look obviously “wrong” to anyone who has studied photos of the Old West.

Bette Davis wore lavish costumes both times she played Elizabeth I, but Hollywood just couldn’t commit to authentic, flat-fronted underwear.

Bette Davis in Private Lives of Elizabeth and Essex, 1939; Queen Elizabeth I

Once I was visiting a “Great House” in England. The tour guide was proud of all the portraits of the owner’s Elizabethan ancestors displayed in the front hall. I thoughtlessly blurted, “Aren’t these Victorian paintings of people in Elizabethan dress?” “How did you know that?” the guide said, shocked that the secret was out. Well, they were wearing Elizabethan clothes, but their faces and hair(and corsets) were Victorian.  Those pictures were not primary sources for Elizabethan dress.

One More Book I Couldn’t Part With:  The Costume Technician’s Handbook
I wore out my copy of The Costumer’s Handbook. The Costume Technician’s Handbook, by Rosemary Ingham and Liz Covey, is a revised edition of that book. When you’re exhausted and you need to put in hook and eye tape including a casing for the bone, or a side seam zipper, or you need to cartridge pleat a skirt (or ruff), or want to show someone the right way to sew on a snap, this book’s clear and easy-to-follow diagrams are life –or at least, sanity– savers. There are lots of procedures that costumers need to know, but sometimes many months go by before the next time you need to put in a corset busk, or draft some gussets, etc. The Costume Technician’s Handbook covers everything from flat pattern drafting and fitting problems and alterations, to dying and fabric painting, making hats and shoes and sword carriers, how to tie neckties, health and safety issues, etc. There’s a big bibliography and a list of suppliers. There’s even a website that updates all these sources and includes a shopping guide, links to costume societies, etc. The book is available in paperback. You can find an older edition, used, for under $10. A gem. (Caution: It is not about re-creating historically accurate clothing. It’s about creating well-made costumes for the theatre using sewing machines and modern supplies. Actors generally appreciate zippers.)

These are some old favorites — basics — the books I would pack if I could just carry a few for working out-of-town for the summer. I’ll be thinking of more really useful books for another post.

 

 

How to Look Thinner in the 1920s, Part 1: Wear a Corset or Corselette

 

Paris designs, Delineator, January 1925. From Left: Doucet, Lanvin, Molyneux, Premet, Chanel.

In the July, 1925 issue of Delineator magazine – published by the Butterick Publishing Company — columnist Evelyn Dodge gave the following advice on looking slender while wearing 1920s fashions. I will divide it into three parts — proper corsets, proper lingerie, and proper sizing and styles. I have already exerpted part of her article in Underpinning the Twenties: Corsets and Corselets.  I will add illustrations from Delineator and other sources, and my own comments.

How to Reduce Your Hips Three Inches – 1925

“My subject this morning, dear friends, I know you will find delightful. My text is ‘How you can reduce your hips three inches in three minutes without diet, drugs or exercise and still eat your way through June without giving up strawberry shortcake, asparagus, and any of the other pleasures of the season. . . .’

“I can’t tell you how you can become slender, but I can show you very easily how you can look several inches slighter and thirty or forty pounds lighter than you do now. Almost any woman can reduce her actual measurements appreciably by proper corseting, proper lingerie and the proper size clothes. Old shapeless corsets with bent and bulging bones, too much lingerie cut on too wide lines and made of clumsy materials, clothes that are too large, too long and too wide for the present fashion will make a mountain out of any feminine molehill.”

[Comment: As a costume designer, I could usually create the illusion that a 145 pound actress weighed 133 pounds (or that my 160 pound self weighed 10 pounds less), but erasing forty pounds is promising a lot! As an opera designer once told me, “You can create visual illusions with costumes — up to a point, but there’s only so much that vertical lines can do for a singer who’s built like a tugboat.” ]

The 1920s Ideal Figure

Butterick patterns, June 1925. Delineator.

In 1925, when Evelyn Dodge wrote this article, she said, “The boyish figure sans bust and curves and waistline is the ideal silhouette.”

