Are You Ready for Summer, 1917?

 

Ad for Lazell Talcum Powder, August 1917

Ad for Lazell Talcum Powder, August 1917

1917 aug p 35 Lazell talcum whole ad 500

Lazell talcum ad text. Delineator, August 1917

Lazell talcum ad text. Delineator, August 1917

The idea that talcum powder would protect your skin from sunburn is new to me — and not very credible. But that beauty in the red swim suit does seem to be having a good time. Is she surfing? She’s certainly riding a wave. She’s also wearing a more revealing bathing suit than most of the swimsuits featured in Delineator magazine in 1917:

Bathing Costumes, July 1917; Butterick patterns featured in Delineator.

Bathing Costumes, July 1917; Butterick patterns featured in Delineator.

Here’s a look at the packages from the bottom of the advertisement:

Lazell scented talcum powders, soaps and toilet water packages, 1917

Lazell scented talcum powders, soaps and toilet water packages, 1917

 

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2 Comments

Filed under 1900s to 1920s, Bathing Suits, Old Advertisements & Popular Culture, Sportswear, Swimsuits

2 responses to “Are You Ready for Summer, 1917?

  1. It looks more like what men were wearing at the time, and which women were wearing by the early 20s. Surfing girl was ahead of the times!

  2. wow that is a beautiful add!

    retrp rpver

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