“Clubwoman” in an ad for Quaker Oats cereal, October 1920.
You could make your own version of this coat with a Butterick pattern:
Butterick coat 2243 from Delineator, October 1928. Tweed with a lynx collar is “the smartest sport coat.”
To wear under it, Butterick offered a range of classic Twenties’ dresses:
Left, a two-piece dress with a bi-color hip band, Butterick 2267. Right, a more complex cut, with pleats falling from a diagonal zig-zag; Butterick 2279.
The collar of the dress on the right becomes a loose scarf — a detail often seen on late Twenties’ dresses.
As usual, these dresses are pleated in front but plain in back. The skirt length is appreciably shorter in this ad:
An ad for Diamond Dyes suggests that your high-school or college-age daughter can wear dyed dresses instead of new ones. Delineator, October 1928.
The school girl’s two-piece dress is inches above the knee and has a dynamic Art Moderne repeated V in front, plus a pleated skirt.
The high-school girl’s skirt exposes her knees completely. 1928. Her belt is two-toned.
I was about to comment that the dress does not look “long out of style,” but dresses for girls were always shorter than dresses for women, so perhaps she did wear it when she was 13 or 14.
Although the picture isn’t really clear, this dress for young women has a vertical zig-zag button placket closing. Butterick 2258. The pleats are cleverly inserted into a point at front and side fronts.
Butterick 2275 is a typical, simple Twenties’ style. The surprise is the neckline, which ties in front and in back. Once again, the skirt part of the dress only has pleats on the front. If you look closely, you can see a vertical line of buttons at the side of the top, just at the hip. This allowed a pull-on dress to be fastened tightly at the hip.
Butterick 2281 and 2245 are day dresses in the normal range of women’s sizes. It looks like pleats were chic in the Fall of 1928; they go all the way around in dress 2245, right. Delineator, October 1928, p. 121.
Prints and plaids for daytime. The pleats at left are top stitched, but would not be if the fabric was printed velvet. The dress on the right (2245) is probably waistless.
The next dress could be made for size 52:
Butterick 2283: all the interest is in the front. The pleats are top stitched for several inches. This dress was recommended for large sized women — up to 52 inch bust.
The cuffs echo the band with decorative button at the point. There are no figure flattering diagonal lines in back, however. The two dresses below are also for larger-than-average sizes. Can you figure out why?
Butterick 2227 (left) and 2249 (right.) October 1928.
The thing all three dresses for larger women they have in common is: Surplice (i.e., diagonal) lines.
This simple afternoon dress calls for printed velvet; here is one source. Printed silk rayon would work, too. Rayon is one of the first synthetic fabrics, often used in the Twenties.
A simple afternoon dress, October 1928. Butterick 2253.
October clothes for schoolgirls were very similar to adult clothing:
A coat for girls and a dress to go under it. October 1928. Butterick patterns in Delineator.
Butterick for schoolgirls ages 8 to 15, October 1928. Their knees are not covered at all.
One response to “Fashions for Daytime, October 1928”
Well, October 1928 was obviously my time. I love almost all of these dresses.