Butterick patterns, June 1925. Delineator.

Tip Number One: Wear a Corset or a Corselette.

“A Few Years Ago Women Took Off Corsets . . . and Let Their Figures Go.” — Evelyn Dodge

Dodge attributed the change in women’s figures to the relatively shapeless styles of the preceding decade.

[I know that fans of Titanic and Downton Abbey may not believe that the styles of the late 1910s could be extremely unflattering; that’s because theatrical costume designers do a great deal of period research and then select the clothing that a modern audience will find most attractive.  If a woman is supposed to look young and appealing, or sophisticated and sexy, she has to be dressed in a way that conveys those character points to an audience that has not done months of period research.] Here are some outfits for women, circa 1917:

Three outfits from the Perry, Dame & Co. Catalog, 1917.

If you were an actress — whose next job might depend on being shapely — which would you prefer to wear?

Even outfits designed by Gabrielle Chanel could add pounds in 1916:

1916 designs by Gabrielle Channel [sic] from Doris Langley Moore’s Fashion through Fashion Plates, republished by Quentin Bell in On Human Finery.

Under all that fabric, it would be easy to put on a few inches around the hips without even noticing. (Weighing yourself at home was not an option when scales were huge, heavy machines.)

Then came the 1920s, when the ideal figure was flat in front and flat behind.

Warner’s corset, March 1925. Delineator.

Sweater Girls, World War I

Young Women Wearing Fashionable Sweaters, California, 1917-1918. Note how similar their sweaters are to the ones in the catalogs, below.

Evelyn Dodge continued:

“A few years ago during the vogue of the sweater with its concealing lines, women took off corsets, drew a long breath and let their figures go.

Sweaters from the Perry, Dame & Co. Catalog, 1917. Dover Books.

Sweaters from Sears catalog, 1922. From Everyday Fashions of the Twenties, by Stella Blum. Please do not copy this image.

“Some of the results were good, others were bad. The large waist and the resulting lowering of the bust and straightening of the hip has a youthful air.  [!]  But the diaphragm bulge, the middle-aged spread, the very pronounced increase in weight, have proved ugly and stubborn.

Models Photographed for Ads in Delineator, 1917. Their figures would be out of fashion in the nineteen twenties. Imagine the woman on the left in a 1920s dress.

“Many women who have tried going without corsets are now wearing them again – not to make their waists smaller, but to flatten the abdomen and lower back.”

Bon Ton Corset Ad in Delineator. April 1925.

The Modart Corset company ran a series of “X-ray vision” ads showing corsets as worn under clothes.

Young woman wearing a Modart Corset under her dress. October 1924, Delineator.

Corsets and Corselettes

Corsets from Sears catalog, 1925-26. From Everyday Fashions of the Twenties, by Stella Blum. Please do not copy this image.

Many women wore a Brassiere or Bandeau to compress their breasts, plus a corset to control their hips and abdomen. (See the “Detachable Ceinture Step-in,” above.) This could leave an uncomfortable and unsightly ridge of flesh bulging out where the brassiere and corset met, so the Brassiere + Girdle combination — also called a corselette — became very popular:

Treo “Brassiere Girdle combination garment” ad from Delineator, May 1925. This could also be called a corselette or corsette.

Dodge explains: “Most young girls and practically all women need some sort of figure control . . . . Not all women need corsets. Women with young slender figures find that the corselet, which is a combination brassiere and hip-confiner, is sufficient.”

Butterick corselette pattern #5691, January 1925.

The boneless corselet (spelled many ways) would have acted on a woman’s body the way that sausage casing acts on sausage, redistributing her flesh into a tube shape.  Although it had no metal boning, this corselette’s vertical flat-felled seams pass over the bust points, effectively flattening the breasts. Tension between the shoulder straps and the stocking garters would finish the job. (For more information about corsets and corselets, click here. For more information about 1920s bust flatteners, click here.)

Coming Soon: How to Look Thinner in the 1920s, Part 2: Wear the Right Lingerie

 

Underpinning the 1920s: Brassieres, Bandeaux, and Bust Flatteners

The women’s undergarment called a “brassière” has been around since 1905 in the U.S. (1) and before 1912 in England (2). However, the first brassieres didn’t look anything like the garment we know today. (Numbers) indicate sources listed at end of post. [Read about 1920s Girdles and Corsets here. Read about Early 1920s Fashions here.]

Boneless Brassieres from the Perry, Dame & Co. Catalog, 1917

Warner Brothers Brassiere Ad, March 1925, Delineator.

A very similar brassiere, made entirely of delicate machine lace, is in the Victoria and Albert Museum.

Lace Bandeau Brassiere circa 1920, from Fashion in Detail. (4) Drawing by Leonie Davis, lace photograph by Richard Davis. It closes at the side back with hooks and eyes, so the help of a maid would be required to put it on.

An undergarment like this, worn very tightly, would compress the breasts. However, if I had found any of these brassieres in a box of vintage underwear, I might have classified them as camisoles, rather than brassieres.

The first uplift brassieres — with shoulder straps and a snug, elasticized band below the breasts, and, most importantly, two distinct cups for the breasts — were not mass-produced until the mid-to-late nineteen twenties.

Ideal Fashion Figure, Early 1920s

Couture dress by Lucien Lelong, 1925; Clara Bow, photographed by Dyar for Vanity Fair, 1928

Movie star Clara Bow had an ideal figure for early 1920s fashions; she epitomized the garçonne, or “boy-girl” look.

Butterick Ad, Delineator, June 1925.

Naturally, most of the women alive in the twenties did not look like boys at all.

Young woman and her mother, 1920s. Photo courtesy of rememberedsummers.wordpress.com

And this is where the brassieres, bandeaux, and bust flatteners come in.

Bust-flattening Bandeaux and Brassieres, 1920s

Ads for De Bevoise Bandeaux, May & April 1925. Both are made of stiff corset material; the one on the right is boned and designed to flatten a more mature figure.

The terms brassiere and bandeau were not used consistently, but in general a 1920s “bandeau” was a band that went around the chest, supported by two ribbon straps.

Bandeaux, 1928. Picture from Everyday Fashions of the Twenties, by Stella Blum.

A “brassiere” was less skimpy and usually reached to the waist; both brassieres and bandeaux had one or more tabs that could be used to attach them to the girdle or a waist-high corset, which in turn had suspended garter hooks which attached to the stockings.

These old-fashioned brassieres from a 1928 Sears catalog would have appealed to older women.

You can see that, although the brassieres above resemble the brassieres from 1917 pictured at the top of this post, there is a difference:  these 1920s brassieres have almost no curve. They are meant to flatten the bust.

Bust flattening brassieres for “stout women” from a Sears catalog, 1928-29. From Everyday Fashions of the Twenties, p. 130.

The brassiere on the left is “for stout women and nursing mothers” [Ouch!] only because it fastens up the front.

Reducing Brassieres

Women who were not content with compressing their breasts could try to reduce them:

The Bailey Rubber reducing brassiere. Ad from Delineator, July 1918.

The Madame X Reducing Brassiere, November 1924.

Madame X corsets, girdles, and brassieres were also made of rubber, and usually worn over an absorbent undergarment. The purpose of the rubber was to “sweat off” the fat.

Brassieres That Hold Your Stockings Up (and Push Your Breasts Down)

Brassieres from 1928-29. Pictured in Everyday Fashions of the Twenties.  The brassiere on the left is unboned and “comfortable for sports or dancing.” The one on the right “can be worn without a corset.”

Even in the twenties, some objected to bust-flatteners on the grounds that they would damage breast tissue. These garter-and-brassiere combinations, with the stockings exerting a constant downward pull, must have forced all but the smallest breasts to crease at the bottom. In addition to breaking down the breast tissue,  imagine how perspiration forming in those creases would have caused rashes and general misery in warm weather.

Bandeaux and the Boyshform Binder

These 1928 bandeaux have elastic backs, and either a back or side closing. Notice that they have some easing along the side seam, but they still have the “uni-bosom” or “mono-bosom” look of the previous century, as if a woman had one, large, oblong breast running across her chest. These bandeaux were intended to make even that slight curve disappear.

Bandeaux, 1928. Picture from Everyday Fashions of the Twenties.

I have not yet come across a picture of the Boyshform binder. The Boyshform company was formed about 1918 and “claimed optimistically that its utterly flat bandeaux would hold the bust in position without ‘pressure or pinching.’ ” (1)  Another bust flattener with a punning name was the Kabo Corset Company’s “Flatter-U.” The bust reducer illustrated below has a back made from corset material and a front made from several overlapping bands of elastic stitched together:

“Elastic Front Brassiere Bust Reducer gives the figure firm lines. Corset material back….” 1928. Pictured in Everyday Fashions of the Twenties.

The authors of Uplift: The Bra in America suggest that the Maiden Form company trademarked that name in 1924 to distinguish the purpose of its new, non-flattening bras from the Boyshform flatteners.

Corselets, Corsolettes, Corselettes, Corsettes and Other Combination Undergarments

The discomfort of brassieres that had to be buttoned with a tab to corsets or girdles — and probably often produced a bulge at the waist where the gap occurred — led to the widespread adoption of a combination garment that was called (with several spelling variations) the corselette.

1924 Brassiere Corset combination, 1924 Long Brassiere; 1925 Treo Brassiere Girdle Combination Garment Ad. All from Delineator magazines.

Treo undergarments, here pictured from an ad in Delineator magazine, were sold in stores and also carried as a brand name in the Sears, Roebuck catalog, so they reached a wide spectrum of customers. (1)

1925 Ad for Bien Jolie Step-In Corsette; “which comfortably flattens the lines of the body.” Delineator.

Butterick Corselette pattern, 1925. Delineator magazine.

Women could also make their own simple — and flattening — brassieres, bandeaux, and corselettes from sewing patterns until true uplift bras, which “lifted and separated,” became available in the mid-1920s, and were too complex for the home stitcher. Simple bandeaux which had cups, but did not give support, were still featured in pattern catalogs.

The End of the Boyish Form

Breast flatteners and binders continued to be sold throughout the 1920s, but the return to a more natural, feminine figure in the second half of the twenties — accompanied by the invention of brassieres that had cups that fit and actually supported the breasts — gradually put an end to bust flatteners. The Boyshform company was in financial trouble by August of 1925 and went bankrupt in 1928. (1)

Sources especially useful for this post include (1) Uplift: The Bra in America, by Jane Farrell-Beck and Colleen Gau; (2) Fashion in Underwear: From Babylon to Bikini Briefs, by Elizabeth Ewing; (3) Everyday Fashions of the Twenties as Pictured in Sears and Other Catalogs, by Stella Blum; (4) Women’s and Children’s Fashions of 1917: The Complete Perry, Dame & Co. Catalog, a Dover Book; (5) Fashion in Detail: Underwear, (V&A Museum), by Eleri Lynn, Photographs by Richard Davis, Drawings by Leonie Davis; (6) The Mode in Costume, by Ruth Turner Wilcox, (7) Fashion, by Mila Contini; (8) History of Twentieth Century Fashion, by Elizabeth Ewing, (9) 20,000 Years of Fashion, by Francois Boucher, and issues of Delineator magazine from 1924 to 1929.

 

 

 

 

 

 

 

 

Flappers, Galoshes, and Zippers in the 1920s

Galoshes, 1922, from Everyday Fashions of the 1920s by Stella Blum

There is a widespread belief that the term “flapper” was first applied to young women in the 1920s because of a fad among college girls for wearing their rubber galoshes unfastened (right).

By the late 1920s, two rubber companies were competing for the women’s waterproof boot market, with attractive, tight-fitting fashion boots and shoe covers.

Ad for Gaytees overshoes, December 1928, Delineator

United States Rubber Company’s Gaytees Overshoes

Gaytees were made by the United States Rubber Company, and came in a range of styles including waterproofed fabric and even simulated reptile.

Gaytees Overshoes Ad, December 1928, Delineator

Gaytees advertised that their rainboots for 1929 had six new features:

New styles! Cross straps, turn-down cuffs, a new pointed back style.

New colors! The new rosy browns and tans; the tannish grays; black.

New Fabrics! Wools, Rayon-and-wool mixtures. All-rubber.

New lasts that fit the new Fall shoes! New heels – four different heights.

Lighter weight in every pair – yet full protection.

Fast color linings!

Gaytees Ad, November 1928, Delineator

These are “Tailored Overshoes” because they are worn over your normal shoes. “See the style show of 1929 Gaytees at your own shoe store. Then, when you buy your Fall shoes, ask to have them fitted with the Gaytees that match your new Fall costume.”

Gaytees Ad, December 1928, Delineator

The text next to Gaytees worn with a chiffon evening gown (right) says, “Fast color linings. Gaytees won’t rub off on the sheerest evening stockings or the lightest colored evening slippers. And the pointed back adds slimness as well as extra spatter protection….

“Your shoeman will be glad to show you the 1929 Gaytees. Let him fit a pair on your slim ankles. See how snugly they hug the new shoe styles; how well they harmonize with your Winter costumes.” Prices “from $2.50 to $6.” Gaytees usually fastened with snap fasteners, but even when they closed with a ‘slide fastener,’ the ads couldn’t call it a ‘zipper’ because of . . . .

B.F. Goodrich Company’s Zippers

B.F. Goodrich Zipper Ad, July 1928

In 1921, the B.F. Goodrich Company had quietly begun experimenting with rubber boots that closed with slide fasteners from the Hookless Fastener Company. There were problems to overcome, but by 1922 Goodrich had launched their “Mystik Boots,” which closed with Hookless slide fasteners instead of snaps or buckles. They were such an immediate success that B.F. Goodrich Company asked Hookless for exclusive rights to use their fasteners. In 1923, the Mystik Boot was renamed, to draw attention to the ease with which they were put on and taken off.

“What we need is an action word,” said company president Bertram G. Work, “something that will dramatize the way the thing zips.” He quickly added, “Why not call it the zipper?” – from The Evolution of Useful Things, by Henry Petroski, p. 111.

B.F. Goodrich Zipper Ad, July 1928

Goodrich trademarked the word ‘Zipper.’ At first, “Zipper” referred to a brand of overshoe, not to the gizmo that opened and closed it.

B.F. Goodrich Zipper Ad, December 1928, Delineator

The text at left says, “But remember, all overshoes that close with a sliding fastener are not genuine Goodrich Zippers. Look for and find the name Goodrich on the shoe . . . only in this way can you be sure of authentic Goodrich style with the famous Hookless Fastener which cannot rust, stick, loosen or cause trouble. . . . Over fifty thousand stores are now ready to show you the correct new colors of genuine Zippers. . . in either snap or Zipper fastener.” The Goodrich ad doesn’t mention prices, and it’s not in color. Presumably, Gaytees had to try harder.

A New Word Enters the Language: Zipper

Goodrich sold half a million ‘Zippers’ in 1923 and bought a million Hookless Slide Fasteners every year after that until 1927. By the late 1920s, the novelty was wearing off (and three to four million women already had Zippers in their closets, not counting the women who bought Gaytees instead!)

The word ‘Zipper’ may have belonged to the B.F. Goodrich Company, but in common usage, Americans were calling any slide fastener a ‘zipper.’ The Hookless Fastener Company adopted an eagle’s talon as its company trademark in 1928, and changed the company’s name to Talon a decade later (Source: Zipper: An Exploration in Novelty, by Robert Freidel, page 169.)

Talon Zipper Advertisement from Delineator, March 1929